Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.
Contact info
United Kingdom
- mailuk@tonyschocolonely.com
- www.tonyschocolonely.com
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 57% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Tastes like cheap chocolate to me very…
Tastes like cheap chocolate to me very disappointed for the price of it.

Reply from Tony's Chocolonely UK
Thank you Megs!
I had the pleasure in dealing with Megs in customer service via Instagram. I have had a HUGE pregnancy craving for Tony's Salted Caramel (Littl' bits and the huge bar) and had an issue with one of the bags. Not only did I have a response within 24 hours apologising profusely, but Megs took pity on pregnant me and sent me a little goody bag to apologise further. I have been a long time customer of Tony's and this has only solidified its place for me as an amazing retailer with a great customer service team and delicious chocolate. Thanks so much for everything Megs!!

Reply from Tony's Chocolonely UK
Chocolate Dust
Won bars in postcode lottery. I like my chocolate from the fridge so when I tried to cut it cold it just crumbled leaving me with dust. It’s weird imprint means you can’t just have a chunk so it’s impossible to have a small piece. The chocolate is creamy but so is a galaxy. It also has a figure of 62% on the back so very confusing label. Won’t be buying it in the future but nice to sample it for free.

Reply from Tony's Chocolonely UK
Delicious & ethically made chocolate...but
Delicious chocolate... I'm a big fan of the everything bar! Also the fact it's ethical brand treating all along the supply chain fairly is a huge win. Basically guilt free calories as you're helping others out! 😉
I would put them down as 5 stars if it wasn't down to the infuriating shape which is not easy to break apart when sharing...unless you just go full savage and bite it apart. It has put my partner off of buying them which is a shame

Reply from Tony's Chocolonely UK
Great tasting chocolate bars with great…
Great tasting chocolate bars with great branding too. We don't like the hard to break cleanly bars, very annoying.

Reply from Tony's Chocolonely UK
Love TONYS
Love TONYS ! Best chocolate bar for a long time - and great ethics. Everyone should have a Tonys Treat now and again - enjoy life with chocolate like this !

Reply from Tony's Chocolonely UK
Won 4 bars on the postcode lottery
Won 4 bars on the postcode lottery. Very average chocolate, waxy almost like the outer chocolate of a Kit Kat or a cheap nasty Easter egg.
What is even more annoying is the shapes of the bar, very messy to break apart. Left with crumps of chocolate everywhere.
Surprised when I saw the cost, I am glad mine were free. Nice to see the ethical side of business but no use if product garbage

Reply from Tony's Chocolonely UK
Like the principle behind it and the…
Like the principle behind it and the taste, but am constantly annoyed about why you can’t break the bar properly.
Slivers land on jeans, laps, couches and worst of all in dogs.
I don’t see any logic behind this choice.
Please please please change that!!!!

Reply from Tony's Chocolonely UK
I love this chocolate bar
I love this chocolate bar. I haven't tried all the bars but I tried the 'everything' one and it tastes amazing. the milk chocolate flavour is really good and especially with all the other extra stuff inside of it, it's banging. Id say personally it is better than Dubai choc as well which went so viral. Never thought i'd write a review for chocolate but here I am.

Reply from Tony's Chocolonely UK
Bad chocolate, very bad customer service
We had a bad Tony Chocolate bag of tiny Tony’s. They had a nasty and bad taste.
Therefore we contacted customer support and they said the chocolate was white due to Fat Bloom. Nothing about the taste and no replacement.
Then that was the last time we ate Tony Chocolate. Be ware and better look for other brands!

Reply from Tony's Chocolonely UK
Absolutely terrible company to deal…
Absolutely terrible company to deal with. I only wish I could give zero stars. Horrible tasting chocolate as well. Avoid!!!

Reply from Tony's Chocolonely UK
I bought a chocolate bar that had an…
I bought a chocolate bar that had an issue, and after I contacted support, I was given a replacement.

Reply from Tony's Chocolonely UK
Bland chocolate
Bland chocolate, it may be child slave free but its also taste free.

Reply from Tony's Chocolonely UK
Overpriced & tastes like cheap cooking chocolate
Bought a bar of the caramel chocolate in Sainsburys.
Not impressed! It's overpriced & tastes like cheap cooking chocolate.🤮
They are trying to end child slavery in the cocoa industry which is the only plus side!

Reply from Tony's Chocolonely UK
Lost order, impossible to contact them
I ordered directly from their website, parcel was stollen by Evri driver.
Tried reaching them over email, but guess what, they don't have a specific mailbox for customer service. They probably get everything routed to the same mailbox and they never answered.
I also tried to call them, they have pretty much same issue as with the mailbox. They most probably don't have enough agents do deal with the calls.
So my package was lost/stolen and Tony won't reply to email and there's no chance in contacting them over phone.
Also, their phone line is the most annoying thing ever. First listen of their automated recording was fun, by the 3rd one it was making me go insane. They sing and keep yelling "YEEHAW" which gets very very annoying at some point.

Reply from Tony's Chocolonely UK
sodium hydroxide is not going to kill you
Just bought some online and let’s see what’s happening. I just read a review and saw someone complaining about the use of sodium hydroxide… what I can say is sodium hydroxide sounds horrible, however, it has another well known name, lye. Lye solution is widely used in baking industry, and it is even a kind of key ingredient to produce some Asian pastry. Yes, lye is strong alkaline and it’s corrosive, however, have you eaten lemon before? It’s also very strong acid and can be corrosive as well. Also, most of the citrus flavored snacks you bought contain citrus acid, guess what? Another strong corrosive acid. However, they all get neutralized, or at least to the level that is not harmful to human. Trust me, if the sodium hydroxide is not yet neutralized in that chocolate, you will know it when you put it on your hand. Every soap maker knows how that feels like.

Reply from Tony's Chocolonely UK
Chocolate needs to be good
Chocolate needs to be good.
Otherwise, it doesn't matter how ethical the company tries to be. I tried the milk chocolate bar with my husband and I felt sick after eating it, so we definitely won't be buying from this company again. Hotel Chocolat's Ecuadorian dark it is. Sorry Chocolonely, but you'll be going it alonley on the ethical front.

Reply from Tony's Chocolonely UK
personally I like their chocolates…
personally I like their chocolates taste, while the price by one bar is not a lot higher than for some other brand; while their slavery & child work fight seems real...

Reply from Tony's Chocolonely UK
Terrible non-personalisation
I tried to cancel an online order within 24h of placing it to be told that it was not possible to cancel as the personalisation was done immediately. Not only did the bars take over 3 weeks to arrive they were hopeless as personalised gifts as the names were simply written together on the shared delivery box. I had assumed that the wrappers would have been personalised or at least they would have been separately labelled. Hopeless gifts
Ridiculous
Ridiculous, for £13 I should be getting all of my days filled with chocolate and have the numbers printed the right way round. I love Tony's Chocoloney and I understand that there are a limited amount of flavours, 16 to be exact yet I've only got 9 of those 16 flavours?! I am really disappointed.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







