Tony's Chocolonely UKReviews 

283
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Considering 82 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the company's ethical stance and mission to make a difference, particularly regarding product sourcing and fighting child labor. People also frequently praise the customer service, highlighting quick responses and helpful resolutions to issues. Some consumers enjoy the taste and variety of flavors, finding the chocolate delicious and a satisfying treat. However, a significant number of reviewers are disappointed with the product's taste and quality, describing it as bland, stale, or like cheap cooking chocolate. The price is also a common concern, with many feeling it is too expensive for the quality received, especially given recent size reductions. The irregular and thick bar shape is frequently mentioned as making the chocolate difficult to eat and break.

What people talk about most

Product

Users describe ambiguous interactions with product, with many finding the chocolate delicious, praising its... See more

Quality

Clients share ambiguous opinions on quality, with many reviewers praising the taste, ethical sourcing, and... See more

Price

People report ambiguous experiences with price, with many reviewers finding the products too expensive,... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with some customers expressing extreme... See more

Ethics

Customers had positive experiences with ethics, with many appreciating companies that prioritize ethical... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Chocolonely just got Chocolittle; a serious case of shrinkation. What a con! I am very shocked to see how the company has decided to severely reduce the size of their chocolate bar. I won’t be buying... See more

Company replied

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied

Rated 2 out of 5 stars

I quite liked your chocolate but the link to Amazon is a bad move in my opinion. They’ve now made it practically impossible to buy a bar of plain milk chocolate without making an order for shopping fr... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

283 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 57% of negative reviews

Typically replies within 1 month

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2.8

All reviews

(283)

88 reviews in the last 12 months

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Rated 5 out of 5 stars

Lovely chocolate

Lovely chocolate, especially the milk chocolate and caramel sea salt, if you like something then don't complain about the price, for me it's a nice treat.

December 3, 2024
Unprompted review
Rated 1 out of 5 stars

TonyChocoShocko

Dear TonyChoco, I've been a huge fan of your chocolate for over 10yrs, since a delightful Dutch friend brought some as a gift, long before it was commonly available in Europe! I'm such a fan that I always buy as gifts or as a treat for my partner and everyone loves it!
HOWEVER, In the last few years I've not been able to get your Advent Calendar, so this year I made sure & bought very early, at a RIDICULOUS PRICE from my local 'ridiculously price everything' store in Barcelona, and then the bad news..So my little one has now opened 11 windows, and sadly has found much repetition of flavors on consecutive days, chocolates looking & tasting well past their best, but most disappointing, Number 10 is empty!! I have to say, being such a fan I was totally shocked by all this feedback, but when the empty window happened, I had to mention. I have since tried several times to report this on your site and every time "server is not contactable"..thats really poor too!
I would also enclose pics, though obviously an empty window is hard to prove, but I assure you, I wouldn't be doing this if not really disappointed by this product. Yours, Paul T

December 15, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi Paul, we're sorry you've had trouble getting in touch.

At Tony’s, we’ve designed our calendar with a serious message in mind. The missing piece behind door number 10 is intentional, but there should have been 2 chocolates behind door number 9 to make up for it.

The empty door is intended to highlight the exploitation that goes on in the cocoa industry, and symbolises the millions of people around the world who suffer due to unfair practices. It’s an important message, but we do understand how such a design might be upsetting or confusing, particularly for someone little.

If the chocolate in the calendar looked and tasted stale, that's something we'd like to put right, so if pop an email directly to mailuk@tonyschocolonely.com, we'll do our best to put that right for you guys.

Choco cheers.

Rated 1 out of 5 stars

Chocolates missing

Chocolates missing , upset children …. Why ? These jokers are using advent calendars for political activism. Never see my money again go woke go broke

December 10, 2024
Unprompted review
Rated 1 out of 5 stars

RIP off Advent Calendar

Bought the large advent calendar this year and what a rip off. Imagine the disappointment of opening a door #10 and finding NOTHING inside. Yup that’s right NOTHING! The joy of advent ripped away because Tony’s Chocolonely want to draw attention to the cocoa slave trade - we’ll try and explain that to the disappointed children 🙄

December 10, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Thanks for the feedback, Sam. We really didn't intend to cause any disappointment with our calendar, and it's why you should have found two chocolates in day 9 - to make up for the missing one in day 10.. We appreciate that's not so simple for a child to understand, and we definitely didn't want to ruin the joy of Christmas, so we're sorry if that's been the case.

Rated 1 out of 5 stars

Tony’s Grinch?

So disappointing to open Day 1 of Tony’s Chocolonely advent calendar-no chocolate on 1st December. Bizarre antagonistic marketing. Will now be anxious about disappointment for next 23 days. Do not purchase. Rubbish. Proper Grinching Tony’s.

December 1, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hey Sarah, this was a mistake - we're very sorry! While there should indeed be a missing choco (which we make up for later in the calendar..) it shouldn't have been missing from window number 1. Our packing team got this wrong with a handful of calendars, and you've been unfortunate enough to be victim to one of these.. Please pop an email to mailuk@tonyschocolonely.com so we can make it up to you.

Rated 5 out of 5 stars

Ethical production and good taste!

Ethical production has a price, but it's not at the cost of taste. Tony's Chocolonely milk chocolate bar is delicious! The packaging is fun to boot. Far better than my normal Cadbury's or Nestle chocolate products and it turns an eye to modern slavery which is shockingly rife in all countries.
It's refreshing to see a business with a cause have it up front in more than marketing, a search online quickly backs up the efforts with numerous relevent and meaningful awards.

November 28, 2024
Unprompted review
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Reply from Tony's Chocolonely UK

Really chuffed to hear how much of a Tony's fan you are! Great to have you onboard, helping us to end exploitation in cocoa.

Rated 3 out of 5 stars

NEEDS IMPROVEMENT!

Tony's is a company with an admirable social conscience...unfortunately, it doesn't continue with the same passion for its product quality. The cocoa content seems pretty shabby and the taste reminds me of the cheap novelty chocolate I had as a kid. The aftertaste is somewhat unpleasant, not unlike the overall flavour. But I loved the old-fashioned, chunky style with it's paper wrapper. Needs improvement.

November 24, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi Lynn, it's awesome to know you're onboard with our mission, and that you appreciate the style of our bar (one of our longest standing Tony's hand-designed our font when Tony's was first launched, and it's still part of our identity today). Sorry to hear the flavour of our choco doesn't quite hit the spot for you.. we appreciate your very balanced feedback all the same!

Rated 5 out of 5 stars

I'm currently on a choco-mission to try…

I'm currently on a choco-mission to try out as many different milk chocolate bars possible. Everyone needs a hobby right? Tony's Chocolonely has been one of the best so far. Definitely a step up from Dairy Milk and Galaxy and holds its own against Lindt and Green and Blacks, although different to both. It has a rich, smokey flavour which is slightly less refined than the Swiss brands but not inferior in any way. The large random pieces are fun to negotiate and I like mine straight from the fridge. A welcome addition to the chocolate world and a welcome treat every now and then. I can't understand the negative reviews I've read here...very suspicious if you ask me!

November 24, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Now that's a great hobby, Paul (especially knowing the outcome of your research so far..). We love that our choco hits the spot for you, and it's always really valuable to hear about comparisons too! Really appreciate you taking the time!

Rated 5 out of 5 stars

I love it!

Not sure about the low reviews. Seems like spam or something! It’s very good quality and tastes great.

November 16, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Thanks for being in our Trustpilot corner, Sameel! We're chuffed to know you're a fan of Tony's, and really appreciate you taking a minute to write something positive.

Rated 4 out of 5 stars

It’s a gooden

Now I’m no chocolate expert, but this Tony’s milk chocolate is the some of the best bit of chocolate I have ever shoved into my gob! It’s amazing quality, it’s creamy, it’s like a Yorkie but it’s massive and tastes much better in my opinion.

The one and ONLY problem is, and this is a personal issue more than a “everybody” issue, I have pretty dog molars. As in, my teeth are pretty sensitive and feel like they might break at any second with some of the bigger pieces of the bar. The chocolate is pretty tough to bite down on and so if you’ve got sensitive teeth, you might wanna go with a less thick, less hard bar. Personally, it won’t stop me from buying and scoffing a Tony’s from time to time, but maybe I’ll microwave it and have it soft.

And it’s supporting a great cause too. I’m not fully versed behind the cause of the chocolate but I know kids/people aren’t being exploited during creation of the chocolate. Just makes it that bit tastier.

November 9, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

What a delightful bit of feedback - thanks so much for sharing! Our choco is pretty chunky, so we can understand why it might be a bit of a challenge for any sensitive pearly whites out there.. Because it's part of the identity of our brand (and means we can create the unequally divided pieces ours bars have become so well-known for), it's not something we plan on changing any time soon - but we do make other products that may be a little kinder to those teeth of yours. Next time you're looking for your fix of Tony's, pop over to https://uk.tonyschocolonely.com/collections/all-chocolate where you'll find our range of Littl' Bits, smaller bars of choco, and our Tiny Tony's! Thanks for joining us on our mission to make the cocoa industry 100% exploitation-free!

Rated 1 out of 5 stars

Tastes like cooking chocolate

Tastes like cooking chocolate. Wouldn’t buy again, even if it were a quarter of the price. Disappointing.

Never felt compelled to write a review about a bar of chocolate before… but I feel ripped off.

The one star is for the pretty decent branding.

** Edit… just read some of the other reviews and responses from the company. Pretty sarcastic and ‘awwww, poor you’ / ‘we don’t care what you think’ replies. Puts me off this brand even more. Such an apparent lack of sincerity and overconfidence leads me to believe this is a company run by a group of millennials who think they know better than their customers. Perhaps they’ve not spotted the negative reviews outweigh the positive. **

November 8, 2024
Unprompted review
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Reply from Tony's Chocolonely UK

Sorry to hear you're not a fan of the chocolate we make or the way we write to people. Appreciate the feedback all the same.

Rated 1 out of 5 stars

Sodium hydroxide a cleaning product…

Sodium hydroxide a cleaning product used to ‘preserve’ it. No people. No such sodiums that react ‘violently’ with water (according to any research) is needed in any chocolate… brag about ending slavery. But poison the consumer…

November 7, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi Pascal, we do indeed use sodium hydroxide in two of our choco bars (dark milk pretzel toffee, and the everything bar), and it sounds rather scary when you put it like that! It's this ingredient that gives a pretzel it's shiny, dark brown appearance - and without it, a pretzel would remain pale and pretty sad-looking after being baked. The important thing to say is that sodium hydroxide gets completely neutralised during the baking process, which means it's not hazardous in the slightest, and our choco is absolutely safe to enjoy. We hope that puts your mind at ease..

Rated 1 out of 5 stars

Just Tried Tonys Salted Caramel…

Just Tried Tonys Salted Caramel Chocolate for the first time .
First bite , taste full of salt , cant taste Caramel

October 29, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Thanks for taking the time to write a review about your bar of milk caramel sea salt, Debbie. It's one of our biggest sellers, but that's not to say everyone will love it as much as we do! It's definitely on the saltier side, and we're sorry if that meant it wasn't quite hitting the sweet spot for you. There are heaps of other flavours out there, so we hope you'll find another one that's more up your street..

Rated 1 out of 5 stars

1st time ever leaving a review about a…

1st time ever leaving a review about a bar of chocolate, but I guess it has to be done when it is that bad! Tried today for the 1st time and this is by far the worst tasting chocolate I have ever had, especially for that price, absolutely disgusting. I Have had better 30p chocolates than this.

October 21, 2024
Unprompted review
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Reply from Tony's Chocolonely UK

Oh man.. 30p chocolate bars were definitely not the benchmark when we set out to make great tasting choco. We'll take the feedback onboard, and use it as part of our quest for chocolate perfection. Thanks, Adz.

Rated 1 out of 5 stars

Worst milk chocolate bar ever tasted

Worst milk chocolate bar ever tasted. Sickly sweet, very mild chocolate taste that lacks body. Over priced for what it is. Thought by paying more I would be getting quality, sadly this was not the case.

September 23, 2024
Unprompted review
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Reply from Tony's Chocolonely UK

We're gutted you didn't like your bar of Tony's, Sean. In a dream world, everyone who tried our choco would whoop with delight before shouting from the rooftops about how they've been completely converted and won't ever buy another chocolate brand again.. Of course in the real world, people won't always like what we do, and we're sorry you fell into that camp. We really appreciate the honest review though, so thank you for sharing.

Rated 3 out of 5 stars

I really want to like it, but...

Really want to like it I do but, it just tasted like cheap chocolate, I bought 3 different bars, milk chocolate, sea salt and the one with brownie pieces, the milk chocolate is very sweet, not naturally sweet mind you.
The sea salt was actually ok but still very very sweet.
The brownie one was just, bad, the brownie pieces were super dry, the chocolate it self was ok but overall the bar wasn't great.

September 25, 2024
Unprompted review
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Reply from Tony's Chocolonely UK

Choco cheers for the feedback, Nikolai. We don't use any artificial sweeteners in our choco, but appreciate it may have been a bit too sweet for you. We do make dark chocolate too, and wonder if our dark almond sea salt bar might be more to your liking. Really appreciate you committing to trying three different flavours, we're just sorry to hear they didn't rock your world!

Rated 1 out of 5 stars

Tastes very cheap

Tried two different bars and both were actually worse than the supermarket alternatives at over three times the price. If you charge extra for an ethical product fair enough but it has to also be a good product which this simply is not.

September 21, 2024
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Gutted to hear you thought our choco tasted cheap, Ian - as you can imagine, that's not what we were going for when we stood at the drawing board thinking up chocolate bars! Really appreciate you trying a couple of different flavours, we're just sorry they weren't for you. Thanks for the feedback.

Rated 5 out of 5 stars

Chocolonely is the best!

I am another who cannot understand the tastebuds of the Chocolonely haters! I am addicted to the red milk chocolate bar and believe me I love good chocolate. It has absolutely no similarity to cooking chocolate or US bars like Hershey. Compared to Cadburys, Galaxy etc it is a total winner, not oversweet and artificially flavoured like they are. It is a bonus to know that the company set up is based upon ethical principles. I will continue to buy this in preference to any other brand.

August 27, 2024
Unprompted review
Rated 5 out of 5 stars

These bad reviews are not real

These bad reviews are not real.
This is the best chocolate I’ve tasted in years. Reminds me of my childhood. You pay more for quality. Have you brought a bar of Cadbury’s or galaxy lately ( thin and tasteless )
Tony Thankyou for your passion and making a chocolate that I cannot fault. For being ethical and highlighting slavery and child exploitation
I will not buy any other chocolate now. And if I can’t afford it one month I go without.

August 12, 2024
Unprompted review
Rated 2 out of 5 stars

So disappointing

I expected a rich flavoursome chocolate because of the high price . I was extremely disappointed- there’s not enough cocoa/ chocolate flavour and it’s too sweet . Won’t buy again and the way it’s divided in the pack is pointless and irritating. What a waste of money. Back to Lindt.

August 2, 2024
Unprompted review

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