Tony's Chocolonely UKReviews 

283
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Considering 82 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the company's ethical stance and mission to make a difference, particularly regarding product sourcing and fighting child labor. People also frequently praise the customer service, highlighting quick responses and helpful resolutions to issues. Some consumers enjoy the taste and variety of flavors, finding the chocolate delicious and a satisfying treat. However, a significant number of reviewers are disappointed with the product's taste and quality, describing it as bland, stale, or like cheap cooking chocolate. The price is also a common concern, with many feeling it is too expensive for the quality received, especially given recent size reductions. The irregular and thick bar shape is frequently mentioned as making the chocolate difficult to eat and break.

What people talk about most

Product

Users describe ambiguous interactions with product, with many finding the chocolate delicious, praising its... See more

Quality

Clients share ambiguous opinions on quality, with many reviewers praising the taste, ethical sourcing, and... See more

Price

People report ambiguous experiences with price, with many reviewers finding the products too expensive,... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with some customers expressing extreme... See more

Ethics

Customers had positive experiences with ethics, with many appreciating companies that prioritize ethical... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Chocolonely just got Chocolittle; a serious case of shrinkation. What a con! I am very shocked to see how the company has decided to severely reduce the size of their chocolate bar. I won’t be buying... See more

Company replied

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied

Rated 2 out of 5 stars

I quite liked your chocolate but the link to Amazon is a bad move in my opinion. They’ve now made it practically impossible to buy a bar of plain milk chocolate without making an order for shopping fr... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

283 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 57% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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2.8

All reviews

(283)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Pretty Good, The New Flavor Tho…

Honestly I don’t get what the hate is about, the chocolate is definitely phenomenal and the mission is too, though the only reason I didn’t give this a 5/5 was because of the new sea salt Carmel flavor. The chocolate itself was good but the salt was WAY to overpowering in the chocolate, most chocolate I can’t stop eating when i open it, but this one, by the end of the bar I was not looking forward to finishing it. It wasn’t much of a sea salt flavor, more of a salt flavor and a STRONG one to the point where it made me feel nauseous after one peice. Other than that, the milk chocolate bar is incredible and I think the chocolate itself is good, and I would definitely buy the milk chocolate again, good job!

July 31, 2024
Unprompted review
Rated 5 out of 5 stars

Why the negative reviews?

So many negative reviews. I don't understand. I love the idea behind the bar. The ethics, the design, the variety of flavours, the quality of the ingredients. Tony's Chocolonely stand out compared to lower quality, cheaper chocolate

July 16, 2024
Unprompted review
Rated 2 out of 5 stars

Salted caramel overriding taste salt

Very disappointed wirh this chocolate received it as afreebie.
Its a lot of chocolate for a 180g bar and comes up as quite chunky thick.

I'm use to eating salted licorice but this left a very salty after taste and i binned the rest.
Wouldn't recommnend

June 28, 2024
Unprompted review
Rated 1 out of 5 stars

I have previously bought a bar of…

I have previously bought a bar of Tony's milk chocolate, which was nice, although the irregular shape/size pieces are a nightmare to break up. (And yes, I know they're doing it to try to raise ethical awareness).

I bought myself a bar of the hazelnut chocolate as a treat (from Amazon), but when it arrived, it was covered in white bloom, had obviously melted at some point, and had holes in it that go all the way through the bar! Definitely not a treat, and all I can say is that I'm glad it was for me, and not a gift, as I wouldn't have found out until after I had gifted it.

I looked at the return/refund option, and it says that it's not available. I then looked at the Tony Chocolonely store page, and again, no mention of refunds/replacements.

There ARE however many photos of products that arrived in a similar condition to mine, so it's obviously not a rarity. I just wish I had looked at the review pictures before I purchased it.

I would love to add a photo here, so you can see the state of it, but I can't see that there's an option to be able to do that. I will however be leaving a negative review/photo on Amazon to add to their growing collection.

Last, but definitely not least, it seems next to impossible to contact them judging by the customer services reviews that have been left here previously.

Although I will try to contact them, I don't know if I will get a response.

This is not cheap chocolate, and it's taken more than one of the big size chunks out of my budget, to say I'm not happy is an understatement.

If you have read this far, thanks, and remember "buyer beware".

June 21, 2024
Unprompted review
Rated 5 out of 5 stars

Best chocolate in the US

I swear to God these bad reviews are paid reviews by the competition. IT HAS to be. Even Hershies that tastes like dirt and stovers that tastes like cardboard with sugar have better reviews. Are you kidding me? Lmao. Honestly it's VERY hard to find good chocolate in USA. Lindt and Tony's are the only ones that I can consume. And Tony's, it's not only consumable, it has the BEST chocolate flavor. It's rich, it's more like a truffle flavor, which makes the flavor even richer... and really deep milky chocolate exuberance I get from eating their chocolate is insane.. I just can't even begin to say. It's on the same level as hand made chocolates made in Belgium, honestly, I like it even better. It's my go to chocolate bar. TONY'S, PLEASE pls never stop making your wonderful chocolate. AND PLEASE do NOT change it either. Thank you for your absolutely fantastic chocolate.

June 4, 2024
Unprompted review
Rated 5 out of 5 stars

I find it so funny to read the one and…

I find it so funny to read the one and two star reviews. Tony's Chocolonely Is up there for me with Ritter Sport. Being a self confessed Chocoholic. I’ve tasted Cadbury’s, Galaxy, Milka, and let’s not forget Hersheys. Which is THE worst chocolate bar on the planet. Milka was great chocolate before it was bought out. Same for Cadburys. Galaxy is still okay. But the two best chocolate bars for me are Tony's Chocolonely and Ritter Sport. Anything else is just bang average.

May 30, 2024
Unprompted review
Rated 5 out of 5 stars

Delicious

I decided to try the chocolate eggs, longing for the rich, authentic flavour of the ones I enjoyed as a child. So many chocolate brands these days taste very sugary. These eggs, however, exceeded my expectations. Not only are they delicious, but they also great quality and ethical sourcing.

May 25, 2024
Unprompted review
Rated 4 out of 5 stars

Tasty!!!!

Tasty chocolate, mainly have had the milk chocolate version and it is very smooth. Price slightly on the higher side compared to Cadbury, so usually only buy it when on offer.

May 20, 2024
Unprompted review
Rated 1 out of 5 stars

Easter egg is not an egg but an odd…

Easter egg is not an egg but an odd flat thing - very disappointing and feels like a rip off . Have bought many bars of TC before but this has really put me off …. I will return to Green and Blacks

April 10, 2024
Unprompted review
Rated 1 out of 5 stars

Miserable Name, Miserable Flavour.

The name Chocolonely, you may they had mispelt Chocoloney which would be a fun name bringing joy.
As a matter of fact, the company intended to use the word 'lonely' to highlight the misery the coco industry reeks on the communities it exploits.

Yes indeed, the name is designed to make you miserable.

My child cried when he got a bar of this for his birthday, he's been having a hard time at school recently. When he opened this present, it opened the emotional wound in his heart. So yes you may be promoting ethical industry practices, but you are simultaneously spreading misery to children in the countries you supply.
P.S the product is as pathetic as it's name.

April 2, 2024
Unprompted review
Rated 1 out of 5 stars

My partner and I bought 2 bars for the…

My partner and I bought 2 bars for the first time yesterday. 1x milk chocolate and hazelnut and 1x nougat milk almond, For the price we were expecting better, taste is of cheap bars from Lidl, will not be purchasing ever again. Will stick to Cadbury

April 4, 2024
Unprompted review
Rated 1 out of 5 stars

Massive rip off

Massive rip off. Over priced with little actual chocolate in a massive packet. Wife was laughing at the "non" egg shape.
Feel really stupid to have bought it for the name. Avoid!

April 1, 2024
Unprompted review
Rated 1 out of 5 stars

Disappointing and hugely overpriced

I saw a tv program before Easter where they were testing chocolate eggs and supposedly ranking on taste. Tony’s Belgian chocolate came in first place above Lindt. All I can say is their tastebuds must be used to processed rubbish.

I’m a big fan of quality chocolate, and having never heard it or tried Tony’s, and went and bought some. I wish I’d read the back of the packaging first.

To be call itself Belgian chocolate it’s supposed to have a minimum of 35% cocoa mass. Tony’s doesn’t have the taste or richness of Belgian chocolate - it tastes like a budget supermarket value packaged product. Reading the packaging explains why… main ingredient is sugar! Next on the list is milk powder. Milk solids only account for 21%.

Disappointing, overpriced, sugar filled rubbish. The only positive was the packaging which was all recyclable.

April 2, 2024
Unprompted review
Rated 1 out of 5 stars

Disappointing shape

Disappointing shape. Chocolate wasn’t fresh due to lack of packaging. Expensive for what it was. I hope they take this feedback on board.

April 1, 2024
Unprompted review
Rated 1 out of 5 stars

Tonys...you should be ashamed of yourselves

I think my email to Tonys says it all.
Absolutely fuming that I've been rippped off by this product and a self-proclaiming ethical company...

Dear Tony's

My kids have just unwrapped their Tony's Chocolonely Easter "eggs" and discovered they are not actually eggs, but some kind of weird flattened design in a horrendous amount of packaging.
The packaging, I presume is design to disguise the fact that you are ripping off your consumers.

I will never be buying another Tony's product again if this is the kind of deceit your company is promoting.

Together with this, the waste of resources in you packaging is disgusting.

I expect a response and refund.

Utterly apalling and you should be ashamed of your company.

March 31, 2024
Unprompted review
Rated 1 out of 5 stars

Shockingly expensive poor quality…

Shockingly expensive poor quality chocolate for the money. I was persuaded to get an Easter egg for my daughter and I paid £10.50 which had 242g chocolate compared to your standard bar of 180g for £3. I was robbed!

So your standard bar is £16.67 per kilo whereas your Easter egg is £43.39 per kilo of chocolate. Your chocolate is exceedingly average anyway and certainly not worth paying 2.5 times more for it just because it's Easter.

Never again you thieving bar stewards.

March 30, 2024
Unprompted review

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