Tower Reviews 

3,716
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,871 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that obtaining insurance quotes online is exceptionally fast, clear, and straightforward, allowing people to easily compare various coverage options and complete setups without stress. Buyers also appreciate the competitive pricing and the wonderful staff members who are consistently patient, knowledgeable, and respectful during all interactions. Some reviewers were not happy with long phone wait times, mentioning that it took multiple attempts and extended holds just to speak with an operator. Customers additionally noted that communication challenges and difficulties during calls made it quite frustrating to resolve policy queries smoothly.

What people talk about most

User experience

Clients share positive opinions on user_experience, highlighting that the online system is fast,... See more

Service

Consumers find service to be positive, highlighting supportive and professional staff who provide prompt... See more

Price

Users describe positive interactions with price, noting significant savings compared to previous providers... See more

Staff

Customers consistently note positive experiences with staff, highlighting that team members are friendly,... See more

Customer service

People report ambiguous experiences with customer service, reflecting a significant split in consumer... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 5 out of 5 stars

I was nervous applying for the insurance quote and taking up the policy, I am an elderly woman (85) who had become unhappy with the company I had been with for many years. Tower made it so easy to do... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,716)

1,870 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Price and easy to insure

Price and easy to insure

July 22, 2026
Tower logo

Reply from Tower

Hi Margaret,

Thank you for your positive review! We're pleased to hear our price made the decision to insure with Tower an easy one.

Warm regards,
Tower Team

Rated 2 out of 5 stars

Expect them to wiggle out of paying!

Terrible experience from start to finish. Assessor process was terrible/disorganised, could never get hold of my Claims manager and then my claim for accidental damage was declined on spurious grounds. Have never ever had a claim denied before with any insurance company. Will 100% be taking my business elsewhere.

July 16, 2026
Unprompted review
Tower logo

Reply from Tower

Hi Jo,

We're sorry to hear that you had a negative experience with your recent claim. We'll pass on the feedback to the relevant team for further review and investigation of ways to improve moving forward, however, if you have anything further to add, please reach out to our team on 0800 808 808.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to set up covers almost everything…

Easy to set up covers everything I need for my car.

July 21, 2026
Tower logo

Reply from Tower

Hi Lukas,

Thank you for your review! Our policy does cover you for accidental loss or damage, including natural disasters, if you need additional clarification around this, please give our team a call on 0800 808 808.

Warm regards,
Tower Team

Rated 1 out of 5 stars

System problems,payment to wrong policy

Charged to change credit/ debit card details,no cost, standard software, same NZ software could not process a payment , no human intervention in either case.
Phone call, charge explained, payment went to a different policy/car owned by us, confidence on software payment systems is low.
Promised to be fixed and recepi issued by end of day, nothing zero contact.

July 26, 2026
Unprompted review
Tower logo

Reply from Tower

Hi Tim,

Thanks for your feedback. When adding a new card payment method, or taking a manual payment via card, an automatic pre-authorisation fee of $1.00 may be charged to confirm the card is active. This should automatically refund back to you within 7 days.

If you have received any other charges, or this amount is not automatically refunded, please reach out to our team on 0800 808 808 so we can investigate further.

Thanks,
Tower Team

Rated 5 out of 5 stars

Excellent service and competitive pricing.

Excellent service and prompt responses from the team. I am delighted to be associated with Tower Group for my car insurance needs. What impressed me most was the competitive pricing, which was significantly better than the offers I received from other insurance providers. Overall, a smooth and satisfying experience.

July 21, 2026
Tower logo

Reply from Tower

Kia Ora Najeeb,

The 2MONTHS promotion code was automatically applied to your policy at purchase - this is displayed on your policy certificate under 'discounts' for your reference.

We have arranged our service team to give you a call today to clarify this for you as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Most companies are pretty hard in my…

Most companies are pretty hard in my experience to understand, I was comfortable with have things were explained to me by Tower

July 20, 2026
Tower logo

Reply from Tower

Hi Tukurua,

Thank you for your valuable and kind feedback! Knowing that you felt like the information was clear to understand.

Welcome onboard!

Warm regards,
Tower Team

Rated 4 out of 5 stars

After comparing several insurance…

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantly depending on the car. For another car I own, this same provider was actually a bit more expensive. So it’s definitely worth comparing quotes for each vehicle rather than assuming one insurer will always be the cheapest.

July 21, 2026
Tower logo

Reply from Tower

Kia Ora Abin,

Thank you for your feedback! Our pricing uses a risk-based model, which does mean certain policy types may cost slightly more or less than others, for varying details and types.

Warm regards,
Tower Team

Rated 3 out of 5 stars

It was easy to sign up but my issue atm…

It was easy to sign up but my issue atm is my first payment went out last wk and not this week - I don't understand what's happening i thought it was weekly?

July 9, 2026
Tower logo

Reply from Tower

Hi Terri-Anne,

Thank you for getting in touch! Tower doesn't offer a weekly payment option unfortunately - our payment frequency options are: fortnightly, monthly, quarterly, six-monthly and annual.

Your payment schedule from inception will outline the correct payment schedule you're on.

Thanks,
Tower Team

Rated 5 out of 5 stars

Fast and easy and convenient to apply…

Fast and easy and convenient to apply insurance online two minutes done.

July 21, 2026
Tower logo

Reply from Tower

Kia Ora Raymund,

Thank you for sharing your experience with our online quote to buy portal - we're thrilled to have you on board with us!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy and well priced

Easy and well priced

July 21, 2026
Tower logo

Reply from Tower

Hi,

Thank you for sharing your feedback obtaining cover with Tower! We appreciate your kind words.

Thanks,
Tower Team

Rated 5 out of 5 stars

The insurance was easy to obtain and…

The insurance was easy to obtain and the form filling simple.
Guess it could have been easier given our other insurances are with you - ' has anything chamged?'.

July 20, 2026
Tower logo

Reply from Tower

Hi Cape,

Thank you for sharing! We're delighted to hear you continue to trust Tower as your insurer and that entering your details for your new asset was so simple.

Warm regards,
Tower Team

Rated 5 out of 5 stars

The whole process was easy and the…

The whole process was easy and the price was sharp.

July 20, 2026
Tower logo

Reply from Tower

Hi Sarah,

Thank you for sharing your experience with us - we're delighted to hear you found it so easy to get cover in place.

Warm regards,
Tower Team

Rated 5 out of 5 stars

The lady I dealt with helped to move…

The lady I dealt with helped to move all my insurance from Kiwi Bank to Tower and best of all she arranged for everything to be transferred over without me having to do anything.

July 17, 2026
Tower logo

Reply from Tower

Hi Manawa,

Thank you for your kind review! We're thrilled to hear that your move to Tower from Kiwibank went smoothly and that our team made this transition easy.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Good service listened well and patient

Good service listened well and patient

July 16, 2026
Tower logo

Reply from Tower

Hi John,

Thank you for taking the time to leave us a review of your recent experience with our team. We're pleased to hear that you felt like the team were patient and taking the time to listen to you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Efficient Service

Efficient Service! Very Happy!

July 9, 2026
Tower logo

Reply from Tower

Hi Stan,

Thank you for your kind review of our service! We're pleased to know you're happy with our team and service.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very good experience

I was nervous applying for the insurance quote and taking up the policy, I am an elderly woman (85) who had become unhappy with the company I had been with for many years. Tower made it so easy to do online, explaining all the steps along the way, and the secure payment details were appreciated. Very happy with the experience.

July 17, 2026
Tower logo

Reply from Tower

Hi Philippa,

We are so pleased to know that you were able to navigate the online quote journey and organise your new cover with Tower in a way that made you feel at ease.

Thank you for taking the time to share this feedback with us - we look forward to providing you cover moving forward!

Warm regards,
Tower Team

Rated 4 out of 5 stars

Very good assessment.

They’re very helpful to me when i’m applying my house insurance.

July 18, 2026
Tower logo

Reply from Tower

Kia Ora Rolando,

Thank you for your review - we appreciate your feedback and your trust in Tower to cover your home.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Been with tower and easily to deal with…

Been with tower and easily to deal with multiple insurances

July 18, 2026
Tower logo

Reply from Tower

Kia Ora Claude,

Thanks for your kind review - we're thrilled that we have continued to leave a positive impression on you and that you continue to trust us as your provider!

Warm regards,
Tower Team

Rated 1 out of 5 stars

Until I have my question answered about…

Until I have my question answered about how to pay the premium by Internet Banking that doesn’t involve directing me to your website,( which I found patently useless) you will continue to get a low rating.

July 18, 2026
Tower logo

Reply from Tower

Hi Patricia,

Thank you for your review - we're sorry to hear that your recent interactions with our team haven't left you satisfied.

I have resent you a copy of your renewal pack, which includes your policy invoice and at the bottom of this page it provides you details of our bank account details and the reference to enter to pay Tower via internet banking.

If you require further assistance, please reach out to our team on 0800 808 808.

Thanks,
Tower Team

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