The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more
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Review summary
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I was trying to accept car insurance on line something went wrong and spoke to a very nice gentleman named Tony. He went through everything answered all my questions and queries very thorough and poli... See more
The quote via a comparison site was very compelling, given the price the level of cover and de facto star ratings. Also quote was valid for over a week compared to other insurers who offered quote... See more
I was reviewing my annual home insurance on a major comparison website, knowing exactly what level(s) of cover I required. Hence, looking for the best price. I started the process of renewal with four... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44K reviews
Asks customers to review
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Cheapest quote on MoneySupermarket for…
Cheapest quote on MoneySupermarket for 2 consecutive weeks when I was comparing. Easy website to navigate.
June 26, 2026
Had a quote but the new car was delayed…
Had a quote but the new car was delayed of course the price then goes up but asked of they could retrieve original quote they did but with a small increase.
June 20, 2026
Clear and easy to understand policy…
Clear and easy to understand policy wording, fair pricing with a quick purchase and account set up. Nicely set out website which is easy to navigate.
June 26, 2026
Easy to get a quote via website
Easy to get a quote via website. Competitive prices on a like for like basis
June 26, 2026
One minute policy£763 then£1250 when I…
One minute policy£763 then£1250 when I said that was crazy it was£836.
Very scampish .this should not happen looks bad ,very bad.
June 26, 2026
Efficient and easy to apply
Efficient and easy to apply, have no issues with this company, they are doing agood job
June 19, 2026
Value for money against similar company…
Value for money against similar company levels of insurance
Helpful and friendly phone manner.
Everything explained and easy to buy
June 26, 2026
The website was quick and easy to use
The website was quick and easy to use, the price was better than competitive looking forward to being a member.
June 26, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
When I tried to pay
When I tried to pay, I got a message for a verification code. When I entered this, I was taken back to the beginning of your form.
In a latter attempt, I was taken to an account sign-in page. I then phoned your help line and the very helpfull gent conformed that somehow payment had been processed.f
June 25, 2026
Reply from The AA Insurance
We appreciate you sharing your experience with the payment process. We understand the frustration caused by the technical difficulties you encountered. We hope you're okay.
Reply from The AA Insurance
Brilliant to hear things were easily sorted for a competitive price. Thank you for your feedback, Mr Penman.
Everything from start to finish was…
Everything from start to finish was straight forward. All elements were easy to find and fairly intuitive.
June 26, 2026
This is the first time I bought car…
This is the first time I bought car insurance, the customer service is very helpful, reasonable price.
June 26, 2026
It was simple and easy to use...
It was simple and easy to use and the price was great, we are now insured for both our cars with the AA. Not easy to identify the two accounts though.
June 26, 2026
Reply from The AA Insurance
We appreciate the kind feedback, Louisa. Thanks for leaving 5 stars.
Telephone call to confirm a detail of cover was first class
Telephone call to confirm a detail of cover was dealt with more than competently
June 24, 2026
Motor Insurance Renewal
Motor Insurance Renewal
I received my new quote on 22/06 from £530 to £850 I contacted them and they were very unhelpful and told them I was definitely cancelling.
I went onto a well known Comparison site and entered my details and the AA Motor Insurance was exactly the premium I required and was even cheaper than my previous purchase for last year. I decided I would rather speak to someone as I was wanting to make sure I was getting the proper policy. When I rang them I got through almost immediately and spoke to a lovely Geordie operator and he confirmed that I had the right policy that I required. I would highly recommend this Company both for the price and customer service.
June 25, 2026
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