First time we have had car insurance with the AA, although we have had breakdown cover with the AA since 1986 and are Gold members. Your Website is so easy to use compared with many other company's.... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Competitive cost for home content insurance and ease of online purchase
The website for home insurance is easy to navigate and the cost is competitive.

Reply from The AA Insurance
I found my insurance online but being a…
I found my insurance online but being a lady of a certain age I telephoned to ensure I had right cover. The person was polite and helpful thought the process. Well done
Seems good value at the moment
Seems good value at the moment, let’s see if you perform when required

Reply from The AA Insurance
I am impressed with not only the price…
I am impressed with not only the price but the way my application was dealt with.
Easy to complete.
Easy to get though no problem to get…
Easy to get though no problem to get motor insurance.

Reply from The AA Insurance
Very good and helpful service ,nice…
Very good and helpful service ,nice pleasant lady on the phone explained things well , all round well done AA best regards martin
It was easy to set up
It was easy to set up and no further questions were asked after completing a comparison site questionnaire
Spoke to a person I could understand…
Spoke to a person I could understand which is unusual these days and they gave me a reasonable price. So it was quite a straightforward transaction.
Great service great to be with AA
Seemed to be very easy to set up but…
Seemed to be very easy to set up but like everything “time will tell” and hope never have to test it out

Reply from The AA Insurance
It’s quite simple
It’s quite simple, I have the same cover with the AA insurance as I did with my previous insurance but cheaper and less bother when I want to look at my policy or contact someone.
Over and BEYOND
The Gentleman we spoke went over and beyond to be helpful . Thank you
Very competitive Rates.
Very competitive rate compared to previous insurance company. Easy to follow when asked questions.
The customer service I got from Rag or…
The customer service I got from Rag or could be Rog, service I got from her was first class and explained everything to me an did everything she said she would by posting out a copy to me. Very helpful indeed and it was very much appreciated. So thank you very much.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







