Good choice of options to cover my car at reasonable prices. Had minor issues completing the form, but had opportunity to speak with a real person, who was extremely helpful and solved the issue I wa... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
You always have to look at the price
You always have to look at the price. With what was being offered AA stood out for competitiveness and a all round easy to book service. Can't fault them
Great friendly fast service with a…
Great friendly fast service with a great price at the end of the.
It was easy to get the quote and…
It was easy to get the quote and finalise the car insurance at a good price.
May use AI-assist with repliesRead more
All my questions were answered clearly…
All my questions were answered clearly and patiently.

Reply from The AA Insurance
Clear expert advice.
NO LOYALTY
Good competitive price, can only hope that the renewal price is competitive. The AA has a reputation for suckling people in with a lower price the first year and then the renewal is disproportionately high the second year NO LOYALTY.
Loyalty.
Would have been more encouraging if I had been asked if I was a member of the AA. Having been a loyal gold member for many years.
The online questions seemed less than…
The online questions seemed less than on some sites and the whole process was easy to complete.
The quote was not the cheapest but offered the most benefits and was competitive with other companies.

Reply from The AA Insurance
Really easy to find cover and good…
Really easy to find cover and good price for building and contents insurance. Now I don’t have to worry about renewal
It was nice and easy to take up the policy cover.
It was nice and easy to take up the insurance cover. Good cover for competitive rate .
I was given the best deal with no…
I was given the best deal with no problems was easy to start my insurance and was sorted without hassle
Easy to use.
Easy to use with clear concise details. Competitive price and includes lots of features.
I have been with the Police mutual for…
I have been with the Police mutual for over 40 years and this year I was in an accident involving a young man who came off the pavement and collided head on with my vehicle. He was very aggressive but as my wife sustained injury to her chest area making the accident a personal injury I called the Police & ambulance service. The young man then decamped from the scene refusing his details.when Police finally tracked him down he was taken to court and fined. At the time I was driving a lease vehicle insured by another insurance co. I received a phone call from the Police mutual informing me that because I had not told them of the accident my insurance would increase. He was not a particularly sympathetic man as when I told him I did t realise I had to inform Police mutual of an accident not covered by then he just stated you should have looked at the small print on my insurance cert. I think after 40 years of loyalty they could have been a little personable. Anyway they sent me a quote of £125 month to cover my personal car but with the AA they charged me £75 a month saving me £600 a year. No brainer.
Customer Service was helpful with…
Customer Service was helpful with information, thanks

Reply from The AA Insurance
Good cover at a sensible price.
I was shocked to receive a huge hike in premiums from my provider, so took to comparison sites. I found my needs provided by your quote and the good reviews persuaded me to follow up. The price was very competitive.
Great price and service
I got a quote through one of the comparison sites but needed to speak to someone with regards to breakdown cover. The adviser was very friendly and helpful and my query was dealt with efficiently. We then went through the policy and payments etc, again everything was fully explained. So great customer service and the price was very good.
Saved over £180 !.
Sarah was very personable and patient and helped us finalise our new Car Insurance with the A A. The total saving like for like was over £180 compared to our previous broker led provider so needless to say, we are very pleased. We will see what the A A can do when our Home Insurance is up for renewal in May 2027.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







