The AA Insurance Reviews 43,737

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing and excellent value for money, often finding better deals compared to previous providers or other insurers. The website is consistently praised for being clear, easy to navigate, and straightforward, making the process of obtaining quotes and managing policies simple and efficient. Many people appreciate the overall service, noting the ease of use and the clarity of information provided. However, some customers also noted difficulties with online processes, such as finding options to make changes or being pushed towards unwanted add-ons. A few other people also felt that cancellation fees were excessive and that the pricing could sometimes be higher than expected, particularly for certain age groups or when compared to third-party sites.

What people talk about most

Price

Customers had positive experiences with price, often finding it competitive and offering good value for the... See more

Website

Consumers find the website to be user-friendly and straightforward, making it easy to obtain quotes and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction and appreciation for the... See more

User experience

Customers consistently note positive experiences with user experience, finding the online application process... See more

Value for money

People report positive experiences with value for money, often finding competitive pricing and good levels of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more

Rated 5 out of 5 stars

I was trying to accept car insurance on line something went wrong and spoke to a very nice gentleman named Tony. He went through everything answered all my questions and queries very thorough and poli... See more

Rated 5 out of 5 stars

The quote via a comparison site was very compelling, given the price the level of cover and de facto star ratings. Also quote was valid for over a week compared to other insurers who offered quote... See more

Rated 5 out of 5 stars

I was reviewing my annual home insurance on a major comparison website, knowing exactly what level(s) of cover I required. Hence, looking for the best price. I started the process of renewal with four... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

5-star
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Asks customers to review

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Rated 5 out of 5 stars

First class experience

I rang today (25/06/26) at around 4:20pm as the clutch in my car had gone and I was on a dual carriageway. I was told someone would be with me at 5:20 but Ryan the recovery man (Doncaster), turned up at 4:55pm. After looking at my car he informed me that the bracket for my clutch had snapped and that he would try to create a temporary fix so I could get home. He was trying for at least 20 minutes in the blistering heat before informing me he would need to tow me instead. He explained in great detail what would happen and what I needed to do before towing me to two different garages and then dropping me off at home because he said it was on his way anyway. Not once did he make me feel like an inconvenience even though I dragged him here, there and everywhere. He even remained cheerful when we were stuck in 20 minutes of traffic. Very grateful to Ryan for such a fantastic response and for helping to alleviate some of my stress.

June 25, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hey Dionne, we're thrilled to hear that Ryan gave your repair his all and hope you're back on the move ASAP 😊🚗.

Rated 4 out of 5 stars

Easy to set up and it was at a…

Easy to set up and it was at a competitive price - but had issues sending proof of my NCD which was worrying. I would have liked to chat with someone to get advice but when you call contact number it appears that you may get charged for some advice.

June 25, 2026
Rated 1 out of 5 stars

I have a diamond home insurance for 10…

I have a diamond home insurance for 10 years with AA not until 2019 home cavity leak. Ongoing.
7 years of complete mess disagreement dispute and rejection.
Taken 3 years for AA to complete work by Company Trinity claims, who they employed that never connected pipes, consequences rot floor extended from bathroom to lounge.
Rejected claim that left me with 2 children without water bathroom disabled, lost business and put me to mental health issues.
Never seen anything like it. A A manipulated with Ombudsman to the core, and you can't disagree or reject their power. Ombudsman decision even if it's wrong its bounding.
Try taking to court. We loosers.
7 years and still refused to pay.
Why? Taken insurance?
O. O star ⭐

June 25, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi there, we're sorry to hear you've been left unhappy with your claim through our policy. We are pleased that you raised your concerns so the team could investigate, but disappointed that you were unhappy with the outcome of this.

Rated 1 out of 5 stars

Stupid high prices

Stupid high prices
I have previous insured a 3.2l v6 audi tt for £75 through a different insurer but I am now insuring a 1l fiesta and their price is £175 I wouldn't bother entertaining paying that

June 25, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Benedict, we're sorry to hear you didn't find us competitive. Insurance is a risk-based product with many factors taken into consideration. We do hope you'll consider looking at a quote in the future again.

Rated 5 out of 5 stars

Very helpful straight forward online…

Very helpful straight forward online quotes. The only thing I contacted the AA for was I required a written insurance policy through the post not online. The people I spoke to we're very helpful and was able to confirm I will get my policy in the post.

June 24, 2026
Rated 5 out of 5 stars

Great price

Easy to arrange and put in place.
Great price

June 25, 2026
The AA Insurance logo

Reply from The AA Insurance

We're delighted to hear we could be competitive for you, Zoe. Thank you for your feedback for 5 stars.

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