The AA Insurance Reviews 

47,949
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 12,672 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the insurance prices are very competitive, providing fantastic financial value and significantly lower costs than previous providers. People also find the online platform extremely simple and easy to navigate when securing a brand new policy. Users appreciate the stress-free procedures and the polite assistance received over the phone when needed. However, some people mentioned experiencing frustrating difficulties when trying to set up their online user accounts or view essential policy documents. Customers occasionally noted annoyance with amending specific policy details online and encountering minor technical hurdles during the initial setup phase.

What people talk about most

Price

People report positive experiences with price, frequently highlighting competitive quotes and lower rates... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is easy to navigate with a... See more

Website

Users describe positive interactions with website, noting that the online quote process was quick,... See more

Service

Customers expressed great satisfaction with the service, frequently highlighting quick response times and... See more

Value for money

Reviewers express general satisfaction regarding the value for money, highlighting competitive prices and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Good choice of options to cover my car at reasonable prices. Had minor issues completing the form, but had opportunity to speak with a real person, who was extremely helpful and solved the issue I wa... See more

Rated 5 out of 5 stars

I found the options available for my car insurance policy very helpful and although I didn't take out many, I was very happy with what was on offer without any additions. Price was more than I wanted... See more

Rated 5 out of 5 stars

I purchased car ins, house insurance. Very good price for both. I also added breakdown cover as it was on a special offer. Not showing breakdown cover on my policy details. AA looked into it and con... See more

Company replied

Rated 5 out of 5 stars

I Bought the policy via Go Compare which gave me the option to choose which supplier and policy cover I required, but from the AA I also had the chance to speak to your operator to chech that I was co... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

48K reviews

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4.6

All reviews

(47,949)

12,712 reviews in the last 12 months

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Rated 4 out of 5 stars

NO LOYALTY

Good competitive price, can only hope that the renewal price is competitive. The AA has a reputation for suckling people in with a lower price the first year and then the renewal is disproportionately high the second year NO LOYALTY.

September 23, 2026
Rated 5 out of 5 stars

Loyalty.

Would have been more encouraging if I had been asked if I was a member of the AA. Having been a loyal gold member for many years.

September 23, 2026
Rated 5 out of 5 stars

The online questions seemed less than…

The online questions seemed less than on some sites and the whole process was easy to complete.
The quote was not the cheapest but offered the most benefits and was competitive with other companies.

September 23, 2026
The AA Insurance logo

Reply from The AA Insurance

We're over the moon that you found getting cover easy, Chris 😊.

Rated 5 out of 5 stars

I have been with the Police mutual for…

I have been with the Police mutual for over 40 years and this year I was in an accident involving a young man who came off the pavement and collided head on with my vehicle. He was very aggressive but as my wife sustained injury to her chest area making the accident a personal injury I called the Police & ambulance service. The young man then decamped from the scene refusing his details.when Police finally tracked him down he was taken to court and fined. At the time I was driving a lease vehicle insured by another insurance co. I received a phone call from the Police mutual informing me that because I had not told them of the accident my insurance would increase. He was not a particularly sympathetic man as when I told him I did t realise I had to inform Police mutual of an accident not covered by then he just stated you should have looked at the small print on my insurance cert. I think after 40 years of loyalty they could have been a little personable. Anyway they sent me a quote of £125 month to cover my personal car but with the AA they charged me £75 a month saving me £600 a year. No brainer.

September 22, 2026
Rated 5 out of 5 stars

Great price and service

I got a quote through one of the comparison sites but needed to speak to someone with regards to breakdown cover. The adviser was very friendly and helpful and my query was dealt with efficiently. We then went through the policy and payments etc, again everything was fully explained. So great customer service and the price was very good.

September 21, 2026
Rated 5 out of 5 stars

Saved over £180 !.

Sarah was very personable and patient and helped us finalise our new Car Insurance with the A A. The total saving like for like was over £180 compared to our previous broker led provider so needless to say, we are very pleased. We will see what the A A can do when our Home Insurance is up for renewal in May 2027.

September 23, 2026

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