The AA Insurance Reviews 

45,709
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 11,399 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight that the online platform is exceptionally well-designed, extremely user-friendly, and makes comparing options and finding competitive prices completely straightforward. Consumers also deeply appreciate the remarkably helpful support team, noting that purchasing policies provides wonderful value and complete peace of mind. Though some reviewers were not happy with extra charges applied for policy changes or found printing documents via email cumbersome. A few other people also felt that managing paper versions or ensuring all personal details were correctly updated during the purchase process could sometimes be quite frustrating.

What people talk about most

Price

People report positive experiences with price, often highlighting great value and competitive rates compared... See more

Website

Consumers find website to be positive, noting that it is very easy to use, clear, and straightforward.... See more

Service

Users describe positive interactions with service, highlighting helpful and efficient phone staff who explain... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting that the website is easy to navigate,... See more

Value for money

Clients share positive opinions on value for money, highlighting excellent rates and comprehensive coverage.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time we have had car insurance with the AA, although we have had breakdown cover with the AA since 1986 and are Gold members. Your Website is so easy to use compared with many other company's.... See more

Rated 5 out of 5 stars

Unfortunately, I did not get the name of the advisor, who helped on the phone. I had got a quote from the online application, but was unable to retrieve it. The lady who answered my call identified th... See more

Rated 5 out of 5 stars

I went on confused dot com after my renewal with direct line had gone up to just under £500 I saw aa gold and this was excellent giving better deal and 250 pounds less. I now have my aa gold insurance... See more

Rated 5 out of 5 stars

This is a 'purchase' review, I haven't (and hopefully won't need to do) reviewed use of the policy for claims. Sign up/purchase very easy with informative on-line page options. Geed value for mone... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

46K reviews

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4.6

All reviews

(45,709)

11,012 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Seemed to be very easy to set up but…

Seemed to be very easy to set up but like everything “time will tell” and hope never have to test it out

August 9, 2026
The AA Insurance logo

Reply from The AA Insurance

Great to see everything was easily set up. Thanks for leaving 5 stars, Mrs Smith.

Rated 5 out of 5 stars

It’s quite simple

It’s quite simple, I have the same cover with the AA insurance as I did with my previous insurance but cheaper and less bother when I want to look at my policy or contact someone.

August 9, 2026
Rated 5 out of 5 stars

The customer service I got from Rag or…

The customer service I got from Rag or could be Rog, service I got from her was first class and explained everything to me an did everything she said she would by posting out a copy to me. Very helpful indeed and it was very much appreciated. So thank you very much.

July 15, 2026

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