The AA Insurance Reviews 42,553

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 9,461 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the ease of obtaining quotes and setting up accounts, often finding the process straightforward and quick. Many appreciate the competitive pricing, noting significant savings compared to previous providers while still receiving comprehensive coverage. The website is often praised for being user-friendly and easy to navigate, allowing for clear comparison of different insurance levels. Reviewers also commend the excellent service, with staff described as helpful, efficient, and understanding. However, some customers also noted issues with the ID verification process, finding it intrusive and questioning the security of third-party websites. A few other people also felt that the premiums were high, especially for pensioners with minimal mileage. There were also isolated complaints about the handling of stolen car claims and extended waiting times for breakdown assistance.

What people talk about most

Price

Reviewers mention positive feedback about price, with many finding competitive and reasonable prices for... See more

Service

Reviewers highlight positive aspects of service, often praising the helpfulness and efficiency of staff, with... See more

Website

People report positive experiences with the website, finding it easy to use, navigate, and set up accounts.... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of setting up and managing... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting good cover at a reasonable or... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The fact that I can actually TALK to a human being is the great thing that most of your competitors don't seem to grasp. They would rather let computers do all their business, which saves THEM time... See more

Company replied

Rated 5 out of 5 stars

selecting AA and getting a quote was easy. The ability to choose the right policy for you was helpful. Easy to see where AA were superior to others on offer in terms of cover and price. No hidden extr... See more

Rated 5 out of 5 stars

It was the right insurance we wanted for our new car with everything included at the best price for the model we have. In addition, your call handler was most helpful and your phone was answered strai... See more

Rated 5 out of 5 stars

My experience of reveiwing my EV car insurance this year was a bit mixed. My previous insurer (Aviva Zero) declined to even quote, saying my type of policy would no longer in line with their expecte... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

43K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

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Rated 1 out of 5 stars

Don't use as bad customers service and…

Don't use as bad customers service and lies about things and had to go to financial ombudsman and they lied to them and got away even if I had evidence of my side. They want more money from me. I left AA and gone with a new car insurance company better customer service. As not even saying sorry to me and not caring how bad they been to me. I will never use AA again.

June 1, 2026
Unprompted review
Rated 5 out of 5 stars

Helpful

Helpful, efficient and speedy

June 3, 2026
The AA Insurance logo

Reply from The AA Insurance

We're over the moon to hear this, Peter 💛🚗.

Rated 5 out of 5 stars

I tried a couple of companies with good…

I tried a couple of companies with good prices but the process got really complicated eventually I found your quote which was good compared to my previous companies renewal price and I found the process easy to get through and pay as it’s always a chore when you’re satisfied with insurance company but they don’t appreciate your loyalty

June 2, 2026
Rated 5 out of 5 stars

Seemed all straight forward & clear

Seemed all straight forward & clear. Fair bit of information needed but that's to be expected.
Insurance details were clear enough. Payment easy.

June 3, 2026
The AA Insurance logo

Reply from The AA Insurance

Wonderful 😀.

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