The AA Insurance Reviews 42,554

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 9,461 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the ease of obtaining quotes and setting up accounts, often finding the process straightforward and quick. Many appreciate the competitive pricing, noting significant savings compared to previous providers while still receiving comprehensive coverage. The website is often praised for being user-friendly and easy to navigate, allowing for clear comparison of different insurance levels. Reviewers also commend the excellent service, with staff described as helpful, efficient, and understanding. However, some customers also noted issues with the ID verification process, finding it intrusive and questioning the security of third-party websites. A few other people also felt that the premiums were high, especially for pensioners with minimal mileage. There were also isolated complaints about the handling of stolen car claims and extended waiting times for breakdown assistance.

What people talk about most

Price

Reviewers mention positive feedback about price, with many finding competitive and reasonable prices for... See more

Service

Reviewers highlight positive aspects of service, often praising the helpfulness and efficiency of staff, with... See more

Website

People report positive experiences with the website, finding it easy to use, navigate, and set up accounts.... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of setting up and managing... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting good cover at a reasonable or... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The fact that I can actually TALK to a human being is the great thing that most of your competitors don't seem to grasp. They would rather let computers do all their business, which saves THEM time... See more

Company replied

Rated 5 out of 5 stars

selecting AA and getting a quote was easy. The ability to choose the right policy for you was helpful. Easy to see where AA were superior to others on offer in terms of cover and price. No hidden extr... See more

Rated 5 out of 5 stars

It was the right insurance we wanted for our new car with everything included at the best price for the model we have. In addition, your call handler was most helpful and your phone was answered strai... See more

Rated 5 out of 5 stars

My experience of reveiwing my EV car insurance this year was a bit mixed. My previous insurer (Aviva Zero) declined to even quote, saying my type of policy would no longer in line with their expecte... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

43K reviews

5-star
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1-star

Asks customers to review

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Rated 4 out of 5 stars

New Customer

On-Line experience, Ease of use and great value, simple to join.

June 3, 2026
The AA Insurance logo

Reply from The AA Insurance

Love to hear it 💛.

Rated 2 out of 5 stars

Still waiting confirmation of house…

Still waiting confirmation of house insurance

June 3, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi there, we're sorry to hear this and we hope you're okay. Please reach out to the team by calling them on 03433161617 and they will be able to get it sent for you.

Rated 4 out of 5 stars

Easy to use

The overall completing of the questionnaire for the car insurance was very straightforward and the end result was surprisingly inexpensive. The logging in was not so straightforward

June 2, 2026
Rated 5 out of 5 stars

I found the AA competatively priced for…

I found the AA competatively priced for a 5 star defacto policy, and are easier to contact by phone for assistance with completing the application, which is probably a more custimer friendly approach paticularly for persons who may not be as confident online as others.

May 10, 2026
Rated 4 out of 5 stars

Phone numbers please!

Everything is fine except the difficulty of getting phone numbers in case I can't get an internet connection. I still haven't managed to find a number for the breakdown service.

April 17, 2026
Rated 2 out of 5 stars

Insurance quote went up £100 in 24…

Insurance quote went up £100 in 24 hours ?? How is this possible ?

June 2, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi there, we appreciate the review. Insurance prices can be subject to change for many reasons. We hope you're okay and got sorted.

Rated 5 out of 5 stars

Excellent cover for a great price

Great choices from AA. Very competitive prices too. I’d been with the same company for insurance for years but AA beat them on cover by quite a lot and that was with taking out their top tier cover. Very pleased.

May 15, 2026

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