LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more
I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more
All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
47K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Helpful customer service.
September 10, 2026
It was good to speak to a human
It was good to speak to a human - reassuring and gave the opportunity to ask questions. Efficient and courteous adviser. Competitive prices for level of cover that were carefully explained.
September 10, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
You were easy to deal with and helpful…
You were easy to deal with and helpful on the phone answering all my concerns.
September 10, 2026
Reply from The AA Insurance
Pleased to hear that, Paul. Thanks for your feedback 🙂.
DONT EVEN COME NEAR THEM.
Stay well away. scam artists pushing me to either take responsibility on a non fault accident or start paying double premiums.
It's the second month, that I've been paying double premium, no update on any case. I have even provided video evidence but they are not willing to sort it out.
stay well aware, I'll be updating my review with any changes and also will be asking my friends to expose them.
CON ARTISTS.
September 9, 2026
Unprompted review
Reply from The AA Insurance
Hi, we're sorry to hear you're unhappy with how the claim is progressing.
At the moment, the claim will remain recorded as a fault claim until an outcome has been reached. We understand this can be frustrating, especially when you've provided evidence to support your case. Sometimes these investigations can take longer than we'd like, as we're liaising with the third party and their responses aren't always immediate.
We appreciate your patience while the team continues to work towards a resolution and hope you're provided with an update as soon as possible. Please continue to keep in touch with the claims team directly.
Very easy to rejoin the AA again
Very easy to rejoin the AA again, I didn't want to leave last time I tried to renew my insurance, couldn't believe i could rejoin again. Great 👍
September 10, 2026
Reply from The AA Insurance
We're pleased to have you back on board with us Brendan 💛.
It was the right product efficiently presented
It was the right product efficiently presented and all questions answered.
September 9, 2026
Keep up the good work.
September 9, 2026
The service advisor was willing and did…
The service advisor was willing and did spend time with me explaining all the policy details with me. I would say that she was extremely helpful and pleasant this made my decision to change providers much easier than anticipated.
September 10, 2026
Very pleasant call handler
Very pleasant call handler. Made the specifics of the policy very clear and all done and dusted very quickly
September 8, 2026
Simple,straightforward and helpful…
Simple,straightforward and helpful staff, whom I could understand.
September 5, 2026
Reply from The AA Insurance
Just what we like to hear 🙂.
very good price
September 10, 2026
Listen to what I wanted and was very…
Listen to what I wanted and was very polite and respectful as I said I was not very tech minded very clear at explaining everything in the policy
September 10, 2026
Such an easy procedure
Such an easy procedure
Well defined aspects of the insurances.. inclusions etc
September 10, 2026
Good value
Very pleased to find the equivalent cover for a hundred pounds less than the renewal price from my current insurer
September 8, 2026
A good policy at a reasonable price but setting up an account could be made easier.
I was attracted by the content of the insurance policy
for the coming year together with its reasonable price
compared with the quoters from other insurance companies. BUT, you didn't earn full marks because of
the difficulty I experienced and still am experiencing in setting up an account. So, at the moment I have no paperwork to show for my renewed insurance until the documents arrive by post, hopefully by 18.09.2026. Every time I was given a 6 digit code for the password it had expired before I could enter it! At 84, I am not as computer literate as most younger people!
September 10, 2026
Good experience
Very easy site to navigate and clear explanations of different levels of cover.
September 8, 2026
PAYMENT OPTIONS
On or around the 7th Sept I phoned AA insurance. The cover and quote options were explained clearly and I was able to make a decision to go with AA well ahead of renewal date of my current insurance. which is 30th Sept.and your agent was advised to go ahead. Due to commitments it was necessary to agree the contract early but it is disappointing that that payment was demanded upon acceptance, some 21 days before inception.THERE SHOULD BE AN OPTION TO TAKE THE PAYMENT ON INCEPTION DATE.
September 9, 2026
Reply from The AA Insurance
Hi Allan, we're sorry to hear the payment was taken earlier than you expected and that this wasn't explained clearly. To secure the quoted price, payment would need to be taken on the day the quote was provided, as insurance prices can change at any time. We appreciate this may have come as a surprise and apologise for any confusion caused.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.