The AA Insurance Reviews 

47,338
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 12,186 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the affordable pricing and significant savings compared to alternative providers, noting that coverage levels remain exceptionally high. People also find the digital platform very straightforward and easy to navigate when comparing options and setting up policies quickly. Some reviewers were not happy with long phone wait times and experienced occasional confusion regarding certain optional add-on charges during purchase. A few customers also noted frustrating technical issues and browser glitches when trying to use the online website features or customer service chat. Additionally, a small group mentioned that final costs occasionally differed from initial expectations depending on the payment methods selected.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive rates that are often... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is very easy to navigate,... See more

Website

Clients share positive opinions on website, noting that the platform is very easy to navigate with clear... See more

Service

Reviewers highlight positive aspects of service, noting that agents are very helpful, professional, and quick... See more

Value for money

Users describe positive interactions with value for money, frequently highlighting significantly lower quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more

Rated 5 out of 5 stars

Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more

Rated 5 out of 5 stars

I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more

Rated 5 out of 5 stars

All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47K reviews

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4.6

All reviews

(47,338)

12,063 reviews in the last 12 months

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Rated 4 out of 5 stars

A good policy at a reasonable price but setting up an account could be made easier.

I was attracted by the content of the insurance policy
for the coming year together with its reasonable price
compared with the quoters from other insurance companies. BUT, you didn't earn full marks because of
the difficulty I experienced and still am experiencing in setting up an account. So, at the moment I have no paperwork to show for my renewed insurance until the documents arrive by post, hopefully by 18.09.2026. Every time I was given a 6 digit code for the password it had expired before I could enter it! At 84, I am not as computer literate as most younger people!

September 10, 2026
Rated 3 out of 5 stars

PAYMENT OPTIONS

On or around the 7th Sept I phoned AA insurance. The cover and quote options were explained clearly and I was able to make a decision to go with AA well ahead of renewal date of my current insurance. which is 30th Sept.and your agent was advised to go ahead. Due to commitments it was necessary to agree the contract early but it is disappointing that that payment was demanded upon acceptance, some 21 days before inception.THERE SHOULD BE AN OPTION TO TAKE THE PAYMENT ON INCEPTION DATE.

September 9, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Allan, we're sorry to hear the payment was taken earlier than you expected and that this wasn't explained clearly. To secure the quoted price, payment would need to be taken on the day the quote was provided, as insurance prices can change at any time. We appreciate this may have come as a surprise and apologise for any confusion caused.

Rated 5 out of 5 stars

Efficiency

It was quick and efficient from opening the quote to registration and acceptance

September 10, 2026
Rated 5 out of 5 stars

Insurance was offered at a competitive…

Insurance was offered at a competitive price unlike some others

September 10, 2026
The AA Insurance logo

Reply from The AA Insurance

We're happy to hear that our insurance pricing was competitive for your needs. We appreciate you sharing your positive feedback with us.

Rated 5 out of 5 stars

The man who was helping me is name is…

The man who was helping me is name is Gareth was brilliant nothing was to much trouble and the price of the insurance was a lot cheaper even though I've got platinum, I would definitely recommend the AA.

September 9, 2026
Rated 4 out of 5 stars

Reasonable price

Reasonable price, but switched off auto renewal ,as you don't seem to get anything for loyalty
these days. Otherwise
Happy with cover

September 10, 2026
Rated 5 out of 5 stars

I was happy with the quote including …

I was happy with the quote including all the things I wanted on the policy and the process was easy to complete

September 10, 2026
The AA Insurance logo

Reply from The AA Insurance

We're so glad to hear that you found the quoting process easy and that your policy included everything you needed!

Rated 4 out of 5 stars

WK10

Once I had got through the colleague was very nice and polite .

September 10, 2026
Rated 4 out of 5 stars

V good home insurance cover

V good home insurance cover. I had the same cover ,better limits and extras with the AA for £200 pa cheaper than with Churchill the year before👍

September 10, 2026
The AA Insurance logo

Reply from The AA Insurance

We're so happy to hear you found such great home insurance cover with us, especially with better limits and extras for a lower price! 💛

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