Waggel Reviews 

14,401
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 3,791 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, kind, and knowledgeable when dealing with policy questions. Consumers find the overall service remarkably efficient, noting that setting up new coverage and managing policies is extremely smooth and hassle-free. However, some customers also noted frustrations regarding unexpected price increases over time or suddenly higher monthly costs. A few reviewers expressed dissatisfaction because certain claims were turned down or experienced lengthy delays during the approval stage. People mentioned feeling stressed when trying to navigate pre-existing condition exclusions and complex reimbursement requirements.

What people talk about most

Claim

Consumers find claim experiences to be mixed, as opinions vary significantly regarding the processing times... See more

Service

Reviewers highlight positive aspects of service, noting prompt pre-authorisations and quick claims processing... See more

Customer service

Customers consistently note positive experiences with customer service, praising the team for great... See more

Price

Users describe ambiguous interactions with price, often highlighting great initial value alongside steep... See more

Payment

Customers had ambiguous experiences with payment. While some reviewers report speedy service, prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Wow! Libbie is a superstar! Not often you can say dealing with insurance claims is straightfoward, informative and actually a pleasure. However, Libbie at Waggel has been incredibly patient, knowledge... See more

Rated 5 out of 5 stars

My dog requires a scale and polish. Received an estimate from the Vets and submitted a pre-authorisation claim online. Easy to complete. Provided a brief history of previous dental check-ups. The fol... See more

Rated 4 out of 5 stars

I have made my first claim for my 15 year old cat after having had to take her to an out of hour emergency vet, because she suffered from sudden blindness . It took a lot longer than expected for tha... See more

Rated 5 out of 5 stars

We had to make a claim for our dog Olly they walked us through everything nothing too much trouble lovely people to talk to as you would expect will renew next year thank you all so much


Company details

  1. Pet Insurance Company

About Waggel

Written by the company

Less stress, more love.

At Waggel, we’re just as obsessed with pets as you are - and we understand better than anyone why you want the best for them. That’s why we created a pet insurance policy that’s simple, clear and packed with everything your pet might need (and then some). No sneaky surprises, no confusing jargon - just one Lifetime policy that’s got your back from puppyhood to your pet’s golden years.

Our Lifetime pet insurance covers the big stuff like dental care, cancer and diabetes. But it’s not just about the policies. It’s about you and your pet feeling safe and supported every step of the way.

With over 15 years of insurance experience under our belts, we’re here to make sure you’re always in good hands with a personally assigned UK-based vet nurse to help manage your claims. This means you’ll never be left on hold for hours and can wave goodbye to mountains of paperwork.


Why Waggel?

We’re here to take the hassle out of pet insurance. No endless options, just one simple Lifetime policy that you can customise to fit your budget and needs. Here’s what sets us apart:

  • One policy, endless love. Our Lifetime policy covers a range of conditions and costs, from dental care to cancer.
  • No surprises, just clarity. Transparent pricing, easy-to-understand policy wording and a smooth claims process.
  • Your pet’s personal cheerleaders. You’ll have a dedicated claims handler with you every step of the way - because we know how important it is to feel supported when you need it most.
  • Giving back. We partner with charities to support dogs and cats in need because there’s nothing better than spreading the love.

Contact info

  • 1st Floor, 5 St Helen's Pl, London, EC3A 6AB, London, United Kingdom

  • www.waggel.co.uk

4.5

Excellent

TrustScore 4.5 out of 5

14K reviews

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4.5

All reviews

(14,401)

3,607 reviews in the last 12 months

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Rated 5 out of 5 stars

Waggel have been excellent throughout…

Waggel have been excellent throughout the claim procedure. They kept me informed at all times. Though there was a delay ( no fault of theirs due to an exceptionally high number of claims ) i am very happy with them. I would without doubt reccommend Waggel.

August 13, 2026
Unprompted review
Rated 1 out of 5 stars

0 Stars wasn’t an option

0 Stars wasn’t an option.

Absolutely dire customer service and, without question, the worst pet insurance experience I’ve had in 30 years.

It took five weeks for them to process my claim, despite me providing all the information requested. After all that waiting, they then alleged that my dog had a previous diagnosis — something I, as thr owner since it was 8 weeks old, was completely unaware of — and used this to reject my claim in its entirety.

I have paid good, honest money for this policy, and I’m absolutely disgusted with how I’ve been treated. I’m left feeling that either the policy was sold to me without properly establishing what they would and wouldn’t cover, or that this supposed “previous issue” has been produced as a convenient reason to avoid paying the claim. Either way, I find the whole experience appalling.

I’ve owned numerous pets over the years and held policies with several other insurers, and I have never experienced anything like this.

Five weeks of waiting, only to have the entire claim dismissed on the basis of something I knew absolutely nothing about. Absolutely fuming.

The worst pet insurance provider I’ve dealt with in three decades. Steer well clear.

August 13, 2026
Unprompted review
Rated 5 out of 5 stars

Good prices and quick service

Good prices and quick service - changed from existing insurer when the hiked up the costs. For same policy paying half the price with waggle and they have online triage to help before you have to take your pet to the vet

August 11, 2026
Rated 4 out of 5 stars

4 stars

I think 4 stars is fair from my experience. I've been with Waggel for years, for both my dogs. I do find it generally quite low hassle, when you log in online you have your own dashboard so you know what's going on, and it's easy to submit a claim. I have always found all staff that I've come in contact with to be very friendly and helpful; they're great. My insurance (especially for my older dog) is quite a high cost and some years the increase in monthly cost has gone up quite a bit, however I expect that would be the same with other insurers. Recently I have found that reimbursments for claims have taken some time (several weeks); it used to be much quicker in the past. But overall I think i'm still happy. They've been pretty decent for all the years i've been with them.

August 13, 2026
Unprompted review
Rated 2 out of 5 stars

Misleading timeframes for claims settlement

Waggels FAQ state that claims are usually settled in 7 days or 14 failing that. Mine has been over 14 days and when I complained I was told it’s 14 days from when they receive all the required inf from the vet NOT from the date of submission. They also refuse to tell me when that was to even allow me to track how much longer I need to wait.
They say thy are currently dealing with an unprecedented volume of claims but this has been the case constantly since I joined them 18 months ago so you’d think that would have given them time to put some extra measures in place.
They also told me that even though my dog’s castration surgery was to diagnose and treat suspected testicular cancer, that they wouldn’t pay for it as neutering is an elective procedure. I hope this was just oversimplification of their policy by a customer service agent or I’ll have to take them to the ombudsman which will be tiresome.
Not impressed.
They also doubled my premium after year 1, so it’s not like it’s a cheap policy either

August 10, 2026
Waggel logo

Reply from Waggel

Hi Anne,

Thank you for taking the time to share your experience. We’re sorry for the frustration caused by the delay with your claim and appreciate how disappointing it is to be waiting for an outcome.

I’ve reviewed the position and can confirm that the claim is currently awaiting the medical history and invoice from your veterinary practice. These documents are required for our Claims team to assess the claim fully and determine what is and isn’t covered under the policy. We’re actively awaiting this information, and the processing timeframe begins once all the required documentation has been received.

In relation to the castration procedure, we understand your concern given that you’ve advised this was carried out due to suspected testicular cancer rather than as routine elective neutering. Our Claims team would need to review the clinical evidence and the reason for the procedure before making a decision. A

We’re also sorry to hear you’re unhappy with the increase in your premium. Renewal prices can change based on a number of factors, including your pet’s age, claims experience, veterinary costs and the risk associated with your area and breed.

We appreciate your patience while we await the outstanding information from your vet and hope we can progress your claim as soon as this is received.

The Waggel Team

Rated 1 out of 5 stars

Bad form.

Bad form.
I tried to cancel our policy following the death of our pet. However, because my partner was the policyholder, I was told that I could not cancel it on his behalf.
What made this situation particularly frustrating was that my partner had suffered a stroke, leaving him with significant memory loss and unable to speak. Despite me being his wife and the circumstances being clearly explained, I was still unable to cancel the policy and was told that a Power of Attorney document was required.
I found this response extremely frustrating and insensitive, particularly given the circumstances.

April 16, 2026
Unprompted review
Waggel logo

Reply from Waggel

Hi Trisha,

We’re truly sorry for your loss, and we’re also very sorry to hear about the circumstances you and your partner were facing at the time. We completely understand why having to deal with an additional administrative requirement during such a difficult period would have felt frustrating and upsetting.

We do need to ensure that changes to a policy, including cancellation, are authorised by the named policyholder. Where someone is unable to manage their policy themselves, we may therefore need appropriate authority, such as Power of Attorney, before we can make changes on their behalf. This is in place to protect our customers and prevent unauthorised changes to their policies.

That said, we appreciate that the way this was communicated to you may not have felt sufficiently compassionate given the circumstances. We’re sorry for the distress this caused and will take your feedback on board when reviewing how situations like this are handled.

The Waggel Team

Rated 3 out of 5 stars

My subscription was taken out of my…

My subscription was taken out of my bank before the date it was ment to

August 11, 2026
Waggel logo

Reply from Waggel

Hi Geoffrey,

Thanks for your feedback.

Payments are taken on the policy start date, as set out when the policy is purchased. I can see that your policy has since been cancelled and the payment has now been refunded.

We’re sorry for any confusion caused.

The Waggel Team

Rated 5 out of 5 stars

Excellent service

Claim was done online. Easy form to fill in. Had to claim for both my dogs. Different problems. Received my money back within three weeks

August 11, 2026
Rated 5 out of 5 stars

Christopher black

Iv already said daisy was totally fantastic in detail, in your last feed back email don't have the time to go through everything again she was xcalant in every way possible.

August 11, 2026
Rated 5 out of 5 stars

Recently I had to claim on my policy as…

Recently I had to claim on my policy as my dog was very poorly. I had to visit an out of hours vet and then my own. I called to query what I needed to do as they both needed to be paid, the lady explained very clearly what I needed to do on the site. I found the claim process very easy and the option to pay the vet directly was a good option. I have been with Waggle for 4 years.

July 21, 2026
Rated 4 out of 5 stars

Took over 2 weeks to process

Took over 2 weeks to process, l would have liked communication on how my claim was progressing. I did text their support to find this out. But, they have agreed to pay my bills for my pet, so thank you

August 11, 2026
Rated 5 out of 5 stars

Dog Pet Insurance

I spent some time comparing different insurance policies for my dog, following a horrendous renewal quote from my previous insurer. I found Waggel and their quote was super competitive, along with the excess I would have to pay in any claim. This compared very favourable and gave me lifetime cover for my dog at a vastly reduced monthly premium. Very happy with the ease of taking out the insurance and the free use of the Biscuit App is a great bonus.

July 27, 2026
Unprompted review

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