Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
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Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
I have been using the platform for a number of years now. In the beginning it worked well. I could buy and also sell my Whisky. But as of late the liquidity on the platform has dried up and I have bee... See more
Company replied
Do not invest through this platform - highly misleading and you are highly likely to lose a lot of money. ‘Valuations’ that are provided by whiskey direct in no way reflect even the midpoint... See more
Company replied
Within minutes you can invest in 1 litre of spirit, or 1000 litres of aged single malt. This is a trustworthy, well thought out company, with a well executed website and efficient, helpful staff. Inve... See more
Written by the company
See live buy & sell prices of all our maturing Scotch whiskies - no personal details required.
Everyone can review all historical prices for each of the 220+ maturing Scotch whiskies available to buy and sell on WhiskyInvestDirect.
We also publish all the prices paid and returns made when Whisky industry bidders purchase large volumes of maturing Scotch via our Bulk Trade Bid process.
WhiskyInvestDirect is the only whisky business that publishes an Audit online. It proves that your whisky and currency are where they should be in full every time the audit is published.
WhiskyInvestDirect is supplied by many of the top Scotch distilling companies including Diageo, Pernod Ricard, Distell, Beam Suntory and Whyte & Mackay.
Written by the company
Unit 5, Berghem Mews, W14 0HN, London, United Kingdom
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I like the model of small investments in different casks. I've also interacted by phone with Charlie, who has been very professional and helpful.
After a quick tutorial on how to buy/sell I made several orders and all went smoothly. It allows me to diversify my investments in the Spirits industry with a clear view of the price and fees. I recommend it.
Have invested using WID since the start, never thought of it as a ‘get rich quick scheme’ rather as a sensible form of diversification. If you know something about whisky I’m sure it would help, I don’t and I do not feel disadvantaged. The ability to hold a range of whiskies at any one time is great and the diversification that results increases the probability of useful gains and reduces risk. Underlying the whole thing is a real expectation that whisky is a potentially sound investment with a probability of being a hedge against inflation; as such it is, in my opinion, a sensible place to invest cash. This is especially true when taking into account the ability to rapidly trade your holdings and release cash. I see it as a minimum 5-10 year investment strategy.
I have used this platform for years. There appears to be an influx of new investors to the platform causing problems which are not being addressed. It is near impossible for the platform to fill a substantial bid (say 100LPA+) due to the number of bidders.
How can you sell an investment tool if you cant even get past the on-ramp? The staff at WID need to get more distilleries on board and look at Ireland and Japan. Its turning into a waste of time.
reliable and trustworthy platform, delivering every information you need.
it should be indicated clearer that the investment should me of 220 liters to minimize the fee impact.

Reply from WhiskyInvestDirect
Delighted on doing business with WDI. They are very professional and always provide up to date information about opportunities in rhe whisky market. Small hiccup when transferring cash to my account but the law is very strict with respect to money laundering issues and at the end it does benefit everyone.
Simply excellent platform from a reliable team. Long term investing at its best.
The opportunity to invest with WID is great - the returns are good and its afun way of pretending youre a whisky buff :)
The site is easy to use and the people ive spoken to over the phone over the years have always been efficient, helpful and have always resolved my issues.
Im 100% a happy customer
Transferring funds is cumbersome and unless the process changes, I may not be inclined to continue my investments.
very low revernue around 1.3 per cent per year... and then with their fees to hold the whiskey plus the fee to withdraw money ... happy they make me not to pay for their own profit... closest to scam that I have seen

Reply from WhiskyInvestDirect
very reasonable charges, great support great service and also a great investment
Good company but I hope I have done the right thing
I had to change my bank link because I moved to another country.
The representative was very efficient, helpful and polite: 100% satisfied.
However, their policy to change the bank is complicated. I hope they can come up a little easier way to do so...
I am starting to invest and it seems like a very good page, I recommend investing.
To be honest, my validation experience with WhiskyInvestDirect was quite complicated. But i think that is pretty much up to the laws they have to follow to act transparent and legal. Seen from that perspective, they couldn´t have made it much easier for me to validate my transferwise account and the support through mrs Tedde was excellent.
Excellent service, great support team that helped me very carefully through complicated procedures and even reduced my fees! Fantastic work!
If 6 stars would be possible - I would have given it!!
Thank you for quickly resolving the issue of transferring funds. The service is very good and easy to understand in different languages. I propose to supplement the agreements between the client and WhiskyInvestDirect with an investment agreement. This formality will simplify transfers for clients from countries such as Russia. Since local credit organizations in Russia require a copy of the contract to make the transfer. Thank you for your cooperation.
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