Cult Wines Reviews 

336
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Considering 46 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the professional staff and the helpful guidance provided during private consultations and exclusive wine tastings. Many people also mention the fantastic selection of fine bottles and the beautifully organized events that make learning enjoyable. However, some customers also noted issues with payment processing and difficulties when trying to manage their asset portfolios. Reviewers often experienced frustrating communication gaps and uncooperative support when seeking updates on their financial transactions. A few individuals additionally indicated that transfer processes took significantly longer than initially promised by the business.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a wide range of strong opinions. On the positive... See more

Payment

Consumers find payment to be ambiguous and often experience significant delays in receiving their funds.... See more

Staff

Reviewers highlight positive aspects of staff, expressing appreciation for their professional and attentive... See more

Service

People report ambiguous experiences with service, reflecting a wide split in customer satisfaction. Some... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide range of opinions.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Following the passing of my Father, Jessie was extremely helpful in dealing with his portfolio. She advised us to hold off before selling to get a better price, and then was speedy in helping us sell.... See more

Company replied

Rated 4 out of 5 stars

Expert in their fields. No selling, just walking you through their knowledge

Company replied

Rated 4 out of 5 stars

Great selection of wines for investment and purchase and helpful service. RM was professional and communicative

Company replied

Rated 5 out of 5 stars

I had searched the Cult Wines sections for valuable information and also to educate myself about the wine trade. A very nice gentleman by the name of Connor Adams contacted me and enquired whether I... See more

Company replied


Company details

  1. Investment Company
  2. Alternative Financial Service
  3. Asset Manager Service
  4. Investment Service
  5. Wine Store
  6. Wine Wholesaler and Importer

Written by the company

Since 2007, Cult Wines has provided market-leading fine wine investment and collection management services to a global audience. Our unique analytical-based approach combined with great client service has been central to our success, which has seen us win a number of prestigious awards including the Queen's Award for Enterprise: International Trade.


Contact info

3.4

Average

TrustScore 3.5 out of 5

336 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 44% of negative reviews

Typically takes over 1 month to reply

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3.4

All reviews

(336)

46 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great so far!

I started investing with Cult Wines in 2020. Really pleased so far, the return has been great and i have been learning a lot since i started.

They recently released an app and a new portal - and this makes keeping track of my investment very straightforward.

i have sold some of the wines i originally bought for a profit and reinvested into new areas. These new purchases are yet to get going properly but i think the market is a bit quieter this year

they produce a lot of reports and blog pieces that are useful for beginners which is very important for a complicated market like wine

I would definitely recommend Cult Wines to a friend.

November 3, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks Alice! We're glad to hear you are enjoying the journey.

Rated 1 out of 5 stars

I have been with Cult Wines since…

I have been with Cult Wines since meeting Sam Mudie at VinX back in 2012 . Moved my bonds from VinX to CW when Sam moved . Had a great relationship with Sam and was well advised . Now it is a different story . Things have changed and I no longer wish to continue placing my capital with this company .
My new account manager, who shall remain anonymous in this review ,has suddenly become uncontactable either by phone or email .
I have given Cult Wine instruction to sell my bonds but no response at all my communications , and no one is returning my calls . Very disappointed with the way this is going .
I think the service is not as it used to be

November 2, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Hi Rob,

Thanks for speaking with us this week. It's good to hear you are now happy with how your relationship with your account manager is moving forward. We appreciate the feedback and the opportunity to improve your experience.

Rated 1 out of 5 stars

**SCAM**

If you are thinking of investing with Cult Wines, my advice would be “DON’T”. It is the closest thing to a scam I have been involved in. Firstly, be aware of false promises that your wine will grow by so much % as this is total pie in the sky. The old saying “if it is too good to be true” springs to mind.

When purchasing wine, your portfolio will look good on paper with good increases in value showing. The problems start when you try to start selling, my experience is that the wine is not worth what they say and some wines are illiquid and this is then followed with some excuse or another. I have currently been trying to liquidate my portfolio for over 2.5 YEARS and that is with dropping prices but still it cannot seem to sell. I have earned more money on my premium bonds over the years than my returns with Cult Wines. At least your money is safe with premium bonds and is far less hassle.

Customer service is great when you are buying wine, they cannot do enough for you (because they are earning a commission on the sales) but when you are trying to sell, they drop you like a hot potato. Countless emails get and always having to chase them up. The truth of the matter is they are not interested in making you money trying to sell your wines, as long as they get their commission selling illiquid poor preforming wine, when you are purchasing, they seem to not give 2 hoots. If you are lucky enough to be able to sell your wine, you will have a long wait and several e-mails later trying to get the actual funds paid to you. If you take my advice, you can thank me later. I do not wish anyone to experience the headache I have had dealing with Cult Wines whilst trying to sell the wine they highly recommended me to purchase.

October 27, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Dear Edwin,

We're sorry to hear that you are not happy with your experience. We know that you are away at the moment but one of the team will be in touch to organise a suitable time to speak once you are back, in the meantime we are looking into the points you have raised. We hope to get this sorted for you as soon as possible.

Rated 2 out of 5 stars

Don't invest much.

I invested with cult wines 5 years ago. A small amount as a sample to see if they were a company i wanted to continue doing business with. The investment has done reasonable well in this time. However what they say your wine is worth and what you get for it can be completely different. I asked them to sell all my portfolio and they only managed to sell around 1/3. They then give your buyers 3 months to settle the purchase. However when I bought it was on immediate payment terms. I have now waited 3.5 months after the sale and I have not seen my money. My account manager is difficult to get hold of. Very disappointing and I will not be buying more wine from them.

Since this review Cult have reached out to me and resolved this matter which i much appreciate.

October 9, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Hi Brian,

We are sorry to hear that you are frustrated with the sales process.

The fine wine market is currently experiencing a rare downturn period, where there are more sellers than buyers. This situation has a direct impact on both the timelines and the prices that can be achieved when selling your wines.

We are doing our best to manage customer expectations through this period, we did send you emails on 27 June and 7 August to try and highlight the current difficulties we are facing but maybe we were not clear enough, and I apologise for that.

I know someone from the team has already reached out to you to get this solved as soon as possible.

Rated 5 out of 5 stars

Cheers From A Happy Investor

Cult Wines has proved to be an excellent, knowledgeable and trustworthy asset manager. My investment has appreciated markedly over the last 5 years, making me a very satisfied investor during these uncertain times

October 1, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks for taking the time to give us your feedback, we're happy to hear you're enjoying your wine investment journey with us.

Rated 5 out of 5 stars

Highly recommended for wine investments

I recommend Cult Wines as the best partner for Wine Investment. They are very experienced and knowledgeable in the field, and their Account Managers operate in the best interest of the Customer. So far my experience with Cult Wines has been very positive, the investment has been profitable and, being a wine passionate, it has also been a fun experience.

September 12, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Hi Massimo, thanks for the recommendation and for sharing your experience. It's great to hear you're enjoying your journey with us.

Rated 5 out of 5 stars

Best advice

I started to invest in fine wines 2 years ago and all advice I got was highly professional and well reasoned. I am looking forward to visit the wine cellar in London

July 21, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks Alexander. We're glad you're enjoying your fine wine investment journey with us.

Rated 5 out of 5 stars

Effective Platform n Service

The payment of liquidation arrives after 2 days when I express my concern in this review. One hand this platform seems serve a effective communication between client n service provider. The other hand a complement must be given to the Client Manager Stephanie Choi in Cult Wine HK, who has always shown a professional attitude to service the requirement.

June 28, 2023
Unprompted review
Rated 4 out of 5 stars

Top-shelf wine market insights

Top-shelf wine market insights and account investment allocations. Account administration and performance reporting need further upgrading.

June 5, 2023
Unprompted review
Cult Wines logo

Reply from Cult Wines

Hi Brad. Thanks for the feedback, we are currently making upgrades to our back-office systems - so hopefully you can start to see improvements soon.

Rated 4 out of 5 stars

Comms could be better

investing in the wine was relatively pain free, it returned a profit which is a bonus, liquidating my holdings took a little longer than i expected.

I had to chase a few times to get a status, so communication could be improved but we got there in the end.

December 16, 2022
Unprompted review
Cult Wines logo

Reply from Cult Wines

Dear Clive

First of all I would like to apologise for the delay in your liquidation and payment.

As you know from my colleagues, last week we rectified this and you will have received the full return of funds to your bank account.

The recent financial turmoil in the markets has had a knock on effect in the fine wine market resulting in a slightly longer liquidation process with our counterparties which has made the process a bit more frustrating.

In saying that, I reiterate our apologies and wish you and your family a great Christmas.

Yours sincerely

Cult Wines Customer Experience Team

Rated 5 out of 5 stars

Great Investment Opportunity

Easy account opening, great track record and good explanation of risks and rewards.

November 2, 2022
Unprompted review
Cult Wines logo

Reply from Cult Wines

Hi Paul. Thanks for taking the time to give us this feedback, it's good to hear you're enjoying your journey with us.

Rated 3 out of 5 stars

It's not a scam but still too glitchy to use

Although the idea of the company is really great there are still many ways to improve customer service, processes and reliability.
1. 2 days after money transfer I got 2 messages: one that they did receive my money and immediately second on that they did not. It took few days but the money finally arrived.
2. I tried to buy additional wine cases, but also got two emails - one apologizing that it's sold out and few hours later confirmation that it can be bought (which never happened)
3. There are wrong currencies displayed on the website, hopefully it is now solved, but transferring pounds and seeing same amount of euros in my account wasn't pleasant nor I got any explanation regarding this from the support.
4. After closing my account money disappeared from the website and after several emails and 5 days I got it in my account back.
4.

October 5, 2022
Unprompted review
Cult Wines logo

Reply from Cult Wines

Hi Andrew,

Thanks for sharing the additional information so we could investigate.

The account you held was a Cru Classe account; in this tier customers do not have a personal Relationship Manager overseeing their journey, so all transactions are automated or processed through support staff. Usually, our systems and processes run without any issues so I am sorry to hear about the glitches you had during your short time with us. I have reached out to the relevant teams to ensure this doesn’t happen again. We appreciate you taking the time to give us this feedback so we can make the necessary improvements.

Rated 4 out of 5 stars

So far so good

So far so good. Yet to sell anything so will see how process is when I come to do that.
Good customer service and especially like the mark to market portfolio although would like to see the full value of the account, cash + portfolio for future reference.

September 5, 2022
Unprompted review
Rated 5 out of 5 stars

A fantastic company for wine investment and so, so, much more.....

Cult Wines is not only excellent in their deep knowledge expertise in wine investment with some great returns, there is also an authentic passion that runs through the company- they clearly love what they do and do it so well! Highly recommend the wine tastings and their curated visits to wineries, meeting the owners, unrivalled experiences...

July 17, 2022
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks Jacqueline. We appreciate you taking the time to give us such lovely feedback, and its nice to hear that our passion is coming across in different areas of the business. We have some great experiences coming up in the calendar, so we hope to share a glass with you soon!

Rated 5 out of 5 stars

Cult Wines, passionate advisors.

Investing or laying down wine for the future is often a long term endeavour which needs a relationship in a trusted advisor. Cult Wines have been great at guiding me in an area where I have a great love but not a great knowledge. I really enjoy learning about wine which actually increases my love of the subject!

July 7, 2022
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thanks for the feedback, we are happy to hear you're enjoying your journey with us. We are about to launch a learning hub within the customer portal too - so keep an eye out for that.

Rated 5 out of 5 stars

We have done (and still do) business with Cult Wines…

We have done business with Cult Wines (Wineinvestment.com) for two years now. I have been to their offices, met their global team in the US/Canada and in London and have nothing but great things to say about their operation and people. Professional in every capacity and well regarded in the wine industry.
I have had the opportunity to participate in several large well known wine tasting events with Negotiants from Bordeaux and always take the the Negotiants temperature on all aspects of our investment thesis and without fail, they all know and respect Cult Wines above other similar businesses.

July 6, 2022
Unprompted review
Rated 5 out of 5 stars

The 3 day St Emilion trip organized by…

The 3 day St Emilion trip organized by Cult Wines for existing account holders was outstanding in organisation as everything was down to clockwork with the Chateau visits, dinners, dietary requirements, accomodation and transfers. I would have previously described this trip as once in a lifetime opportunity however now that I am definitely looking forward to future trips, this is no longer the case.

In fact, I do consider such an experience as essential for any wine connoisseur and/or investor to complement one's knowledge, broaden one's palate and make new contacts.

It was quite difficult to select my favourite chateau visit from the five visits (Angelus, Pavie, Cheval Blanc, Haut Bailly & Haut Lafitte) as all were impressive. It was just the futuristic environmentally friendly design of Chateau Haut Bailly that topped it for me.

I would also like to underline the fantastic choice of wines for the dinner at Logis de la Cadene in St Emilion, especially the Puligny Montrachet and Schwarzhof Riesling, essential tasting for any aspiring wine buff. This besides the mandatory, professionally decanted, Chateau Pavie (magnum size).

More importantly, it was useful to discuss with other Wine Cult clients regarding their experience and outlook in wine investment.

The accomodation was just right with clean rooms and adequate breakfast as one would rather spend the day outside touring and dining rather than in a hotel room.

Thanks to the Cult Wines staff Olivia, Patrick and Paul who took great care of the whole group.

Outstanding and memorable and truly a rewarding experience.

Lawrence

July 1, 2022
Unprompted review
Cult Wines logo

Reply from Cult Wines

Hi Lawrence. We're so glad you had a nice time in St Emilion and its great to hear you enjoyed spending time with some like minded individuals. Thanks again for your feedback and we hope to see you at another event/trip in the near future.

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