World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more
Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12K reviews
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Helpful operative who actually engaged…
Helpful operative who actually engaged in conversation rather than reading from a script. Quote was acceptable so went ahead with purchase.
May 11, 2026
Very friendly staff
Very friendly staff - extremely helpful. Have bought before and likely to use again next year. Thank you.
February 16, 2026
Easy to do and good value even for over 80's
This was return business, because we like the ease of getting a quote, and the fact that we could get a level of cover that met our requirements so avoiding paying for cover we did not need. Happily, we have had no claims experience.
May 2, 2026
Always a very professional experience
Always very professional with their approach. Staff very friendly.
World First go a bit deeper than other providers, to give a more bespoke quote, which reflects your medical liability more accurately, with good levels of cover.
May 8, 2026
Good
Simple, affordable, accessible. I have used World First for several years now and would recommend. The only time I had to claim it was simple and trouble free.
May 4, 2026
the person i spoke to was very helpful…
the person i spoke to was very helpful and the price was competitive with other insurance companies
May 7, 2026
Quote and renewal process flawless
Not had to use them for a claim thankfully, but the quote and renewal process has been great. I have a health condition and they were brilliant in helping to get me a competitive price.
May 8, 2026
Thorough with all medical issues
Thorough with all medical issues.
Very pleasant, polite and helpful.
It was a reasonable price for my multi-cover policy. Would recommend to give them an opportunity of giving a fair quote.
April 28, 2026
Very through and efficient to make sure…
Very through and efficient to make sure everything covered.
Very friendly staff
April 22, 2026
Simple and straight forward
April 10, 2026
I got a telephone quote as I am not…
I got a telephone quote as I am not confident in line. The person I spoke to was very friendly and put me at ease with all the questions and was patient if I needed her to repeat it. A very positive experience and a good quote which was excellent compared to another company I tried who were quite the opposite on all fronts.
April 15, 2026
Worth a look
Easy to use good clear pricing very reasonable policies to suit all ages with or without medical conditions
April 15, 2026
I have used World First a number of…
I have used World First a number of times.
Always found the staff to be very helpful.
Documents always arrive promptly.
April 16, 2026
Quality travel insurance
Very helpful representative. Explained everything well, gave details of all possible options and wasn’t pushy if declined. All questions asked were relevant to my condition. Costs were much more realistic than other quotes received
April 9, 2026
Holliday
It’s was so easy to do and that is all down to the person who was talking me through it no stress and straight forward highly recommend to anyone .
April 16, 2026
Great
We have used company ‘WFT’ for travel insurance - initially due to them being only one to cover my husbands medical condition. This is now our third year using them. Not needed to claim, as yet. Reps are very friendly and knowledgeable. All good so far.
April 8, 2026
Very helpful and informative.
April 16, 2026
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