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World First Travel Insurance Reviews 

12,222
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 273 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing to be fair and competitive, often noting it's much more realistic than other providers, especially for those with pre-existing medical conditions. People frequently praise the staff for being exceptionally helpful, polite, and professional, taking the time to understand complex medical details thoroughly. The service is described as efficient and understanding, ensuring comprehensive cover and peace of mind. However, some customers also noted that while the cover was acceptable, the price could be higher than they would have liked due to their specific health issues.

What people talk about most

Price

Customers consistently report positive experiences with pricing, finding quotes to be reasonable and... See more

Staff

People report positive experiences with staff, consistently describing them as helpful, professional, and... See more

Service

Customers consistently note positive experiences with service, often praising the first-class treatment and... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising agents for being helpful,... See more

Website

Clients share positive opinions on the website, frequently describing it as easy to navigate and use for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more

Rated 5 out of 5 stars

I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more

Rated 5 out of 5 stars

Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more

Rated 5 out of 5 stars

Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more


Company details

  1. Travel Insurance Company
  2. Insurance Agency
  3. Insurance Company

About World First Travel Insurance

Written by the company

When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans. Get a quote now

What can you expect from World First?

Written by the company

New cover for COVID-19
All policies automatically include our COVID-19 cover. See our website for more details.
Choose your level of cover
With multiple levels of cover to choose from, you only ever pay for what you need.
Cover for medical conditions
Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
Your cover, your way
Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
Go explore!
We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
Getting active?
All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
UK customer service team
Our friendly customer service team is based right here in the UK.

Count on it...

Here’s what we can promise you.

Here’s what we can promise you.
  • 14-day money back guarantee
  • No credit or debit card fees
  • 24/7 access to English-speaking emergency medical assistance helpline
  • Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)

Contact info

4.8

Excellent

TrustScore 5 out of 5

12K reviews

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4.8

All reviews

(12,222)

265 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Top class customer service


Used this company on two occasions. Each time customer service top class. Policy coverage including pre-existing medical condition (required in my case) is very good.

March 25, 2026
Rated 3 out of 5 stars

It was adequate

It was adequate. Getting to pay took ages because it kept telling me I had to do something I had already done. Very confusing.

April 3, 2026
World First Travel Insurance logo

Reply from World First Travel Insurance

Good morning, Mr Talks,

Thank you for taking the time to submit your review.

I am sorry to hear that you experienced problems when trying to pay for your upcoming trip within the UK.

We are aware of the issue when trying to purchase a policy online and are trying to resolve the issue as soon as possible.

If you do require any futher assistance, please do not hesitate to contact us.

We can be contacted on 0345 9080 161.Our phonelines are open Monday to Friday 09:00 until 17:00.

Kind Regards

Nicola

Rated 5 out of 5 stars

Top notch insurer when it comes to preexisting conditions👌🏻👌🏻👌🏻👌🏻👌🏻

Had a slight issue on the website so ended up calling but was put at ease straightaway by the young lady I spoke to. She went through the whole process, explaining everything in simple terms and was able to renew my policy without any undue fuss.The questions asked were pertinent to my condition and there was no unnecessary jargon.Can't recommend World First highly enough when it comes to insurance for pre-existing conditions👌🏻👌🏻👌🏻👌🏻

March 18, 2026
Rated 3 out of 5 stars

Calling customer services was a bit frustrating

I have used World First for many years. They are always competitive on price and ask all the right questions to give me peace of mind that complex medical conditions are covered and understood. However, the last time I spoke to them I simply could not hear the agent due to loud background chatter. It was incredibly frustrating as I was being asked long and complex 'legal' questions which I was unable to respond to. I had to resort to obtaining a quotation online. When I did so the website failed to provide a payment facility. I then had to ring again to pass on my payment details. Following successful payment I didn't receive my documentation and had to call yet again. All very frustrating and unnecessary.

March 20, 2026
World First Travel Insurance logo

Reply from World First Travel Insurance

Good afternoon, Nigel,

Thank you for taking the time to submit your review.

I am sorry to hear of the struggles that you have experienced and can understand your frustration.

I was made aware of the Background noise you experienced when you called us and listened to the call myself. It did indeed sound loud. The member of staff has now changed her equipment as I believe that was the issue. So, I am now hopeful this will help with background noise going forward. I have also passed your feedback on to the technical team regarding making the payment online and the documentation error to ensure a smoother process next time.

If you do require any further assistance, please do not hesitate to contact us by email or phone.

Kind Regards

Nicola

Rated 4 out of 5 stars

Very experienced people

Really helpful people on the phone and when buying the product. They were very clear about the costs and different levels of pay etc. Having an underlying g condition that limits one’s insurance options is a nightmare, but I was made to feel that my holiday ambitions were still doable. All the people I spoke to were knowledgeable about the field.

March 16, 2026

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