World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more
Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12K reviews
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Easy policy renewal process
Easy policy renewal process; very good price and helpful advisor.
March 16, 2026
Does what it says on the tin
February 13, 2026
Reasonable cover after a cancer diagnosis
Because of a sudden diagnosis of cancer 3 weeks before I was due to go on holiday I needed to get insurance sorted quickly. I got an instant quote online and it was very reasonable so I rang to confirm and pay. All went very smoothly.
March 1, 2026
Very helpful young man answered all my…
Very helpful young man answered all my questions
February 10, 2026
Yes very helpful and talked through…
Yes very helpful and talked through anything i was unsure on .
March 6, 2026
Easy to use website & great over the…
Easy to use website & great over the phone as well
March 5, 2026
I liked I could get an immediate quote…
I liked I could get an immediate quote and not have wait.
March 6, 2026
Very Good Value
Although the medical questions are involved the resulting cost of this insurance is well worth the effort. most insurance companies charge over £1000 and more for my husband’s cancer but World First charge approx £300. The policy is comprehensive. HAve used this company since Covid for insurance but never claimed!
February 23, 2026
Excellent
Really happy with world first, I am 36 years old and have stage 4 cancer although under control but getting insurance to go away with my family, turned out to be a nightmare, with some companies quoting me between £2000-£4500 for a 2 week holiday!!
The questions are quite in depth and was thinking I was just going to be given another stupid quote, but no they were very, very reasonable, I have used them again this year for my holiday, I have recommended them to my father-in-law who has COPD and he now takes his yearly travel insurance out with them. Obviously going through treatments etc you meet people and holidays are brought up and I will always recommend world first. I haven't had to claim, so I can't comment on that, but the ease of getting a quote and taking out the insurance, and the customer service staff have all been great, so I have high hopes should I ever need to claim.
February 20, 2026
A very competitive holiday insurance…
A very competitive holiday insurance with medical needs. The customer service was excellent and there is no pressure to buy
February 23, 2026
All Staff I spoke with were courteous
All Staff I spoke with were courteous, and polite, and the "Existing Medical Conditions" section was handled well. The actual quotation was competitive, and the requested follow-up actions have been completed as promised. The real test is if you are unfortunate enough to have to make a claim, how that is handled, but so far I have been impressed with World First Travel Insurance.
March 3, 2026
I've used this company several times
I've used this company several times. Their customer services are exceptional and so is cover, especially if you have pre-existing medical issues. I can't praise them highly enough
February 25, 2026
Very helpful and they listen
Very helpful and they listen. I have medical conditions and they were so nice and patient. I came back to them after booking travel insurance in February with them. Using them again for a trip in April and then will use them again in the summer. Thank you.
February 20, 2026
Very helpful agent who guided me…
Very helpful agent who guided me through the health questions in a clear and thorough way. I’ll be happy to use their service again
March 1, 2026
Unprompted review
Friendly and helpful, and patient with answering any questions or queries, I would recommend very strongly
Friendly and helpful
December 8, 2025
Easy to use Website
Easy to use Website. Relevant questions asked. Good price. Quick receit of documents
February 13, 2026
Great customer service!
February 22, 2026
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