Yum Asia Reviews 

505
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 51 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptional customer service, highlighting the team's professionalism, responsiveness, and helpfulness in resolving issues quickly. Many people are very satisfied with product quality, noting items perform fantastically and consistently deliver excellent results, often mentioning their robust and durable nature. However, some customers noted significant dissatisfaction with customer service, describing it as poor, rude, or unhelpful, often refusing support or apologies. Others experienced inconsistent product quality, citing faulty items, peeling coatings, or poor cooking results. Some reviewers also faced order problems, including incorrect or damaged goods upon arrival, and difficulties with returns.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and reliability, with some customers expressing high... See more

Quality

Customers had ambiguous experiences with quality, with some praising products as robust, durable, and making... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reviewers praising the... See more

Response time

Clients share ambiguous opinions on response time, with some reviewers praising the quick and efficient... See more

Order

Consumers find order experiences to be ambiguous, with some reporting issues with order numbers and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The Zojirushi rice cooker itself is an absolute dream and makes flawless sushi rice.The delivery was delayed by a day due to the courier going to the wrong depot but once it arrived the product qualit... See more

Rated 4 out of 5 stars

the panda cooker is fantastic and does exactly what it says on the tin. the instruction booklet text is just a little bit small to read for my eyes, but i found a pdf online so no big deal.

Rated 5 out of 5 stars

I received what I ordered. I have tip for everyone better to buy rice cookers directly from Yum Asia instead of somewhere else because I received 2 broken bags of rice from Amazon's warehouse before.

Rated 5 out of 5 stars

The Yum Asia support team were fantastic about addressing an issue with my Oyu Instant Hot Water Dispenser. The unit stopped working after year but after checking for a few maintenance check the suppo... See more


Company details

  1. Appliance Store
  2. Countertop Store
  3. Electronics Manufacturer
  4. Food Products Supplier

Written by the company

We are the number one seller of Yum Asia premium rice cookers, thermal ware and Zojirushi products in the UK, USA and Europe. We also sell rice, accessories and are behind the best selling Greedy Panda recipe book and blog.


Contact info

3.8

Great

TrustScore 4 out of 5

505 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.8

All reviews

(505)

66 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

As others have said here

As others have said here, the guys at this place know so much about what they sell. You can read the passion in their answer and above all see it in what they sell. Very good rice and rice cookers that cook it perfectly well.

November 4, 2024
Unprompted review
Rated 5 out of 5 stars

I have to apologise

I have to apologise. I complained to Yum Asia that my cooker was broken and insisted that I was doing everything correctly. Yum Asia patiently guided me through the problem solving and it turns out I was using the wrong level lines on my Kumo rice cooker causing the rice to undercook. I really should read user manuals more carefully. Thank you Louise for your patience.

October 23, 2024
Unprompted review
Rated 5 out of 5 stars

Unparalleled customer support

I bought my first rice cooker ever with this company - the Panda model. It was an amazing experience at the beginning, however with time, the rice cooker started performing worse and burning rice! I've contacted Yum Asia's customer support to ask for advice on which they've been really thorough - giving me all kinds of advice to fix the issue. In the end they even gave me a replacement part (~1 year after purchase) since it turned out to be damaged! Now, it works perfectly as it should!

June 22, 2024
Unprompted review
Rated 5 out of 5 stars

Tired of paying for expensive rice in…

Tired of paying for expensive rice in restaurants (which I love) but now I can have the same or better from my kitchen. My Bamboo cooker always catches the eye of visiting guests which gets the conversation and their taste buds flowing.

October 26, 2024
Unprompted review
Rated 5 out of 5 stars

I'm onto my third cooker with this…

I'm onto my third cooker with this company now. My first was a ZAQ10 by Zojrushi in 2010 which I stupidly gave away. Zoom forward 8 years and I bought their Sakura which was a much improved experience with my rice cooking. So good that last month I upgraded again to a Bamboo induction cooker and I really don't know how rice cooking can get any better than this but Yum Asia always amaze me with their products.

October 28, 2024
Unprompted review
Rated 5 out of 5 stars

Lost package then found

Lost package then found. I thought it was gone but it was taken to a collection point. I work 6 days a week, quite new online shopping and didn't realise that delivery companies could do this. All arrived safe and sound with the support of Yumasia.

October 29, 2024
Unprompted review
Rated 5 out of 5 stars

A friend recommended me to Yum Asia…

A friend recommended me to Yum Asia after I had bought 2 rice cookers from Argos and each of them turned to rubbish after only a few uses. I'm now the owner of a Sakura cooker and bought 2 bags of rice with it. First attempt was successful without any margin for error. Second attempt was even better. Tried to make soup in it expecting it to be a big failure and it was so delicious that I searched online for a second recipe from their recipe blog. Really very impressed.

October 29, 2024
Unprompted review
Rated 5 out of 5 stars

Good

Good but it could be more easier.
I have ordered the tzuki ceramic inner bowl, as mine was broken,it was little bit difficult to order as I need to show my previous purchase order before able to order it.

October 4, 2024
Rated 5 out of 5 stars

Steam basket on bamboo rice cooker

Steam basket on bamboo rice cooker
Bought a Bamboo rice cooker . Fantastic , love everything I have cooked on it up to now .
The steam basket was damaged when it arrived . Contacted the company , very satisfied with the prompt response and way the issue was handled. A replacement steam basket was sent.

October 23, 2024
Unprompted review
Rated 5 out of 5 stars

A journey I was happy to take

A journey I was happy to take. I went from knowing zero about rice and how to cook it to fully clued up after chatting with the very lovely Louise via the help centre. Thank you Louise. If only all customer agents were as wonderfully helpful as you.

October 17, 2024
Unprompted review
Rated 5 out of 5 stars

Very good shopping experience where…

Very good shopping experience where everything made sense. Received tracking soon after order and my order was delivered in a timely manner (within 2 days to Germany). I will try the rice next. My dad bought the jasmine rice and it was very good indeed.

October 11, 2024
Unprompted review
Rated 1 out of 5 stars

Following is the review of the Kumo…

Following is the review of the Kumo rice cooker for the yum-asia site. There's no chance that they will publish it there so I am publishing it here. It cost me close to £80 so not cheap. I don't think that it's worth that price, customer support is atrocious and not selling parts unless you have an original order number is ridiculous ...

Disappointed with this rice cooker. It’s the first one I’ve bought and am using it often. I regularly use it for plain white rice, YumCarb white rice and rice pudding. Yum Asia will tell you that it’s the best ever and you must be doing something wrong. The quality of the main pan is poor & no way does it have a 2mm thickness of coating as claimed. Rice burns and sticks to the pan on keep warm, no doubt YumAsia will tell me that this is my fault, their rice cookers are perfect in every way.

Edit following response from YumAsia:

I told you that YumAsia would tell me that it is my fault: "... it seems you are using precooked or easy-cook rice, which can lead to sticking issues and the rice not cooking correctly (as mentioned in the manual and on our help pages)." I told you - YumAsia - that I am not using pre-cooked or easy cook rice but it appears that you know better than me what rice I am using.

"You didn't seem to want to hear this advice and became a little rude and insulting to us accusing us of saying our rice cookers 'are perfect in every way' which we never said nor implied."

You have engaged in deception by deliberately misquoting me. I never said your rice cookers are perfect in every way. I said "I don't think that I'll bother asking you anything else - there doesn't seem much point when your products are so wonderful and above reproach." That's about criticism of your products not being permitted. That's also not a personal insult as you engage in.

From your yum-asia.com site "High quality 5 layer 2mm thick Ninja ceramic coated inner bowl". It's ambiguous, possibly deliberately crafted ambiguous language.

I don't expect to be deliberately misquoted and insulted when I make a purchase or review a purchase of a simple electrical appliance. I suggest that you review how you engage with your customers.

2nd review [edit: edit] following response from YumAsia

I apologise for accusing me [edit: you] of deliberately misquoting me. I thought you were referring to the email exchange between us rather than my first review - it's still there unchanged.

The language about the bowl is ambiguous and I suspect that it is deliberately ambiguous.

I don't believe that the rice I am using is pre-boiled.

There are further photographs of rice sticking to the pan which I have not sent you because I feel that there is no point.

I'm uncertain that you should refer to email exchanges between yourself and your customers. Those emails were sent for assistance. It may be illegal to use them for different purposes.

Do you think that it's sensible to argue with your customers?

Can you please reply to my email asking who I complain to about your behaviour?

October 7, 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi Rhys, we appreciate you taking the time to leave a review. However, we wanted to clarify a few things regarding your experience with the Kumo rice cooker as there seems to be some confusion in your review.

When you contacted us nine days ago, you mentioned that the rice wasn’t cooking correctly. From your description and the photos you provided, it seems you are using precooked or easy-cook rice, which can lead to sticking issues and the rice not cooking correctly (as mentioned in the manual and on our help pages). We understand this can be frustrating, but if you change the type of rice you are using then this issue will be resolved. You didn't seem to want to hear this advice and became a little rude and insulting to us accusing us of saying our rice cookers 'are perfect in every way' which we never said nor implied.

We also want to clarify a point about the inner bowl. The bowl itself (not the coating) is 2mm thick and features a durable ceramic coating, designed for long-lasting use. If you're experiencing sticking, it may be related to the type of rice being used as mentioned above and in our contact with you.

We noticed that your emails to us were flagged as spam, which might be why we haven’t seen any reviews from you. We have taken a look at our server spam folders but there isn't any record of a review from you.

Lastly, regarding our spare parts policy, you are correct that we need an order number for requests. However, since you purchased directly from us, you already have an order number that would apply so there wouldn't be any issue if, in the future, you wanted to purchase a spare part from us.
Edit:
We looked up the rice you are using and you also sent photos of the cooked rice. We can tell from looking at cooked rice if it is easy cook or not. It is very obvious. We are a rice cooker manufacturer and rice seller and we have been in business for almost 20 years, we do know rice and know exactly how different types of rice look when they are cooked.

Regarding misquoting you, we have done nothing of the sort. You literally said in your first, unedited review 'no doubt YumAsia will tell me that this is my fault, their rice cookers are perfect in every way' - we are quoting you directly and not misquoting you in any way. Neither have we said anything of the sort, nor would we.

The language about the bowl is not misleading or ambiguous in any way. We clearly state on our site (as you have quoted) - 'High quality 5 layer 2mm thick Ninja ceramic coated inner bowl'. If the 2mm was referring to the coating thickness, this would be worded in the following way 'High quality 5 layer Ninja inner bowl with 2mm thick ceramic coating'.

We understand your frustration but as we have told you in our e-mail replies to you, it is the rice you are using that is causing the issues you are having. We understand that you are not happy with how your Kumo is cooking the rice, but if you use precooked or easy cook rice, then this is the result you will get. This does not, in any way, translate to you are not allowed to criticise our products and we do not know how you have got to this conclusion because we have never implied anything of the sort to you.

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