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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their quality and effectiveness in improving dental health, reducing sensitivity, and providing a clean feeling. Many appreciate the pleasant flavors and the fact that the toothpaste doesn't contain harsh chemicals. The ordering process is frequently described as fast, easy, and efficient, and the customer service receives high marks for being helpful, responsive, and personal. However, some customers were dissatisfied with the whitening claims, noting that the product did not remove stains or even worsened them in some cases. A few people also felt that the toothpaste did not leave their teeth feeling clean for an extended period. Additionally, some reviewers mentioned issues with automatic subscriptions and difficulties with order cancellations or modifications.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many praising its effectiveness in whitening teeth,... See more

Quality

People report positive experiences with product quality. Many customers praise the toothpaste for making... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the incredible and amazing... See more

Order

Clients share positive opinions on order. Many customers find the ordering process easy and straightforward,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers expressed satisfaction, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more

Rated 5 out of 5 stars

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon an... See more

Rated 5 out of 5 stars

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really ple... See more


Company details

  1. Beauty Product Supplier
  2. Cosmetics Industry
  3. Cosmetics Store

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

307 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 54% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Great for my dental health

Zing products have made a big difference to my dental health. Since using them, I've been getting the best feedback on my gum health from my dentist.

April 16, 2026
Unprompted review
Rated 5 out of 5 stars

Really great product

Really great product, started with the peach flavour, could almost eat it on toast it’s so lovely. Now onto the lemon which is great. My teeth feel very smooth, polished and stronger and I’ve only been using the product for three weeks or so. No complaints here.

April 15, 2026
Unprompted review
Rated 5 out of 5 stars

Finally, relief from sensitivity

Finally, relief from sensitivity!
​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I found Zing and I’m so glad I switched! I can’t believe I used those "chemical" brands for so long.
​My teeth feel healthier, my mouth is no longer as sensitive, and it’s actually repairing my enamel while I brush. Great flavour and fantastic customer service, too—which means a lot these days. Highly recommend!

April 4, 2026
Unprompted review
Rated 5 out of 5 stars

Fab flavours, no stains and lovely clean teeth

Ordered the starter pack and have to say am won over with flavoured toothpaste .. who’d have thought my teeth would feel so thoroughly clean whilst tasting a lovely minty peach flavour. Great toothpaste stains are long gone and my teeth feel smooth and clean. Fab product will buy again!

March 16, 2026
Unprompted review
Rated 2 out of 5 stars

I've been using for 2 weeks now

I've been using for 2 weeks now. Love the flavour and definitely makes your teeth feel clean, but no change at all on whitening! Unfortunately I won't be buying again as i cant justify spending that much because I love the lemon flavour.

April 14, 2026
Unprompted review
Zingtoothpaste logo

Reply from Zingtoothpaste

Hi Janine,

Thanks so much for your feedback, I wanted to get in touch and provide some reassurance especially as expectations can differ from person to person, and after all, every mouth is different!

For very severe staining, some see improvements quicker than others, however for mild staining it could take several months to see a difference assuming you're brushing 2x a day with good technique and an electric toothbrush. Two weeks in most cases won't be enough.

It's also advisable to avoid rinsing with water after brushing, as this will wash away the toothpaste and prevent the active ingredients from working. That being said, as I say, every mouth is different, and a lot can also depend various other factors (e.g. diet, drinks, genetics, medical history, age etc.)

Also, rest assured that as it contains Hydroxyapatite, the toothpaste will still be working to strengthen and repair enamel for as long as you're using it.

I do hope that provides some reassurance, and please do let me know if there's anything else I can do for you - we're a small family business, so it's really important to us for you to have the best possible experience! 

Thank you so much!
Lucy xx

Rated 1 out of 5 stars

The toothpaste is over priced and has…

The toothpaste is over priced and has no positive effect on the whitening of my teeth. In fact since I started to use Zing and not use my usual brand (which is considerably cheaper) my teeth have begun to stain more. I’d also like a much stronger mint flavour if it had worked. Save your money.

April 14, 2026
Unprompted review
Zingtoothpaste logo

Reply from Zingtoothpaste

Hi Mark,

Thanks so much for reaching out, can I ask you to email me at help@zingtoothpaste.com with your order number? I want to make this right for you. :)

I wanted to get in touch and provide some reassurance especially as expectations can differ from person to person, and after all, every mouth is different!

For very severe staining, some see improvements in 10 weeks, however for mild staining it could take several months to see a difference assuming you're brushing 2x a day with good technique and an electric toothbrush. It's also advisable to avoid rinsing with water after brushing, as this will wash away the toothpaste and prevent the active ingredients from working. That being said, as I say, every mouth is different, and a lot can also depend various other factors (e.g. diet, drinks, genetics, medical history, age etc.) However, rest assured that the toothpaste will still be working to strengthen and remineralise enamel for as long as you're using it.

I do hope that provides some reassurance, and please do let me know if there's anything else I can do for you - we're a small family business, so it's really important to us for you to have the best possible experience.

Thank you so much!
Lucy xx

Rated 5 out of 5 stars

Absolutely loving my Zing toothpaste

Absolutely loving my Zing toothpaste, the flavours are so refreshing, my teeth are noticeably whiter after five weeks of use and I feel like I’m giving my teeth and my gums a treat every time I brush, I won’t go back. Great customer service as well and I love a family run company. Many thanks.

April 13, 2026
Unprompted review
Rated 5 out of 5 stars

I tentatively tried the flavoured…

I tentatively tried the flavoured starter pack and was bowled over by the product, very happy and glad to be a regular customer, I didn’t realise how much nasty stuff gets put into regular toothpastes and feels good to support a British business, gave some to my daughter who really loved the mint flavour and is now a regular customer too, thankyou zing, keep it up x

November 30, 2025
Unprompted review
Rated 5 out of 5 stars

Fab toothpaste!!

Fab toothpaste! My mouth feels clean all day, and has reduced tea stain that I didn't even realised I had until they were removed. Suitable for the whole family too, from a 7 year old to a 50 year old! All with high recommendations! Will most certainly be buying again!!

April 13, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing toothpaste without all the…

Amazing toothpaste without all the nasties in it! My teeth feel really clean after using it and the whitening power is great! Removes stains, cleans really well, whitens and protects. Since discovering Zing I won’t use anything else now

April 11, 2026
Unprompted review
Rated 5 out of 5 stars

Zing is great

Great product tastes lovely. Great for all the family. Really happy with postage it arrived swiftly. Will be using again and would recommend to others.

April 10, 2026
Unprompted review
Rated 5 out of 5 stars

The best customer service I have ever…

The best customer service I have ever experienced. Such quick reply, answered my questions, directed me to what I was looking for and resolved my issue without hesitation. As mentioned before, the products are fantastic and tick all the boxes I was looking for. Highly recommended

April 7, 2026
Unprompted review
Rated 5 out of 5 stars

Love this toothpaste

Love this toothpaste. The flavours are so nice. It’s nice to have something other than strong mint. I love that they aren’t overly foamy and my teeth feel really clean after use

April 9, 2026
Unprompted review
Rated 5 out of 5 stars

The best ever toothpaste

I've been using Zing toothpaste now for at least 3 years. It leaves my teeth feeling like they've been polished at the dentist, fresh, shiny & smooth. I've tried all the different flavours, & my favourite is the mint, followed by the lemon. I also now use the Zing Floss, seems to do the job better than any others I've used over many, many, many years. Thanks Zing.

April 9, 2026
Unprompted review
Rated 5 out of 5 stars

This works!


Great customer service and shipping and AMAZING results. Was panicking as I was losing enamel quickly but saw the results daily instantly with this product!

April 8, 2026
Unprompted review

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