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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their quality and effectiveness in improving dental health, reducing sensitivity, and providing a clean feeling. Many appreciate the pleasant flavors and the fact that the toothpaste doesn't contain harsh chemicals. The ordering process is frequently described as fast, easy, and efficient, and the customer service receives high marks for being helpful, responsive, and personal. However, some customers were dissatisfied with the whitening claims, noting that the product did not remove stains or even worsened them in some cases. A few people also felt that the toothpaste did not leave their teeth feeling clean for an extended period. Additionally, some reviewers mentioned issues with automatic subscriptions and difficulties with order cancellations or modifications.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many praising its effectiveness in whitening teeth,... See more

Quality

People report positive experiences with product quality. Many customers praise the toothpaste for making... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the incredible and amazing... See more

Order

Clients share positive opinions on order. Many customers find the ordering process easy and straightforward,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers expressed satisfaction, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more

Rated 5 out of 5 stars

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon an... See more

Rated 5 out of 5 stars

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really ple... See more


Company details

  1. Beauty Product Supplier
  2. Cosmetics Industry
  3. Cosmetics Store

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

307 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 54% of negative reviews

Typically replies within 24 hours

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Rated 3 out of 5 stars

Nice toothpaste but stiff tube

Nice toothpaste, good taste but it is very difficult to squeeze out of the too stiff tubes. I ended up cutting off the end and dipping my toothbrush inside.
Such a shame, as I probably won’t buy again.

April 27, 2026
Unprompted review
Rated 5 out of 5 stars

Thank you

Thank you for the order, arrived late by 3 weeks but it did in the end.

April 16, 2026
Unprompted review
Zingtoothpaste logo

Reply from Zingtoothpaste

Hi there, thank you so much for reaching out - I am so, so sorry - we've not received any emails regarding this order number - I do sincerely apologise if the emails landed in junk for some strange reason. We pride ourselves on our customer service so I absolutely hate the idea that you've had a bad experience - I've requested the best contact method so I can reach out to you directly - could I also ask you to email help@zingtoothpaste.com again? I'll look through the junk folder to try and catch your email. I am so, so sorry again and don't worry, I'll do everything I can to fix this for you! xx

Rated 5 out of 5 stars

Brilliant

I was dubious at first however this is a great toothpaste. Yes it is expensive but my teeth feel clean for hours after brushing & it leaves a lovely minty fresh taste in my mouth. I’m hooked!. And the tongue cleaner is an absolute game changer. Gone are the lingering strong tastes from onions etc. I can’t rate these products highly enough. Ordering & delivery is fast, easy & efficient & customer service is excellent if you have any queries

April 25, 2026
Unprompted review
Rated 5 out of 5 stars

Never flossed so much in my life!

Whoever’s idea it was to design black tooth floss - INGENIOUS! Seeing what comes out from between your teeth on the floss…..absolutely vomitous, BUT it has genuinely made me start to floss more! Fantastic product

April 24, 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful product

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers.
I've noticed straight away how soothing and effective this toothpaste is after just a couple of day's use.
I love the lemon - so refreshing. I'm ordering more! Highly recommended.

April 22, 2026
Unprompted review
Rated 3 out of 5 stars

Not sure seen any impact at all

Not sure seen any impact at all
Monthly subscription also not sure about. Heck - it’s almost impossible to find your subscription details too going via the website and logging in. Only way to get to that info in my account was via the confirmation email - so don’t lose that!!

April 23, 2026
Unprompted review
Rated 5 out of 5 stars

Great taste

I ordered the mint and it has a Great taste, it causes no sensitivity and I can see a difference in my teeth after 2 tubes. I will be using this going forward. The customer service is also great.

April 23, 2026
Unprompted review
Rated 5 out of 5 stars

AmaZING toothpaste! Worth every penny! Truly works to brighten, naturally! Squeaky clean too!

My daughter has been raving about Zing toothpaste for a while and I noticed how her teeth definitely looked "whiter" than they had, but not in a fake way..each time I went to visit I used her Zing toothpaste and loved the squeaky clean feeling SO, I splashed out on some! I gifted a tube to my bestie, Zoe too!
I am SO impressed by tbe difference using Zing has made to my overall oral hygiene and the removal of stains! Tastes amazing too!
Try it! Now! You will be SOOOOOO glad you did! 👌🙏🩷

April 7, 2026
Unprompted review
Rated 5 out of 5 stars

Have been recommending Zing

Have been recommending & using Zing for a while- I love it as it has hydroxyapatite & fluoride.
My patients love the different flavors and packaging.
Customer service is incredible.
Thankyou.
Dr Nicola Gore

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

It works

Honestly love it, it's magic. My friend even pointed out that I took ice-cream from a spoon with my front teeth and I didn't even notice that I did it. That would have never happened before. Bit expensive, though admittedly, if you pay for really high fluoride toothpaste, this is cheaper. Customer service seem more than happy to help.

March 2, 2026
Unprompted review
Rated 5 out of 5 stars

Really love this toothpaste

Really love this toothpaste, the mint one isn't too minty is just mint.
I haven't tried the others yet, but I may in the future. My teeth are definitely brighter and I have no sensitivity any more which is fantastic.
Eco friendly, no horrible chemical taste. This is the only toothpaste I use now.

April 21, 2026
Unprompted review
Rated 5 out of 5 stars

No Going Back

Only tried the lemon flavour toothpaste so far. Teeth are whiter, no sensitivity, and it tastes delicious. On top of that it’s eco friendly and no nasties. No going back to big corporation toothpaste now 😁

April 18, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing toothpaste for uclers

Amazing toothpaste! Been searching for something for years as my husband has always suffered with mouth ulcers. Doctors couldn't find any issues, dentist couldn't help. Saw this toothpaste so thought we'd give it a go. To our amazement, the ulcers have cleared up. Been using the toothpaste for many months now and very happy with that aspect although we don't feel it has whitened our teeth much. The mint flavour is subtle compared to other brands. My son, who only ever used flavourless toothpaste before this, really likes the lemon flavour. Only negative is that when it's nearly empty, it is really difficult to squeeze the last of the tube out and put the cap back on, so perhaps the packaging needs a rethink?

April 18, 2026
Unprompted review
Rated 5 out of 5 stars

Recommended

Excellent toothpaste. Tastes good and the teeth feel clean after brushing. Efficient service and fast delivery

March 3, 2026
Unprompted review

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