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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their quality and effectiveness in improving dental health, reducing sensitivity, and providing a clean feeling. Many appreciate the pleasant flavors and the fact that the toothpaste doesn't contain harsh chemicals. The ordering process is frequently described as fast, easy, and efficient, and the customer service receives high marks for being helpful, responsive, and personal. However, some customers were dissatisfied with the whitening claims, noting that the product did not remove stains or even worsened them in some cases. A few people also felt that the toothpaste did not leave their teeth feeling clean for an extended period. Additionally, some reviewers mentioned issues with automatic subscriptions and difficulties with order cancellations or modifications.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many praising its effectiveness in whitening teeth,... See more

Quality

People report positive experiences with product quality. Many customers praise the toothpaste for making... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the incredible and amazing... See more

Order

Clients share positive opinions on order. Many customers find the ordering process easy and straightforward,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers expressed satisfaction, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more

Rated 5 out of 5 stars

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon an... See more

Rated 5 out of 5 stars

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really ple... See more


Company details

  1. Beauty Product Supplier
  2. Cosmetics Industry
  3. Cosmetics Store

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

307 reviews

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1-star

Replied to 54% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 1 out of 5 stars

Not as good as reviews say

I ordered one tube and it arrived quickly. I do find the toothpaste doesn't make my teeth feel clean and ten minutes after brushing i have to brush my teeth again with another toothpaste, for this reason i won't be buying again, sorry!

May 7, 2026
Unprompted review
Rated 5 out of 5 stars

Great for sensitivity & whitening

As an ex-dental nurse I was intrigued by the concept of Zing and thought the only way to really test it out is to use it and I have to say I was & am very impressed. I have suffered with sensitive teeth for most of my adult life and also staining due to my diet (I drink black tea & I love curries!) after having used Zing for a few months I found the sensitivity has definitely decreased and also at my last dentist appointment my dentist actually commented on how much whiter/stain-free my teeth looked compared to usual; asking if I had a new toothbrush or paste & I said ‘Yes, I am using Zing now’ I liked the options of the non-mint flavours (a cinnamon addition would be nice) but I now use the mint as it’s thankfully such a mild mint flavour it’s much better than the usual overly minty toothpastes out there. Very impressed.

May 7, 2026
Unprompted review
Rated 5 out of 5 stars

Love this toothpaste

Love this toothpaste. Great taste. Clean teeth without unnecessary additives.
Had to switch from standard toothpaste as was causing periorbital dermatitis and mouth ulcers.
Solved by switching to this brand.

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

Used regularly it’s like a scale and polish!

I’d tried most whitening toothpaste brands over the years and the most expensive ones left me with chronic sensitivity. I couldn’t afford a scale and polish and apprehensively ordered Zing hoping its claims were true.
Well I have genuinely never written a review before but I tell everyone I know to use Zing. I have been asked so many times how my teeth are so white. I never did need that scale and polish so that alone has more than paid for a year of zing for me. I recommend this brand to everyone and gave it as gifts in my adult kids Christmas stockings! No sensitivity. It absolutely does what it claims including mending enamel worn away by abrasive whiteners. If you’re skeptical just try it. I promise you won’t regret it!

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

Fresh and Minty

Oh my goodness, what a product. Love the taste, the fresh clean feeling and the floss is amazing too!!!
I suffer with plaque and the floss is the best I have ever used. It is helping to keep it at bay. Can't wait to show the results to my dentist . Thank you.

April 6, 2026
Unprompted review
Rated 5 out of 5 stars

Very nice!

Quick delivery. Ordered a tube as a trial before ordering more. Stuck to the traditional mint flavour which is minty but not over powering. Nice gel consistency and a natural colour none of this horrid blue stuff. I normally suffer with chronic sensitivity but since using this toothpaste it has reduced the sensitivity and I can now drink cold drinks and clean my teeth with cold water. Will definitely be sticking with it.

May 4, 2026
Unprompted review
Rated 5 out of 5 stars

Definitely worth buying!

Although I hesitated for a long time because it’s expensive, I’m glad I bought the Zing starter pack. I’m using the lemon flavour to start with - it’s curious to use at first as it’s a flavour you don’t associate with toothpaste but I love it! So much better than the strong minty tastes! And not much ‘froth’ either. My teeth are definitely whiter, which is not something that has happened with any other whitening toothpaste (and I’m 68 so they’ve had good use!!). All in all, I’m happy that I’ve paid more for the toothpaste - I like the taste, I love the whiter teeth, I’m happy that the contents seem better than other toothpastes and that I can recycle the tubes!

May 3, 2026
Unprompted review
Rated 5 out of 5 stars

Surprised and Delighted

I saw Zing toothpaste advertised, specifically its teeth-whitening capacity. I was sceptical, as nothing ever seemed to work before. However, I've just got to the end of my first tube and I'm surprised and delighted at the difference in the colour of my teeth. I have very healthy teeth - I'm in my fifties and have never had a filling - but they were beginning to look depressingly stained, especially towards the gums. I thought nothing would budge it, but the stains have almost completely gone with this toothpaste. Before buying, I did a bit of reading to find out whether it's actually good for teeth and I was, happily, more than reassured. It might be a bit more expensive, but compared with dentist bills, it's an excellent investment. Highly recommended.

May 3, 2026
Unprompted review
Rated 5 out of 5 stars

I love this toothpaste

I love this toothpaste. I have only been using Zing for two weeks but already my teeth are cleaner and feel stronger. it doesn't leave white marks on my sink as its a clear gel. The Peach flavour is great. I also really love that it is vegan and cruelty fee.

May 1, 2026
Unprompted review
Rated 5 out of 5 stars

Superb toothpaste and floss

I don’t normally write reviews but felt I had to because I was blown away with the results after just one wash. A week on, and my teeth are whiter, feel cleaner and stronger. Great toothpaste and will definitely buy from now on. I got the bundle so currently enjoying the lemon flavour. The floss is also superb. Cannot recommend enough.

April 30, 2026
Unprompted review
Rated 3 out of 5 stars

Awful artificial sweetener aftertaste

I really wanted to like this product, having read so many positive reviews. However, for me personally, I get an awful aftertaste of artificial sweeteners. So if you are sensitive to the taste of artificial sweeteners especially stevia, then this probably isn’t for you.

On the positive side, easy to purchase (you don’t have to enter into a subscription m just make sure you untick that box), quick delivery, just not for me unfortunately.

May 1, 2026
Unprompted review
Rated 5 out of 5 stars

This toothpaste has changed my life

This toothpaste has changed my life! Sounds rather dramatic, but I was suffering so much sensitivity that I bought some out of desperation not really believing the hype. Thank goodness I did because it really does work and my teeth feel so much better ( occasional lesser degree of sensitivity) Everything else about this toothpaste makes it perfect for me: no nasties, it's vegan, recyclable packaging and made in the UK. Tastes great and my teeth feel super clean after brushing. Well done Zing!

April 29, 2026
Unprompted review
Rated 5 out of 5 stars

Good quality product with really fast Delivery

I’ve been using ZING toothpaste for a few weeks now, the first thing I noticed was the flavour, it’s not too minty or strong. My teeth feel noticeably smoother and cleaner after brushing. It’s also quite gentle, which is great if you have sensitive teeth. On the downside, it’s quite expensive compared to regular toothpaste, so it might not be ideal for everyday use if you’re on a budget, but I think it’s well worth the cost.
Also, the whitening effect is fairly subtle rather than dramatic, but I haven’t been using it very long so time will tell, but my teeth definately seem whiter. Overall, I really like Zing, and will continue using it :) the mint flavour in my opinion is the favoured option, I tried Apple and Kiwi flavour, it was nice but I think I prefer the fresh minty flavour in the mornings.

April 24, 2026
Unprompted review
Rated 5 out of 5 stars

Love this toothpaste

Love this toothpaste. The minty flavour is yummy and it leaves my teeth whiter. It’s even good for sensitive teeth. Will definitely be using Zing from now on

April 28, 2026
Unprompted review

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