Finally, relief from sensitivity! After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more
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ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱
Contact info
71-75 Shelton Street, Covent Garden, WC2H 9JQ, London, United Kingdom
- help@zingtoothpaste.com
- zingtoothpaste.com
Replied to 54% of negative reviews
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Really brightens teeth and refreshes…
Really brightens teeth and refreshes your entire mouth
LOVE LOVE LOVE this toothpaste. And you will too.
Finally, a toothpaste that does what it says! I wish I'd taken before and after pictures, so I could show that in just over a month, this toothpaste has made my teeth look so much brighter. The flavour (mint) is mild and delicious, the packaging is beautiful and the fact that it's a UK company with good quality ingredients makes it an all round winner for me. I'm hooked!
I am 71 so I wasn’t expecting such a…
I am 71 so I wasn’t expecting such a noticeable change. My dentist asked if I had had special treatment.
I’m really pleased with the results of using Zing, my teeth look great, a natural bright white, not plastic they feel cleaner and I like the lemon flavour very much.
I am also pleased it’s made in the UK.
Well done, keep going.
I have definitely noticed that my teeth…
I have definitely noticed that my teeth are whiter since using Zing toothpaste. I bought the original mint flavour and it’s really nice. I would recommend this toothpaste 😊
Resolved bleeding gums
I love this product! I have sensitive gums that bleed easily from menopause and have tried everything from toothpastes to medicated mouthwash (which stained my teeth!) nothing helped, but this resolved my bleeding gums in 2 weeks. Teeth also feel clean and the staining lifted away.
I really like this toothpaste
I really like this toothpaste, and my purchase has helped a charity
Absolutely Amazing!
I decided to give Zing toothpaste a try after years of struggling to find a toothpaste that wasn't mint flavoured. I've been using it for 6 months now so can give an accurate review. I am delighted to say it's amazing! Not only are the flavours lovely (especially the lemon) but the toothpaste is brilliant. My teeth have never felt so clean - all sensitivity has gone and they're whiter then before. My dentist asked what I was doing differently, so I told her... she's now using it and has recommended it to other people. If you're on the fence about trying it out, honestly just do it... you won't be sorry!
We really love this toothpaste and it…
We really love this toothpaste and it means my autistic daughter can brush her teeth without complaints of it being too strong with the taste! I haven't found a toothpaste she is happy with until now!
Early days with this toothpaste but I…
Early days with this toothpaste but I do like the clean freshness without all the frothy minty stuff.
Minty is nice though, will try that next…
The packaging is great along with delivery time.
Recommended 🦷 ✨
lovely fresh taste
lovely fresh taste and teeth seem whiter, recommended
Very happy
Very happy. I have continued using for several months now using the subscription service which is great as I don't ever have to worry about running out! My teeth have continued to feel smoother and overall whiter in appearance. The fact that there are no instant fix harsh chemicals in the toothpaste is also a benefit. I was looking for a good toothpaste to use long term and that is what I have got and will continue to use.
Really glad I gave Zing a go!
I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon and I have been pleasantly surprised at how nice it is to use. The toothpaste doesn't foam as much as other brands, and this works for me. I have noticed that my teeth appear less stained from coffee and tea. Although this isn't a whitening affect, my teeth do look brighter!
Family worthwhile winner
Bought this as myself and two of my children kept getting mouth ulcers; my daughter specifically had lots of little ones. She also is quite sensitive with flavours and her teeth were a little yellow stained - she’s eight for reference and we’ve always installed good teeth hygiene. I had read about the cleaner ingredients but with the cost increase, it was ultimately the first points that persuaded me to purchase. Anyway, we’re all mightily impressed. No ulcers, we all like the flavour - she is particularly enamoured by the lemon - I have noticed less staining, her teeth look less discoloured which has majorly impacted her confidence. Totally sold on it.
So impressed with Zing
So impressed with Zing - as an AuDHD girl, I’ve never much loved the minty toothpastes and didn’t realise there was an alternative. I don’t think my teeth have ever looked or felt so healthy, I now look forward to brushing my teeth! Apple & kiwi ftw 🙌🏼
This is now my favourite toothpaste
This is now my favourite toothpaste, the taste and texture are fabulous and the results are amazing. I would recommend
Fantastic company and the product
Fantastic company and the product! I don't choose the toothpaste lightly and take a long time to research the product, ingredients and brand. My favourite is mint flavour. Great value and tastes lovely. I would highly recommend.
I actually don’t mind brushing my teeth…
I actually don’t mind brushing my teeth anymore.
The mint flavour is good and the clean feeling afterwards, plus the natural whitening is a great bonus.
I'm annoyed at the misleading stain removal ads
I feel annoyed at the ads I saw showing quite extreme stain removal and whitening, when this product actually made my tea staining accumulate much faster in the 2 weeks I was using it. I have some mild tea staining around the gum lines and between teeth and felt quite excited about the ads (and reviews!) promising stain removal. I tried for 2 weeks...electric toothbrush, twice a day, no rinsing etc, and the stains on my teeth became noticeably worse than they'd been in years. Doing some more digging into the ingredients, turns out my previous toothpaste (oral B) ingredients are far better at stain prevention and removal.
I liked how fresh my breath was after brushing and all day, they definitely felt cleaner, and the flavour is good, but its misleading to say it's amazing for stain removal.

Reply from Zingtoothpaste
Love the taste and I’m still able to…
Love the taste and I’m still able to eat food after not like normal toothpaste and still have the taste!! Makes my teeth look white too!!
Excellent
Great flavours for us who don't enjoy the traditional mint flavoured toothpaste.
Teeth feels super clean afterwards as well.
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