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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their quality and effectiveness in improving dental health, reducing sensitivity, and providing a clean feeling. Many appreciate the pleasant flavors and the fact that the toothpaste doesn't contain harsh chemicals. The ordering process is frequently described as fast, easy, and efficient, and the customer service receives high marks for being helpful, responsive, and personal. However, some customers were dissatisfied with the whitening claims, noting that the product did not remove stains or even worsened them in some cases. A few people also felt that the toothpaste did not leave their teeth feeling clean for an extended period. Additionally, some reviewers mentioned issues with automatic subscriptions and difficulties with order cancellations or modifications.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many praising its effectiveness in whitening teeth,... See more

Quality

People report positive experiences with product quality. Many customers praise the toothpaste for making... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the incredible and amazing... See more

Order

Clients share positive opinions on order. Many customers find the ordering process easy and straightforward,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers expressed satisfaction, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more

Rated 5 out of 5 stars

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon an... See more

Rated 5 out of 5 stars

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really ple... See more


Company details

  1. Beauty Product Supplier
  2. Cosmetics Industry
  3. Cosmetics Store

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

307 reviews

5-star
4-star
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1-star

Replied to 54% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

LOVE LOVE LOVE this toothpaste. And you will too.

Finally, a toothpaste that does what it says! I wish I'd taken before and after pictures, so I could show that in just over a month, this toothpaste has made my teeth look so much brighter. The flavour (mint) is mild and delicious, the packaging is beautiful and the fact that it's a UK company with good quality ingredients makes it an all round winner for me. I'm hooked!

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

I am 71 so I wasn’t expecting such a…

I am 71 so I wasn’t expecting such a noticeable change. My dentist asked if I had had special treatment.
I’m really pleased with the results of using Zing, my teeth look great, a natural bright white, not plastic they feel cleaner and I like the lemon flavour very much.
I am also pleased it’s made in the UK.
Well done, keep going.

April 2, 2026
Unprompted review
Rated 5 out of 5 stars

Resolved bleeding gums

I love this product! I have sensitive gums that bleed easily from menopause and have tried everything from toothpastes to medicated mouthwash (which stained my teeth!) nothing helped, but this resolved my bleeding gums in 2 weeks. Teeth also feel clean and the staining lifted away.

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely Amazing!

I decided to give Zing toothpaste a try after years of struggling to find a toothpaste that wasn't mint flavoured. I've been using it for 6 months now so can give an accurate review. I am delighted to say it's amazing! Not only are the flavours lovely (especially the lemon) but the toothpaste is brilliant. My teeth have never felt so clean - all sensitivity has gone and they're whiter then before. My dentist asked what I was doing differently, so I told her... she's now using it and has recommended it to other people. If you're on the fence about trying it out, honestly just do it... you won't be sorry!

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

We really love this toothpaste and it…

We really love this toothpaste and it means my autistic daughter can brush her teeth without complaints of it being too strong with the taste! I haven't found a toothpaste she is happy with until now!

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

Early days with this toothpaste but I…

Early days with this toothpaste but I do like the clean freshness without all the frothy minty stuff.
Minty is nice though, will try that next…
The packaging is great along with delivery time.
Recommended 🦷 ✨

May 9, 2026
Unprompted review
Rated 5 out of 5 stars

Very happy

Very happy. I have continued using for several months now using the subscription service which is great as I don't ever have to worry about running out! My teeth have continued to feel smoother and overall whiter in appearance. The fact that there are no instant fix harsh chemicals in the toothpaste is also a benefit. I was looking for a good toothpaste to use long term and that is what I have got and will continue to use.

May 10, 2026
Unprompted review
Rated 5 out of 5 stars

Really glad I gave Zing a go!

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon and I have been pleasantly surprised at how nice it is to use. The toothpaste doesn't foam as much as other brands, and this works for me. I have noticed that my teeth appear less stained from coffee and tea. Although this isn't a whitening affect, my teeth do look brighter!

April 23, 2026
Unprompted review
Rated 5 out of 5 stars

Family worthwhile winner

Bought this as myself and two of my children kept getting mouth ulcers; my daughter specifically had lots of little ones. She also is quite sensitive with flavours and her teeth were a little yellow stained - she’s eight for reference and we’ve always installed good teeth hygiene. I had read about the cleaner ingredients but with the cost increase, it was ultimately the first points that persuaded me to purchase. Anyway, we’re all mightily impressed. No ulcers, we all like the flavour - she is particularly enamoured by the lemon - I have noticed less staining, her teeth look less discoloured which has majorly impacted her confidence. Totally sold on it.

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

So impressed with Zing

So impressed with Zing - as an AuDHD girl, I’ve never much loved the minty toothpastes and didn’t realise there was an alternative. I don’t think my teeth have ever looked or felt so healthy, I now look forward to brushing my teeth! Apple & kiwi ftw 🙌🏼

May 9, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic company and the product

Fantastic company and the product! I don't choose the toothpaste lightly and take a long time to research the product, ingredients and brand. My favourite is mint flavour. Great value and tastes lovely. I would highly recommend.

May 1, 2026
Unprompted review
Rated 2 out of 5 stars

I'm annoyed at the misleading stain removal ads

I feel annoyed at the ads I saw showing quite extreme stain removal and whitening, when this product actually made my tea staining accumulate much faster in the 2 weeks I was using it. I have some mild tea staining around the gum lines and between teeth and felt quite excited about the ads (and reviews!) promising stain removal. I tried for 2 weeks...electric toothbrush, twice a day, no rinsing etc, and the stains on my teeth became noticeably worse than they'd been in years. Doing some more digging into the ingredients, turns out my previous toothpaste (oral B) ingredients are far better at stain prevention and removal.

I liked how fresh my breath was after brushing and all day, they definitely felt cleaner, and the flavour is good, but its misleading to say it's amazing for stain removal.

May 6, 2026
Unprompted review
Zingtoothpaste logo

Reply from Zingtoothpaste

Hi Rosie,

Thanks so much for your feedback, I wanted to get in touch and provide some reassurance especially as expectations can differ from person to person, and after all, every mouth is different!

For very severe staining, some see improvements in 8 weeks, however for mild staining it could take 12+ weeks to see a difference assuming you're brushing 2x a day with good technique and an electric toothbrush. It's also advisable to avoid rinsing with water after brushing, as this will wash away the toothpaste and prevent the active ingredients from working. That being said, as I say, every mouth is different, and a lot can also depend various other factors (e.g. diet, drinks, genetics, medical history, age etc.) However, rest assured that the toothpaste will still be working to strengthen and remineralise enamel for as long as you're using it.

I do hope that provides some reassurance, and please do let me know if there's anything else I can do for you - we're a small family business, so it's really important to us for you to have the best possible experience! 

Thank you so much!
Lucy xx

Rated 5 out of 5 stars

Excellent

Great flavours for us who don't enjoy the traditional mint flavoured toothpaste.
Teeth feels super clean afterwards as well.

April 7, 2026
Unprompted review

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