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Review summary

Created with AI, based on recent reviews

Considering 255 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their quality and effectiveness in improving dental health, reducing sensitivity, and providing a clean feeling. Many appreciate the pleasant flavors and the fact that the toothpaste doesn't contain harsh chemicals. The ordering process is frequently described as fast, easy, and efficient, and the customer service receives high marks for being helpful, responsive, and personal. However, some customers were dissatisfied with the whitening claims, noting that the product did not remove stains or even worsened them in some cases. A few people also felt that the toothpaste did not leave their teeth feeling clean for an extended period. Additionally, some reviewers mentioned issues with automatic subscriptions and difficulties with order cancellations or modifications.

What people talk about most

Product

Reviewers highlight positive aspects of the product, with many praising its effectiveness in whitening teeth,... See more

Quality

People report positive experiences with product quality. Many customers praise the toothpaste for making... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the incredible and amazing... See more

Order

Clients share positive opinions on order. Many customers find the ordering process easy and straightforward,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers expressed satisfaction, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more

Rated 5 out of 5 stars

I kept seeing ads for Zing online and decided to give it a go! Ordering and delivery were straightforward. I ordered the starter pack, so had to decide which flavour to try first. I opted for lemon an... See more

Rated 5 out of 5 stars

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really ple... See more


Company details

  1. Beauty Product Supplier
  2. Cosmetics Industry
  3. Cosmetics Store

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

307 reviews

5-star
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1-star

Replied to 54% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 4 out of 5 stars

If you want to see a difference

If you want to see a difference, this toothpaste is the place to start. Even the flavour is unique and nice. And the company is very friendly and loving. A good culture and a great product

May 18, 2026
Unprompted review
Rated 5 out of 5 stars

If you're looking for a toothpaste that…

If you're looking for a toothpaste that leaves you feeling dentist clean, with amazing flavours, this is it! Customer service is spot on, and I like the fact it's a small business. The whole family love this toothpaste.

May 20, 2026
Unprompted review
Rated 5 out of 5 stars

Wow! Amazing Toothpaste

Wow, what a great company to deal with and a fantastic product. The taste is so much nicer than normal toothpaste and my teeth feel really clean. I'm waiting for my hygienist to notice next time I vist. Have just purchased my second lot!

May 18, 2026
Unprompted review
Rated 5 out of 5 stars

Does what it says on the tin (or tube in this case!)

Usually I can't believe I've fallen for an ad on facebook - but couldn't resist the idea of stronger tooth enamel and whiter teeth. Amazingly, this time I'm not disappointed. Actually, I'm really pleased. My mint flavoured tube of Zing has already lasted a couple of months and there's still at least a third of the tube to go - but even better, it actually does what it says on the tin (or tube in this case)! Ordering a second tube in slight panic in case the company goes out of business...

May 18, 2026
Unprompted review
Rated 5 out of 5 stars

H I G H L Y R E C O M M E N D

H I G H L Y R E C O M M E N D ! !
This product has worked absolute wonders on my smile! The same smile I hated only a few months ago, & hid my teeth, & started seeking out cosmetic dentistry for. I honestly didn’t think it would work as I have 16 yr old tea stained composite bonding & nothing as worked. I also thought it was a bit pricey but honestly I’ve wasted so much money on various established products with no results at all! I love that there are no chemical nasties, that to me is worth paying a little more for.
NOTICED WHITER TEETH VERY QUICKLY! Tea & coffee stains are not a problem now! Noticing improvements on stubborn staining gradually but surely. I’m over the moon hence want to share my experience. The mint flavour is clean, fresh & definitely helped reduce sensitivity. Mouth feels much cleaner, especially first thing in the morning. I’m not sure about the other flavours but my daughter loves them, especially the lemon! Just purchased my 3rd box of 4! I dare say I’m stocking up a little & also have started gifting to friends as I want to share what I have discovered !!!
I no longer hide my teeth when I smile & can say that this product is worth every penny! I’ve just invested in the dental floss too so I will see how that compares to other brands when it arrives but I’m confident it will be superior to others.
I love that this company support a teenage cancer charity too!
Absolutely love love love this product.

May 16, 2026
Unprompted review
Rated 5 out of 5 stars

Thank You Zing!

Thank You Zing!

I am someone who suffers from reflux, and often gags when brushing my teeth. I absolutely hate mint toothpastes even the supposedly mild ones and have struggled for decades to even brush regularly once a day. I decided to give Zing a try, whilst trying not to look at the cost too negatively.

I bought the three flavours
Peach - Best
- No Gagging at all!
- Amazing clean feel
- Great taste
Lemon - Close Second
- Occasional gag reflex
Apple & Kiwi - For my son - "Not bad"

A work in progress, as neither of us are managing to brush twice every day yet, but neurodivergence plays its part there. I am certainly brushing more often, as it makes my mouth feel fresh and my teeth are amazingly smooth. I find you only need a small amount as the gel turns to a liquidy feel in the mouth. Best for me is to brush, use my interdental brushes and rinse, then brush a second time to remove anything moved around by the interdental brushing. Value for money, as it goes a long way and is helping with various dental problems.

March 27, 2026
Unprompted review
Rated 5 out of 5 stars

High quality product

I am now using the apple and kiwi one and I really really like it. I bought this product because I wanted my teeth to look whiter and after almost a month I can definitely say it works. It is also suitable for people with sensitive gums like mine.
So yes I will definitely keep buying it!
Suggestion: how about making a whitening powder? That would be really good!

May 15, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service!

Had a delivery issue, all Royal Mail’s fault, I reached out to the guys at Zing and Lucy was amazing. She resolved the issue and went above and beyond. The product is brilliant too. I would recommend wholeheartedly to everyone. Thank you guys.

May 15, 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous for cancer patients and clean teeth all round!

I discovered this company because my husband has cancer and one of the side effects of the drugs is that his saliva glands stop working, which means his mouth is totally dry and painful … everything stings inc normal toothpaste. He has to keep his mouth perfectly clean to avoid any infections, so having a gentle toothpaste but still with fluoride is vital.

Zing has mint free options that do not include anything that causes pain or irritation and even better, the company helps Teenage Cancer Trust - so win, win!

I use the mint version and there are even more bonuses! No more toothpaste oozing out of the tube, no more unnecessary ingredients, just an excellent product. Yes, it is more expensive but I am happy that we are helping fund a worthwhile family business doing good.

Finally, excellent service and delivery.

April 6, 2026
Unprompted review
Rated 5 out of 5 stars

Great toothpaste!

Very pleasant mild tasting mint toothpaste. In just a few days it has removed stains from my teeth which look brighter now. I can definitely recommend.

May 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great toothpaste

Great toothpaste - i love the mint flavour as its more like what youre used to , but this toothpaste is great at removing stains, my teeth havent looked this white in years!

May 14, 2026
Unprompted review

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