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Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great communications and an efficient response.

I my first interaction with your AI response was not very helpful but when Daisy got back to mr she was fantastic.
Really helpful with very clear instructions to help me solve my problem.
I have been with Zoe since the outbreak of Covid. I listen to every podcast and I share with my friends.
I will be in touch again soon when I am more solvent.

April 16, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jan,

Thanks for taking the time to share your experience. So glad Daisy was able to assist you efficiently.

While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Best,

The ZOE Team

Rated 5 out of 5 stars

Swift response and instant resolution…

Swift response and instant resolution of the issue

April 24, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Elaine,

Thanks for such a lovely review. This is wonderful to hear. If you need any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Human assistant Mike helped with issue…

Human assistant Mike helped with issue saving donated recipe to my diet page when AI Fin couldn't. Good, clear communication.

April 24, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thanks for taking the time to share your experience and leaving a review on Mike. We will be here should you need any additional assistance.

Best,

The ZOE Team

Rated 4 out of 5 stars

Good costumer support and advice that…

Good costumer support and advice that was super easy to access

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thanks for taking the time to share your experience. We look forward to supporting you further on this journey for improved health.

Best,

The ZOE Team

Rated 5 out of 5 stars

Investor and member of Zoe

Investor and member of Zoe, truly believe in this product and it's truly changed my knowledge and understanding of what constitutes a healthy diet. The app is fantastic and their customer service team are great and very responsive to any questions. 10/10

April 23, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sarah,

Thanks for being an avid ZOE member and investor. We truly appreciate your commitment and the time you took to share your experience. Our support team will continue to be available should you need any additional assistance.

Best,

The ZOE Team

Rated 5 out of 5 stars

Mike from the customer support team…

Mike from the customer support team provided a very positive experience. He demonstrated all the key qualities you would expect. He was professional, helpful with quick responses. When he didn’t have an immediate answer, he made sure to pass the information on to the wider team. His approach was reassuring and showed a real commitment to resolving the issue. 

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for taking the time to leave such kind feedback. We will be sure to pass your comments on to Mike and the wider team. It's always wonderful to know our support has met your expectations.

Kind Regards,

ZOE Support Team

Rated 4 out of 5 stars

Zoe changed my diet

Zoe changed my diet, taught me how to break free of my old misunderstandings about food and yet also reassured me about others. The personalised nature taught me how I could eat to best suit myself. I am very happy.

April 23, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you so much for sharing your experience. It's great to hear that the personalised approach has helped you build a better understanding of what works for your body. We're really glad ZOE has made a positive difference for you.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Quick response to question

Quick response to question by AI - and then transferred to human when I needed further clarification - and he contacted me very promptly

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

We appreciate you sharing this. It's great to hear the handover from our AI assistant to the team was smooth and that you received a prompt follow-up. Your feedback means a lot to the team.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Wellbeing benefits quickly apparent.

Wellbeing benefits have been quite clear over a couple of months, encouraged by the very engaging app's nudges. The meal recognition feature (snap a photo and it tells you what it sees) is fun, and surprisingly accurate. Some of its assumptions about the content of made-up foods perhaps need a rejig though :) The seeds supplement (not essential to follow the advice) is tasty - for both savoury and sweet food - and has a nice crunchy texture. Very happy I signed up!

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for this lovely feedback. It's brilliant to hear you're noticing real wellbeing benefits and enjoying the app's features. We'll certainly share your thoughts on the meal recognition with the product team. So glad you're happy with your ZOE journey so far!

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

I have a query which was dealt with…

I have a query which was dealt with quickly and 0leasantly

April 20, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for letting us know. We're pleased to hear your query was resolved quickly and that you had a positive experience with the team.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

I’m quite new to Zoe but so far have…

I’m quite new to Zoe but so far have found everything easy and very efficient. The app is straightforward to use and already I’m finding it much easier than I thought to make the best choices. I had a query today and used the message facility and was pleased to get a very quick reply which answered my question. So far so good! 😊

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Hazel,
Thanks so much for your 5-star review and welcome to ZOE!

We’re really pleased to hear you’ve found everything easy and efficient so far — and that the app is already helping you feel more confident about making the best choices. It’s also great to know you got a quick response through the in-app messaging when you had a question.

We’re excited to have you with us, and we’ll be here if you need anything as you continue your journey.

Best,

The ZOE Team

Rated 5 out of 5 stars

Emily solved the problem I had with…

Emily solved the problem I had with payments really quickly and efficiently, and her email correspondence was warm and friendly. After initial frustrations with the AI interface, this was a very happy ending to my issue 😍

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Caroline,

Thanks so much for your 5-star review!

We’re really glad Emily was able to resolve the payment issue quickly and efficiently, and that the email support felt warm and friendly. We’re also sorry to hear the AI interface was frustrating at first — but it’s great to know everything ended on a positive note.

Thanks again for taking the time to share your experience, and please reach out anytime if we can help with anything else.

Best,

The ZOE Team

Rated 5 out of 5 stars

Zone of Zoe

Great team at Zoe. App is very easy to use and full of useful information.

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thanks for taking the time to leave us a review about your experience. We are thrilled to hear you are enjoying the app and are well supported by our team.

Please feel free to reach back out should you require additional assistance.

Best,

The ZOE Team

Rated 5 out of 5 stars

The person was better than the technology.

While it took a while to get through to a real person (that was a bit frustrating), the person who helped me was so responsive and kind. Even though I didn’t actually qualify for a tin and scoop she processed one for me. That is great customer service

April 20, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jess,

Thanks so much for your 5-star review!

We’re sorry it took longer than it should have to get through to a real person — we know that can be frustrating. But we’re really glad that once you were connected, our team member was responsive and kind, and could help get things sorted for you.

We’ll make sure your feedback about the wait time is shared with the team, and we really appreciate you taking the time to let us know about your experience.

Best,

The ZOE Team

Rated 1 out of 5 stars

I want to cancel my Daily 30+…

I want to cancel my Daily 30+ subscription after one month. I didn't know it was an ongoing subscription. Have tried multiple times to contact them, no reply to any of my emails other than automated replies directing me back to the app. I have explained that my subscription is not showing in my account and they need to cancel it manually. Very poor, no other way to contact them. I want this resolved via email asap, as causing me stress. Please can a human reply.

April 16, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sarah,

Thank you for taking the time to share your experience. We apologize for the difficulty you've experienced in trying to cancel your Daily30 subscription.

We have requested additional information so that we may assist you further. Can you respond here to our request?

Look forward to assisting you further and getting this resolved.

Best,

The ZOE Team

Rated 5 out of 5 stars

Good customer support

I am new to the app, but so far it is really good. Had some issues with redeeming referral vouchers and customer support was helpful.

April 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Amelie,

Thanks so much for your 5-star review — and welcome to ZOE!

We’re really happy to hear you’re enjoying the app so far. Sorry you ran into issues redeeming your referral vouchers, but it’s great to know our Customer Support team was able to help get things sorted.

If anything else comes up as you’re getting started, just message us in the app and we’ll be glad to help.

Best,

The ZOE Team

Rated 4 out of 5 stars

I requested my Daily 30 subscription be…

I requested my Daily 30 subscription be cancelled - I won’t know for a few weeks if this has happened

April 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Gill,

Thanks for taking the time to leave us a review. Please try logging into your membership portal using the connected email. Once logged in, you should see information on the end date of your subscription.

If you run into any issues, please reach out to us via email and request a "human agent" for us to confirm the subscription status.

Many thanks,

The ZOE Team

Rated 5 out of 5 stars

Quick and polite response.

April 18, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Ikbal,

Thank you for taking the time to leave us a 5-star review. We are thrilled to hear our team responded in a prompt and polite manner.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

I’ve got a minor problem but they…

I’ve got a minor problem but they handle it in the same day so for that I am very grateful strongly recommend Zoe

April 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Marius,

Thank you for this lovely review. It is wonderful to hear that our support team was able to assist you and quickly find a resolution. Please keep in mind of our referral perks and refer ZOE to your loved ones.

We look forward to supporting you further in the future.

Best,

The ZOE Team

Rated 5 out of 5 stars

Felt listened to and action taken

Felt listened to and action taken. My experiences with the Zoe team have been thoughtful respectful and very positive and I know ideas are valued and shared with the corresponding team and actioned.

April 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Liz,

We hope all is well. Thanks for taking the time to share your experience. At ZOE, starting with our members is our top priority, so we are pleased that we achieved that.

We look forward to assisting you further in the future.

Best,

The ZOE Team

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