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Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Response Appreciated

Response to queries were dealt with efficiently and usually by return. Zoe team worked out that I had cancelled and reordered. Messages followed up to check delivery after sorting the problem and then responded further to follow up on packaging comments

March 9, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thank you for taking the time to share your experience. It is wonderful to hear that our team provided such intentional, efficient, and thoughtful support. We truly do prioritize the user experience and appreciate your feedback.

If you need any further assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

The Zoe App has turned my health around

The Zoe App has revolutionised my nutritious life, with the bright glowing Ziggi animation popping up every time I snap a meal providing a wealth of information which has enabled be to become more mindful almost effortlessly. It is very useful having the tracking function so that calories are calculated along with fibre and fat levels to enable consideration. I also love the ability to scan anything in store and instantly see if it's a good choice. It has been surprising to me what comes out with high risk and red flagged. I have thus been able to adjust my shop towards a cleaner food shop. This app is well worth the money.

April 29, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Angel,

Thanks for taking the time to share your experience. It is wonderful to hear we've helped to revolutionize your nutrition and health. Congratulations to you on consistently logging your food and mindful eating.

We look forward to supporting you further on this journey of improved health!

Best,

The ZOE Team

Rated 4 out of 5 stars

Found Zoë's Finn to be helpful obout a…

Found Zoë's Finn to be helpful obout a fairly complicated case.
PS Zoë's 30 a day works really well.

April 24, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Mask,

Thanks for taking the time to share your experience with our AI Assistant. FIN enhances our customer service capabilities by being available 24/7, offering helpful answers to common and unique queries.

Also, thanks for sharing about Daily30 working well for you. It is such a convenient way to meet your 30 plants goal. We hope you continue to enjoy it.

Best,

The ZOE Team

Rated 5 out of 5 stars

The customer service team quickly and…

The customer service team quickly and promptly resolved an issue the ai chatbot was mistaken on.

Their ai chatbot is usually very good but in this instance couldn’t help and was quickly resolved by a human on a very concise and helpful way in regards to the Zoe daily 30 subscription.

April 27, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Samuel,

Thanks for taking the time to share your experience and leave us a 5-star review.

While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Please reach back out should you need any further assistance.

Best,

The ZOE Team

Rated 5 out of 5 stars

Nutrition query

Query answered accurately, promptly and appropriately. Thank you

April 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thanks for taking the time to leave us a 5-star review. It is wonderful to hear that our support team provided prompt and accurate answers.

If you need any further assistance, please reach back out to us.

Best,

The ZOE Team

Rated 1 out of 5 stars

The Daily 30 feel like a bit of a scam

The Daily 30 feel like a bit of a scam. The majority of wjat is in any given scoop is just flax seed. Which can be obtained very cheaply indeed. You get about 3 goji berries a week. Thats not daily 30+; its weekly at best... and I'm not remotely convinced that the tiny amount of each ingredient ingested per week will make any meaningful difference unless you are on an incredibly restricted unhealthy diet. Buy plenty of mixed seeds and nuts, and eat one piece of fruit a day and you'll receive more benefit for a fraction of the cost.
I bought this as a way to make my healthy breakfast smoothie more healthy. I already put flax seeds in it everyday; this was a waste of money.

April 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Alex,

Thank you for taking the time to share this feedback — we’re sorry to hear Daily30+ left you feeling disappointed.

We understand why you’d question the value if it felt like mostly flaxseed, especially if you already use flax daily. Daily30+ is designed as a convenient blend of 30+ plant ingredients in one scoop, with a specific mix (including seeds, fruits, and other plant components) rather than larger standalone portions of any single ingredient.

If you’re open to it, we’d really like to look into your order and see what we can do to help. Please reach out to our team via email with your order details, and we’ll take it from there.

Best,

The ZOE Team

Rated 5 out of 5 stars

Wow!

Wow! What a breath of fresh air. I had an issue with my order but the team at Zoe were exceptional - human, friendly and professional. There response time to emails was really quick and although it took a bit of back amd forth to get the issue resolved, I was very impressed.

April 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sarah,

Thanks for sharing your experience and such kind words. It genuinely means a lot. We’re really glad we could get your order issue sorted, and even more glad that the team came across as human, friendly, and professional throughout.

We appreciate your patience with the back-and-forth while we worked to resolve it, and we’re happy our email response times helped make the process smoother. Thanks again for choosing ZOE!

Best,

The ZOE Team

Rated 5 out of 5 stars

Helpful and polite

Helpful and polite

April 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Alexandra,

Thanks for taking the time to leave us a 5-star review. We are pleased to know our support team was helpful and polite. We set a high standard for exceptional customer service and it is wonderful to know that we're achieving this.

If you need any further assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

I asked a question about the Daily30…

I asked a question about the Daily30 and it was responded to really well. They gave me good advice and then followed up with practical action without me having to ask. It's not just about sales this is about health and wellbeing.

April 19, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Shayne,

Thanks for taking the time to share your experience and leave us a 5-star review! We hope you enjoy Daily30 and that it becomes a tool for you to improved health.

Please reach back out if you need any further assistance.

Best,

The ZOE Team

Rated 4 out of 5 stars

Zoe the app is not bad

Zoe the app is not bad, but it didn't recognise some products like Vitamin C even with the code and a photo of the front of the bottle. It's expensive as well which I will be cancelling once I finish the weeks trail.
I have ordered the supply of their supplement to how they go. Then I will give another review. Thanks Zoe

April 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Thanks so much for the 4-star review and for giving ZOE a try — we really appreciate the thoughtful feedback.
Sorry about the issue with the app not recognising some products (like Vitamin C), even with the barcode and a clear photo. That’s definitely frustrating, and we’re always working to improve product recognition. If you’re open to it, please reach out to our support team with a quick screenshot/photo and the product details, and we’ll be happy to look into what happened.

We also hear you on pricing — we know it’s an important factor when deciding whether to continue after a trial.

Thanks again for ordering Daily30 and for considering an updated review once you’ve had a chance to try them. We hope you enjoy Daily30. Please know we’re here if you need anything along the way.

Best,

The ZOE Team

Rated 5 out of 5 stars

A swift response to my request

A swift response to my request . Thank you much appreciated.

April 25, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thank you for leaving us a 5-star review. It is wonderful to hear that our support team was able to respond to you swiftly.

If you need any further assistance, please don't hesitate to reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Cholesterol

Great news. I’ve just had my bloods back and I have brought my cholesterol right down by following the Zoe gut health way of eating to a combined score of 3.42! Which is great in the uk ! So thrilled. My gp was going to put my statin up to 40mg but I convinced him to give me three months to bring it down and I did with the help of Zoe - so happy. I finally feel a bit in control of my life again.💃

April 27, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Ruby,

This is wonderful news! Congratulations on your improved levels and regained control. We are so happy for you! Please continue allowing us to be a tool to support you on this journey.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

I contacted Zoe about a possible new…

I contacted Zoe about food concerns at the weekend. I was worried about something food and health related that I thought Zoe might have some experience of. Stunned to receive a holding response from a real person shortly thereafter and then, the next working day, a very helpful and fuller response. Really appreciate this from Zoe !

April 27, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jacqueline,

Thanks for being a ZOE member and taking the time to share your experience. This is wonderful to hear! Our support team will continue to be available to assist you. Please reach back out if you need us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Prompt and professional

Prompt and professional, very attentive to detail, courteous and overall excellent response and superb service.

April 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Malcolm,

Thanks so much for your kind words — we’re really happy to hear you had such a positive experience. Our team works hard to be prompt, thorough, and courteous, so it means a lot to receive this 5-star review!

If there’s ever anything else we can help with, please don’t hesitate to reach out.

Best,

The ZOE Team

Rated 5 out of 5 stars

Both Daisy and Emily resolved a year…

Both Daisy and Emily resolved a year long problem I had with Daily30. Daisy fixed the shipping information so I actually received a shipment without billing me a 4th time for product never received and Emily refunded the money for shipments never received. The support team for the Food Duary App is excellent. The support team for the Daily30 website is horrible.

April 27, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Leslie,

Thank you for sharing your experience and giving us a 5-star review. It is concerning to hear of this extended issue, but we are grateful Emily and Daisy were able to resolve this. Your review has been flagged for our team to review.

Please know that we’re listening carefully. Your feedback, the good and the bad, is shaping what we build and improve on next.

Best,

The ZOE Team

Rated 5 out of 5 stars

The whole process of contacting them…

The whole process of contacting them and getting an answer worked very well.
Seems to be very good customer service.
Also good that they make it clear when you are talking to AI (initially ) and if it can't answer your question, a human responds in a reasonable time.

April 27, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi John,

Thank you for taking the time to share your experience. We are pleased to hear that you've found the process of contacting us and getting assistance efficient. Full transparency of our AI usage is very important to us.

FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

We look forward to assisting you further in the near future.

Best,

The ZOE Team

Rated 5 out of 5 stars

Loving it

Loving it ! App very easy to use.

April 26, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Geraldine,

Thanks for taking the time to give us a 5-star review. We are thrilled to hear you are loving the app and using it with ease.

If you need any assistance, we will be available for you.

Best,

The ZOE Team

Rated 5 out of 5 stars

My problem was explained and I fixed my…

My problem was explained and I fixed my issue.

April 24, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sandra,

Thanks for taking the time to share your experience and leave us a 5 star review. It is wonderful to hear our support team was able to fix your issue.

Please don't hesitate to reach back out should you need further assistance.

Best,

The ZOE Team

Rated 5 out of 5 stars

I‘m really very satisfied with the…

I‘m really very satisfied with the contact with ZOE. First I got immedeatly a very helpfull answer from fin, the really friendly programmed chatbot.
I took the reference to a contact with the human team, and very soon received a very friendly, helpfull and meaningfull feedback to my question. Thank you !!

April 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Gabriele,

Thanks for taking the time to share your experience. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Please reach back out if you require any additional assistance.

Best,

The ZOE Team

Rated 4 out of 5 stars

I love the AI feature

I love the AI feature, that majority of the time gets correct from just an image of my food. This is the problem I have with other food logging apps because it’s boring and high effort.
However, I do find sometimes it’s a bit buggy after logging food. So somethings the score doesn’t calculate or it doesn’t save or food items are captured twice, or I’ll capture kefir and then it’ll say I didn’t have any fermented food that day - just little things.
But on the whole, it’s pretty good.
I love the overall food score and insights.
I find ziggy a bit limiting at times (can’t think of specifics) but again, good enough overall.
I do love Zoe though and I do love the awareness it brings. Somethings I thought were healthy but aren’t

April 26, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Lianne,

Thanks for taking the time to share your experience. Please know that we’re listening carefully. Your feedback, the good and the tech issues, is shaping what we build and improve on next.

If another glitch appears, please reach out to us with screenshots or a screen recording.

We look forward to assisting you further on this journey of improved health.

Best,

The ZOE Team

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