Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more
Company replied
The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more
Company replied
Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more
Company replied
Company details
Written by the company
ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Contact info
United States
- hello@joinzoe.com
- zoe.com
4.1
Great
13K reviews
Replied to 99% of negative reviews
Typically replies within 1 week
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A way of life
Zoe has made a huge difference to how I look at health and nutrition. It is full of excellent information based on science. The latest version of the app has taken some getting used to and I'm not sure some of the elements of it are as good. Really miss the forums with other users but suspect they are absent because they are worried we might "talk" too much to each other!
May 3, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for sharing this. It is really encouraging to hear that ZOE has positively changed how you think about health and nutrition.
We appreciate your honest thoughts on the latest version of the app, and your comments about the community forums are helpful feedback that we will ensure reaches the team.
Kind Regards,
ZOE Support Team
Quick responses with a happy positive…
Quick responses with a happy positive result. Complete with perception, I love these guys and girls Brilliant, I still follow most updates.
To be honest I have followed from go 😃
April 17, 2026
Unprompted review
Reply from ZOE
Hi Debbie,
Thank you so much for the 5-star review! We’re really glad you’ve had quick responses and a positive outcome.
It means a lot to hear how supported you’ve felt, and we truly appreciate you sticking with us and continuing to follow the updates from the very start. Thanks again for your encouragement!
Best,
The ZOE Team
quick and effective service
quick and effective response, resolved my issue fully even though it wasn't Zoe's fault that my package was lost
April 30, 2026
Unprompted review
Reply from ZOE
Hi Michelle,
Thank you so much for the 5-star review! We’re really glad we could respond quickly and get everything resolved for you.
We’re always happy to step in and help make things right as smoothly as possible.
Best,
The ZOE Team
Exceptionally frustrating
Exceptionally frustrating. The immediate go to is some AI chat bot rather than customer service, even via email! No information on how to speak to a human. Was a huge fan of the Zoe team, but unable to speak to a human has put me off continuing to subscribe.
May 2, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for taking the time to leave your feedback. We are sorry to hear that reaching our support team has not been a straightforward experience for you.
Our customer support team is available and happy to help directly. Please feel free to contact them at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Support Team
Uninformed start to the programme
I didn’t find the introduction to Zoe at all helpful and only found the instructions to undertake the sample test after I had sent it off. I wasn’t finding the app intuitive and still can’t really understand how it is meant to work. However my interactions with the advisers have been very good and I have found their answers to my queries more comprehensive than other support desks so I at least have the reassurance that information and help is available which has made me committed to persevering.
April 29, 2026
Unprompted review
Reply from ZOE
Hi,
Thank you for your feedback. We are glad to hear that your experience with our support advisers has been a positive one, and it is encouraging that you feel supported enough to keep going.
If you ever need further help getting to grips with the app or your results, our team is always happy to assist. You can reach them at hello@zoe.com.
Kind Regards,
ZOE Support Team
ZOE has genuinely transformed the way I…
ZOE has genuinely transformed the way I eat over the last two years. It’s helped me understand my own nutrition in a way that finally makes sense, and I’ve built healthier habits without feeling restricted. I love snapping my meals and instantly seeing what’s in them — it’s become second nature and actually quite fun. The science behind the app is solid, and the support platform is brilliant at breaking things down in a way that feels practical and motivating. It’s been a huge help on my journey to eating healthier.
May 2, 2026
Unprompted review
Reply from ZOE
Hi Darren,
Thank you so much for the 5-star review — it means a lot to hear how ZOE has supported you over the past two years.
We’re really glad the program has helped make nutrition feel clear and personal, and that you’ve been able to build healthier habits without feeling restricted. It’s also wonderful to hear you’re enjoying meal snapping and finding it genuinely fun and easy to stick with.
Thanks again for taking the time to share this — we’ll be sure to pass your kind words on to the team.
Best,
The ZOE Team
I had a question about Zoe’s…
I had a question about Zoe’s information and I received a prompt, helpful and positive response from the team.
April 30, 2026
Unprompted review
Reply from ZOE
Hi Sharon,
Thank you so much for the 5-star review! We’re really glad we could help and that you found the response prompt, helpful, and positive.
We appreciate you taking the time to share your experience — we’re always here if you have any other questions.
Best,
The ZOE Team
I encountered an unexpected warmth and…
I encountered an unexpected warmth and understanding in response to my enquiry that was quite astonishing . I was very grateful . I think this company is quite special which is rare in today’s world
April 29, 2026
Unprompted review
Reply from ZOE
Hello,
Thank you so much for your 5-star review. We’re genuinely touched to hear that you felt warmth and understanding in our response — and that it made a difference for you.
We’ll be sure to share your kind words with the team. We’re really grateful you took the time to write this, and we’re so glad you feel ZOE is something special.
Best,
The ZOE Team
Service by combining the strengths of AI with the instant understanding of a human being
After the Bot realised a human was needed, my query was quickly answered.
Thank you Fin and Muslima for your help
April 30, 2026
Unprompted review
Reply from ZOE
Hi Wendy,
Thanks for taking the time to leave us with a 4 star review. So glad your query was escalated and resolved by our team.
FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.
Best,
The ZOE Team
Can’t unsubscribe! What a con!
Can’t unsubscribe and - their tech is glitchy (try later messages) and when I write to customer services i get fobbed off with an AI message. When I try a second email address I get the “high volume don’t know when we can get back to you response”. They really make themselves seem like a con - by getting you to sign up/subscribe and then making it impossible to cancel! The product is actually good - but everything around it - the customer service - is absolutely terrible!
May 1, 2026
Unprompted review
Reply from ZOE
Hi Patricia, I've found your email conversation and can see that a team member has replied. While we work to help, we kindly ask for patience and respect toward our team as they support you. We're here to get this sorted - we'll keep in contact until it is!
The ZOE Team
Pre-emptive check-in
'Just had some pre-emptive correspondence from Zoe about the timing of a new test, which was resolved very quickly and helped firm up the timescale for my results. Thanks!
April 30, 2026
Unprompted review
Reply from ZOE
Hi Dave
I'm so glad to hear our team could help clarify your timeline! Providing clear, timely support is a top priority as you wait for your results, and it’s great to know we hit the mark. We’re excited for you to dive into your personalised insights soon! If you need anything else, just reach out on the in-app messenger.
Thank you Daisy from the Zoe support…
Thank you Daisy from the Zoe support team for helping me out today with my quest to obtain a container and scoop for my Zoe Daily 30+. I have been following the Zoe podcasts for quite a while, and then have been taking the Zoe Daily 30+ since it became available for purchase. Thanks again for your support!
April 30, 2026
Unprompted review
Reply from ZOE
Hi Ann,
Thank you for the kind words! I'm so glad that Daisy could quickly help. Thanks for the shout-out - I'll pass it along!!
The ZOE Team
Prompt response
Prompt response, listened to concerns, escalated appropriately, great service, many thanks
April 29, 2026
Unprompted review
Reply from ZOE
Hi Tracy,
Thanks for taking the time to share your experience. It is wonderful to hear that our team provided such outstanding service. At ZOE, starting with our members is a top priority, so we are glad this was achieved!
Have a great day.
Best,
The ZOE Team
Straightforward advice that solved the…
Straightforward advice that solved the problem. Did need to speak to a human as the AI didn’t seem to understand what I was asking
April 30, 2026
Unprompted review
Reply from ZOE
Hi Carol,
Thanks for leaving us a 5-star review and for your patience while your query was escalated to our human support.
FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.
Best,
The ZOE Team
Issues with app update
I was having issues with the new update, this was addressed by Dani in Customer Services and was soon sorted out once I had updated my phone software. The service provided was quick and helpful, cannot fault it.
April 30, 2026
Unprompted review
Reply from ZOE
Hi Linda,
Thanks for sharing your experience and leaving us a 5-star review. Our support team works diligently to provide prompt and efficient service, so it is wonderful to hear Dani was able to resolve your query!
Please reach back out should you need any further assistance.
Best,
The ZOE Team
New Zoe nutrition app
The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips.
Seeing my food choices score building each day is very motivating and is making me much more mindful with my food.
The scanner which shows you the health/upf rating is particularly useful. I'm addicted to it alteady.
Love it!!
April 30, 2026
Unprompted review
Reply from ZOE
Hi Jo,
Thank you so much for the 5-star review — we’re delighted you’re enjoying the new ZOE app!
It’s fantastic to hear you’re finding the information, recipe inspiration, and encouragement so helpful, and that watching your food choices score build each day is keeping you motivated and more mindful. We also love that you’re getting so much value from the scanner and the health/UPF rating — “addicted already” made our day.
Thanks again for your support, and we’re so glad you’re loving it!
Best,
The ZOE Team
A real trailblazer in the field of nutrition research
I have relied on ZOE's existence and advice ever since Tim Spector tried to positively influence how the country coped with Covid.
Since it has changed focus, I have found the nutritional videos, based as they are on extensive scientific knowledge or enquiry, core to how I apply the lessons to my own life.
However, the Daily 30+ has been a disappointment. Having invested in the recommended 4 months' initial supply, I sought help (receiving swift responses each time) in dealing with a rather unpleasant side effect that saw me opening my bowels several times a day. They acknowledged that having been regular before, I might need to use smaller, more frequent servings in order to achieve a good long-term balance.
I persisted, and in the meantime tried mixing the formula with other products (like the M&S Mega Mix) but recently had to end my subscription with almost a month's supply unused as even a small quantity had me back where I didn't want to be within a few hours.
I am looking at other formulations, as there sadly seems to be something in the Daily 30+ that doesn't agree with me.
I do also feel that hyperbole has taken a bigger role recently. To value the tin and scoop at £20 - part of an introductory offer is not endearing - good quality though they both are.
April 30, 2026
Unprompted review
Reply from ZOE
Hi Ashley,
Thank you for taking the time to share such a thoughtful review. It’s great to hear that ZOE’s work over the years — especially the nutrition videos and the science behind them — has been a meaningful part of how you approach food and health.
Having persistent digestive side effects even with smaller servings, and ending up with unused product, is understandably frustrating — especially after committing to the recommended initial supply and trying different ways to make it work.
Please reach out to our Support team by email so they can give more personalised guidance based on your experience and the possibility of returning the unopened pack(s) for a partial refund.
Thank you again for the feedback as well on pricing and messaging — it’s helpful to hear what’s landing well and what isn’t.
Best,
The ZOE Team
So quick and efficient
So quick and efficient and really polite I was panicking but it got dealt with so smoothly and I straight away felt at ease thankyou so much
April 27, 2026
Unprompted review
Reply from ZOE
Hi Victoria,
Thank you so much for your 5-star review! We’re really glad we could help quickly and that our team was able to reassure you when you were feeling panicked.
It means a lot to hear the situation was handled smoothly and that you felt at ease straight away. Thanks again for taking the time to share your experience.
Best,
The ZOE Team
Hooked on ZOE!!
I love the informative videos and the ratings of what I am eating. This process has slowly changed the foods I am eating and I have discovered fermented foods! I'm not crazy about them, but I am trying to incorporate them into my diet. ZOE is doing a fabulous job! I'm looking forward to years of learning about my body and what my microbiome thrives on. Keep up the good work!
April 29, 2026
Unprompted review
Reply from ZOE
Hi Joy,
Thank you so much for the wonderful 5-star review! We’re thrilled you’re enjoying the informative videos and the food ratings — it’s amazing to hear they’ve helped you make gradual, lasting changes.
And congratulations on discovering fermented foods! They can definitely be an acquired taste, so it’s great that you’re experimenting and finding ways to include them in a way that works for you.
We’re so happy to be part of your long-term journey of learning what helps your body (and microbiome) thrive. Thanks again for your support — we’ll keep working hard to make the experience even better!
Best,
The ZOE Team
Im seeing serious benefits after 60…
Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a healthy diet every day. The pod casts add extra weight to my mindful eating, with some very interesting facts related to our gut biome.
April 29, 2026
Unprompted review
Reply from ZOE
Hi Carole,
Thanks for sharing such a lovely and personal review. Congratulations on putting the ZOE program into action and embracing mindful eating. Please keep up the great work and let us know if you have any questions.
We look forward to supporting you further on your journey of improved health.
Best,
The ZOE Team
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