AJ Bell Reviews 14,411

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 5,766 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and patience, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the ease of getting through to a real person. The overall service is frequently described as excellent, with consumers appreciating the efficiency and user-friendly experience, especially when dealing with complex processes like pension transfers. A few other people also felt that the company's communication was not always clear, mentioning instances where responses were slow or unclear, particularly regarding technical details or specific account statuses.

What people talk about most

Staff

Customers consistently report positive experiences with staff. Reviewers frequently highlight the... See more

Customer service

Reviewers consistently express high satisfaction with customer service. Customers frequently highlight the... See more

Response time

Consumers find response times to be positive. Many reviewers highlight the quick and efficient service,... See more

Service

Customers consistently note positive experiences with service, highlighting its efficiency and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of account setup and the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Speed of response as always - super quick! AJ Bell customer service is without doubt the best not just in the financial services industry but across all customer facing industries. A phone line wh... See more

Company replied

Rated 5 out of 5 stars

I recently opened a Stocks and Shares ISA with AJ Bell, which was effortless, and subsequently instructed them to transfer an existing ISA from another provider. AJ Bell more than met my high expectat... See more

Company replied

Rated 5 out of 5 stars

Really easy experience from start to finish. I phoned up about a withdrawal and, to be fair, they answered quickly and didn't make it feel like a big deal. James talked me through the options step by... See more

Company replied

Rated 5 out of 5 stars

Seamless transition I wanted a SIPP account to manage my pensions investments myself. I did research into the best available and landed on AJ Bell. I did find it daunting trying to find all of my p... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

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How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very helpful and knowledgeable

Very helpful and knowledgeable

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We appreciate your review and are so glad that our team was helpful and knowledgeable for you. Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Always helpful

Always helpful

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Margaret,

Thank you for taking the time to leave us a positive review. We really appreciate your feedback.

If you ever have any further queries, please feel free to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent advice

Excellent advice, as always.
I like the knowledge of the team members. If they don't know something, they ask internally, and get the answer within the one call.

I like that there is no waiting getting connected.
Two gripes with Trust pilot, the link brings a tracking warning, and unable to enter today's date!

May 10, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Steve,

We appreciate your kind words and are so glad you enjoyed your experience. It's great to hear that our team's knowledge and quick response times were helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Very helpful !

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a positive review. We really appreciate your feedback.

If you ever have any further queries, please feel free to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

5* as usual for AJ Bell

As usual, the AJ Bell customer services staff member was well informed, helpful and polite.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Adrian,

We appreciate you taking the time to leave us a review! We're so pleased to hear that our customer service team is helpful, well-informed and polite.

Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 4 out of 5 stars

The contact staff were very helpful in…

The contact staff were very helpful in explaining how to sell the shares

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Peter,

We appreciate you taking the time to share your feedback. We're happy to hear that our staff were helpful in explaining the share selling process to you.

Thank you!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great service from AJ Bell

The person helping me on the phone was very polite, professional and friendly and helped me patiently with what I needed. Also, it took hardly any time to get through- thank you!

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate you taking the time to share your feedback. We're happy to hear that our team was polite, professional, and friendly and that you got through quickly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Thank you, Melissa

Melissa made me feel very comfortable today on the telephone and helped me navigate my way round my account and a step by step process oh how to perform the task in hand. Thank you so much.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Evelyn,

We appreciate you taking the time to share your experience! We're so glad to hear that our agent made you feel comfortable and helped you navigate your account and resolved your query.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

The girl was very friendly and helpful…

The girl was very friendly and helpful and had me sorted quickly.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon James

We appreciate your review! We are so pleased to hear that our team member was friendly and helpful and quickly resolved your issue.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The person that I spoke to was…Josh Ryder

The person that I spoke to was knowledgeable and very helpful and gave me the information needed.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Sharon,

We appreciate you taking the time to leave us a review. We're so glad to hear that the person you spoke with was helpful and knowledgeable and provided the information you needed.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Quick and effective.

Quick and effective.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us some positive feedback. We are glad to hear that you found our service to be quick and effective.

Thank you for your review!

Best wishes.
Christian

Rated 5 out of 5 stars

Explanation of Transactions

Gave me a very clear explanation of the transactions I queried.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon David,

We appreciate you taking the time to leave us a review. We are so glad to hear that we provided a clear explanation of your transactions.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Super helpful agent

Super helpful agent. Talked me through a transfer process and stayed on the line whilst I completed it.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon James,

We're happy to hear that our agent was helpful during your transfer! We appreciate you taking the time to share your positive experience with us; it really means a lot.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Quick response and knowledgeable…

Quick response and knowledgeable advice, just what was needed to ease my mind. Thank you

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon David,

We're happy to hear that our prompt response and helpful advice eased your mind. Thank you for sharing your positive experience; we really appreciate your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very knowledgeable about my specific…

Very knowledgeable about my specific query.

May 11, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate you taking the time to leave us a review! We're so glad to hear that we were knowledgeable about your specific query.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We are so happy to hear you appreciate the level of communication that we have.

Thank you for your positive feedback!

Best wishes,
Christian

Rated 5 out of 5 stars

Great site


Great site. Easy to use. Good news feeds.

May 10, 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon John,

We're happy to hear that you find our site easy to use and appreciate the news feeds. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

moving platforms…

Was very wary about moving platforms but the process has been very easy with no hitches.

May 8, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Steve,

We appreciate you sharing your experience! We're happy to hear that the platform transition was smooth and easy.

Thank you for your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 1 out of 5 stars

550 5.1.1 Requested action not taken

550 5.1.1 Requested action not taken: mailbox unavailable
This was my response when logging in to my shiny new account.
Not exactly confidence inspiring when trying to transfer cash. Apparently I had the temerity to log in from a 'new device) or so said the toddler style scrawled signature below this curt accusation of misdeeds.
I cannot believe that a financial institution has not enough intellect to compose a polite auto reply rather than this 'get lost'
Which I have now done.
PS ,no' new device ',just my usual laptop on which you opened and confirmed my account minutes before this nonsense.
Thanks for your fine example of customer service

May 8, 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon Alan

Thank you for taking the time to share your experience. We’re sorry to hear about the issues you’ve encountered.

I’ve sent you a request for further information via Trustpilot. If you could kindly respond to this we will arrange for someone from the appropriate team to investigate this for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Toby

Rated 5 out of 5 stars

Transfer of certificated shares to AJ Bell

Transfer of certificated shares to nominee performed well. A few problems with registrars but your team kept me informed.

May 8, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Philip,

We're happy to hear that the share transfer went well. We appreciate your positive feedback and are glad our team kept you informed about the registrar issues.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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