AJ Bell Reviews 14,426

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 5,766 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and patience, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the ease of getting through to a real person. The overall service is frequently described as excellent, with consumers appreciating the efficiency and user-friendly experience, especially when dealing with complex processes like pension transfers. A few other people also felt that the company's communication was not always clear, mentioning instances where responses were slow or unclear, particularly regarding technical details or specific account statuses.

What people talk about most

Staff

Customers consistently report positive experiences with staff. Reviewers frequently highlight the... See more

Customer service

Reviewers consistently express high satisfaction with customer service. Customers frequently highlight the... See more

Response time

Consumers find response times to be positive. Many reviewers highlight the quick and efficient service,... See more

Service

Customers consistently note positive experiences with service, highlighting its efficiency and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of account setup and the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Speed of response as always - super quick! AJ Bell customer service is without doubt the best not just in the financial services industry but across all customer facing industries. A phone line wh... See more

Company replied

Rated 5 out of 5 stars

I recently opened a Stocks and Shares ISA with AJ Bell, which was effortless, and subsequently instructed them to transfer an existing ISA from another provider. AJ Bell more than met my high expectat... See more

Company replied

Rated 5 out of 5 stars

Really easy experience from start to finish. I phoned up about a withdrawal and, to be fair, they answered quickly and didn't make it feel like a big deal. James talked me through the options step by... See more

Company replied

Rated 5 out of 5 stars

Seamless transition I wanted a SIPP account to manage my pensions investments myself. I did research into the best available and landed on AJ Bell. I did find it daunting trying to find all of my p... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Mark was extremely patient

Mark was extremely patient, efficient and helpful, guiding me through the payment process. I can't think of any way his service could have been improved.

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Isabel,

We're happy to hear that the payment process was smooth and efficient. We appreciate your positive feedback and are so glad that you were satisfied with the guidance you received.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very easy to work with

Very easy to work with. Quick response.
By mistake I used income rather than capital drawdown which resulted in a big tax deduction. AJ Bell were able to reverse the transaction with no tax impact.

April 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ian,

We appreciate you sharing your experience. We're glad to hear that we were able to quickly correct the transaction. It's great to know you found us easy to work with and responsive.

Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very responsive to answer calls

Very responsive to answer calls. There is no annoying robo machine when you call. Keep up the good work

May 8, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're really pleased to hear that you appreciate how quickly we answer calls and that you don't have to deal with automated systems.

Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Many thanks Abigail

Many thanks Abigail, great friendly service.

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Rupert,

We appreciate your review! We're really happy to hear that you received great, friendly service. We will pass along your kind words.

Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Good service

Good service

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Viorel

Thank you for leaving us a review! We’re really pleased to hear that you received a good service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

selling my isas into cash account

I was able to accomplish my task despite a lot of problems with my Internet connection or mobile phone. Lauren was very patient and helpful.

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jane

Thank you for leaving us a review! We’re really pleased to hear that Lauren was so patient and helpful in supporting you through the process, especially given the connection issues. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The customer service was very friendly…

The customer service was very friendly and helpful. The lady on the phone quickly resolved Bartosz’s problem.

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Daniel

Thank you for leaving us a review! We’re really pleased to hear that our team were friendly and helpful, and that the issue was resolved quickly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Helpful advice to a question raised and…

Helpful advice to a question raised and prompt action and payment of my request

May 1, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Valerie

Thank you for leaving us a review! We’re really pleased to hear that you received helpful advice, along with prompt action and payment of your request.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

professional

professional, listened to my issue, talked me through the process and sucessfully resolved the issue

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Thomas

Thank you for leaving us a review! We’re really pleased to hear that the advisor took the time to listen, clearly talk you through the process, and resolve your issue successfully.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent service as always.

Excellent service as always.

May 1, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Tim

Thank you for leaving us a review! We’re delighted to hear that you continue to receive excellent service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I have just crystallised my SIPP…

I have just crystallised my SIPP (taking the 25% tax-free portion). AJ Bell took 7 days (inc bank holiday weekend) to deliver the funds to my bank.

April 29, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Chris

Thank you for leaving us a review! We’re really pleased to hear that your SIPP crystallisation was processed promptly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Got through to a person in seconds!

I recently opened an account with A J Bell after giving up with all the ‘malarkey’ (to pinch an advertising phrase) with a competitor. I invested a lump sum and committed to adding a monthly amount, but wasn’t sure how to add the monthly payments into the same pot as my original investment. I got through to the relevant A J Bell customer advisor on the phone via a well described option from the options menu, and was well guided as to how to make sure my monthly investment would end up in the right pot. This was very important to me as I had opened a similar account in my wife’s name and wanted both to be set up correctly. Well done AJ Bell; very contactable, and professionally trained, understandable, staff manning their customer help lines.

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jim

Thank you for leaving us a review! We’re delighted to hear that you found it easy to get in touch with us and that our agent was able to guide you clearly through setting up your monthly investments.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

prompt answer

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Peter

Thank you for leaving us a review! We’re really pleased to hear that you received a prompt response.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great customer service

Had to contact the team about a log in issue and Melissa was very helpful and resolved my issue very quickly, thank you

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that Melissa was so helpful and resolved your login issue quickly. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great seamless transfer process

Great seamless transfer process, absolutely no problems 👏

April 30, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that your transfer process was smooth and completed without any issues

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very effeint

Very effeint

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Zac

Thank you for leaving us a review! We’re really pleased to hear that you found our service so efficient.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great customer service

Great customer service! My recent request for tax-free lumpsum withdrawal was dealt with in a very professional and efficient manner. Thanks to the Benefits team for guiding me through the process.

April 27, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that your tax-free lump sum withdrawal was handled in a professional and efficient manner.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Efficient

Pleasant, friendly, and efficient.

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Scott

We appreciate you taking the time to leave us a review! We're so pleased you found us pleasant, friendly, and efficient.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Tom who I spoke to was very helpful

Tom who I spoke to was very helpful

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Stephen

Thank you for leaving us a review! We’re really pleased to hear that Tom was so helpful when you spoke with him. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Thanks for transferring my funds in a…

Thanks for transferring my funds in a quick and professional manner.

May 7, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Darren

Thank you for leaving us a review! We’re really pleased to hear that your funds transfer was handled quickly and professionally.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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