AJ Bell Reviews 14,429

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 5,766 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and patience, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the ease of getting through to a real person. The overall service is frequently described as excellent, with consumers appreciating the efficiency and user-friendly experience, especially when dealing with complex processes like pension transfers. A few other people also felt that the company's communication was not always clear, mentioning instances where responses were slow or unclear, particularly regarding technical details or specific account statuses.

What people talk about most

Staff

Customers consistently report positive experiences with staff. Reviewers frequently highlight the... See more

Customer service

Reviewers consistently express high satisfaction with customer service. Customers frequently highlight the... See more

Response time

Consumers find response times to be positive. Many reviewers highlight the quick and efficient service,... See more

Service

Customers consistently note positive experiences with service, highlighting its efficiency and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of account setup and the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Speed of response as always - super quick! AJ Bell customer service is without doubt the best not just in the financial services industry but across all customer facing industries. A phone line wh... See more

Company replied

Rated 5 out of 5 stars

I recently opened a Stocks and Shares ISA with AJ Bell, which was effortless, and subsequently instructed them to transfer an existing ISA from another provider. AJ Bell more than met my high expectat... See more

Company replied

Rated 5 out of 5 stars

Really easy experience from start to finish. I phoned up about a withdrawal and, to be fair, they answered quickly and didn't make it feel like a big deal. James talked me through the options step by... See more

Company replied

Rated 5 out of 5 stars

Seamless transition I wanted a SIPP account to manage my pensions investments myself. I did research into the best available and landed on AJ Bell. I did find it daunting trying to find all of my p... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

14K reviews

5-star
4-star
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2-star
1-star

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Rated 5 out of 5 stars

Have used A.J. Bell for many years.

Have used A.J. Bell for many years. They are quick to answer any queries you may have by phone or using the chat option on their site. Wish they would offer the ability to have trailing stop losses on my I.S.A. Share holdings. Hargreaves Landsdown also do not offer trailing stop losses.

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Kate

Thank you for leaving us a review! We’re delighted to hear that you’ve consistently found our team quick to respond, whether by phone or chat.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great service, handler knew his stuff.

Handler was clearly very knowledgable and experienced given the query was technical. Polite, friendly but serious and solved the issue within minutes. thank you

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon William

Thank you for leaving us a review! We’re really pleased to hear that your query was handled so efficiently and that you found the support knowledgeable and professional.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Helpful

The two staff I spoke to were knowledgeable and helpful. Provided information that valuable information on my SIPP query

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Temitayo

Thank you for leaving us a review! We’re really pleased to hear that the team were knowledgeable and helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

No long wait on telephone and your…

No long wait on telephone and your advisor was very helpful.

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re delighted to hear that your call was answered quickly and that our agent was so helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

good service

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Andy

Thank you for your review! We’re really pleased to hear that you had a positive experience with our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Smooth Transfer

The whole transfer went smoothly and I was able speak to a human when I had a question. I found the person I spoke to very friendly and helpful.

May 4, 2026
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Reply from AJ Bell

Good afternoon Pedro

Thank you for leaving us a review! We’re really pleased to hear that your transfer went smoothly and that you were able to speak to a member of the team when needed.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Tricky IT problem on my account solved swiftly

My laptop developed an awkward problem which meant I couldn't log in to my account. Customer services man Owen was extremely patent and methodical, demonstrating great lateral thinking. I'm now logged in and about to get a new laptop!!!

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Peter

Thank you for leaving us a review! We’re really pleased to hear that Owen was able to help resolve the issue and get you back into your account. We’ll be sure to pass your kind feedback on to him.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Matt

Thank you for your review! We’re really pleased to hear that you found the process quick and simple.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Clear, concise and helpful support

I had a query regarding a closed account and the Customer Services Representative was extremely helpful in explaining both the current situation as well as resolution actions.

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Wayne

Thank you for leaving us a review! We’re really pleased to hear that our team was able to help clearly explain your query and guide you through the next steps.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Always prompt and courteous service.

Always prompt and courteous service.

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Geoff

Thank you for your review! We’re delighted to hear that you’ve consistently received prompt and courteous service from our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Holly

Holly, owned and understood my query immediately, in a calm manner she guided me through a withdrawal process effortlessly.

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Peter

Thank you for leaving us a review! We’re really pleased to hear that Holly was able to understand your query straight away and guide you through the withdrawal process so smoothly. We’ll be sure to pass your kind feedback on

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Pension transfer

Great customer service, transferred my pension from Royal London to AJ Bell in less than a week.

May 6, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ranjith

Thank you for leaving us a review! We’re delighted to hear that your pension transfer was completed so quickly and that you received great customer service throughout.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Person i spoke to was very patient and…

Person i spoke to was very patient and helpful

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mike

Thank you for leaving us a review! We’re delighted to hear that you found our team patient and helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Super helpful and quick

It’s lovely, a helpful human (Sean in my case) answers the phone and sorts things out very quickly. It is a great easy to use website and no wonder they have been voted top by Which for many years running.

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Christine

Thank you for leaving us a review! We’re really pleased to hear that Sean was so helpful and able to resolve things quickly for you. We’ll be sure to pass your kind feedback on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Thank you for courteous conversation.

The experience was not "Great". It was good, professional and acceptable.

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Robin

Thank you for leaving us a review! We’re pleased to hear that you found our service so professional.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great service

My phone call was picked up immediately. All questions answered professionally. Great service.

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Louise

Thank you for leaving us a review! We’re really pleased to hear that your call was answered promptly and that all your questions were handled professionally.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very helpful

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Anthony

Thank you for leaving us a review! It’s great to know you found the support so helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very fast, very efficient

Very fast, very efficient, no issues at all - highly recommended

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Phil

Thank you for leaving us a review! We’re really pleased to hear that you found the service very fast and efficient, with no issues at all.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Promptly answered call and straight to…

Promptly answered call and straight to the point

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Babu

Thank you for your review! We're pleased to hear that your call was answered quickly and that we provided clear information.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Impressive and helpful

Slightly awkward initially, when creating my account on my first visit, two helpful advisers assisted when I telephoned.

May 5, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Paul

Thank you for leaving us a review! We’re really pleased to hear that our advisers were able to support you when opening your account and help make the process smoother for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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