We did a 20 day Essence of New Zealand. It was amazing and really brought us around to see some wonderful scenery, even if we did have some interesting weather at times. The driver (Laurie) and guide... See more
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Attended the Holiday and Travel show at Olympia and met Hayden on the Travelmarvel stand. He was instrumental in making our booking last year for our trip from Rome to Venice. It was a pleasure to mee... See more
Company replied
Have just booked my first ever holiday with APT, the Vietnam and Cambodia Grand Tour. It was a hassle free experience and the sales agent, Grace Murley, was incredibly friendly, professional, knowle... See more
Company replied
Company details
Written by the company
APT is a leading travel company offering a choice of 4 and 5 star escorted holidays and river cruises to a range of exotic and remote destinations around the world. With over 89 years of experience, we have a clear understanding of what makes the perfect holiday, and enjoy going the extra mile to ensure our customers have a life-enriching experience.
The APT Difference
Written by the company
- Fully inclusive holidays
- Our prices cover all the essentials as detailed in your itinerary, including sightseeing, accommodation and meals; plus overseas transfers, airport taxes, luggage porterage, tipping and return flights from the UK - so you can relax knowing exactly where you stand with your holiday budget.
- 98% Satisfaction rating
- We’re proud of our 98% satisfaction rating we receive from our customers, and are committed to maintain it.
- Award-winning holidays
- The Telegraph Travel Awards have recognised APT as a leading provider for River Cruises and Escorted Tours since 2015. In 2019, we were awarded Best Escorted Tour Operator as well as placing runner-up for Best River Cruise. We were also over the moon to win 'Best River Cruise Company' and 'Best Premium Touring Company' at the 2020 Travel Weekly Globe Awards, as voted by travel agents.
- Expertise & experience
- Our travel professionals use their knowledge and expertise to perfect our itineraries and deliver a comprehensive collection of inspiring holidays.
- Unforgettable experiences
- The best thing about memories is making them. Our holidays have been designed to do just that. You’ll enjoy our special Signature or Insider experiences - unique or exclusive activities that have been carefully designed to provide you with an insight into the history, culture, lifestyle or cuisine of each destination.
- Book with Confidence
- You will always enjoy complete peace of mind when you book with us, as APT are a member of the Association of British Travel Agents (ABTA), and our air-inclusive packages are fully bonded with the Civil Aviation Authority’s Air Travel Organisers' Licence (ATOL) scheme.
Contact info
48 Warwick Street, W1B 5AW, London, United Kingdom
- 0800 012 6686
- info@aptouring.co.uk
- aptouring.com
4.6
Excellent
3K reviews
Replied to 60% of negative reviews
Typically replies within 48 hours
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See how their reviews and ratings are sourced, scored, and moderated.
South America and Antarctica
Our 33 day trip was amazing and ticked many boxes. The tour guides were excellent and itinerary generally good. There were some very early starts. However, the 2nd half of the trip (after Antarctica) had TOO MANY people, over 100, so much queueing and time wasting for buses and planes….if we had known about the big numbers, we would have done our own plan for the 2nd half of the trip….it is not luxury travelling with that many people…
February 9, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you for sharing your feedback on your journey through South America and Antarctica—an incredible part of the world to explore.
It’s great to hear the trip delivered such memorable experiences, with strong guiding and a well-planned itinerary overall.
Your comments on the early starts and the larger group size after Antarctica are noted. Early starts allow us to make the most of the spectacular destinations we are visiting but we appreciate this may be a little more tiring for some. The shift from a smaller expedition-style experience to a larger touring group in South America can feel quite different, so we will pass this on to the relevant team for consideration.
This insight is valuable for improving both trip design and how expectations are set. Thank you again for travelling with us.
Kindest regards,
Gemma
Customer Experience Team
Jon, Admin Support Administrator
Jon, Admin Support Administrator, was exceptional in assisting me. He was very efficient in obtaining the informations I requested and so quick getting it all back to me.
April 1, 2026
Unprompted review
Reply from APT Luxury Travel
It’s great to hear when someone makes that kind of impact. Providing clear, accurate information quickly can make all the difference, and it sounds like Jon delivered exactly that. Feedback like this really highlights the value of responsive and reliable support—thanks for taking the time to share your experience.
Kindest regards,
Gemma
Customer Experience Team
APT Solara
Although the river cruise we went on ( APT Solara) I feel there are some factors which are not mentioned in the brochure and not clarified when we asked questions of the company before travelling. For instance the dining experiences are not as flexible as we thought . The venues other than the bistro are pre-allocated and you have no choice as to which venue you would like or when. te food choices in bistro were a bit limited - sometimes we only wanted a light meal which was not always available on the set menu. Low sugar drinks for those who do not drink alcohol is limited ( but this is common to all cruises) especially if you do not like coke. The plumbing system noises from other cabins is very noticeable especially in the middle of the night - coupled with engine and boat noises when going through locks etc did not make for a pleasant nights rest. Information about room facilites we obtained by email before cruise were incorrect. We found than contrary to what we were told there are USB ports ( both type A and C ) and there is a kettle not a coffee machine. There was no heating in the shower room - not even a heated towel rail. A lot of seating in the salon looked nice but were too low to get up easily when you are a certain age. Planning for some excursions were poor - especially the longer ones and could be improved. Considering the price we paid and the cruise being described as luxury we were disappointed overall and will not use APT again.
March 13, 2026
Unprompted review
Reply from APT Luxury Travel
Hi Leslie,
Thank you for taking the time to leave your review, and also for speaking with me when I called to discuss your experience.
It was greatly appreciated to have the opportunity to talk through your feedback in more detail. I was disappointed to learn that parts of your APT Solara river cruise did not fully meet the high expectations we always aim to deliver, particularly given this was such a special holiday.
Your comments around the onboard dining experience, cabin amenities information provided before departure, comfort onboard, and elements of the excursion planning have all been carefully noted. Feedback such as yours is incredibly valuable, as it helps us review both the information we provide before travel and the onboard experience itself.
Thank you again for your time and for sharing your honest feedback with us. Conversations like this are important in helping us continue to refine the experience we offer our guests.
Kindest regards, Sarah - Head of Contact centre
Excellent customer service
Have just booked my first ever holiday with APT, the Vietnam and Cambodia Grand Tour. It was a hassle free experience and the sales agent, Grace Murley, was incredibly friendly, professional, knowledgeable and patient. She explained all of our options very clearly and made the whole process very easy.
March 25, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you for taking the time to share your experience. Starting with a big trip like Vietnam and Cambodia is exciting, and it’s great to hear Grace helped make that first step feel easy and well-paced rather than overwhelming.
Her approach of clearly laying out options while keeping things relaxed and approachable is exactly what helps turn a complex booking into something enjoyable. You’ve got an incredible journey ahead—wishing you an unforgettable experience.
Kind regards,
Gemma
Customer Experience Team
Excellent holiday booking support
Never having booked a holiday previously with APT we had a few questions, however Grace was extremely helpful and was able to answer everything well. Additionally, whilst we were speaking she was able to offer us different flight options such that in the end everything was as we wanted and we confidently were able to book the European Gems River cruise as we wanted it with flights, cabin and extra hotel stay. Grace's professional, knowledgable and personable approach helped significantly.
March 24, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you for sharing this. Booking something new can come with plenty of questions, so it’s great to hear Grace made the whole process feel straightforward and well thought through. Taking the time to explore flight options and shape the trip around exactly what you wanted is what makes the difference, and it’s lovely to know you felt confident every step of the way.
Wishing you a fantastic time on your European Gems River cruise and please do reach out for any queries before departure.
Kind regards,
Gemma
Customer Experience Team
Dealt with all my queries about…
Gemma dealt with all my queries about upgrading flight and additional hotel bookings extending our stay at the end of the cruise. Email confirmation of proposed additional costs received the same day - like a true professional 'personal' Travel Agent.
March 21, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you for your kind words. It’s great to hear everything was handled smoothly, from your flight upgrade to the extra hotel arrangements. Providing clear options and prompt confirmations is always the goal, so it’s rewarding to know it made a difference to your plans. Wishing you an amazing cruise and extended stay.
Kindest regards,
Raychell
Customer Experience Team
How easy was that!
Very efficient service, Quick and easy and an extremely personable call handler.
February 24, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you for such a glowing review for our team.
We’re delighted to hear the process was quick, easy and efficient, and that our team member made the call both professional and personable. Creating a smooth experience from start to finish is exactly what we aim for.
We look forward to assisting you again soon.
Gemma
Customer Experience Team
Booking process
Booked a holiday with Megan Hall and she was very helpful and accommodating.
February 24, 2026
Unprompted review
Reply from APT Luxury Travel
It’s great to hear that Megan made the booking process smooth and straightforward. Her willingness to go the extra mile and accommodate your needs is exactly the standard we aim to deliver.
We truly appreciate your feedback and hope your holiday exceeds expectations.
Gemma
Customer Experience Team
Friendly conversation with Hayden who…
Friendly conversation with Hayden who sorted out our booking without any problems. Great asset to the team. Looking forward to our trip of a lifetime.
February 17, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your fantastic 5-star review. We’re delighted to hear that Hayden made the booking process smooth and enjoyable, and that his friendly approach left such a positive impression. We’ll be sure to pass on your kind words, he’ll be thrilled to hear them.
It’s wonderful to know you’re looking forward to your trip of a lifetime, and we’re excited to be part of that journey.
If you need any further assistance before you travel, please don’t hesitate to contact us.
Kind regards,
Raychell
Customer Experience Team
Thanks to Grace for making the booking…
Thanks to Grace for making the booking experience quick and easy. It was nice to be remembered from our previous booking too!
February 5, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your lovely 5-star review. We’re delighted to hear that Grace made your booking experience quick and easy, and that it meant so much to be remembered from your previous trip.
We truly value your returning custom and will be sure to pass your kind words on to Grace, she’ll be thrilled to hear them.
We look forward to welcoming you on your upcoming journey, and if you need anything further, please don’t hesitate to contact us.
Kind regards,
Raychell
Customer Experience Team
Friendly yet professional …
Friendly and very nice and efficient service . Found it all to be easy and very professional
February 12, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your 5-star review. We’re delighted to hear that you found our service friendly, professional, and efficient, and that the booking process felt easy throughout.
We truly appreciate you taking the time to share your feedback and look forward to welcoming you on your upcoming journey.
If you need any further assistance, please don’t hesitate to contact us.
Kind regards,
Raychell
Customer Experience Team
Excellent Service!
I telephoned today and spoke to Hayden Harris. He could not have been more helpful!
He answered all my questions and booked exactly the holiday I wanted.
February 11, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your fantastic 5-star review. We’re delighted to hear that Hayden Harris was so helpful, answered all your questions, and ensured you booked exactly the holiday you wanted.
We’ll be sure to pass on your kind words to him, he’ll be thrilled to receive your feedback.
Thank you again for choosing to travel with us. If you need any further assistance before your trip, please don’t hesitate to contact us.
Kind regards,
Raychell
Customer Experience Team
Brilliant service
Both Lucy and Grace were very well informed, easy to engage with and a pleasure to do business with. Also being English and me hard of hearing I could understand what they were saying.
February 9, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your wonderful 5-star review. We’re delighted to hear that Lucy and Grace were knowledgeable, easy to engage with, and a pleasure to deal with throughout your booking process.
It’s especially important to us that our team communicates clearly and ensures every customer feels comfortable and confident, so we’re very pleased this was your experience. We’ll be sure to pass on your kind words to both Lucy and Grace.
Thank you again for choosing to book with us, we look forward to welcoming you on your upcoming journey. If you need any further assistance, please don’t hesitate to contact us.
Kind regards,
Raychell
Customer Experience Team
Attended the Holiday and Travel show at…
Attended the Holiday and Travel show at Olympia and met Hayden on the Travelmarvel stand. He was instrumental in making our booking last year for our trip from Rome to Venice. It was a pleasure to meet him and he was most helpful in answering our questions about our forthcoming trip. He was also successful in selling us a new trip to the Rhine & Moselle for 2027. A very helpful young man and a credit to the company. Look forward to doing business with him again in the future.
February 2, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your fantastic 5-star review. We’re delighted to hear that you enjoyed meeting Hayden at the Destinations Holiday & Travel Show at Olympia and that he was able to assist you so thoroughly, both with your Rome to Venice trip and in helping you plan ahead for your Rhine & Moselle journey in 2027.
It’s wonderful to know that Hayden answered your questions so helpfully and made such a positive impression. We’ll be sure to pass on your kind words to him, he’ll be thrilled to hear them.
Kind regards,
Raychell
Customer Experience Team
APT's tour services left a lasting…
APT's tour services left a lasting impression with their remarkable efficiency and cozy coaches, and seat rotation added to the experience. The bus driver was not only well-informed but also had a delightful sense of humor. The freedom to choose activities was particularly appreciated. Our Tour Director ensured we stayed on schedule, which was commendable. Accommodations were satisfactory, though the packed itinerary limited our time to enjoy the amenities. The meals were good, and it would be ideal to have more flexible dining hours in the evenings. The tour started early each morning, usually at 6:30 am, so a relaxation day mid-tour would be beneficial. All in all, I highly recommend APT and eagerly anticipate future tours with them.
January 29, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your wonderful 5-star review and for taking the time to share such detailed feedback. We’re delighted to hear that APT’s tour services left a lasting impression and that you enjoyed the efficiency of the tour, the comfort of our coaches, and the seat rotation. It’s great to know your driver’s knowledge and sense of humour added to the experience, and that the Freedom of Choice activities were a highlight.
We also appreciate your thoughtful suggestions regarding evening dining flexibility, early starts, and the inclusion of a relaxation day. Feedback like this is extremely valuable and will be shared with our product and operations teams as we continue to refine our itineraries.
Thank you again for your recommendation and for choosing to travel with APT. We very much look forward to welcoming you on another tour in the future.
Kind regards,
Raychell
Customer Experience Team
Jon took a great deal of trouble to…
Jon took a great deal of trouble to make sure I booked exactly the right holiday for me. He was very conscientious in double checking my details. This will be my fourth holiday with Travelmarvel. I cannot recommend them highly enough particularly their rewards programme.
January 30, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your fantastic 5-star review. We’re delighted to hear that Jon took such care in helping you book exactly the right holiday and that his attention to detail gave you confidence throughout the process.
It’s especially rewarding to know this will be your fourth holiday with Travelmarvel, your continued loyalty means a great deal to us. We’re also pleased to hear you value our rewards programme, and we’ll be sure to pass your kind comments on to Jon.
Thank you again for your recommendation. We look forward to welcoming you on many more Travelmarvel journeys in the future.
Kind regards,
Raychell
Customer Experience Team
Miserable
Miserable, terrible and dishonest has been our experience when they cancelled a cruise 5 months out and treated us like lepers. Didn't want to know us because they didn't go through with their promise of the tour. Only offer was to return our deposit monies while destroying our planned travel plans.. as we built out travel plans around this cruise. The customer service team had this obsequious script where they are soooo sorry and then offer NOTHING. Wishing the same karma to this miserable company that they caused us
January 30, 2026
Unprompted review
Reply from APT Luxury Travel
We’re sorry to hear about your experience and understand how frustrating a cancellation can be, especially when it affects wider travel plans.
We can see that you’re already in contact with our Customer Relations team in Australia, who are best placed to support you as an Australian passenger. They will continue to work with you directly regarding your case. While our UK office is unable to assist further, we appreciate you sharing your feedback and have taken note of your comments.
Kind regards,
Raychell
Customer Experience Team
Friendly, professional, helpful advice.
I rang to enquire about a cruise on the river Douro as we have been on river cruises with APT before and always found them well organised, with good accommodation, food and service on board and excellent guided excursions. I spoke to Haydn who was professional and friendly, answering all my questions and concerns which made me feel that the holiday would be right for us and that if we needed further help with anything, he would assist us. Having a friendly, helpful person on the phone certainly encourages me to book a holiday with the Company.
January 28, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your wonderful review. We’re delighted to hear about your positive experiences travelling with APT and that your previous river cruises met your expectations for organisation, accommodation, food, service, and guided excursions.
It’s great to know that Hayden provided friendly, professional, and helpful advice, answered all your questions, and gave you confidence that the Douro cruise would be right for you. We’ll be sure to pass on your kind comments to him.
Thank you again for choosing to travel with us, we truly appreciate your loyalty and look forward to welcoming you on your next journey.
Kind regards,
Raychell
Customer Experience Team
Very helpful information and advice…
Very helpful information and advice from the Travel Marvel team including Jon and Grace and another lady today. Thank you for facilitating our booking.
January 20, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your kind review. We’re delighted to hear that Jon, Grace, and the wider Travelmarvel team provided helpful information and advice and made the booking process smooth for you.
We truly appreciate you taking the time to share your feedback and thank you for choosing to book with us. We look forward to welcoming you on your upcoming trip.
If you have any further questions in the meantime, please feel free to contact us at Info@aptouring.co.uk
Kind regards,
Raychell
Customer Experience Team
Grace Murley has been wonderful from…
Grace Murley has been wonderful from start to finish. I rang to enquire about a Danube river cruise on behalf of my parents, to mark my mum's 80th birthday, and Grace was very patient and incredibly thoughtful in walking me through the various options and pros and cons of both brands, APT and Travel Marvel, and of various cruises. In the end we found one my parents are really excited about. Grace's knowledge gave me and my parents the confidence to book. She's a great asset to your team!
January 21, 2026
Unprompted review
Reply from APT Luxury Travel
Thank you so much for your wonderful 5-star review. We’re delighted to hear that Grace provided such thoughtful, patient, and knowledgeable support from start to finish, and that she helped you find the perfect Danube river cruise to celebrate your mum’s 80th birthday, what a special occasion.
It’s fantastic to know that her guidance through the APT and Travelmarvel options gave you and your parents the confidence to book. We’ll be sure to pass on your kind words to Grace, she’ll be thrilled to receive them.
Thank you again for choosing to travel with us. If you need any further assistance at any stage, please feel free to contact us at Info@aptouring.co.uk
Kind regards,
Raychell
Customer Experience Team
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