Aubin & Wills Reviews 

119
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 98 reviews, reviewers overwhelmingly had a great experience with this company. Many patrons frequently praise the exceptional quality of the clothing, highlighting beautifully tailored items, durable materials, and premium packaging details throughout. Furthermore, shoppers deeply appreciate the exceptionally helpful and knowledgeable store staff who provide friendly guidance and ensure a truly wonderful purchasing environment every single day. However, some customers also noted frustrating issues regarding customer support, mentioning completely unanswered emails, prolonged response delays, and overall poor communication channels. A few people additionally experienced inconvenient delivery or return complications, such as receiving incorrect sizing, unexpected restocking fees, or items differing from website photos.

What people talk about most

Product

Customers consistently note positive experiences with product, frequently praising high quality garments,... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the exceptional... See more

Staff

Users describe positive interactions with staff, frequently highlighting helpful, professional, and... See more

Service

Consumers find service to be positive, highlighting professional assistance, efficient delivery, and helpful... See more

Customer service

People report ambiguous experiences with customer service, as many consumers praise helpful staff members and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more

Company replied

Rated 5 out of 5 stars

The shop assistants were really helpful. They made us feel that nothing was too much trouble. The products were beautifully displayed and the shop has a nice atmosphere. Very pleased that we managed t... See more

Rated 5 out of 5 stars

From the moment I placed my order, I had a great experience. Purchase was quick and smooth, and delivery was impressively fast. I also really appreciated the constant delivery updates clear notifica... See more

Company replied

Rated 5 out of 5 stars

Great shirt and quality is spot on. Delayed due to Royal Mail losing the package for a week but delivered safe and sound in the end. Customer service was helpful and friendly (answered phone straight... See more


Company details

  1. Clothing Store
  2. also in
  3. Men's Clothing Store

Written by the company

Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

119 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 60% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(119)

102 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Absolute disgrace

Absolute disgrace. Item arrived all crumpled, stained, etc. For the price, this is a disgrace.

July 3, 2025
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Dear Customer,

We're truly sorry to hear about your experience and sincerely apologise for the condition in which your item arrived. This is absolutely not the standard we aim to uphold, and we understand how frustrating and disappointing this must have been. Which i will investigate with our dispatch team.

We would like the opportunity to make this right. Please reach out direct to myself: matt@aubinandwills.com and I'll be happy to arrange a replacement or refund right away.

Your feedback is valuable to us, and we’re taking this seriously to ensure it doesn’t happen again.

Warm regards,
Matt Hornsby
Ecommerce Manager

Rated 1 out of 5 stars

AVOID SCAM COMPANY DID NOT REFUND IN…

AVOID SCAM COMPANY DID NOT REFUND IN FULL AN ORDER!!!! £119 TROUSERS REFUNDED £101.15 DESPITE SAYING THE FIRST ORDER HAD FREE DELIVERY & RETURNS!!!! AVOID SCAM COMPANY!!!!!

June 8, 2025
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Dear Adrian,

We’re sorry to hear you’re unhappy with your refund and we want to ensure everything is clear as e have not heard back from you.

We’ve previously provided a full breakdown of your order, including confirmation that you received a discount that was correctly applied and that no returns fee was charged. We’ve also shared documentation to support this, including your order confirmation and our returns processing detail which was provided by myself.

If there’s any specific part of this you believe is incorrect or unclear, we’d really appreciate the chance to understand and help. You're welcome to reply to my previous email or reach out directly to me: Matt@aubinandwills.com so we can help clarify this further

We’re always here to help and want to ensure you feel supported and confident shopping with us. We would value your support to rectify your review to support the outcome.
Best regards,

Matt Hornsby
ECOMMERCE MANAGER

Rated 2 out of 5 stars

3/4 zip sweatshirt

Bought the 3/4 zip sweatshirt which I was initially really happy with. Looks and feels great!
At about the 10 month mark all the material has started to disintegrate. The cuffs and collar are falling off/apart.

Not the build / material quality I’d expect from a £90 sweater.

July 2, 2024
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Hi Matt,

Thank you for your message and for your kind words about the initial look and feel of the 3/4 zip sweatshirt.

We’re really sorry to hear about the issues you’ve experienced with the garment after some time. That’s certainly not the standard we aim to uphold, and we’d like to look into this further for you.

If you could please email us at info@aubinandwills.com, our customer care team would be happy to assist you directly and work towards a resolution.

Best regards,
AUBIN

Rated 5 out of 5 stars

Very happy

Item purchased was returned for a replacement. We received a refund as the trousers were no longer in stock. Due to husband’s fondness for these particular trousers, Dylan went all out to source a pair from one of their 3rd party retailers and was able to find one of the last two remaining. Thank you Dylan for your exceptional customer service. We are delighted with the outcome.

February 12, 2025
Unprompted review
Rated 1 out of 5 stars

Aubin honour their guarantee.

I bought an Aubin Merino wool sweater via John Lewis in October. Worst jumper ever bought. The “pilling” of fibres is so bad it’s unwearable. Aubin not interested or John Lewis. Aubin offer 100 day 100% satisfaction guarantee. It’s not worth the paper it’s written on. DONT BUY AUBIN MERINO SWEATERS. Aubin know they are bad as they offer a free pilling comb!!

Aubin have now proposed I return the sweater for them to inspect which is a positive response to several emails.

So Aubin had the sweater and have given me a replacement sweater (not Merino) which is perfect.

My thanks to Dylan who handled my complaint.

January 5, 2025
Unprompted review
Rated 5 out of 5 stars

Two T-Shirts for £55. Great quality and speedy delivery.

Purchased two T-shirts for £55. Standard delivery took two days. They arrived nicely packaged. Quality is fantastic, though value for money would not be there if the offer of two for £55 was not on. My chest size is 36, and the XS fits great around the shoulders, but perhaps just a little long under the tummy.

July 22, 2024
Unprompted review
Rated 5 out of 5 stars

Second to none!

I’d never heard of Aubin before receiving any items from them; I purchased 2, Vestry relaxed crews, purely from the look of the colours and the fact that the material was 100% organic cotton.
I’m incredibly glad I did so….. the colours are amazing, in which garment dyed, and this gives an almost worn look in the best possible way. I like that the colours seem to rotate on the website every so often aswell; makes them feel more unique and allows for versatility.
The material itself is very soft and I can tell will hold up.
The brand seems that it has great history, and I can only say good things about my experience with them.
Highly recommend.

December 8, 2022
Unprompted review
Rated 3 out of 5 stars

Sadly not impressed with the merino sweater

I bought a fine merino sweater for my husband. In our opinion, it pilled very badly. Aubin took it back and sent a replacement, unfortunately not in the same colour as it was out of stock by then. The next one has done the same, they sent a comb this time and said the pilling was ‘normal’ and, as suggested, I have now washed it to see if that improves the wool. I now notice the stitching at the neck is coming unravelled.
We are not impressed and will not be buying sweaters from them again.

October 1, 2023
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Hi Shelley,

Thank you for taking the time to leave us a review. I would like to apologise for the quality issues you have experienced whilst shopping with us at Aubin.

At Aubin we love to use natural fibres to create ranges with real integrity. Natural fibres like wool pill, no matter how well spun or knitted. This is the nature of the yarn and largely unavoidable but there are a few simple things you can do to reduce pilling and to remove the fibre bobbles.

Pilling occurs when fibres stretch and break as a result of friction, either from wear or washing. Garments rub against each other when you’re wearing them and against each other during a washing process. The areas worst-hit by pilling are the parts of clothing that receive the most abrasion in day-to-day wear, such as the underarm area and the side of jumpers and cardigans.

We recommend that you handwash all your knitwear, this reduces the friction that a machine would create. Use a wool detergent instead of your usual detergent, again this has been designed to care for your woollen garments.

If pilling does occur it is easily removed by using a wool comb or Velcro brush and use this to gently remove bobbles that may build up over time.

I would love to put things right with you. Please drop me an email at info@aubinandwills.com or alternatively on 02072879344.

Looking forward to hearing from you soon.

Kind regards,

Josh

Aubin Customer Care

Rated 5 out of 5 stars

Quality

Had never heard of this brand until recently, when I received a parka jacket as a gift and the quality is really second to none. A jacket that says waterproof and is actually waterproof, I've now purchased other items jumpers and T's that have the same quality feel.

December 10, 2022
Unprompted review
Rated 5 out of 5 stars

Quality issues - resolved

I bought an Eastoft sweat shirt from John Lewis. At first I loved the feel and fit of the garment, however within a couple of weeks 3 or 4 small holes appeared on the sleeve. I still have the top and now 4 months or so in there are 10 or more holes. It is almost as if it is being eaten away but no issues with moths and any other garments.

***Update***
Following the response from Aubin below, I contacted customer services and they have been brilliant. I have sent my original purchase back for investigation and have been offered a replacement garment which I am expecting shortly.

Things do go wrong and the measure of a company is how they are put right. Aubin have been brilliant in this respect.

August 28, 2022
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Hi David,

Thanks for getting in touch. Firstly I'd like to express how sorry I am that this has happened to your product.

At Aubin we pride ourselves in creating clothing that is second to none. Our manufacturers are people we know well and trust to make the highest quality products. We take time to understand who is best positioned to make each individual product, ensuring that we only work with experts. Our philosophy is more about how products are made and not about where they are made.

I would really like to investigate this further for you. If you could please drop me an email at info@aubinandwills.com with any pictures you have of the product I'd be truly grateful.

Kind regards,

Josh
Aubin Customer Care

Rated 2 out of 5 stars

Aubin Keelby Short..........Quality Concern

In the last few months i have bought T shirts. socks, a sweat shirt, hoody and shorts.
The quality of the all garments except the shorts has lived up to promise........"SECOND TO NONE" etc.
Two pairs of Keelby shorts purchased (£69 ech) and both are poorly manufactured with flimsy stitching on the seams which has just unravelled resulting in large holes and fraying. Shorts have been returned and replaced, organised by NEXT customer care team, with same issues arising. The shorts have lasted 2/3 weeks. Disappointing experience from a brand that positions itself up there with the very best.

July 14, 2022
Unprompted review
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