I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more
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Company details
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Aura
Julie,
Thank you for this positive review! Wishing you all the best, Rowena
Initial experience was very reassuring
Initial experience was very reassuring. Pleasant, well informed staff. Everything was dealt with in a straight forward way, no pressure or rush.
I would recommend Aura.
April 3, 2026
Reply from Aura
Rita,
Thank you for the lovely review. I'm glad you had a pleasant interaction with us...and that you didn't feel pressured. That's always our goal. Take care, Roddy
So easy to set up
So easy to set up, all the information I needed was supplied straight away. Had lovely conversation with Zoe who was very pleasant and helpful. I would definitely recommend Aura, many thanks
March 4, 2026
Reply from Aura
Hi Jeanette,
I'm so glad you experienced an easy set up. We will be here, should you need to chat further. Wishing you all the best, Zoe
my plan
Your company was non pushy and very helpful when I was deciding whether to buy a direct cremation and I hope and believe they will be helpful when the time comes to implement my plan.
March 26, 2026
Reply from Aura
Mariannah,
Thank you very much for this positive review..it is much appreciated. Please take care, and reach out if you need to chat. Roddy
Way to go
I looked at a couple of other services over the past year and I just didn,t feel right about choosing one. I had never heard of you. I looked into it and it just felt so right to book your services. Matthew was so informative keeping me up to date with what was happening next after my first contact with you.
March 18, 2026
Reply from Aura
Hello,
Thank you so much for sharing this, it really means a lot. I’m so glad that, after looking at other options, you felt comfortable choosing us.
It was my pleasure to help guide you through everything and keep you updated along the way. If you ever need anything at all, please don’t hesitate to get in touch.
Wishing you all the best,
Matthew
Reply from Aura
Hello Ian,
Thank you so much for your kind review. I’m really glad you found our team friendly and easy to talk to, and that you felt the plan was good value too.
Wishing you all the best,
Rowena
Great company. Hassle free.🙂
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I informed them that I'd several brochures to look at. No hassaling phone calls which the others were ringing almost every day.
When I'd made my decision & rang them everthing was so straight ward. Very professional & friendly. Nothing added to their price as advertised which all the others I'd look had additional costs for their payment plan.
Highly recommed this company for efficiency professionalism & very friendly people
March 28, 2026
Reply from Aura
Hello Lynne,
Thank you so much for your lovely review and for recommending Aura. I’m really glad you found everything straightforward and hassle-free, and that we could give you the time and space to make the right decision for you.
It was a pleasure to help, and I’m so pleased you felt everything was clear.
Best wishes,
Jimmy
Reply from Aura
Hello Julie,
Thank you for your kind review. I’m so glad you were happy with the service.
Best wishes,
Roddy
Was done over the phone with no…
Was done over the phone with no problems every question I asked was answered asked for three paper copies was posted within four days
March 22, 2026
Reply from Aura
Dear Beverley,
Thank you so much for your kind review. I’m really glad everything went smoothly over the phone and that I was able to answer all your questions.
Best wishes,
Anne-Sophie
They were very quick to respond to my…
They were very quick to respond to my enquiry and easy to talk to.
March 29, 2026
Reply from Aura
Hello Stephen,
Thank you for taking the time to leave a review. I’m really glad I could respond quickly and make things easy to talk through for you.
Best wishes,
Zoe
The person I spoke to was very kind and…
The person I spoke to was very kind and compassionate.
March 13, 2026
Reply from Aura
Dear Patsy,
Thank you so much for your kind words. I’m really glad I was able to support you and that you felt treated with care and compassion.
Best wishes,
Anne-Sophie
The game blox fruits is FIRE!
March 29, 2026
Unprompted review
Reply from Aura
Hi, Alex
I'm afraid you've left a review for the wrong company-- this is Aura Funerals, not Blox Fruits. Wishing you all the very best!
Reply from Aura
Dear Andrew,
Thank you for taking the time to leave a review. I’m really glad to hear you found everything easy to arrange.
Best wishes,
Anne-Sophie
Planning for the future.
They were very kind, informative and answered any questions I had. Plus they didn't pester me either to have a cremation with them, as I found out other companies did, when making just enquiries. I wanted to find a plan just right for me. I recommend Aura.
March 21, 2026
Reply from Aura
Dear Lynn,
Thank you so much for your kind review and for recommending Aura. I’m really glad I could help answer your questions and give you the space to find the plan that felt right for you, without any pressure.
Best wishes,
Anne-Sophie
Reassuring service
The member of staff was both helpful and clearly very knowledgeable about the product. She was able to answer all my questions in a clear and easy to understand way. The details of the product were explained and the price was very competitive. Overall it was a very reassuring experience.
February 7, 2026
Reply from Aura
Simon,
Thank you for taking the time to leave such a lovely review. We will always be here to answer any questions you may have in the future. Wishing you all the best, Rowena
Reply from Aura
Graham,
We so appreciate this kind review. Please take care, all the best, Zoe
Great customer service
Great customer service, nice people, straightforward to arrange, good price. Just what I was looking for.
March 20, 2026
Reply from Aura
Hi Edward,
Thank you for taking the time to leave this positive review. Please let us know if you have any questions going forward. All the best, Anne-Sophie
From the ora life beginning to the end I cannot…
From the beginning to the end I cannot speak highly enough of using Ora , so kind , so understanding, Ora have made a very sad time for our family a peaceful comforting time for us all , A time when things are hard Ora have taken such good care of us and our dad , I truly wouldn’t of gone down any other route and would high recommend Ora to anyone for peace of mind and soul .
March 4, 2026
Unprompted review
Reply from Aura
Hi Sam,
Thank you so much for the kind words. It's lovely to know you were able to find some peace and comfort. We are wishing you all the best. Tracy
Everything was clearly explained .
Everything was clearly explained .
Now I know that my family can change the arrangements if they want to.
March 21, 2026
Reply from Aura
Hello Jane,
Thank you very much for leaving this positive review. We appreciate your trust, and your time. Please take care, Jimmy
everything was explained over the phone…
everything was explained over the phone very well.
we received all the documents all were easy to undersand and well presented.many thank to everyone who helped us.
norman and monica
March 15, 2026
Reply from Aura
Hi Norman,
What a lovely review, thank you.
I'm glad to know you found everything easy to understand, and well presented. Wishing you all the best, Zoe
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