I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more
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Company details
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
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Reply from Aura
Hi Andy,
Thanks so much for the kind words. We appreciate your time in leaving this positive review. Wishing you all the best, the team at Aura
Very helpful quick and easy explained…
Very helpful quick and easy explained everthing plus follow up phone call
March 22, 2026
Reply from Aura
Hello,
Thank you so much for your kind review. I’m really glad I could make everything quick and easy for you, and that you felt well informed throughout.
It was a pleasure helping you, and I’m pleased the follow-up was helpful too.
All the best,
Anne-Sophie
I was putting off
This is something I was putting off, no one wants to think about there own mortality,However I spoke to Mathew and he made it all so easy for me.i recommend everyone to do this,for peace of mind.
March 13, 2026
Reply from Aura
Hello Michelle,
Thank you so much for your lovely review. I completely understand how this can be something people put off, so I’m really glad I could make it feel simple and easy for you.
It means a lot to hear you’d recommend this for peace of mind.
All the best,
Matthew
It was all so easy as people gave an…
It was all so easy as people gave an easy understanding about what would happen and made it more at ease when deciding what to do
March 21, 2026
Reply from Aura
Hello James,
Thank you so much for your kind words. I’m really glad I could make everything feel easy to understand and help you feel more at ease when making your decision.
It was a pleasure to support you through it.
All the best,
Anne-Sophie
Phoned round a few cremation businesses…
Phoned round a few cremation businesses and decided on Aura as the company is a family run business and the staff were so easy to talk to. They took the time to answer all my questions. I took about 3 weeks to decide and there was no pressure from them to take a plan. Other companies were sending emails every other day.
March 20, 2026
Reply from Aura
Hello Grace,
Thank you so much for taking the time to share your experience. I’m really glad you felt comfortable speaking with us and that all your questions were answered without any pressure.
It means a lot that you chose Aura after taking the time to consider your options, and I’m so pleased we could support you in the right way.
All the best,
Rowena
The chap on the phone listened to me.
I have hearing difficulties which I explained over the phone. All necessary info was immediately e mailed to me, along with the advice to take my time perusing it, as there was quite a lot. I subsequently rang back to arrange a plan and by utilising e mail and a brief phone call, completed the entire transaction. Thank you for your consideration and adaptability. Very satisfied.
March 12, 2026
Reply from Aura
Hello Andrew,
Thank you so much for taking the time to share your experience. I’m really glad we were able to communicate in a way that worked well for you, and that everything felt clear and manageable without any pressure.
It was a pleasure helping you get everything set up, and I’m so pleased to hear you’re very satisfied.
All the best,
Matthew
Lovely company to deal with was so easy…
Lovely company to deal with was so easy and such a lovely man who help me ,I would 100% recommend aura life also great price
March 19, 2026
Reply from Aura
Hello,
Thank you so much for your kind words, it really means a lot. I’m so glad you found everything easy and that I could help make the process a positive experience for you. It’s great to hear you’d recommend Aura, too.
All the very best,
Roddy
Reply from Aura
Hello Michael,
Thank you so much for your kind words. I’m really glad you felt supported, it was a pleasure to help you get everything in place.
Wishing you all the best,
Caoimhe
Funeral plan…
I was given a very detailed talk over the funeral plan which I accepted very friendly stuff who i talked to thanks very much
March 18, 2026
Reply from Aura
Hello,
Thank you so much for your kind review. I’m really glad I could talk you through the plan in detail and make everything feel clear and comfortable.
Wishing you all the best,
Matthew
After my lovely Dad passed away…
After my lovely Dad passed away, we contacted several companies but knew instantly after speaking to Aura (Tracy Field) that they were the one to choose. She put us at ease, was not only professional and knowledgeable but caring and compassionate and dealt with all our questions and concerns all the way through the process, keeping us constantly updated. The local Funeral Directors they used were professional and dignified and delivered my Dad’s ashes to my Mum in a tasteful urn. Although this wasn’t the major concern for us, the cost was very reasonable. We would highly recommend Aura to anyone looking for a direct cremation.
February 4, 2026
Unprompted review
Reply from Aura
Hello,
Thank you so much for taking the time to share such a thoughtful review. It truly means a lot to me that you chose Aura during such a difficult time after the loss of your Dad.
I’m so glad I was able to support you and your family, and that you felt cared for and kept informed throughout. It’s also reassuring to hear that everything was handled with the dignity your Dad deserved.
Thank you again for your recommendation, my thoughts are with you and your Mum.
With warmest wishes,
Tracy
Reply from Aura
Hello,
Thank you for taking the time to leave this review. I’m really glad you found everything helpful and clear throughout.
Wishing you all the best,
Matthew
Reply from Aura
Hello,
Thank you so much for your kind words. I’m really glad I could help and that you felt supported throughout.
Wishing you all the best,
Zoe
Very knowledgeable and helpful from the…
Very knowledgeable and helpful from the outset and very good value
March 9, 2026
Reply from Aura
Hello Chris,
Thank you so much for your kind words. I’m really glad I could help and that you found everything clear and good value.
Best wishes,
Anne-Sophie
Your staff are well informed
Your staff are well informed, the price for my funeral was well affordable.
March 8, 2026
Reply from Aura
Hello Steven,
Thank you so much for your kind review. I’m really glad to hear that you found our team well informed and that the price felt affordable for you. It was a pleasure to help.
Wishing you all the best, Caoimhe.
Very satisfied with the service
Very satisfied with the service , they were very polite and very helpful . Not pushing themselves on you with phone call after phone call .Would certainly recommend.
March 8, 2026
Reply from Aura
Hello Alan,
Thank you so much for taking the time to leave this lovely review. I’m really glad to hear that you were satisfied with the service and that you found everything helpful and straightforward, without any pressure. It was a pleasure to help.
Thank you as well for recommending us.
Wishing you all the best,
Rowena
Good customer service
The gentleman who dealt with my purchase was very easy to talk to. No obvious sales script o hard sell. I am very happy with the experience of buying the direct cremation plan.
March 5, 2026
Reply from Aura
Hello Tina,
Thank you for taking the time to leave such a kind review. I’m really glad to hear that you found the process easy and comfortable, and that you felt there was no pressure while arranging your direct cremation plan. It was a pleasure to help.
Wishing you all the best,
Roddy
I've been thinking about sorting things…
I've been thinking about sorting things out for a while before i pop my clogs ..thinking for year's actually. As I'm getting older I thought I'd put things into action . I'd called a few funeral place's to see what was the best for my needs. Aurora! Stud out of all the calls I made , why....the lovely lady I spoke to (not sure if I can give names here ) was so intuitive to me and how I wanted things to go . She didn't try to sell me anything or up herself on likes or votes on forums or anything, she focused on me and what I needed , also gave me the option to think about things before i go ahead. Cost ! Yes for some of us money is an issue so I priced everything that the more advertisers charge to what Aurora charge for what I get . I get exactly what I want from Aurora for a better price. That's money out way. They are concise, give a very personal service and keep in touch after to make sure you have all your documents and are happy with everything, and reassure you that you can ask, inquire and speak to someone after all is settled and paid for if you are not happy you get your money back , what else could you ask for. I can't praise Aurora enough .
March 9, 2026
Reply from Aura
Hello Julia,
Thank you so much for taking the time to leave such a thoughtful review. It really means a lot to hear that you felt listened to and supported while we talked through your options. I’m so glad I could help you arrange things in the way that felt right for you, without any pressure.
It was a pleasure speaking with you, and I’m really pleased that you felt comfortable with the service and the value of the plan. And of course, if you ever have any questions in the future, we’re always here to help.
Wishing you all the best,
Rowena
It was very straightforward and there…
It was very straightforward and there was NO hard sell unlike the other companies I contacted. Very pleased with the way the gentleman spoke as well. First impressions are so important.
March 13, 2026
Reply from Aura
Hello,
Thank you for taking the time to leave such a kind review. I’m really glad to hear that you found everything straightforward and that you felt comfortable speaking with me, without any pressure. First impressions really do matter, so it means a lot to read this.
It was a pleasure to help.
Wishing you all the best,
Jimmy
No issues, good experience!
Friendly staff, competitive pricing. Good communication througout the whole process. I would highly recommend. Thank You!
February 8, 2026
Reply from Aura
Hello,
Thank you so much for your kind review. I’m really glad to hear that you had a good experience and found our team friendly, with clear communication throughout the process. It was a pleasure to help.
Thank you as well for recommending us.
Wishing you all the best,
Rowena
Competitively priced and excellent service
Just purchased a plan - form straightforward to complete and they kept me informed about the application process - competitively priced - so far so good
March 6, 2026
Reply from Aura
Hello Peter,
Thank you so much for taking the time to leave this kind review. I’m really glad to hear that you found the application straightforward and that you felt well informed throughout the process. It was a pleasure to help you arrange your plan.
Wishing you all the best,
Caoimhe
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