Avalon Funeral Plans Reviews 

4,425
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 134 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the knowledgeable staff for delivering thorough and professional presentations during home visits, explaining all available choices in a clear and reassuring manner without any pressure. Reviewers find the entire process straightforward and easy to understand, making it comfortable to arrange plans even when discussing sensitive topics. Consumers frequently highlight how these comprehensive plans bring genuine peace of mind, ensuring that loved ones will not face heavy burdens, unexpected costs, or stressful arrangements in the future. People also mention that the representatives are consistently compassionate, empathetic, and exceptionally well-organized, guiding clients through every step with remarkable patience and kindness.

What people talk about most

Staff

Users describe positive interactions with staff, praising the team for being extremely professional, caring,... See more

Service

Consumers find service to be exceptionally reassuring, frequently praising staff members for their... See more

Customer service

Clients share positive opinions on customer service, highlighting that representatives are exceptionally... See more

User experience

People report positive experiences with user experience, highlighting professional and friendly... See more

Subscription

Customers consistently note positive experiences with subscription, highlighting that representatives explain... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mike Thornton, very professional, knew his business well and made us feel at ease. No pressure selling, just gave us all the information and left us to think it over. Chose Avalon because my father to... See more

Rated 5 out of 5 stars

Had a visit from Gavin Paskin who went through the process fully & patiently answered all my questions Very personable presentation with no pressure. I don't usually commit on the 1st visit but I'... See more

Rated 5 out of 5 stars

On behalf of my husband Simon and myself, Stuart was very thorough with all of the details, explained everything, and left nothing out, we were able to ask him what we needed. Feel very confident a... See more

Rated 5 out of 5 stars

The agent who came to explain about Avalons funeral plans, was, knowledgeable, polite, and his diction was clear and to the point, we both enjoyed the presentation. We have committed to a plan with no... See more


Company details

  1. Funeral Home
  2. also in
  3. Funeral Director
  4. Non-Bank Financial Service

About Avalon Funeral Plans

Written by the company

With more than 30 years experience, Avalon Funeral Plans are experts in helping you plan for the future.

They understand that, just like every person, every funeral is unique and Avalon's team is dedicated to ensure that the plan you choose suits your individual needs and wishes.

They provide funeral plans that can help you and your loved ones if you are based in the UK and for expats who have found a home in Spain, Cyprus and Portugal.

They were recognised by the UK’s Personal Finance Awards as ‘Best Funeral Plan Provider’ five years in a row (2019-2023) for their dedication to delivering phenomenal service to their customers.

Since 1993, Avalon have helped over 105,000 people feel reassured their funeral is planned and paid for.

Avalon are dedicated to supporting families. You can find free helpful resources on their website.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

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No recent history of asking for reviews

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Hasn’t replied to negative reviews

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4.9

All reviews

(4,425)

111 reviews in the last 12 months

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Rated 5 out of 5 stars

A daunting task made simple

A daunting task was made easier by Jay Patel. His punctuality, professionalism and knowledge was enhanced by his friendliness and compassion. The efficiency from my initial enquiry to purchase of my plan has reassured me. My family will have excellent support either here in Spain or in the UK, at a difficult time in the distant future.

August 5, 2025
Unprompted review
Rated 5 out of 5 stars

Funeral plans in Spain

Hi we are in Spain and Gavin Paskin has just been to see us. Everything explained in great detail. We took out 2 plans straightaway. Couldn't have been more helpful. Lovely, lovely guy. Peace of mind at last. Thanks Gavin x

July 30, 2025
Unprompted review
Rated 5 out of 5 stars

I have just bought my funeral plan…

I have just bought my funeral plan hopefully not to use for a few years yet
Gavin Paskin was great in explaining all the details and was very professional and a pleasure to work with
Avalon you have a true professional working for you
Thank you

July 30, 2025
Unprompted review
Rated 5 out of 5 stars

Security for the future

Heard about Avalon through a neighbour of my Sister. So went ahead ringing them about a funeral plan. They were easy to talk to and went through it all for me. So impressed I took out plans for both of us. Feel better now as our future is secure and easy for the children to sort when our time comes. Thanks to Lawrence and initially with Lynsey. Top marks

July 24, 2025
Unprompted review
Rated 5 out of 5 stars

Change of funeral plan

I have had an Avalon plan since 2018 but in those years I have lost family and friends so decided to go for an unattended Cremation after discussing with the two main participants who would have be at my proposed funeral.
A very helpful gentleman, Lawrence/Lawrence, took time to make sure I was happy with the discussion and that my new plan was as I wanted.

July 21, 2025
Unprompted review
Rated 5 out of 5 stars

Terrific company to deal with.

From the word go of the enquiry all staff were brilliant. The appointment by telephone was on time and the representative which in this case was a Stuart McColgan explained all the details of the different plans with clarity. Stuart took the time to explain several times so that my wife and I fully understood the plan we had chosen. No hard sales pitch just straight foreword information. We asked for 24 hours to decide. it was agreed to contact us the following day. The plan suited us for our needs and agreed to go ahead. Lovely people to deal with and straight forward process without any catches. I can see why Avalon get the 5-star rating and could highly recommend them to anyone who are thinking of making their funeral plans.

July 2, 2025
Unprompted review
Rated 1 out of 5 stars

No compassion

My mother unfortunately passed, we paid for the funeral then discovered she had a cremation policy. I contacted the company and explained that the funeral was complete. We asked if the policy could be refunded, they said we would have to go to probate. We estimated it was a little over £1,000, a very small amount, this company has no compassion and caused stress to the family.

May 5, 2025
Unprompted review
Avalon Funeral Plans logo

Reply from Avalon Funeral Plans

Hi Caroline,

Please accept my sincerest condolences on your recent loss. I do understand this must be a difficult time for you and your family.

I can see that we’ve asked for a copy of your mum's death certificate and evidence that you have the legal right to manage her estate - such as a Will showing you as the executor or a certificate of administration - but you've so far not provided this information to us. This is standard practice for any provider in these circumstances, and ensures we’re acting in line with legal requirements to release funds from our trusts.

As soon as we receive that information, we’ll be able to process any refund that may be due to the estate without delay. We truly do care, and we’re here to help.

If you need further support you can find information on our website here: https://avalonfuneralplans.com/support-for-avalon-customers/what-to-do-following-a-bereavement-in-the-uk/

Or you can reach out to one of our fantastic team on 0161 486 2020 or by email complaints@avalonfuneralplans.com

Rob

Rated 5 out of 5 stars

Very informative

Very informative, helpful and very polite, took me through the procedure easuly

July 2, 2025
Unprompted review
Avalon Funeral Plans logo

Reply from Avalon Funeral Plans

Thank you for your review. We love getting feedback from our customers.

If you need any further support, then there's lots of information on our website www.avalonfuneralplans.com or you can call our customer service team on the following numbers:
UK: 0161 486 2020
Europe: +34 966 799 070

Rob

Rated 5 out of 5 stars

Avalon .... the way to go.

1. Death is a pretty morbid but inevitable thing to discuss, but we had a good laugh getting it sorted. It was a pleasure to chat with the sales staff, who talked me through the purchase and ensured that I was fully aware of what I was buying.
2. Knowing that the company has been operating for decades gives me confidence that it will not just vanish with my money.
3. Knowing that, should it cease trading, UK financial laws ensure that I will get my money back also boosts confidence.

June 20, 2025
Unprompted review
Avalon Funeral Plans logo

Reply from Avalon Funeral Plans

Thank you for your review. We love getting feedback from our customers.

If you need any further support, then there's lots of information on our website www.avalonfuneralplans.com or you can call our customer service team on the following numbers:
UK: 0161 486 2020
Europe: +34 966 799 070

Rob

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