Billabong UK Reviews 257

TrustScore 2.5 out of 5

2.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 75 reviews, most reviewers were unhappy with their experience overall. Many people expressed significant dissatisfaction with their orders, frequently reporting issues such as missing items, incorrect products being sent, or deliveries to the wrong address. A common complaint among consumers was the extremely slow response time from customer service, with many experiencing weeks or even months of waiting for a reply, often receiving only automated messages. This lack of communication led to considerable frustration when trying to resolve straightforward issues. Conversely, a small portion of people were satisfied with the quality of the products, describing items as well-made, attractive, and durable. Some reviewers also appreciated the designs and the use of recycled materials. However, some people mentioned that product quality has deteriorated over time, citing issues like irregular sizing and materials failing after minimal wear.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality. Many customers praise the quality, fit, and... See more

Order

Consumers express significant dissatisfaction with their orders. Many report that their orders never arrived,... See more

Response time

Clients share negative opinions on response time, with many reporting that they only receive automated... See more

Customer service

Customers consistently express strong dissatisfaction with customer service. Many reviewers report a lack of... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the good quality of products,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Would not say experience was great-see comments in previous questionnaire. Let down a little by longish delivery schedule, lack of reliable tracking information and what I consider the unprofessional... See more

Rated 1 out of 5 stars

I’ve been buying from Billabong for years however I wont be anymore. I returned a couple of items for a refund and it has been 25 days no refund or communication. I’ve tried contacting them but only g... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

2.5

Poor

TrustScore 2.5 out of 5

257 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Appalling customer service...

Appalling customer service...
I have been ordering all my swimsuits with this brand for a while now but they have lost my last order...which is fine, it happens! but the only answer I can get is an automated message saying they re looking into it ...it's been 2 weeks the status of my order has not changed. They basically took my money and are not going to send me a replacement...I guess I will not be purchasing with them anymore. Stay away from this brand!

March 3, 2026
Unprompted review
Rated 1 out of 5 stars

Poor delivery time

If there is a delay in sending out the item, the company should inform the customer. I had to chase repeatedly to find out when my order would be dispatched. Poor customer service response and far too long for the item to be delivered. It was bought a a gift and I have sent it back.

February 8, 2026
Unprompted review
Rated 1 out of 5 stars

The UK site doesn't have customer…

The UK site doesn't have customer support and it's support rerouted to the US site who cannot recognise my email and order. My order had been missing for 3 weeks and nobody seems to know where it's gone. Vague and fake answers that you should've received confirmation email, which I didn't, is just poor service and inability to deal with the query. I've been sending them constant emails but haven't received a reply that locates my missing order. Avoid buying from this company!

February 7, 2026
Unprompted review
Rated 1 out of 5 stars

No link to 'Contact Us' page

No link to 'Contact Us' page

Had a discount code, having accepted this code I then got charged full price.

Also, did not pull my correct details, so it is just being delivered to "Mr."

I would like to be refunded to the difference of the 15% discount code!

February 17, 2026
Unprompted review
Rated 1 out of 5 stars

Impossible to get Response

I’ve been trying to get in touch for some time now and have contacted Billabong multiple times across variousy platforms Each message has been followed up several times, yet I’ve received no response at all. Customer service seems non-existent for this company. No updates whatsoever on ordered items and status just remains the same after more than a week from purchse, even though they state 3 days delivery. I like their stuff as have purchased from shops etc, but 1st and last that I will be using their website.

February 8, 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

I received the wrong item from the company and wrote multiple emails to tell them to either get a refund or the correct item sent and they never responded after weeks of waiting I decided just to return the item which then cost me £5 to do. Do not buy from this company online.

January 31, 2026
Unprompted review
Rated 1 out of 5 stars

I’m really disappointed with Billabong’s customer service.

Proving impossible!!!!!

I’ve been trying to get in touch for some time now and have contacted Billabong multiple times across every available platform - including the website chat system, email, and Instagram. Each message has been followed up several times, yet I’ve received no response at all.

At this point I’m genuinely struggling to get hold of anyone, which is incredibly frustrating when you’re just trying to resolve a straightforward issue. I’ve always liked the brand, but the lack of communication makes it very hard to trust ordering again.

I’m really hoping someone from the team sees this and gets in touch soon.

February 4, 2026
Unprompted review
Rated 2 out of 5 stars

Really hit and miss with the delivery…

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 weeks away I wouldn't bother, you are more likely than not not going to have it by the time you leave. Really frustrating as the tracking info is non-existent as is their response to any queries.

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

No customer service

Haven't sent the full order - item missing. No reponse from their customer service team. Will have to apply for a chargeback from my bank. That's the last time I order from them.

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

I have to give w star as I can't leave…

I have to give w star as I can't leave none....
Order took an AGE ...too big so needed to return ....NO LABEL ...
...went into order to pring a label but it BOMBED HALF WAY THROUGH ....
...NO RESPONSE to request for advice ....
..then when I tried to leave a review as requested my BAD REVIEW wouldn't upload!!!
So im stuck with goods I can't return but have PAID FOR !!!

January 29, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look