Bluefin SUP Reviews 

1,239
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 73 reviews, reviewers had a great experience with this company. Customers frequently praise the excellent product quality, noting the boards are well-built, sturdy, and offer great value. Many people are very satisfied with their purchases, highlighting the outstanding nature of the products. Reviewers consistently commend the exceptional customer service, describing the team as helpful, quick to respond, and effective in resolving issues. However, some customers also noted receiving products with missing parts or defective accessories, such as non-functional pumps or broken clips. A few other people also felt that customer service was not always transparent or fully resolved their concerns, particularly when offered different product grades. Additionally, there were instances where reviewers received incorrect items or found essential components missing from their deliveries.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Quality

Customers had ambiguous experiences with quality, with many praising the excellent value, build quality, and... See more

Customer service

Users describe positive interactions with customer service, highlighting their helpfulness and efficiency in... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising the quick delivery times,... See more

Service

Reviewers highlight positive aspects of service, with many praising the excellent customer support and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had missing item from the kit I requested so i reached on Friday morning 9am and luckily got reply by the end of working day after 3pm regarding my query. I will wait for delivery results but... See more

Company replied

Rated 4 out of 5 stars

The product I purchased wasn't great. It was very poorly finished for an £80 paddleboard bag. However, it was delivered quickly and the customer service was exceptional with them resolving the issue... See more

Company replied

Rated 5 out of 5 stars

Great product. Excellent value and build quality seems great. Comparable or even better than some of the more established brands. Delivery and packaging all fantastic. Very happy so far

Company replied

Rated 5 out of 5 stars

Fast delivery, i have been looking at different brands of SUPs for a few months. I decided to give Bluefin a try due to their warranty and contruction claims. Safe to say, i am not dissapointed - very... See more

Company replied


Company details

  1. Outdoor Sports Store
  2. Adventure Sports

About Bluefin SUP

Written by the company

About Bluefin SUP
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a trusted UK brand, we are totally committed to providing quality, innovation, and outstanding customer service.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

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Replied to 100% of negative reviews

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4.1

All reviews

(1,239)

93 reviews in the last 12 months

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Rated 5 out of 5 stars

Great customer service

Great customer service
Thanks for the spare pump, unlucky that the first one broke.

September 25, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you for your kind feedback. I’m glad we could assist with the spare pump.

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

Customer service is excellent

Customer service is excellent

September 15, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you so much for your kind words!

We’re delighted to hear you had an excellent experience with our customer service.

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

great customer service by Bluefin

The customer service team of Bluefin helped us source a spare part for our SUP. Within a day the part was already delivered to us - incredible.

After this great service experience we will certainly recommend Bluefin to our outdoor friends.

September 12, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you for your kind words!

We’re so glad we could help and that you had a great experience with our support team.

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

Great experience…

Great experience…

Bluefin customer support is excellent and very helpful.
From personal experience – I ordered a SUP board over the weekend, just before their promotion (where you get a free gift with the purchase) was officially launched. After reaching out separately, they kindly added the gift to my order. Their response was very quick.
Huge thanks!

September 9, 2025
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you for your kind words!

We’re so glad we could help and that you had a great experience with our support team. Enjoy your SUP and gift!

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

Excellent customer service

We had a slight issue with a paddle a year after our purchase of a Bluefin SUP.
The customer service representative acknowledged the issue and quickly worked to resolve. We can now continue thoroughly enjoying the use our SUP!

September 4, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Tyrone,

Thank you so much for your wonderful feedback! We're pleased to hear that our customer service team was able to address the issue promptly.

Best Wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

I own two Bluefin SUPs

I own two Bluefin SUPs — my first one is over 3 years old, has seen a lot of use and even some abuse, but it’s still in excellent condition. My second board had a manufacturing issue, but Bluefin’s customer service was outstanding and quickly replaced it under warranty without any hassle. The boards are fantastic quality and the support from the company has been top-notch. I’d highly recommend Bluefin to anyone looking for a reliable SUP.

September 1, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you for sharing!

We're so glad you’re enjoying your boards and that our team could support you your recommendation means a lot.

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

Fabulous customer service

Excellent customer service. Fabulous company to deal with.

September 1, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you so much for your kind words! We’re delighted to hear you had a great experience with us.

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

Awesome Castomer Service

Awesome Castomer Service!
I have had two issue abouts paddle and the main fin and they have resolved immediately...
Very satisfied to have a Bluefin Sprint SUP in my family..

Thank you all from Italy..💪😎🇮🇹

August 30, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Peppe,

Thank you so much for your wonderful feedback. We're glad to hear that our team was able to resolve your concern promptly.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Excellent customer service received

Excellent customer service received. After visiting the Bluefin SUP UK website and finding I couldn't purchase a hose that I needed for a dual cylinder SUP pump I have. I got on to customer service on a Saturday afternoon and they sorted out my problem. Good knowledge and great customer service. Although why I couldn't locate the spare part I needed on the website shop is not great.

August 30, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Mike,

Thank you very much for your kind words and for sharing your experience. We're glad to hear that our customer service team was able to assist you promptly and effectively.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great Customer Service

Had a Bluefin SUP for 2 years, used it 5–6 times. Always great fun. When it developed a fault while inflating, I contacted customer support to see if it could be repaired. I didn’t realise it had a 5-year guarantee, but they arranged collection and sent a replacement quickly. Everything was smooth and hassle-free. Excellent customer service, definitely recommend.

August 28, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Aidan,

Thank you for sharing your experience with us. We're pleased that our customer support team was able to assist promptly and arrange a replacement for you.

Kind Regards
Customer Care Team

Rated 4 out of 5 stars

Exceptional customer service. Trustworthy and efficient.

The product I purchased wasn't great. It was very poorly finished for an £80 paddleboard bag. However, it was delivered quickly and the customer service was exceptional with them resolving the issue quickly and sensibly.

I was issued a refund with no fuss and would shop with Bluefin again in the knowledge that any issued will be dealt with.

August 27, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Michelle,

Thank you for your feedback. We are happy you’re pleased with our customer service.

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

The customer services team were exceptional

The customer services team were exceptionally helpful, speedy and professional when I had to contact them as I broke the valve on my SUP. A replacement valve is being sent and I could not be more satisfied. The quality of the equipment is first class and I would recommend Bluefin without hesitation.

August 22, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Andrew,

Many thanks for your kind review. We are thrilled to hear that you are satisfied with our customer service.

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Very poor customer service and video support

I have just started paddle boarding with friends and I decided to invest quite a bit of money in a Bluefin kit. The night before we went out, I did a practice run in my living room to make sure I knew how to use everything. The first big problem was that none of their videos were for the new 2025 model and they’ve made quite a few changes to the kit. The written instructions on the website was not at all helpful.

They changed the valve to release the air. The new valve needs to be pushed in and turned in order to get the air to flow. This is not what was presented to me in the videos. When the board is full, it is very hard for my finger to do this.

Finally, I was not able to even use my board because the fin provided to me is defective. I contacted customer service and she told me I needed to move the pin myself to fix the fin. The pin does not move. I’m still waiting for someone to get back to me with what I’m supposed to do with useless board. There is no phone number to call so I just need to wait. I’m so disappointed that I purchased this board and kit.

August 22, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Michelle,

Thank you for your feedback. A member of our team will be in touch.

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

Great product and after sales support

Recently bought a SUP bundle, amazing quality board and accessories, small defect to rucksack which was replaced in no time at all. Would highly recommend.

August 14, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Paul,

Many thanks for your kind review, we’re happy you’re pleased with the quality of our boards and really appreciate your feedback!

Best wishes,
Bluefin Customer Care Team

Rated 4 out of 5 stars

Respectfully responsive +rep 😉

I had missing item from the kit I requested so i reached on Friday morning 9am and luckily got reply by the end of working day after 3pm regarding my query. I will wait for delivery results but so far no bad experience :)

Only 4 cuz something was missing in the original parcel.

The survey of how they did was rather too simple. I think it should have more thoughtful questions which would give more info to improve the service or give insight.

Only 2 simple questions which is rather a tick box of the list approach - quite sad to see :( oh well

August 22, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Tati,

Thank you for taking the time to leave us your feedback.

Best regards,
Bluefin Customer Service Team

Rated 5 out of 5 stars

Retro

I ordered the Retro 80's and it is so beautiful. I contacted customer support before ordering and my queries were answered in a timely manner. Kudos to Bluefin.

August 20, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Sintra,

Many thanks for your kind review. We are thrilled to hear that you are satisfied with your SUP.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Incredible after sales support

The after sales support from bluefin is some of the best I've ever had. Paddle broke and they replaced it with no hesitation

August 20, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Jim,

Many thanks for your kind review, we’re happy you’re pleased with our service and really appreciate your feedback!

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

I've had the board for one day

I've had the board for one day, so have not yet used in on the water, but at first glance, and I am a very critical individual, I would say that I'm extremely pleased with what I can see. The board is very pretty and the construction looks to be very sound, there more than enough bungy cords for any kit and even a place for your camera at the front. I'm used to paddling fast unstable hard boards and wanted something for a bit of fun and this seems to fit the bill.

August 20, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Pauline,

Many thanks for your kind review. We are thrilled to hear that you are satisfied with your SUP.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

My first SUP

My first SUP, bought in the sale direct from Bluefin, Ended up getting a more premium board from Bluefin, than I would've got from a local sports store for the same amount of money. Five year guarantee is good, and customer service was great when I had a question. Great experience so far, just need to get out and try it now.

August 19, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi David,

Thank you for your kind words. We are thrilled to hear that you are satisfied with our customer service and the warranty on our boards.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great product from this company

Great product from this company! it is the 3rd board that I bought and great quality product, deliver on time to my house and my other 2 friends that are using this are very happy with the board.

August 18, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Adrian,

Many thanks for your kind review, we’re happy you’re pleased with your purchase and really appreciate your feedback!

Best wishes,
Bluefin Customer Care Team

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