Bluefin SUP Reviews 

1,239
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 73 reviews, reviewers had a great experience with this company. Customers frequently praise the excellent product quality, noting the boards are well-built, sturdy, and offer great value. Many people are very satisfied with their purchases, highlighting the outstanding nature of the products. Reviewers consistently commend the exceptional customer service, describing the team as helpful, quick to respond, and effective in resolving issues. However, some customers also noted receiving products with missing parts or defective accessories, such as non-functional pumps or broken clips. A few other people also felt that customer service was not always transparent or fully resolved their concerns, particularly when offered different product grades. Additionally, there were instances where reviewers received incorrect items or found essential components missing from their deliveries.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Quality

Customers had ambiguous experiences with quality, with many praising the excellent value, build quality, and... See more

Customer service

Users describe positive interactions with customer service, highlighting their helpfulness and efficiency in... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising the quick delivery times,... See more

Service

Reviewers highlight positive aspects of service, with many praising the excellent customer support and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had missing item from the kit I requested so i reached on Friday morning 9am and luckily got reply by the end of working day after 3pm regarding my query. I will wait for delivery results but... See more

Company replied

Rated 4 out of 5 stars

The product I purchased wasn't great. It was very poorly finished for an £80 paddleboard bag. However, it was delivered quickly and the customer service was exceptional with them resolving the issue... See more

Company replied

Rated 5 out of 5 stars

Great product. Excellent value and build quality seems great. Comparable or even better than some of the more established brands. Delivery and packaging all fantastic. Very happy so far

Company replied

Rated 5 out of 5 stars

Fast delivery, i have been looking at different brands of SUPs for a few months. I decided to give Bluefin a try due to their warranty and contruction claims. Safe to say, i am not dissapointed - very... See more

Company replied


Company details

  1. Outdoor Sports Store
  2. Adventure Sports

About Bluefin SUP

Written by the company

About Bluefin SUP
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a trusted UK brand, we are totally committed to providing quality, innovation, and outstanding customer service.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

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1-star

Asks customers to review

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Replied to 100% of negative reviews

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4.1

All reviews

(1,239)

93 reviews in the last 12 months

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Rated 5 out of 5 stars

Customer Service

Absolutely great customer service support. Reached out on a small issue with a product accessory and they were very quick to respond and provided a replacement. Communication was great as well mentioning to me of a potential delay so I was aware. This was very much appreciated.

August 14, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Walter,

Thank you for sharing your experience with us. We're pleased that our customer support team was able to assist promptly and arrange a replacement for you.

Kind Regards
Customer Care Team

Rated 5 out of 5 stars

Really friendly experience

Really friendly experience. Quick responce and great customer service (definitely real people on the chat 😀). Already recommended to my friends!

August 4, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Hristo,

Thank you for your kind words. We are thrilled to hear that you are satisfied with our customer service.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Excellent

Was missing a free gift from my order customer service responded quickly to tell me it arrives seperate and it did. Very happy with both items

August 10, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

Thank you for your kind words! We're glad to hear you're satisfied with our customer services and the items you received.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Fast response time

The replied very quickly we detailed instructions and we love our blue fin paddle boards !

August 10, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Deb,

Thank you for sharing your positive experience with us. We're pleased that our customer support team was able to assist promptly and that you are happy with your SUP's.

Kind Regards
Customer Care Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service - Kenzie has been so helpful and delivery was really quick. Great Board - thanks

August 6, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Richard,

Thank you for your kind words. We are thrilled to hear that you are satisfied with our customer service and delivery time.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

High quality product, outstanding customer service

We have a Bluefin SUP with Kayak adaptor and love the product. Not only it the the quality of the product excellent, so is the quality of customer service. There is a swift online response and the team are very helpful. After a couple of season's use, the valve developed a slight fault through wear and tear, making it difficult to deflate singlehandedly, although the SUP was still useable. I spoke to customer service and after viewing photos. they replaced the valve within a week.
I recommend the product and the customer service team very highly. Special thanks to Jake, Khareen and Joe for their advice and support.

August 5, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Sarah,

Many thanks for your kind review. We are thrilled to hear that you are satisfied with our customer service and the quality of our boards.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Just bought my first paddleboard and…

Just bought my first paddleboard and had taken it out for the first time the paddle had snapped and contacted customer support straight away a few pictures later and they were willing to send a new one straight away

August 3, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Kieron,

Thank you for sharing your experience with us. We're pleased that our customer support team was able to assist promptly and arrange a replacement for you.

Kind Regards
Customer Care Team

Rated 5 out of 5 stars

Exceptional customer service!

I purchased the Bluefin Carbon 12' SUP 2025 and overall I'm very satisfied with this board. While there are some minor cosmetic imperfections (which seem to be normal for handcrafted products like this), the performance on the water is excellent and the quality-to-price ratio is fair.
What really impressed me was Bluefin's customer support. They responded promptly to all my questions, provided detailed explanations about product characteristics, and went above and beyond to address my concerns with a genuine commitment to customer satisfaction.
I would definitely recommend Bluefin for anyone looking for a good inflatable board backed by exceptional customer service.

July 30, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi There,

Thank you for taking the time to leave us your valuable feedback. We pride ourselves on excellent customer service and are pleased to hear you have had a positive experience.

Kind Regards
Customer Care Team

Rated 5 out of 5 stars

Top Service

July 9, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Frank,

Thank you for your kind words! We're glad to hear you're satisfied with our service.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Superb communication

Always super fast communication.

July 26, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Gareth,

Thankyou for your kind words. We are thrilled to hear that you are satisfied with our customer service.

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

ABSOLUTELY 0-STAR

Not 1-star, a 0-star for me. What’s annoyed me is people telling me that Bluefin SUP are good customer services that will sort me out but waste of time to be honest.

I ordered and received the new carbon 2025 12’, I send it back for a replacement - there were plenty of stock when I returned mine board then around a week later I noticed on the website said there’s 3 boards left in stock so I emailed them to make sure that I’m going to have my board. They emailed back said they will sort it out quick as possible so the next day they’ve sold out the boards then telling me that it’s out of stock and I’ll be getting a full refund. What doesn’t make sense is I’ve received the board and seen it with my own eyes then I’m going to have my money back? If they knew I’ve returned my board then they should have kept one for return to me but they didn’t put their new customer first.

Now I’m being told that the boards will be back in stock around November. Useless company and services. I’d avoid buying anything from Bluefin SUP.

To anyone that got mine-ish board, hope you enjoy it

July 24, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

Thank you for your feedback. A member of our team will be in contact with you.

Best Wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

I purchased two boards the Cruise 10.8…

I purchased two boards the Cruise 10.8 and Cruise Carbon 10.8. Had them two weeks now and appear to be good boards. Initially was disappointed in that the pump had been damaged in transport and the Cruise Carbon bag straps had a manufacturing defect. The Cruise optional kayak seat had a broken securing clip.
Sent an email to customers service about the faults and issues and after a few email returns replacement pump, bag and clips where sent but they did take two weeks to arrive.
Few days after recieving the Cruise Carbon board I received an email with an offer of a price reduction. I contacted Bluefin and they offered to refund me the difference in price which I feel was very honourable of them to do so.
So far from what I have experience the company do try to help and sort out issues. As for the quality of the boards and materials etc I was expecting little bit better on first impressions but time will tell to see if these boards and accessories will stand the test of time and the 5 year warranty will live up to expectations if needed.

July 4, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

Thank you for your kind words! We're glad to hear you're satisfied with our customer service.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Brilliant board...Excellent service

Brought the new BlueFin 12ft carbon package. What a beautiful board 😘 it is a lot lighter than the 10.8 carbon which l have and love, but quiet heavy Daughters pinched it. She loves it. I needed to speak with customer service re a small issue sorted in minutes, wonderful service, very helpful and friendly. BlueFin are the best! don't hesitate, get out there ...loving life. x❤️ thank you x❤️

July 17, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Clare,

Thankyou for your kind words. We are pleased to hear that you are happy with your board and overall experience with Bluefin.

Best Wishes,
Bluefin Customer Care Team


Rated 5 out of 5 stars

Great customer service.

Great customer service.
I had bought my Cruise Carbon SUP from another website, and about 20 days later the price of the paddleboard went on sale. When I contacted them, they quickly refunded me the price difference. I also had another issue with the paddleboard bag, and they resolved that very quickly as well. Their service was truly excellent.

July 15, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Shahin,

Thank you so much for your kind words! We're thrilled you're happy with our customer service.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

I love the Bluefin paddleboard

I love the Bluefin paddleboard! The orange and pink color scheme lifts my mood — it just makes me feel so happy. I’ve completely fallen in love with it! 🌊🧡🩷

July 15, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Amy,

Thankyou for your kind feedback! We are glad to hear that you are happy with the colour scheme of our boards.

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

I have bought the new paddle 10.8 from…

I have bought the new paddle 10.8 from 2025 and the quality is only going down as I have another two from previous years and they are much more durable then the new one. This new model comes with one fin and is much lighter so not durable in water. The middle paddle stick bend in the first day of use. I have contact them and they are replacing it with new one and they believe the issue will not repeat? As I asked for a better one. Sadly I can't return the whole think!

July 14, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Valentin,

We are sorry to hear that you are unhappy with your board. A member of our team will be in contact with you.

Best Wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Fantastic boards and great customer…

Fantastic boards and great customer service

July 14, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Liam,

Many thanks for your kind review, we’re happy you’re pleased with your purchase and really appreciate your feedback!

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Fantastic Brand, Brilliant Service, Top-Quality Product

Bluefin have been outstanding from start to finish. The product quality is second to none, and their customer service is genuinely one of the best I’ve experienced.

We had an issue with our board but the Bluefin team were helpful, responsive, and went above and beyond to make sure everything was sorted quickly and professionally. It’s great to see a brand that not only makes excellent gear but also truly cares about its customers.

I’m proud to support a local company doing things right, and I wouldn’t hesitate to recommend Bluefin to anyone looking for a reliable, high-quality SUP.

July 14, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Nick,

Many thanks for your kind review, we’re happy you’re pleased with your purchase and experience with Bluefin!

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, responded at the weekend. Great quality boards!

July 13, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Jenny,

Thankyou for your kind words. We are thrilled to hear that you are satisfied with our customer service and quality of boards.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great experience

Great experience, easy to use website, quick delivery - very quick response to a query. quality product and looking forward many times out on my SUP! Would highly recommend Bluefin SUP.

July 6, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Mark,

Thankyou for your kind feedback! We are glad to hear that you are happy with our website and products.

Best wishes,
Bluefin Customer Care Team

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