Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Borshch Electric, B94 EG, Birmingham, United Kingdom
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I ordered a gas hob online, Jason phoned to explain that there was a part missing but they would order it. I decided to visit the store to make a final decision. The staff were extremely helpful and friendly as I made a decision on which hob to purchase. I have bought from Borsch previously and am always happy with their help and service.

Reply from Borshch Domestic Appliance Superstores
Amazing service from start to finish from in store to delivery !!!

Reply from Borshch Domestic Appliance Superstores
Thanks for the oven. It’s great and exactly as described. I thought the service was spot on. It’s good that you reach out with photos etc so everything is clear

Reply from Borshch Domestic Appliance Superstores
The guys that came and delivered my fridge freezer today very polite and friendly and did a great job at getting my appliance up my big flat stairs.
Thanks so much

Reply from Borshch Domestic Appliance Superstores
I come here for the 1st time. And have to say amazing customer service, Tony explaned everything in details, put out minds at rest, you would never get there no where else, different 5 start service, thanks Tony 👍🏼

Reply from Borshch Domestic Appliance Superstores

Reply from Borshch Domestic Appliance Superstores
My late Mum always bought everything from Borsch, no matter where they were located, she would make the trip and praised them to the sky highs so I decided to visit. Now a adult myself, I needed a good replacement undercounter fridge freezer to fit my budget, to fit a narrow under counter space, that is very tight. I visited the Erdington store, upon my first visit there, must say that I was impressed with their customer service and the no pressure to buy attitude that they all seemed to have.
You are left to potter around and decide without space invasion allowing a lot of room to breath and think. Love that!
Initially on my first visit I nearly bought one of there under counter refrigerators, on the price alone, but I did not like the fact it came without a back tray and after doing some additional research myself I opted not to purchase it. I rang the store and they were very understanding, the manager said more might come in and to check back. I did every few days and struck gold with a off chance random visit, 2 weeks later, where a delivery had just come in on the same morning. I saw a beautiful compact under counter, Montpellier refrigerator more to my taste, asked to hold it, checked my space at home, and went back the very next morning to make my purchase. I loved the fact I was told I could collect it myself as a option, which I did, they wrapped it well, loaded it onto my car and were attentive throughout the sale from start to end. They stated I could pay for a collection of the old one and pay a recycling fee on top or do the opposite, drop the old one to them myself and just pay the recycling fee. I chose the latter. The whole experience truly has been a delight. I 100% can see why my late mum loved going to Borshch for decades. I definitely will be looking out for a microwave next at Borshch, it honestly is worth waiting in my opinion to see new stock, patience in my case paid off, ironically my old refrigerator stopped working the very next day completely after my purchase. Borsch just make life so much easier, and the best thing is, you see on the day what condition everything is in and the true size visually, that you are actually buying. Plus save money with a very fair pricing system. I paid more with my second choice for a under counter refridgerator compared to my original interest, but I am so much more happier with my choice and still managed to save money, as going cheap is not always best if it doesn't fit your needs. Warranty is 1 year and you can extend. A big thank you to Jamie the manager and the rest of the staff at Borshch who have displayed great paitence with someone who is a thinker, you did not put me off from going back to your store to make a purchase. Friends and family have been told where to go and why? I will definitely continue spreading the word and will be checking back to see if I can replace my microwave. Keep up the good work and stay blessed. P.s my reviews are not always this positive, as customer service these days isn't great in some places or products. You get a A*

Reply from Borshch Domestic Appliance Superstores

Reply from Borshch Domestic Appliance Superstores
Mike was brilliant, he knew exactly what I needed, all with a smile too! Top-notch service 👏

Reply from Borshch Domestic Appliance Superstores
Andy & Damian delivered my cooker today very courteous and polite carried my appliance in being very careful excellent service 🌟

Reply from Borshch Domestic Appliance Superstores
Very happy with the service, and the fitting by Andy and Dave

Reply from Borshch Domestic Appliance Superstores
Andy and Damian rang to say they were on the way and were very helpful and advised about how long to stand the fridge.

Reply from Borshch Domestic Appliance Superstores
Have dealt with Borsch previously and never had a problem Easy to order & collection

Reply from Borshch Domestic Appliance Superstores
I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would call 30 mins before delivery & that they started at 8 am. We've often visited over many years & purchased washing machines, tumble dryers & microwaves. The service is always relaxed, friendly & professional. This time however we needed our drier delivered. The price of the item + taking the old appliance & packaging away were cheaper than other online companies. Will always purchase electrical goods from Borshch & highly recommend 👍🙂

Reply from Borshch Domestic Appliance Superstores
Super easy transaction kind and considerate great service thanks

Reply from Borshch Domestic Appliance Superstores
Great service, friendly staff sent photos of the oven before I ordered and it was delivered on time. Would definitely use again

Reply from Borshch Domestic Appliance Superstores
We always have a good experience with Borshch.
Everyone is very knowledgeable and helpful.
10/10 A***** Every time

Reply from Borshch Domestic Appliance Superstores
Was after a integrated Beko fridge to replace my faulty appliance . Couldn't find the model i was after absolutely anywhere. A good friend told me to try Borshce and they didn't disappoint. Had the fridge in stock and cheaper.
Jamie the manager was really helpful , in fact all staff couldn't do enough to help and answer my questions and worth the 15 quid to take my old fridge away in the process.
The two friendly delivery guys ,( I made sure i got their names,) David and Mikey, really pleasant who were prompt and gave me a lift with the fridge in the cabinet so i could install when they were gone. Everyone who helped me , sales and delivery gave 100%. Borshce will definitely be my number one stop next time . All three where a credit to your company

Reply from Borshch Domestic Appliance Superstores
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