Box of Hugs London Reviews 2,474

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 391 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent quality of the products and the wide variety of items available, often highlighting the option to customize gift boxes. The delivery service is consistently described as prompt, fast, and efficient, with many appreciating the next-day delivery option. People also commend the outstanding customer service, noting its efficiency and helpfulness in resolving issues. However, some customers experienced issues with delivery, citing delays or problems with the carrier. A few other people also felt that substitutions in their orders should have been communicated beforehand, and some found the number of unrelated emails to be excessive.

What people talk about most

Product

Customers consistently express satisfaction with the product offerings. Reviewers appreciate the high quality... See more

Delivery service

Customers had positive experiences with delivery services. Many reviewers praised the speed of delivery, with... See more

Service

Consumers find service to be positive, highlighting its reliability, efficiency, and personalized approach.... See more

Order

Reviewers highlight positive aspects of order. Customers consistently praise the ease of ordering, quick... See more

Quality

Reviewers mention positive feedback about quality. Customers consistently praise the excellent quality of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had a 'build your own' box made up for our daughter who was about to start her exams. So many lovely items to choose from, all excellent quality and packed up in a fabulous box. Delivery just as ex... See more

Company replied

Rated 5 out of 5 stars

Love the letterbox hugs - always nice little goodies - especially the socks :) - and lots of variety to choose from. Makes a change from the standard bottle of fizz (although you can get those too!) P... See more

Rated 5 out of 5 stars

We originally received a box of hugs from a relative and have since sent 3 boxes of hugs to separate friends who all were thrilled with them. The most recent box was to our lovely optician who never... See more

Rated 5 out of 5 stars

What an excellent service! Brilliant that you can choose your own items and the items are varied and top quality, so the box is thoughtfully put together. Fast next day delivery as advertised too. Cou... See more


Company details

  1. Gift Shop

Information provided by various external sources

Send hugs by post to cheer someone up with a gorgeous 'Box of Hugs’. A great alternative to flowers, these thoughtful hug in a box gifts are full of treats and a personalised card to let someone know you're thinking of them. Next Day delivery available!


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Very good

Concept is great.
I ordered a box of hugs to send to a family member. The contents are good. I would of preferred the tea pig box to the substituted x2 sachets as they are better & also look more presentable in the box, additionally notification prior to any changes would of been helpful to check any substitutions are satisfactory & to ask if I would still like to continue with my order.

January 27, 2026
Rated 5 out of 5 stars

A lovely gift option

Great choices to make a box really personalised. Easy to use website. Box arrived the next day and the recipient was delighted :)

February 3, 2026
Rated 5 out of 5 stars

Something different.

I was really pleased to come across this store on line to send my niece a get well soon book.
Great service from ordering to delivery.
Great quality products.
Highly recommended and I will definitely be using them again.

January 28, 2026
Rated 5 out of 5 stars

Really helpful staff

Really helpful staff, made a last minute change for us quickly. Delivered on time and really helped cheer a friend up.

February 3, 2026
Rated 5 out of 5 stars

Brilliant Company

After placing my oder I noticed I had made a stupid mistake on the delivery adddress. I emailed Box of Hugs to let them know and I quickly got a reply back letting me know that the mistake had been rectified. The box was delivered to my sister who loved it! She took a photo to show me how the items had been arranged, which looked very lovely. I will be returning to Hugs in a Box very soon. Thank you.

February 3, 2026
Rated 5 out of 5 stars

Sending a hug to my daughter at Uni

I wanted to send a gift to my daughter to get her through her last year of Uni pressure. I found the box of hugs was perfect because I could choose my own items to add to the box rather than going with a pre made box. Lots of choice. Only problem was I wanted to keep adding more of the lovely gifts on offer.

February 2, 2026
Rated 5 out of 5 stars

A little luxury gift!

I received a box from friends and it was so well received that I researched the company and gifted one to my cousin, customised one. She was over the moon. She missed the first delivery so it was re delivered the next day. All items were as they looked in the images shown.

February 2, 2026
Rated 5 out of 5 stars

Great product

Great product! I loved that they have gift boxes pre-filled AND you can make up your own. Lovely gifts to choose from too, thoughtfully curated.

January 30, 2026
Rated 5 out of 5 stars

Perfect gift for mood lifting

I ordered a box for my friend & I made a mistake in part of the address; however, Anna replied quickly and very helpfully in order to get the box re-sent in a very timely manner, even offering a refund when it was my mistake.
I really wanted my friend to have this box instead & she was really touched by how lovely it was. This is my 3rd order and I will be getting more in the future! Thank you

January 27, 2026
Rated 5 out of 5 stars

Accidentally I put the wrong delivery…

Accidentally I put the wrong delivery address in!
Sent a message to the “contact us.”
Anna swiftly rectified the problem and our Box of Hugs was delivered on time to the correct address!
Brilliant service and will definitely use again.

January 31, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look