Brilliant Earth Reviews 1,486

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 772 reviews, reviewers had a great experience with this company. Customers consistently praise the product for its beauty and the high quality of the items, with many expressing satisfaction with their purchases and the craftsmanship. The staff is frequently highlighted for being attentive, knowledgeable, and helpful, providing excellent guidance without pressure. People also appreciate the wide selection of products available. However, some customers experienced issues with the delivery service, noting unexpected delivery dates or long shipping times. A few other people also felt that the customer service was not always satisfactory, mentioning slow replies or a lack of communication regarding order status. Additionally, some reviewers were not happy with the durability of certain products, reporting issues like lost stones or rings scratching easily after a short period.

What people talk about most

Product

People report positive experiences with product, often praising the beautiful designs, quality craftsmanship,... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the staff for being helpful,... See more

Quality

Clients share positive opinions on quality, with many praising the beauty and craftsmanship of their jewelry,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reporting significant delays, missed promised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that... See more

Company replied

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

Company replied

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

Company replied


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewelry Engraver
  6. Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Wonderful Experience!

Overall great experience! Constance was very helpful and simplified what can be a stressful decision!

September 25, 2025
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Reply from Brilliant Earth

We're glad you had a great experience! We appreciate your feedback and are so happy Constance made the process simpler for you.

Rated 5 out of 5 stars

Brilliant Earth staff were very helpful…

Brilliant Earth staff were very helpful when I spoke to them via the Chat service.

October 17, 2025
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Reply from Brilliant Earth

We're glad our staff provided helpful assistance through our chat service. Thank you for sharing your positive experience with us!

Rated 5 out of 5 stars

Absolutely beautiful

The ring came right on time and it’s so beautiful!! It’s dazzlingly sparkly! 🤩

October 17, 2025
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Reply from Brilliant Earth

We're so happy to hear that the ring arrived on time and that you find it beautiful and sparkly! Thank you for your positive feedback.

Rated 5 out of 5 stars

This is the second time I’ve ordered…

This is the second time I’ve ordered from here and I have been pleasantly surprised each time. The product is great and I feel comfortable in the shipping to my house for the pieces.

October 17, 2025
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Reply from Brilliant Earth

We're happy to hear that you've been pleasantly surprised with our product and shipping! Thank you for your continued support and for sharing your positive experience with us.

Rated 5 out of 5 stars

Great experience

I loved the aesthetic walking into the office space. Had to wait for about ten minutes for a pre ordered item but it was worth the wait. Also, got a free gift. A pair of earrings. I appreciated everything.

October 4, 2025
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Reply from Brilliant Earth

We're happy you loved our office space's aesthetic and that you felt the wait was worth it. We appreciate your positive feedback and are glad you liked the gift!

Rated 1 out of 5 stars

Don't buy there a con.

OK I ordered this necklace for my wife, she was so excited as it looked lovely on your Web site. It is a pearl and diamond set at intervals on a gold chain.it cost £1300. So I expected something substantial. Instead it's very flimsy the pearls and diamonds are very very small the free silver diamond necklace that you sent was even worse, if I could send it back I would. She was so disappointed she threw the packaging out.

October 16, 2025
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Reply from Brilliant Earth

Hi Geoffrey, we're sorry to hear the necklace didn't meet your expectations. We'd like to help find a solution for you and make things right. Our team reached out and we look forward to speaking with you soon.

Rated 5 out of 5 stars

The Staff on site were wonderful

The Staff on site were wonderful! They were so kind, i was running late for my appointment thankfully they were still able to help me. They answered all questions and concerns with a smile on their face. I would definitely go back to brilliant Earth any time if the staff is that nice. Customer service is everything. Thank you so much!

October 16, 2025
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Reply from Brilliant Earth

We're happy to hear that our team was able to assist you and provide excellent service! We appreciate you mentioning their kindness and helpfulness in addressing your questions. Thank you for your positive feedback!

Rated 4 out of 5 stars

I love this style of jewelry!

I love this style of jewelry; simple elegance, dainty and classic. I wanted a special little bracelet for my daughter as her something new on her wedding day. She love, loves what I chose for her; a delicate paper clip bracelet paired with a little pearl bracelet. I also bought pearl stud earrings for my daughter in law and a pearl necklace for my other daughter for both being such loving and intricate parts of the wedding. The four stars is because of how they were boxed. The boxes are nice, but they were intended as three different gifts, not the two that they arrived in.All was well and I managed fine, it was just surprising.

October 6, 2025
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Reply from Brilliant Earth

We're happy to hear that your daughter loved the jewelry for her wedding day. We appreciate your feedback regarding the boxing of your order, and we regret that it was not ideal for gifting. We'll review our packaging process to ensure it aligns with our customers' needs. Thank you for your review.

Rated 1 out of 5 stars

Unprofessional and Uncommunicative Custom Jewelry Team

I worked with the custom jewelry team at Brilliant Earth. This team is responsible for making special requests possible for some of their rings. For example, I wanted to replace some side stones in the ring setting with a different type of gem. So, my order was transferred to the custom team. My order was placed, no problem, and the team told me that my customization was possible and that they would work on it. My order was confirmed, and a shipping label was created.
Six weeks after the shipping label was created, there had been no update on the ring, no communication from the custom team, and I was left to start digging and asking the question, “Where is my ring?” Over the course of the next month, the team appeared to be scrambling for answers, dodging and handing off emails to other employees, and they were not able to answer my simple question: “Where in the ring development process am I?” It almost appeared that they lost my order and completely forgot about it.
The custom specialist finally reached out to me and told me that the customization they said was possible actually wasn’t possible. They said I needed to come up with a new idea or get a refund. After asking for more options for custom side stones, they came back and told me the order would be double what I originally paid. There was no acknowledgment of the massive delay they had caused by dropping the ball.
I requested a full refund after hearing this news. They then proceeded to give me a $30 refund for my $2k order... clearly not the correct amount! After pulling more teeth and persistently sending emails while getting no response, they corrected the refund after a few more weeks of struggle.
I know people who have had great experiences with this company. I did not. So all I can say is: avoid asking for special customizations at all costs! They can drop the ball and cause major delays in your proposal plans.

September 30, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Joey, thank you for taking the time to share your experience with us. We strive to provide clear communication and accurate information throughout the custom design process, and we're sorry that wasn't your experience here. We've processed your full refund and our team has reached out to see if there's anything further we can do to turn your experience around. We look forward to speaking with you.

Rated 5 out of 5 stars

Lonnie was a great help in talking us…

Lonnie was a great help in talking us through the buying experience and helping us decide what exactly what we wanted for ourselves as first time buyers.

October 15, 2025
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Reply from Brilliant Earth

We're happy to hear that the buying experience was great, and we appreciate that our team helped you decide on what you wanted as first-time buyers. Thanks for taking the time to review us!

Rated 5 out of 5 stars

The diamond was really shiny

I had a lot of options of they style of the engagement and wedding band

October 15, 2025
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Reply from Brilliant Earth

We're happy to hear that you found many style options for your engagement and wedding band. Thank you for your positive feedback!

Rated 5 out of 5 stars

Perfect order

The order came in a week early and it was so elegantly beautiful.

October 15, 2025
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Reply from Brilliant Earth

We're happy to hear that your order arrived early and you found it beautiful. Thank you for your positive feedback; we appreciate it.

Rated 5 out of 5 stars

Great quality and service

Great quality and service. I will buy again in the future.

October 14, 2025
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Reply from Brilliant Earth

We appreciate your positive feedback and are so glad you were happy with our quality and service. We look forward to helping you with your future purchases.

Rated 5 out of 5 stars

Great Scottsdale Location

Great service great support and great follow ups !

October 14, 2025
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Reply from Brilliant Earth

We're glad you enjoyed your experience with us! Thank you for your positive feedback; we appreciate it!

Rated 2 out of 5 stars

The necklace is beautiful but arrived tangled

The necklace is beautiful. However, when I received the necklace, it’s all tangled up and took me 30 mins to untangle the lace. This is very disappointing and ruins my experience

October 14, 2025
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Reply from Brilliant Earth

Hi Alisa, thank you for your review! We're so glad to hear the necklace is beautiful. We're sorry the tangling took away from the excitement of receiving your jewelry and our team has reached out to see if there's anything we can do to help turn your experience around. We look forward to speaking with you soon.

Rated 5 out of 5 stars

A Pretty Little Ring

Loving my new ring , fits perfectly over my big knuckles
A beautiful little ring and one I have always wanted ……
Thank you Brilliant Earth for your help would definitely recommend …….

October 13, 2025
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Reply from Brilliant Earth

We're happy to hear that you are loving your new ring and that it fits comfortably! Thank you for your recommendation; we appreciate your positive feedback!

Rated 5 out of 5 stars

Wedding Earrings

I ordered the Hydrangea Bouquet earrings for my wedding day. It was super easy to order and they were delivered within two days. The earrings themselves are beautiful, definitely happy!

October 13, 2025
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Reply from Brilliant Earth

We're happy to hear that ordering was easy and delivery was quick! It's wonderful the Hydrangea Bouquet earrings are beautiful and made you happy for your wedding day. Congratulations!

Rated 1 out of 5 stars

This is the third time you asked me and…

This is the third time you asked me and o replied with all of the issues I experienced. Do you just hope for a better score by asking again and again? Seems like you really don’t care

October 13, 2025
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Reply from Brilliant Earth

Thank you for your reply. We apologize for reaching out multiple times about your experience. Please feel free to reach out if there's anything we can do to help.

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