Brilliant Earth Reviews 1,486

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 772 reviews, reviewers had a great experience with this company. Customers consistently praise the product for its beauty and the high quality of the items, with many expressing satisfaction with their purchases and the craftsmanship. The staff is frequently highlighted for being attentive, knowledgeable, and helpful, providing excellent guidance without pressure. People also appreciate the wide selection of products available. However, some customers experienced issues with the delivery service, noting unexpected delivery dates or long shipping times. A few other people also felt that the customer service was not always satisfactory, mentioning slow replies or a lack of communication regarding order status. Additionally, some reviewers were not happy with the durability of certain products, reporting issues like lost stones or rings scratching easily after a short period.

What people talk about most

Product

People report positive experiences with product, often praising the beautiful designs, quality craftsmanship,... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the staff for being helpful,... See more

Quality

Clients share positive opinions on quality, with many praising the beauty and craftsmanship of their jewelry,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reporting significant delays, missed promised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that... See more

Company replied

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

Company replied

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

Company replied


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewelry Engraver
  6. Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
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1-star

Replied to 99% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Absolutely gorgeous ring

Absolutely gorgeous ring! Will definitely shop here again

October 13, 2025
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Reply from Brilliant Earth

Thank you for this kind feedback, we look forward to working with you again!

Rated 5 out of 5 stars

Southlake Store Purchase

The staff in the Southlake store was very helpful and informative.

October 5, 2025
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Reply from Brilliant Earth

Thank you for this kind review for our Southlake team! We're so thrilled to hear they provided you with a great experience.

Rated 5 out of 5 stars

Beautiful ring!

Hello. Thank you so much for creating the perfect ring for our special night. She said yes! She also loves the ring. One thing, I ordered a size 6 and it’s a little too big. 5.5 would have been perfect. What’s the process of having it resized a little? Again, thank you so much.

October 3, 2025
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Reply from Brilliant Earth

We're happy to hear that she loves the ring and said yes! Thank you for your kind words. We can certainly assist with resizing. Please contact us using the live chat on the website or by calling 800.691.0952, and we'll guide you through the process.

Rated 5 out of 5 stars

Very attentive staff

Very attentive staff! The effort level for the newer, younger front desk gal at the cherry creek office (working 8/22 & 8/29), was endearing and really helped us enjoy our shopping experience. It really did lead to quite a large up sale and we couldn’t be happier!

August 29, 2025
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Reply from Brilliant Earth

We're glad you enjoyed your shopping experience! It's wonderful to hear that our staff's attentiveness and effort enhanced your visit. We appreciate your positive feedback and are happy we could help you find jewelry you love!

Rated 5 out of 5 stars

LOVE

Gosh, where to begin. My now fiancé and I wanted to custom design her engagement ring and loved Brilliant Earth’s selection online. We made an appointment for a consultation at the Charlotte location and upon arrival, we were greeted by David Allen, our consultant. He was so kind and pulled pieces that we fell in love with. He was patient, pulled different things that we wanted to see, and answered all of our questions. He priced out our dream ring and sent over all the information via email. There was no pressure to make a decision and we ended up purchasing the ring online. Once we came back for pickup, also very kind team member gave us the ring and all the information. The entire experience was a 10/10. From the communication, consult, and pickup, great service and a beautiful product that we’ll love forever.

October 11, 2025
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Reply from Brilliant Earth

We're so happy to hear that you had a wonderful experience custom designing the engagement ring! We appreciate your kind words about the team and are glad that you found the service helpful. Thank you for sharing your feedback!

Rated 1 out of 5 stars

Extremely disappointed in customer service

I have been a loyal customer of Brilliant Earth for the past 3 years and have purchased both my engagement and wedding ring and now a replacement wedding right with Brilliant Earth. I had a positive experience with the recent purchasing of my replacement wedding ring. However, after the sale, there have been a number of mistakes on Brilliant Earth's part in the delivery of my order.

I placed the order with Brilliant Earth in the San Francisco office on Sept 18. I told the consultant that I need my order to be delivered on Oct 9, as I will be out of the country until then. However, on Sept 26, I received an email that my order would be delivered the following day. I contacted customer service as soon as I got the notification that my package was expected to be delivered earlier. They issued a recall but the package got delivered anyway. I again contacted customer service to see what could be done, and they said they would ask FedEx about the available options. Further, they told me packages under $500 would not need a signature for delivery, even though I was told by the store consultant that I would need to sign for my package for it to be delivered. Nowhere in any of my chats with customer service did they issue an apology or even acknowledging the mistake that had happened with Brilliant Earth delivering my package early. I only received a vague answer that they will let me know my available options with FedEx while my package is sitting outside my porch while I am out of the country. In addition, the follow up email I received from Brilliant Earth customer service said the Fedex recall was due to MY request that I would not be able to receive the order on Oct 9, which is not true at all.

I am extremely frustrated with the number of mistakes surrounding this incident and lack of empathy expressed and reassurance that my issue will be resolved by the Brilliant Earth team.

October 8, 2025
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Reply from Brilliant Earth

Hi Rainy, thank you for being a loyal Brilliant Earth customer over the past three years. We sincerely apologize for the delivery complications that followed your most recent purchase. We appreciate you taking the time to connect with our team and share your concerns. Please don't hesitate to reach out if you have any additional questions.

Rated 1 out of 5 stars

I made a $10,000 purchase here and the…

I made a $10,000 purchase here and the in-store pickup experience was that of picking up $10 worth of to-go food.

October 10, 2025
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Reply from Brilliant Earth

Hi Peter, thank you for sharing your feedback. We strive to create joyful and personalized showroom experiences, so we're sorry to hear your pick up experience didn't meet expectations. We've reached out to learn more about your visit and look forward to speaking with you soon.

Rated 5 out of 5 stars

Stunning jewelry

Stunning jewelry, exquisite designs, great quality.

October 10, 2025
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Reply from Brilliant Earth

Thank you so much for sharing your experience! We're delighted to know our pieces have resonated with you and appreciate your kind words. Your support truly inspires us to keep creating meaningful jewelry. 💍

Rated 5 out of 5 stars

"Simply the Best" ~Tina Turner~

*How clean and beautiful the showroom was
*This staff at the front desk
*The patience and helpfulness of the sales people
*The clear explanation of the Diamonds, Cuts and Clarity
*The prompt responses to my emails
*The complimentary chocolates 🍫 💣

July 10, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words and for taking the time to share your experience with us. We're delighted to hear that our team could assist you and make your visit enjoyable. It's wonderful to know that the details we focus on made a difference. We look forward to being a part of your special moments again! 💍

Rated 3 out of 5 stars

Like/Dislike - too many ads, too long delayed delivery

Like: choice of well described stones
Dislike: much too much avertising, especially post purchase, interferring with my work. Please stop all further ads to me.
Long shipping time for trivial amount of work required..
Vagueness concerning actual place the stione was located at time of purchase.

September 23, 2025
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Reply from Brilliant Earth

Hi Peter, thank you for sharing your experience with us. We're glad our stone selection and descriptions were helpful in your search, and we appreciate you taking the time to speak with our team. We're happy we could find a positive resolution for the advertising concerns. Please don't hesitate to reach out if you have any further questions.

Rated 5 out of 5 stars

Great service, great price

The staff are very transparent and the service is top notch

October 10, 2025
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Reply from Brilliant Earth

Thank you so much for taking the time to share your experience with us. We're truly grateful for your kind words and are delighted our team could make your journey with Brilliant Earth such a positive one. Your trust means everything to us!

Rated 1 out of 5 stars

The chain for my cross necklace already…

The chain for my cross necklace already broke, I tried to contact customer support and no answer.

October 9, 2025
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Reply from Brilliant Earth

Hi Victoria, we're sorry to hear about the issue with your chain. Thank you for taking the time to speak with our team and share your feedback with us. If you change your mind about us sending you a replacement, please don't hesitate to reach back out to us.

Rated 3 out of 5 stars

I liked the necklace

I liked the necklace. It's a gift for a 40th birthday. The neclace is what I expected and the packaging was elegant as well.

October 7, 2025
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Reply from Brilliant Earth

Thank you for choosing Brilliant Earth for such a special occasion. We're delighted to hear the necklace and packaging met your expectations. Your feedback means a lot to us as we strive to create meaningful and elegant pieces for moments that matter.

Rated 5 out of 5 stars

Shiloh was amazing!!

I visited the Beverly Hills Brilliant Earth location several times to choose my wedding bands and was always supported and helped through the appointments. Shiloh was amazing and met me with such an amazing attitude, she responded quickly to my emails and questions and did a great job getting me through the process. Thank you Shiloh for the help! :) I absolutely love my wedding bands and can’t wait to wear them.

September 8, 2025
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Reply from Brilliant Earth

Thank you so much for your wonderful review! We're thrilled to hear Shiloh provided such attentive support during your visits. It means a lot to know you love your wedding bands and had a positive experience with us. Wishing you all the best on your special journey!

Rated 5 out of 5 stars

Beautiful ring (not our first and won’t be our last)

Stunning ring. Not the first ring we’ve purchased from Brilliant Earth and certainly won’t be our last. 10 out of 10 recommend this company. We did, however, have an absolutely terrible experience with FedEx but that was no fault of Brilliant Earth.

October 7, 2025
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Reply from Brilliant Earth

Thank you so much for your kind words and for choosing Brilliant Earth again for such special moments. We truly appreciate your recommendation and are sorry to hear about the issues with FedEx. We're here whenever you need us for your next beautiful ring!

Rated 1 out of 5 stars

i bought a ring online through this…

i bought a ring online through this company. My wedding is in November. This company took its time to tell me that they have security process for payments. They said my credit card payment came up as fraud but wanted me to use paypal to pay instead lol??? They now are going to refund me the money and now i have to find a ring fast. Thanks brilliant earth, i found a even better ring from james allen

October 7, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Jeremy, thank you for sharing your experience. We're truly sorry that our order protection process caused delays and that you had to make other arrangements before your wedding. Our team reached out to see if there is anything else we can do to turn your experience around. We look forward to speaking with you soon.

Rated 4 out of 5 stars

Beautiful ring

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that much on something so precious.

September 17, 2025
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Reply from Brilliant Earth

Thank you so much for sharing your experience and kind words about your ring. We're delighted to hear you love it! We appreciate your feedback about the tracking process and will strive to improve that so you feel more confident every step of the way. Your trust means a lot to us.

Rated 2 out of 5 stars

Faulty stone setting and terrible repair process

My husband purchased my wedding ring from Brilliant Earth. Initially, the in-store customer service was great, and we were happy with our purchase. However, less than a year later, a small stone fell out. They acknowledged it was due to a flaw in the craftsmanship, replaced the stone, and repaired the setting at no cost.

Years later, the same stone fell out again. This time, they claimed it was my fault—even going so far as to suggest the first incident was also due to my handling, despite previously admitting it was a manufacturing issue. They offered a “discounted” repair fee of around $225, which I paid.

It took weeks just to schedule an appointment to speak with someone. Eventually, I received an email stating that during the repair process, their team determined it would be better to remake the ring entirely—at no additional cost. However, I had already paid over $200 for a repair. When I called to ask what that payment was for if they were remaking the ring, I was told I’d need to schedule another appointment—again, days or weeks out—just to get an answer. Frustrated, I told them to just proceed with the remake and return it as soon as possible. This entire process took weeks.

We ultimately decided not to purchase the matching band from Brilliant Earth. Instead, we went to a local jeweler who hand-crafted a beautiful, high-quality matching ring in far less time.

I’m very disappointed in Brilliant Earth. I still don’t understand what I paid for, and the fact that all repairs are outsourced to another state only adds to the delays and confusion. The quality and service have clearly declined.

October 5, 2025
Unprompted review
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Reply from Brilliant Earth

Thank you for sharing your experience with us. We sincerely apologize for the frustration and inconvenience you've encountered throughout this process. Your feedback is invaluable, and we are genuinely sorry we did not meet your expectations. We appreciate the opportunity to learn and improve our service and quality. If you would be open to discussing this further, please reach out to our customer care team directly. We want to make things right and ensure your concerns are fully addressed.

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