The process of insuring 3 valuable rings was so easy. I was wowed at how simple the process. I had a little hiccup with photos and the customer service was so kind and helpful. I wouldn’t go anywhere... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I highly DO NOT recommend this company. We spoke to a customer service agent who explicitly gave us wrong information. How can you trust an insurer to look after you when their staff don’t even know... See more
Company replied
One of the biggest things for me was how clear everything was. I've looked at other insurance policies before and they're full of confusing terms but this one was straightforward and easy to follow. N... See more
Company replied
I have a Rolex submariner and an older omega speedmaster that I care about and my buddy who is really into horology kept telling me to get them insured. Then this one afternoon i sat down after work a... See more
Company replied
Company details
Written by the company
BriteCo is a leading tech-driven provider of jewelry and watch insurance. Created by a third-generation retail jeweler, BriteCo offers best-in-class jewelry and watch insurance, available in all 50 states. Its top-rated insurance is accessible to customers wherever they prefer, directly online, through an independent insurance agent or broker, or at luxury jewelry retail partners around the country. BriteCo policies have $0 deductibles, are backed by an AM Best A+ rated insurer, and provide worldwide coverage. For more information, visit brite.co
Contact info
805 Greenwood St, 60201, Evanston, United States
- info@brite.co
- brite.co
4.5
Excellent
84 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Extremely easy and quick process from…
Extremely easy and quick process from start to finish! I have peace of mind knowing my engagement ring is insured.
May 18, 2026
Reply from BriteCo
Thank you for your wonderful review! We're delighted to hear that the process was extremely easy and quick from start to finish. Most importantly, we're glad we could provide you with peace of mind knowing your engagement ring is protected. Thank you for trusting us with something so special.
The BriteCo Team
I highly DO NOT recommend this company
I highly DO NOT recommend this company. We spoke to a customer service agent who explicitly gave us wrong information. How can you trust an insurer to look after you when their staff don’t even know their job.
AVOID THIS COMPANY
May 28, 2026
Unprompted review
Reply from BriteCo
We're sorry this was your experience, and we'd genuinely like to make it right. You should be able to trust that the information you get from us is accurate, and if that didn't happen here, we want to understand exactly what went wrong and fix it. Please call us at 312-809-9100 so we can look into this with you directly.
— The BriteCo Team
Their staff lie over the phone
Their staff lie over the phone. Now they will not insure our policy despite previous stating they would. Also, look how they heavily fake positive reviews. You cant trust these people
May 26, 2026
Unprompted review
Reply from BriteCo
We’re sorry to hear about your experience, and we’d appreciate the opportunity to make things right. You should be able to rely on the information we provide, and if we fell short, we want to understand what happened and address it. Please give us a call at 312-809-9100 so we can review the situation with you directly.
The BriteCo Team
Great service!
The customer service agent was able to quickly resolve changes to my account. I appreciate the prompt responses and efficiency
May 8, 2026
Unprompted review
Reply from BriteCo
Thank you for the kind words! We’re so glad our team was able to help resolve the changes to your account quickly and efficiently. Providing prompt, helpful service is always our goal, and we truly appreciate you taking the time to share your experience!
Finally a policy I could actually understand
One of the biggest things for me was how clear everything was. I've looked at other insurance policies before and they're full of confusing terms but this one was straightforward and easy to follow. No weird wording or trying to decode what's actually covered. Made the whole experience a lot less stressfull.
April 17, 2026
Unprompted review
Reply from BriteCo
Thank you for sharing this. We’re really glad to hear that the clarity of the policy made a difference for you. Insurance can often feel overwhelming, so it’s great to know this felt straightforward and easy to understand. Making the experience less stressful is exactly what we aim for, and your feedback means a lot.
Kaitlyn Rigdon was great helped me with…
Kaitlyn Rigdon was great helped me with everything from the minute my Gemstone got lost to the repair and everything!
April 23, 2026
Unprompted review
Reply from BriteCo
Thank you for your kind words! We’re so glad to hear that Kaitlyn was able to support you every step of the way, from when your gemstone was lost through the repair process. We’ll be sure to pass along your feedback to her.
Great service
Great service! Got reimbursed for repair quickly and with little work!
April 22, 2026
Unprompted review
Reply from BriteCo
Thank you for the great feedback! We’re glad to hear the reimbursement process was quick and easy for you. Providing a smooth, hassle-free experience is exactly what we aim for, and we appreciate you sharing this.
Mysterious disappearance? Coverage is what it says it is
I assumed mysterious disappearance was just insurance wording that wouldn't really hold up but it's actually legit coverage. Once I understood that, I didn't think twice about going with briteco.
April 21, 2026
Unprompted review
Reply from BriteCo
Thank you for sharing your experience! We understand how “mysterious disappearance” can sound like fine print, so we’re glad you found the coverage to be genuine and reliable. It’s great to hear that gave you the confidence to choose BriteCo, and we appreciate you putting your trust in us.
I got an answer to my question in a…
I got an answer to my question in a very timely manner
April 17, 2026
Unprompted review
Reply from BriteCo
Thank you for your feedback! We’re glad to hear you received a quick and timely response. Providing prompt support is important to us, and we appreciate you taking the time to share your experience.
Stephany was great and helped this old…
Stephany was great and helped this old guy upload the needed information.
April 21, 2026
Unprompted review
Reply from BriteCo
Thank you so much for your kind words! We’re glad Stephanie was able to make the process smooth and help you get everything uploaded. We’ll be sure to pass along your appreciation to her!
As both a jewelry store owner and a…
As both a jewelry store owner and a BriteCo client, I can honestly say I have had a really good experience with them. The customer service has been great, onboarding was easy, and everything has felt clear and straightforward from the start.
What really stands out to me is the claims process. I have unfortunately had to help a few clients through claims, and that is usually when you find out what kind of company you are dealing with. BriteCo has been fair, honest, and transparent, and that has meant a lot to me.
That is why I feel good recommending them to my own clients. I have seen how they handle things when it really counts.
March 30, 2026
Unprompted review
Reply from BriteCo
Thank you for taking the time to share this thoughtful feedback. It means a great deal coming from both a jewelry store owner and a BriteCo client.
We’re especially glad to hear that your experience has been clear and straightforward from the start, and that our team has been able to support you and your clients with strong customer service. As you mentioned, the claims process is where it really matters, so it’s incredibly meaningful to know you’ve found us to be fair, honest, and transparent when it counts.
We truly appreciate your trust and your willingness to recommend us to your clients. That kind of confidence is something we don’t take lightly. Thank you again for your partnership and support.
Was a piece of cake!
Was a piece of cake to get my engagement ring insured. Will be a consumer for years and years to come!
April 14, 2026
Unprompted review
Reply from BriteCo
We love hearing that it was a piece of cake to get your engagement ring insured. That’s exactly the kind of experience we aim to provide.
Thanks so much for your trust and for choosing us. We’re glad to have you with us for the long run!
RUN!!!
RUN!!!! They try there best to destroy you after something bad has happened just so they can sizzle out of paying a claim that you purchased!!!!!
February 1, 2026
Unprompted review
Reply from BriteCo
We understand that the claims process can feel stressful during an already difficult time. We do not aim to make difficult situations harder, and we would never want a customer to feel that way.
Our role is to review each claim carefully, request supporting documentation when needed, and apply the policy terms fairly and consistently to every policyholder.
Because this is a public forum, we are unable to discuss the specifics of any individual policy or claim here.
If you would like to speak with us directly, please contact our team at 312-809-9100. We will make sure the right person reviews your concerns.
All the best,
The BriteCo Team
Briteco is great...until you need to file a claim.
Briteco makes it very easy to sign up for jewelry insurance (which everyone should have!). If you never have to make a claim, they are great for peace of mind. However their claims department is abysmal, and I cannot recommend them if you are ever in the unfortunate circumstances of needing to file one. They dragged me on for months and months (9 to be precise) for my claim, ultimately denying for some loophole or another that they spent those months looking for. For that reason, I've cancelled my policy with them and moved elsewhere.
March 1, 2026
Unprompted review
Reply from BriteCo
Thank you for sharing your experience.
We're genuinely sorry the claims process felt prolonged and frustrating as that's never the outcome we want for our policyholders.
Out of respect for your privacy, we're not able to discuss the specifics of your claim here. What we can say is that every claim decision is grounded in the terms of the policy and the findings of our investigation, not in finding reasons to deny.
If you'd like to revisit the outcome or have questions about the basis for the decision, our team is available at 224-350-2901.
We're happy to walk through it directly with you.
The BriteCo Team
Same coverage as other providers just cheaper price
I have a Rolex submariner and an older omega speedmaster that I care about and my buddy who is really into horology kept telling me to get them insured. Then this one afternoon i sat down after work and started looking at insurnace vendors. I choose BriteCo becuase they offer similar coverage if not the same as hodinket or others but the cost was cheaper. Like for the same loss or theft and even mysterious dissaperance I was seeing elsewhere the premium came out lower than I expected..really happy I finally got this sorted!!
March 3, 2026
Unprompted review
Reply from BriteCo
Thank you so much for sharing this, and for trusting BriteCo with pieces that clearly mean a lot to you. A Submariner and a Speedmaster are incredible watches, and it’s great to hear you took your friend’s advice and got them protected.
We’re especially glad you found the coverage comparable to others while still being more affordable. That balance is exactly what we aim for, so it’s awesome to hear it came through in your experience.
Cheers,
The BriteCo Team
Finally stopped procrastinating on this
I kept being lazy about insuring my engagement ring for around two years because I thought it to be complicated. A friend mentioned she used Briteco after her bracelet got stolen and thats what made me look into it. It didnt take long to purchase a policy from them and it was simple. My ring is appraised at around $6k and i pay bout $120 a year.
March 10, 2026
Unprompted review
Reply from BriteCo
Julie,
Thank you for sharing this, and we’re really glad your friend pointed you our way.
A lot of people put off insuring their jewelry because they expect it to be complicated, so it’s great to hear the process felt simple and quick for you. An engagement ring is such a meaningful piece, and having it protected brings a lot of peace of mind.
We’re also happy to hear the pricing felt reasonable for your coverage.
Team BriteCo
Good for vintage pieces
Insured my late aunt's 1950s Van Cleef & Arpels brooch and matching earrings set, appraised at $8,900 in Chicago. Briteco process was efficient and straightforward. Uploaded appraisal from a certified gemologist on Michigan Avenue, paid first month's premium of $12, approved within 48 hours.
Coverage includes travel which is essential since I wear these pieces to events. Website navigation could be smoother and I'd prefer a dedicated phone line for questions, but the core product delivers what it promises at a fair price point.
March 5, 2026
Unprompted review
Reply from BriteCo
Thank you for your thoughtful review. We are glad to hear the process was efficient and that you were able to get coverage in place quickly for such meaningful pieces. We also appreciate your feedback about website navigation and phone support and will share it with our team as we continue improving the experience. Thanks again for choosing BriteCo.
Sorted out insurance for my corporate watch
Received an Omega Seamaster from my company for 15 years of service and wasn't sure how to handle insurance for it. Got it appraised at a jeweler in Midtown which came back at $9,200. Checked with my liberty mutual homeowners policy in Westchester and found out watches were only covered up to $2,500 which didn't make sense for this value. Looked into standalone options and went with Brite Co. Application took around 4 minutes with uploading the appraisal PDF. Approved in 3 business days paying premium about $118 yearly and the coverage includes accidental damage and mysterious disappearance.
March 2, 2026
Unprompted review
Reply from BriteCo
Thank you for sharing your experience and congratulations on your 15 years of service. We are glad you found a coverage option that fits the value of your watch and that the application process was quick and easy. Thanks for choosing BriteCo to help protect such a meaningful piece.
Cancellation Insurance is a waste
Just got Cancellation insurance from them and it appears that they exclude almost every reason to cancel a wedding from coverage. Absolute waste of money.
January 24, 2026
Unprompted review
Perfect for travelers
I travel a lot for work and was worried about my jewelry being covered abroad. There’s worldwide coverage is standard so I don't have to call and update them everytime I leave the country.
November 14, 2025
Unprompted review
Reply from BriteCo
We’re so glad that worldwide coverage gives you peace of mind while you travel, that’s exactly what it’s there for. Thank you for sharing your experience!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.