The process of insuring 3 valuable rings was so easy. I was wowed at how simple the process. I had a little hiccup with photos and the customer service was so kind and helpful. I wouldn’t go anywhere... See more
Company replied
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I highly DO NOT recommend this company. We spoke to a customer service agent who explicitly gave us wrong information. How can you trust an insurer to look after you when their staff don’t even know... See more
Company replied
One of the biggest things for me was how clear everything was. I've looked at other insurance policies before and they're full of confusing terms but this one was straightforward and easy to follow. N... See more
Company replied
I have a Rolex submariner and an older omega speedmaster that I care about and my buddy who is really into horology kept telling me to get them insured. Then this one afternoon i sat down after work a... See more
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Company details
Written by the company
BriteCo is a leading tech-driven provider of jewelry and watch insurance. Created by a third-generation retail jeweler, BriteCo offers best-in-class jewelry and watch insurance, available in all 50 states. Its top-rated insurance is accessible to customers wherever they prefer, directly online, through an independent insurance agent or broker, or at luxury jewelry retail partners around the country. BriteCo policies have $0 deductibles, are backed by an AM Best A+ rated insurer, and provide worldwide coverage. For more information, visit brite.co
Contact info
805 Greenwood St, 60201, Evanston, United States
- info@brite.co
- brite.co
4.5
Excellent
83 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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After comparing quotes from three…
After comparing quotes from three different providers, this business was the clear winner. I am saving a significant amount of money and actually getting better coverage than my previous plan.
December 20, 2025
Unprompted review
Reply from BriteCo
We’re thrilled to hear that we stood out and could offer you better coverage at a great value. Thanks so much for choosing BriteCo.
Cheers,
The BriteCo Team
Took some effort trying to add articles to existing policy
UPDATED: I have an existing policy with them for several pieces, and the website seemed unwilling to let me add pieces to my policy. BriteCo contacted me and was able to add the pieces manually. Very happy with their customer service.
August 27, 2025
Unprompted review
Reply from BriteCo
Thank you for the positive feedback, Steve. We really appreciate your business and will continue to work hard for you. If you have any other questions please don't hesitate to reach out. All the best!
Sheena from BriteCo did a great job of…
Sheena from BriteCo did a great job of following up with me and quickly resolving a billing question I had. Thank you!
August 18, 2025
Unprompted review
Reply from BriteCo
Thank you so much for the feedback we truly appreciate and we're happy Sheena was able to help!
Reply from BriteCo
Thanks Adam, we appreciate your feedback!
Revised review
BriteCo canceled my policy twice without a clear explanation. Only after I requested details under state law did they say my appraisal had “material discrepancies,” though the information was consistent. They also claimed I was barred from reapplying but never included that in the cancellation notice, only in fine-term.
After my initial trustpilot review outlining my experience, I was assisted in getting a policy but for less than half of what my rings appraisal came with. They were quick to respond and follow through after that.
August 11, 2025
Unprompted review
Reply from BriteCo
We’re sorry for the frustration you experienced, but we’re very glad to hear that our team was able to assist you. Thank you for taking the time to update your initial review—we truly appreciate it.
Appalling customer service with new coverage request
I was recommended to work with Brite Co from a friend who used them for her engagement ring. After a few questions, I was quickly denied coverage. I chatted with customer service who would not give me a reason why I was denied saying their guidelines are proprietary. I live in a small town, low-to-minimal crime, good income, good job, middle age, no personal crime background, good credit score. Yet still denied and with no explanation. I'm appalled.
May 1, 2025
Unprompted review
Reply from BriteCo
We're truly sorry for your frustration. While we must follow strict underwriting guidelines set forth by our carrier and reinsurance company, we understand your disappointment. We appreciate your feedback.
The BriteCo Team
Stellar Customer Service
Really great customer service from Stephanie and Dustin in providing me a quote for my wedding. They answered all my questions and were incredibly kind throughout. I've been stressed about the idea of something causing us to cancel our wedding and losing so much money due to overly strict vendor contracts. BriteCo is the ONLY insurance I found that understands the importance of covering an event like this. I'm not able to speak about their policy claim experience and I hope I never have to find out.
April 1, 2025
Unprompted review
Reply from BriteCo
Thank you so much for sharing your experience with us. We are happy that Stephanie and Dustin were able to help. Congrats on your upcoming event.
Stephanie solved all my problems asap!!!
April 3, 2025
Unprompted review
Reply from BriteCo
Thank you so much for sharing your experience Richard. We’re so glad Stephanie was able to help.
Stephanie is great to work with
Stephanie is great to work with, always responsive, and always helpful!
April 2, 2025
Unprompted review
Reply from BriteCo
Thanks so much for sharing your experience! We’re lucky to have Stephanie on our team and glad she’s been so helpful to you!
Great service
I wanted to update my name. The chat is very easy to use. Stephanie updated my name within a few hours. I couldn't ask for better service. Thanks!
March 25, 2025
Unprompted review
Reply from BriteCo
Thanks for the kind words! We’re glad the chat was easy to use and that Stephanie got everything updated quickly. We’re always happy to help!
Tiffany at network adjusters was so…
Tiffany at network adjusters was so quick with responses! i had a great experience!
March 13, 2025
Unprompted review
Reply from BriteCo
Thanks for the great feedback! We’re so happy to hear Tiffany and the Network Adjusters team took great care of you. We’ll be sure to pass this along.
Stephanie was awesome and talked me…
Stephanie was awesome and talked me through my hiccup, saved the day!!! Learned something new!
March 18, 2025
Unprompted review
Reply from BriteCo
Thanks so much! We’re glad Stephanie was able to help and save the day. We’re always here if you need anything!
I LOVE working with BriteCo
I LOVE working with BriteCo. As an agent of 13 years, I have been doing this for quite some time and I have never worked with a carrier that is so quick to respond. If you need something done they do it right then and there. The premiums are fantastic as well for my clients and the commissions are great for me! I get to save my clients money, give them amazing coverage (seriously soooo much better coverage then if I were to just add the jewelry to their home policy), AND I make more money. WIN, WIN, WIN baby! Thank you BriteCo and thank you to all of their agents for being the best!
March 13, 2025
Unprompted review
Reply from BriteCo
Thank you so much for your amazing review! We're thrilled to hear that you've had such a positive experience with BriteCo. Providing quick service, great coverage, and competitive premiums is exactly what we strive for, and it's fantastic to know that it’s making a difference for both you and your clients. We truly appreciate your support and partnership—it's a WIN, WIN, WIN for us too! Thanks for being a part of the BriteCo family!
Sheena was so very helpful
Sheena was so very helpful! She was prompt in a reply to me and put my mind at ease on my concerns in regard to the Security Alarm Endorsement. There was not days delay on a reply from her and I could actually FEEL her smile! Thanks so much!
February 6, 2025
Unprompted review
Reply from BriteCo
Thank you for your kind words! We’re so glad to hear that Sheena provided prompt and reassuring support. Your feedback means a lot to us, and we truly appreciate you taking the time to share your experience!
Fantastic overall experience
Fantastic overall experience. From start to finish insuring my jewelry with BriteCo was efficient and easy. Rates are very reasonable. Sheena at BriteCo was extremely pleasant, patient and helpful. I highly recommend using BriteCo for your jewelry insurance.
February 5, 2025
Unprompted review
Reply from BriteCo
Thank you for your wonderful review! We're thrilled to hear that your experience with BriteCo was smooth and easy. It’s great to know Sheena provided such helpful and friendly service. We truly appreciate your recommendation!
Positive Experience & Customer Focused
What a great experience! The entire online appraisal and insurance process went very smoothly. The BriteCo team (Stephanie and Ellen especially), were a pleasure to work with. They answered all of my questions and were super knowledgeable. I appreciated their 1:1 customer service and how quickly everything was handled. I'm confident I made the right choice in selecting BriteCo!!
February 3, 2025
Unprompted review
Reply from BriteCo
Thank you so much for your wonderful review! We’re thrilled to hear that you had a great experience with BriteCo and that our online appraisal and insurance process was smooth for you. Providing knowledgeable customer service is something we truly value, and we’re so glad we could exceed your expectations.
Reply from BriteCo
Thanks so much for the positive review! We'll make sure Sheena sees this, as she'll greatly appreciate it.
All the best,
The BriteCo Team
Great Customer Service from Sheena
I accidentally uploaded the wrong documentation in the wrong spots, so I submitted a call request on their website. Within 10 minutes, I got a call from Sheena. She was super friendly, understood exactly what I was needing and got me all squared away within a matter of minutes. Thank you so much!
January 30, 2025
Unprompted review
Reply from BriteCo
Monica,
Thanks so much for the positive feedback. We pride ourselves on excellent, white glove customer service. We'll certainly let Sheena know, as she'll appreciate it. If you need anything please don't hesitate to reach out.
All the best,
The BriteCo Team
Phenomenal customer service
Phenomenal customer service. Above and beyond! Quick communication and resolved my issue fast!
January 6, 2025
Unprompted review
Reply from BriteCo
Kelly,
Thanks so much for taking the time to leave us a review. We're so glad we could provide amazing customer service. It's extremely important to us to provide world class service to our customers.
All the best,
The BriteCo Team
Stephanie was awesome
Stephanie was awesome. She's my favorite. And very Brite.
January 23, 2025
Unprompted review
Reply from BriteCo
David,
Thanks! We'll make sure Stephanie sees this review - she'll appreciate it.
All the Best,
BriteCo
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