The British Pillow Company Reviews 

206
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Looking at 116 reviews, most reviewers were somewhat happy with their experience overall. Many customers found the pillows comfortable and effective, providing good neck support and contributing to improved sleep quality. People often reported waking up with less stiffness and reduced pain, with some calling it a "game changer" for their sleep. However, some customers found the products too soft, lacking support, or not matching advertised descriptions, with concerns about smell or flimsiness. A significant number of people also faced issues with delivery times, poor tracking, and considerable difficulty contacting the company. Reviewers frequently mentioned unanswered emails and phone calls when attempting to resolve problems or arrange returns.

What people talk about most

Product

Consumers find product quality to be ambiguous, with some reviewers praising the neck pillows for their great... See more

Quality

Clients share ambiguous opinions on quality, with some reviewers praising the good quality, comfort, and... See more

Delivery service

Reviewers highlight negative aspects of delivery service, with many experiencing significant delays and... See more

Order

People report negative experiences with order, often citing significant delays and unfulfilled deliveries.... See more

Customer communications

Customers consistently express frustration with the lack of response when attempting to contact the company.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I was really expecting more after all the good reports l’d had about the pillow but unfortunately it didn’t do anything for me in terms of better sleep.. I find it too flat and it moves position durin... See more

Rated 3 out of 5 stars

The pillow although softer than most I've not found it particularly helpful with my neck problem. I'm sure it's suits some people but unfortunately not me. The pillow case is fine.

Rated 2 out of 5 stars

I am not convinced that this is the same pillow as seen on the advertisements, what has been delivered seems a lot smaller that the advertisement video, unless you are using grownup looking ch... See more

Rated 4 out of 5 stars

A bit strange to sleep to begin with but now after 2 weeks it's become very comfy and more importantly it's giving my neck the support it needs.Waking up with less stiffness and no pain.So it really i... See more


Company details

  1. Furniture Store

Written by the company

The British Pillow Company™ is a UK-based wellness brand dedicated to helping people sleep better, live better, and wake up pain-free. We specialise in premium-quality orthopedic pillows and travel neck pillows designed with advanced ergonomic support and luxury comfort. All our products are crafted with care using high-grade memory foam and tested for real-world results. Whether you're a side, back, or combination sleeper, our pillows are designed to provide personalised comfort and help relieve common issues like neck stiffness, shoulder tension, and poor posture. We’re proud to serve thousands of happy customers across the UK and beyond—always with fast delivery, thoughtful service, and a 30-night sleep trial for peace of mind. At The British Pillow Company™, better sleep isn’t a luxury—it’s a necessity.


Contact info

3.1

Average

TrustScore 3 out of 5

206 reviews

5-star
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1-star

Asks customers to review

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Hasn’t replied to negative reviews

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3.1

All reviews

(206)

117 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lovely supportive pillow

Lovely supportive pillow, comfy all night purchasing another for my sister

April 26, 2025
Unprompted review
The British Pillow Company logo

Reply from The British Pillow Company

Thank you so much for your kind words! 😊
We’re thrilled to hear you’re sleeping comfortably and that you're getting another for your sister — what a thoughtful gift!
If you ever need anything, we’re just a message away.

Sweet dreams,
The British Pillow Company Team

Rated 5 out of 5 stars

Great sleep

Arrived in quick time, pillow is really comfortable for a refreshing sleep

April 4, 2025
The British Pillow Company logo

Reply from The British Pillow Company

Thanks so much for your feedback! 😊
We’re glad to hear your pillow arrived quickly and is helping you enjoy a refreshing night’s sleep — exactly what we designed it for!
Wishing you many more restful nights ahead.

Kind regards,
The British Pillow Company Team

Rated 5 out of 5 stars

I brought this pillow for my partner…

I brought this pillow for my partner who has suffered with very bad neck, shoulder and back pain in the mornings for years. We have tried many different pillows so was not too sure how this pillow would be. From the first nights use he has had no pain in any of the areas that were previously a problem. He said he had a great sleep and was impressed with how he was in the morning. I have waited a few weeks to write this review incase it was a few nights of it working then it not but I’m pleased to say this was not the case. He has had no pain since using the pillow, it is amazing! Would highly recommend if you suffer with back, neck or shoulder pain. Excellent produce and it works!

April 3, 2025
The British Pillow Company logo

Reply from The British Pillow Company

Thank you so much for taking the time to share such a thoughtful and detailed review! 🙏
We’re genuinely thrilled to hear that your partner has experienced such a positive transformation — especially after years of struggling with neck, shoulder, and back pain.
It means the world to us to know that the pillow is making a real difference in his sleep and daily comfort.

We truly appreciate your recommendation and kind words — and we're so glad to hear it’s still working weeks later!

Wishing you both many more pain-free, restful nights.

Warm regards,
The British Pillow Company Team

Rated 5 out of 5 stars

I've had the pillow a few nights now

I've had the pillow a few nights now. So far so good, thank you!

April 18, 2025
Unprompted review
The British Pillow Company logo

Reply from The British Pillow Company

Thank you for your kind words! 😊
We’re so glad to hear it’s going well so far — here’s to many more restful nights ahead.
If you ever need anything, we’re always here to help!

Kind regards,
The British Pillow Company Team

Rated 5 out of 5 stars

Pillow talk …

This amazing pillow has eased the neck and shoulder pain that was present on waking most mornings.

April 4, 2025
The British Pillow Company logo

Reply from The British Pillow Company

We love a bit of pillow talk! 😊
Thank you so much for sharing — we’re so pleased to hear it’s helped ease your neck and shoulder pain. That’s exactly what we designed it for!
Wishing you many more pain-free mornings ahead.

Kind regards,
The British Pillow Company Team

Rated 2 out of 5 stars

Bad smell…

Unable to use the two we have purchased so far due to the terrible smell. Hoping we will be able to use in the future if I can manage to get rid of it. Very disappointed so far

April 1, 2025
Unprompted review
Rated 5 out of 5 stars

Sleep through the night

I have had problems looking for a pillow for me I got this one from the pillow company yes it might be a bit more money than other pillows but since I have used this pillow I can safely say I have not woken up once I sleep through the night seven to eight hours every night I would recommend this pillow to anybody 100%

March 1, 2025
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Reply from The British Pillow Company

Thank you so much for your lovely review! 😊
We know how hard it can be to find the right pillow, so we’re absolutely delighted to hear that ours has helped you sleep through the night — and consistently too!
Your recommendation means a lot to us, and we're so glad the pillow has made such a difference.

Wishing you many more restful nights ahead!
Kind regards,
The British Pillow Company Team

Rated 5 out of 5 stars

I was a bit sceptical at first …

I was a bit sceptical at first but from the first time I used it I have had the best nights sleep in ages. I actually feel much better when I wake up. Highly recommended.

April 3, 2025
Unprompted review
The British Pillow Company logo

Reply from The British Pillow Company

Thank you so much for sharing your experience! 😊
It’s completely natural to feel a bit sceptical at first — we hear that a lot — so we're thrilled to know the pillow won you over from night one.
We’re especially glad to hear you're waking up feeling better. That’s exactly what we love to deliver.

Thanks again for the recommendation, and here’s to many more great nights ahead!

Kind regards,
The British Pillow Company Team

Rated 5 out of 5 stars

Very comfortable

I am getting some relief from the ergonomic design, won’t go back to traditional pillows now.
Purchased a pillow cover so I can swap out and wash but I am also putting it in a traditional pillow case so I can use my aromatherapy spotting. I did notice the foam had holes in where the pillow topper cover had been secured. Meaning the actual pillow is made of foam so I was being as careful as I could when replacing the pillow cover.

April 6, 2025
Unprompted review
The British Pillow Company logo

Reply from The British Pillow Company

Thank you so much for your detailed feedback! 😊
We’re glad to hear you're getting relief from the ergonomic design — and that you won't be going back to traditional pillows any time soon!

Great idea using your own pillowcase with aromatherapy — that’s a lovely personal touch. And yes, you're absolutely right — the pillow is made from premium memory foam, and the small holes are from the manufacturing process where the inner cover is secured. They don’t affect performance at all, but being gentle when swapping covers is definitely the right approach.

Thanks again for your thoughtful review — wishing you many more restful nights!

Kind regards,
The British Pillow Company Team

Rated 5 out of 5 stars

Great company

Great company, I had a small delay with delivery but was kept informed at all times.
I ordered 2 pillows only 1 came, after sending an email about this the other pillow was sent next day, nothing was a problem I even received a phone call to confirm my address and they apologized for the mix up.
And the pillows are great, very comfortable and amazing quality.

March 22, 2025
Unprompted review
The British Pillow Company logo

Reply from The British Pillow Company

Thank you so much for your kind words and patience! 😊
We’re really glad to hear that, even with the small hiccup, you felt well looked after — that’s exactly the kind of service we aim to provide.
And even better to hear you’re loving the pillows! Comfort and quality are what we’re all about.

Thanks again for your support — and if you ever need anything, we’re just a message away.

Kind regards,
The British Pillow Company Team

Rated 5 out of 5 stars

No more neck pains at night…

The pillow is so comfortable and I'm not waking up in the night with pains in my neck. It's lovely to have a good night's sleep

March 30, 2025
Unprompted review
The British Pillow Company logo

Reply from The British Pillow Company

Hi Nicola,

Thank you so much for sharing your experience! We're over the moon to hear that you're finally getting a peaceful night's sleep without neck pain — that’s exactly what our pillow is designed to do. 🙌

Wishing you many more restful nights ahead,

Warm regards,
Customer Experience Team
The British Pillow Company™

Rated 5 out of 5 stars

I'm glad I bought the pillow

I'm glad I bought the pillow. Befrore I was getting severe neck ache every week, sinse using the pillow for the last six weeks I have no longer had a stiff painfull neck. Highly recomended.

April 2, 2025
The British Pillow Company logo

Reply from The British Pillow Company

Hi Richard,

We’re absolutely thrilled to hear that our pillow has made such a difference for you! It’s wonderful to know your neck pain has eased and you're finally getting the relief you deserve — that’s what we’re here for. 😊

Thank you so much for your kind words and for recommending us — it means the world!

Wishing you continued comfort and restful sleep,

Warm regards,
Customer Experience Team
The British Pillow Company™

Rated 5 out of 5 stars

This is really good

This is really good. No stiffness in shoulders or neck any more

March 14, 2025
The British Pillow Company logo

Reply from The British Pillow Company

Hi E d,

That’s wonderful to hear! We’re so happy the pillow has helped ease your neck and shoulder stiffness — that’s exactly what we designed it for. 😊

Thank you for sharing your experience, and here’s to many more nights of restful, pain-free sleep!

Warm regards,
Customer Experience Team
The British Pillow Company

Rated 5 out of 5 stars

Pillow is very comfy

Pillow is very comfy, it was a great price and delivered quickly

March 16, 2025
The British Pillow Company logo

Reply from The British Pillow Company

Hi Michael,

Thank you so much for your kind words! We're thrilled to hear that you're enjoying the comfort of your pillow and that it arrived quickly. We always aim to offer great value and fast service, so it's lovely to know we delivered on both.

Wishing you many restful nights ahead — and if you ever need anything else, we're just a message away!

Warm regards,
Customer Experience Team
The British Pillow Company™

Rated 1 out of 5 stars

Very misleading advertisement about…

Very misleading advertisement about return for free!!! It has to be unopened in original packaging. What's the point? I understood it that if you don't get on with it you can return it. I dony get on with it. It's far to low and the grooves in the side for the arms are far to small. Not a good product and very expensive for what you get

March 20, 2025
Unprompted review
The British Pillow Company logo

Reply from The British Pillow Company

Hi ,

Thank you for taking the time to share your thoughts — we’re really sorry to hear the pillow wasn’t the right fit for you.

We’d like to clarify that when we say returns must be in their original condition, we don’t mean unopened. We completely understand that you’d need to try the product to know if it’s suitable. What we ask is simply that the pillow is returned in a clean, hygienic condition — not damaged or overly worn — so it can be safely processed.

We’re always looking to improve both our service and communication, so your feedback is truly appreciated. If there’s anything we can do to assist or if you’d like help with your return, please don’t hesitate to email us at support@britishpillow.co.uk.

Warm regards,
Customer Experience Team
The British Pillow Company™

Rated 2 out of 5 stars

Unable to use the pillow because of a…

Unable to use the pillow because of a horible smell….very disapointed

March 16, 2025
The British Pillow Company logo

Reply from The British Pillow Company

Hi Marian,

We’re truly sorry to hear about your experience. A strong smell is not something we expect from our pillows, and we completely understand how disappointing that must be.

Sometimes, due to vacuum packing and fresh production, a mild scent can occur — but it should fade within a day or two once aired out. If the smell has persisted or is particularly unpleasant, we’d really appreciate the chance to make this right for you.

Please feel free to reach out to our customer service team so we can assist further.

Warm regards,
Customer Experience Team
The British Pillow Company™

Rated 5 out of 5 stars

Wish I could give more stars came very…

Wish I could give more stars came very well packed I’ve tried so many pillows but this has been a game changer I surfer with neck hip and back pain plus a back sleeper due to having a mastectomy two years ago due to breast cancer just after two nights of using my pillow no pain plus better sleep thank you just love my pillow no concerns at all delivery was quick again thank you

March 15, 2025
The British Pillow Company logo

Reply from The British Pillow Company

Hi Tracy,

Thank you so much for your heartfelt words — they truly mean the world to us. We’re incredibly glad to hear the pillow has brought you relief and improved your sleep, especially after everything you've been through. It’s stories like yours that remind us why we do what we do.

We’re honoured to have made even a small difference in your comfort and rest. Wishing you continued healing, strength, and many more peaceful nights ahead.

With gratitude,
Customer Experience Team
The British Pillow Company™

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