British Pride Reviews 

540
•
TrustScore 3 out of 5

2.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 35 reviews, most reviewers were somewhat happy with their experience overall. Consumers genuinely appreciate the interesting product selections available on the business website and find the initial ordering steps very straightforward. Many people note that order confirmations are typically sent promptly and tracking updates can be quite helpful. Some reviewers were not happy with delayed package deliveries and missing items that took several months to arrive. Others experienced frustrating communication issues when trying to get replies or status updates through email or web contact forms. Disappointed buyers frequently pointed out the complete absence of a phone number to resolve urgent matters more efficiently.

What people talk about most

Order

Clients share ambiguous opinions on orders, with many consumers highlighting severe delivery delays and... See more

Product

Consumers experience great frustration regarding product delivery and fulfillment, with many reviewers... See more

Customer communications

Customers consistently note frustration with customer communications, highlighting the complete lack of a... See more

Response time

Customers felt deep frustration regarding the extremely poor response time, reporting that emails sent on... See more

Delivery service

Users describe profound disappointment with the delivery service, citing severe delays and missing orders.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

ordered a couple poppies from these guys last year and they did not disappoint and delivery was quick however this year, is a different story. ordered a few more poppies at least 2 weeks ago and they... See more

Rated 2 out of 5 stars

I hate to write something bad as I’m sure it will be a great product but it seems to be the trend here and the only way to flag an order to British Pride. I ordered a pocket watch on the 4th September... See more

Rated 4 out of 5 stars

I would have awarded zero stars if I could. I ordered the Spitfire and Roundels Winter Scarf on the 20th Nov, with the order being confirmed on the 20th. Despite sending four email... See more

Rated 1 out of 5 stars

RE Order 63479 placed on 23/7/25 the last I heard from British Pride was on the25/8/25 not heard any thing since despite sending numerous Emails several report forms and even letters. Still not recei... See more



Contact info

2.8

Average

TrustScore 3 out of 5

540 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.8

All reviews

(540)

20 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Easy transaction, item arrived quickly

Easy transaction, badge arrived very quickly

February 24, 2025
British Pride logo

Reply from British Pride

Dear Mr. A,

Thank you for your feedback! We're glad to hear that your transaction was smooth and that your badge arrived quickly. We appreciate your support!

Best regards,

John

Rated 5 out of 5 stars

A magnificent pocket size book

A magnificent pocket size book for any monarchist. My wife loves it

February 24, 2025
British Pride logo

Reply from British Pride

Dear James,

Thank you for your wonderful feedback! We're delighted to hear that your wife loves the book and that it's a great addition for any monarchist. We truly appreciate your support!

Warm regards,

John

Rated 1 out of 5 stars

Took over 7 weeks to arrive

Took over 7 weeks to arrive. Never received a tracking number and had to contact the company multiple times for information. While the company did respond, they just kept saying "It's on its way". No tracking or othere information. Would not purchasee from them again.

February 19, 2025
British Pride logo

Reply from British Pride

Dear Liz,

We sincerely apologize for the delay and the lack of tracking information provided. We understand how frustrating this experience must have been, and we regret that we did not meet your expectations. Your feedback is invaluable, and we will work on improving our communication and tracking updates. If there's anything we can do to make this right, please don't hesitate to reach out.

Sincerely,
John

Rated 5 out of 5 stars

Beautiful pocket watch

I saw the Winston Churchill pocket watch online and immediately knew my partner would love it. His birthday isn’t till October so I have to keep it hidden till then.
There is a fabulous quote on the outside and a silhouette of Churchill. I’m sure he’ll love it.
I also bought a collection of coins last year for his 70th birthday and he was overwhelmed with the set.

January 30, 2025
British Pride logo

Reply from British Pride

Dear Narelle,

Thank you for your lovely review! It’s wonderful to hear that you found the perfect gift for your partner, and we’re sure he’ll love the Winston Churchill pocket watch when the time comes. We’re also delighted that the coin collection made his 70th birthday so special. Your continued support means so much to us!

Warm regards,

John

Rated 5 out of 5 stars
British Pride logo

Reply from British Pride

Dear William,

Thank you for your great feedback! We're glad to hear you’re happy with the quality and timely delivery. We appreciate your support!

Kind regards,

John

Rated 5 out of 5 stars

I’m more than happy with the quality…

I’m more than happy with the quality products you guys produce plus it helps our brave vets also

January 23, 2025
British Pride logo

Reply from British Pride

Hi,

Thank you for your wonderful feedback! We're delighted to hear you're happy with our products, and we truly appreciate your support in helping our brave veterans. Your kind words mean a lot to us!

All the best,

John

Rated 5 out of 5 stars

Very Pleased With My Purchase Thanking…

Very Pleased With My Purchase Thanking You Very Much

January 29, 2025
British Pride logo

Reply from British Pride

Dear Trevor,

Thank you for your kind words! We're so pleased to hear you're happy with your purchase. We truly appreciate your support!

Warm regards,

John

Rated 5 out of 5 stars

The pin is superb quality and from…

The pin is superb quality and from order to delivery was seamless , I was proud of my service in the Royal Navy and will be proud to wear my pin

January 29, 2025
British Pride logo

Reply from British Pride

Dear Kevin,

Thank you for your wonderful feedback! We're delighted to hear that you're pleased with the quality of your pin and that your ordering experience was smooth. It’s an honor to know it holds special meaning for you. Thank you for your service, and we hope you wear it with pride!

All the best,

John

Rated 5 out of 5 stars

good product

good product, good price, good delivery.

January 29, 2025
British Pride logo

Reply from British Pride

Dear David,

Thank you for your great feedback! We're glad to hear you're happy with the product, price, and delivery. We truly appreciate your support!

Many thanks,

John

Rated 5 out of 5 stars

Excellent service & product

Excellent service & product

January 29, 2025
British Pride logo

Reply from British Pride

Dear Len,

Thank you for your kind words! We're delighted to hear you're happy with our service and product. We truly appreciate your support!

All the best,

John

Rated 5 out of 5 stars
British Pride logo

Reply from British Pride

Dear Terry,

Thank you for your great feedback! We're glad to hear you're happy with the product and speedy delivery. We appreciate your support!

Sincerely,

John

Rated 5 out of 5 stars

Dunkirk Medal: great addition to artifacts.

The Dunkirk medal I received I have attached to the picture of one of our Past Presidents (Royal Canadian Legion Branch #375). It looks great and it is appropriate, as he was attached to the 5th Glosters which were part of the evacuation screen, He was captured and served the duration as a POW. We Will Remember Them !!

January 23, 2025
British Pride logo

Reply from British Pride

Hi,

Thank you for sharing such a meaningful tribute. We are honored that the Dunkirk medal holds a special place alongside the memory of your Past President and his incredible service. It’s a powerful reminder of the sacrifices made—we will indeed remember them.

Best regards,

John

Rated 2 out of 5 stars

Over hyped

Too many different items which are not that great

January 28, 2025
British Pride logo

Reply from British Pride

Hi Alan,

Thank you for your feedback. We're sorry to hear that our selection didn’t quite meet your expectations. We’re always looking to improve, so we truly appreciate your input. If there's anything specific you'd like to see, we’d love to hear your suggestions!

Sincerely,

John

Rated 5 out of 5 stars

Trusted company

Quality and as described products on all my purchases.

January 28, 2025
British Pride logo

Reply from British Pride

Hi,

Thank you for your positive feedback! We're delighted to hear that all of your purchases have met your expectations for quality and description. We truly appreciate your continued support!

Many thanks,

John

Rated 5 out of 5 stars

My book came in great condition and in…

My book came in great condition and in a timely manner.

January 20, 2025
British Pride logo

Reply from British Pride

Dear Jacqueline,

Thank you for your kind review! We're delighted to hear that your book arrived in great condition and on time. We appreciate your support and hope you enjoy your purchase!

Kind regards,

John

Rated 5 out of 5 stars

It can't get any better!

Everything I have received from British Pride has always been better than I could wish for. But there is more, because I belonged to a Forces Family, I think it's all worthwhile!

January 20, 2025
British Pride logo

Reply from British Pride

Dear Agnes,

Thank you for your heartfelt review! We're honored to hear that our products exceed your expectations and that they hold special meaning for you as part of a Forces Family. Your support means the world to us!

All the best,

John

Rated 5 out of 5 stars

Great Quality Item for Falklands Veteran

Item arrived when promised and well packed. Item was of great quality.

January 26, 2025
British Pride logo

Reply from British Pride

Dear Mr. Gibson,

Thank you for your kind review! We're delighted to hear that your item arrived on time, was well-packed, and met your expectations in terms of quality. We truly appreciate your support!

All the best,

John

Rated 5 out of 5 stars

hagrve great service and great quality…

U have great service and great quality items i love looking through all the different badges u have on display

January 26, 2025
British Pride logo

Reply from British Pride

Dear John,

Thank you for your kind words! We're so glad to hear you enjoy our service and badge collection. We truly appreciate your support and hope you find even more pieces to love!

All the best,

John Miles

Rated 1 out of 5 stars

Replacement Pin Badge.

Replacement Pin Badge.
Further to my last, it is now 9 February 25 and despite continuous reassurances, i still haven’t received the above.
Considering that my original order was delivered to another address, on or about 10 October 24 and I have been pursuing this ever since, the situation can only be described as beyond ridiculous.
The company title, British Pride is a misnomer, when applied to its performance in this matter.
James Smith

October 10, 2024
Unprompted review
British Pride logo

Reply from British Pride

Dear James,

We sincerely apologize for the ongoing delay and any frustration this has caused. This is not the experience we want for our customers. Please reach out to our support team directly, and we will do everything possible to resolve this matter promptly.

Sincerely,

John

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look