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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items are well-made, durable, and often exceed expectations. Many people appreciate the unique designs and versatility of the clothing, finding them suitable for various occasions. The delivery service is frequently highlighted as prompt and efficient, with many customers receiving their orders quickly and well-packaged. However, some customers were dissatisfied with the return policy, finding it restrictive or difficult to navigate. A few other people also felt that the quality of certain items was poor, with some garments showing signs of wear after minimal use or not matching the online descriptions. Additionally, some reviewers experienced issues with sizing, noting discrepancies between the advertised sizes and the actual fit of the clothing.

What people talk about most

Product

Customers had positive experiences with product quality and design. Many reviewers praise the lovely quality,... See more

Quality

Clients share positive opinions on quality, with many praising items for being well-made, having lovely... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Customers consistently praise the quick and speedy... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers praise quick delivery,... See more

Return policy

Consumers express significant dissatisfaction with the return policy. Many reviewers report issues such as... See more

Based on these reviews

Rated 4 out of 5 stars

I’ve just received my first Charli order of the libby shirt and so far I’m really impressed! Really nice attention to detail with the cuff buttons and I even got 10% off for my first order!! Next day... See more

Company replied

Rated 5 out of 5 stars

I recently purchased the Marlowe shirt from them and I'm absolutely obsessed!! The shirt is gorgeous, the construction and finishing is very well done, the design is unique but not over the top so I c... See more

Company replied

Rated 5 out of 5 stars

Absolutely love my cardigan from Charli– the quality is amazing and it’s quickly become a staple in my wardrobe. It fits perfectly, and the whole online shopping experience was smooth and personal. Yo... See more

Company replied

Rated 5 out of 5 stars

I recently discovered Charli and I’m genuinely impressed. I picked up a few of their shirts and absolutely love the fit and quality. I rarely leave reviews, but felt I had to this time. It’s refreshi... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store

Written by the company

NOT affiliated in any way with: CHARLIE LONDON - CHARLIELONDON - CHARLYLONDON https://uk.trustpilot.com/review/charlylondon.com ______________________________________________ We are 100% UK Based | Fast Customer Service | UK Customer Support 0203 576 5419 | Easy Returns | Trusted Reviews | Established 2008 | estore@charli.co.uk


Contact info

4.1

Great

TrustScore 4 out of 5

157 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lovely clothes

Lovely clothes, stylish and comfortable. I had a couple of returns, these were handled with great customer service.

June 27, 2023
Unprompted review
Charli logo

Reply from Charli

Thanks so much for your 5 star review, we are so happy you're pleased with Charli!

We hope to see you again soon! ❤️

Rated 5 out of 5 stars

As always, a great retail experience

As always item arrived on time, carefully packed and is a beautiful, well made item of clothing. A great colour and perfect for cool summer evenings when a bit of warmth needed. Charli is one of my favourite retailers. Never disappoints.

June 3, 2023
Unprompted review
Charli logo

Reply from Charli

Hi there,

Thank you so much for your kind review! We are so glad to hear about your positive experience with us. That honestly means so much to the whole team.

We hope you love our new styles for summer! We have lots more to launch :)

Have a lovely day,
The Charli Team x

Rated 5 out of 5 stars

Always find Charli London a super…

Always find Charli London a super company to buy from. Items are as described and true to images. Very easy to deal with. Super fast delivery.

May 26, 2023
Unprompted review
Charli logo

Reply from Charli

Hi Anne,

Thank you so much for your kind feedback and 5 star review!
We are so happy you enjoy shopping with us!

Have a lovely day :)
The Charli Team x

Rated 5 out of 5 stars

Popped in Saturday to look for a…

Popped in Saturday to look for a wedding outfit, greeted by the lovely ladies who work there. After trying on various outfits I can away with a beautiful dress. The style advice was second to none. I’m a very happy customer and will be sure to return.

May 20, 2023
Unprompted review
Charli logo

Reply from Charli

Hi Anastasia,

Thank you so much for your review, we're so happy you were pleased to find something you like!

We hope to see you again soon! ❤️

Rated 2 out of 5 stars

Lovely clothes, non existent customer service

I think the quality of the clothes are lovely, but customer service non existent. Reached out as I had been unwell and needed a larger size but was just outside the exchange window - no response. A shame for such expensive items - won’t be shopping here again.

May 9, 2023
Unprompted review
Charli logo

Reply from Charli

Hi Steph J,

Thank you for your feedback, we're sorry to hear of your disappointment with our customer service.

Our team is working hard to reply to customer messages as quickly as possible. We can see our Customer Care has contacted you to solve this issue for you.

Best wishes

The Charli Team x

Rated 3 out of 5 stars

Lovely cardigan but …

Lovely cardigan but material is very flimsy. The buttons are far apart and there are big gaps opening up when you wear it. I had to sew them together so I don’t have huge gaping holes.

May 6, 2023
Unprompted review
Charli logo

Reply from Charli

Hello Mimi,

We are truly sorry to hear that your Charli item did not meet your expectations.

Your feedback is valuable to us to improve our products and customer experience.
If you need assistance, please contact us at estore@charli.com :)

Have a lovely day!

- Charli Team

Rated 1 out of 5 stars

Terrible quality

I purchased a knit coord set (skirt and sweater) and after one wear the top and skirt both bobbled terribly and there were lots of loose threads. They both basically look old and awful now after such limited use. As it was a special occasion item it was a few months after purchased. I have emailed charli and they said that they won't do anything. I wrote a review on their website and they haven't published them. If you look at these items it says no customer reviews- that's not true they just don't publish them! So now I am trying to review here. Really crap product.

Update: I contacted Charli off the back of their response below and they were not interested in helping me resolve it.

April 1, 2023
Unprompted review
Charli logo

Reply from Charli

Hello Sarah,

Thank you for taking the time to leave your review. I'm sorry to hear that you feel this way about the quality of your recent purchase with us!

Our team works very hard to ensure that all products being sold are up to the standard expected for our brand. Please if you have any concerns you are more than welcome to contact us again at estore@charli.com you can also refer to our return policy at https://www.charli.com/pages/shipping-returns

I hope you have a great day.

Take care,

-Charli Team

Rated 5 out of 5 stars

Love the dresses

Love the dresses . Wish I had seen the summer colours before I bought two dark ones but they are great

April 19, 2023
Unprompted review
Charli logo

Reply from Charli

Hi S McColl,

Thank you so much for your kind review. We are so happy to hear you love your new purchases with us! 🥰

We hope you shop with us again soon!

Kind regards,
The Charli Team x

Rated 5 out of 5 stars

Love love love

April 18, 2023
Unprompted review
Charli logo

Reply from Charli

Hey Chula Butler,

Thanks for your lovely review ❤️

Hope to see you soon!

The Charli Team x

Rated 5 out of 5 stars

Beautiful jumper

Beautiful jumper and a great price, I have ordered more. I'm a size 16 they only size up to 14 but as the jumpers have a swing the fit is great.

April 13, 2023
Unprompted review
Charli logo

Reply from Charli

Thank you for your review Lyn, we hope to see you soon! ❤️

Rated 1 out of 5 stars

Really poor quality

Really poor quality. My jumpers (bought 3) all lost their shape after a few wears (before washing) So disappointing as they looked lovely and would be fab if higher quality

March 31, 2023
Unprompted review
Rated 4 out of 5 stars

Lovely quality for the price and very…

Lovely quality for the price and very happy with most of my purchases so far except a knit skirt ( it doesn’t wash well ).
That aside wish you would make some ballet wrap knits and also incentive for repeat customers .
Was also a bit unhappy about a Shopify experience I had with you .

February 21, 2023
Unprompted review
Charli logo

Reply from Charli

Hi Savitri,

Thank you for your recent review

It is wonderful to hear how happy you are with your Charli items!
We appreciate your feedback and we continuously review our products to improve our customers' experience in any way we can.

Following on your feedback regarding our knit skirt please feel free to reach out to our customer service for any new recommendations at estore@charli.com. We value your opinion and it will help us improve on our new styles.

Have a lovely day and see you soon :)

Charli Team

Rated 1 out of 5 stars

Unpleasant experience

Disappointed and frustrated with my experience.
Placed my first order, the item arrived and I unpacked it - I was immediate confronted with an odour which was not pleasant!
I emailed to ask how to return an item which is faulty as they cover the cost. I call and speak to Sabeena - immediately I feel at ease - very apologetic, asks me to mark the item for her attention and reassures me they will pay the cost to return it.
First refund confirmation is for the item cost only - excluding original postage and the additional postage I paid to return.

I follow up and they return the original postage only. I follow up again.

They then say they can’t refund the money I paid because they use Shopify and I can have a discount instead. I explain that I don’t want a discount and would like to stick to the original terms of our contract. Because they are breaching those terms, they then said the garment didn’t smell, therefore wasn’t faulty and everything was a gesture of goodwill because they don’t believe there’s a problem.

I would avoid ordering here… if you have a problem, you will have a tough time resolving it. I’ve never received clothes which smell before… an all round unpleasant experience.

Order #32113

In response to their reply:
- they won’t reply to my emails or call me
- they offered me a discount to buy more clothes instead of honouring their own T&Cs! Who would buy more clothes from a company who send smelly clothes and have terrible customer services?
- they won’t refund the cost I incurred on postage despite telling me they would (hence I posted it)

So when they say they’ve explained their returns procedure, they’ve explained they can’t honour their returns terms and asked if I would like to buy more clothes.

Avoid avoid

March 10, 2023
Unprompted review
Charli logo

Reply from Charli

Hello there,

Thank you for your review. We are sorry to hear this feedback regarding your latest order with us.

A member of our customer care team has been in touch with you a few times trying to explain the return policy procedure and has offered alternative solutions but it seemed as if nothing we proposed was satisfactory.

Our online returns team took care of your return and determined the item wasn't faulty.
As a result, you have received a refund for the price of the returned item as well as the initial delivery fees you paid during the purchase process.

If you still require our assistance, please contact us at estore@charli.com.

Have a nice day!

- Charli Team

Rated 1 out of 5 stars

Absolutely disappointed

To be honest...I am truly disappointed..I paid almost £70 for a jumper which is very poor quality...I wear the jumper twice and the sleeves has now become larger...like the jumper has been worn long time Also, the jumper looks cheap...
Doesn't worth the money..I could have had a better jumper, with £20 on Primark... :(

Truly truly disappointed....

January 20, 2023
Unprompted review
Charli logo

Reply from Charli

Hello Iunyy Iuliana,

Thank you for taking the time to write this review!
We are truly sorry to hear that your Charli item did not meet your expectations.

Your feedback is valuable to us to improve and create a better customer experience.
If you need assistance, please contact us at estore@charli.com:)

Have a lovely day!

- Charli Team

Rated 1 out of 5 stars

Paid 12.99 for next day delivery

Paid 12.99 for next day delivery . Most companies don’t charge this much but needed item quickly so paid it. Goods never came next day took 5 - left outside in rain luckily I got home before it was damaged but I had to make special trip home to rescue it after driver loaded a photo of it in rain. This company is making a profit out of next day delivery it does not cost this much - surely a good company does not do this because no way can they justify it. Would not use them again. Customer service did not resolve it just came up with excuses . Profiteering but not from their products .

November 23, 2022
Unprompted review
Charli logo

Reply from Charli

Hello, Linda.

Thank you for taking the time to share your thoughts! We're sorry to hear your experience did not match your expectations.

However, the item you purchased was on PRE-ORDER, and we stated in the item details when it would be dispatched.

If you still require our assistance, please contact us at estore@charli.com.

Have a nice day!

- Charli Team

Rated 3 out of 5 stars

Good looking product but quality is not…

Good looking product but quality is not as good as expected for the price.
Shipping took quite long.
Delivery costs are a negative.

November 3, 2022
Charli logo

Reply from Charli

Hello Claudia,

Thank you for taking the time to leave your review. I'm sorry to hear that you feel this way about the quality of your recent purchase with us!

Our team works very hard to ensure that all products being sold are up to the standard expected for our brand, but please if you have any concerns you are more than welcome to contact us at estore@charli.com.

I hope you have a great day.

Take care,

-Charli Team

Rated 5 out of 5 stars

Comfortable well made garment which I…

Comfortable well made garment which I know I will get a lot of use from.

October 30, 2022
Charli logo

Reply from Charli

Hello Mary

Many thanks for this review ❤️ We are so happy you are enjoying your new Charli item!

Have a lovely day!

- Charli Team

Rated 1 out of 5 stars

Too scratchy

I was very disappointed as the description said the garment was soft but I thought it was rough and scratchy.
I have sensitive skin so I had to return it.
There were a couple of pulls on the garment but these could easily be pushed through to the back.
Nice style and beautiful colour (purple) but sadly it had to be returned.

October 29, 2022
Charli logo

Reply from Charli

Hi Elen,

Thank you for leaving this review! your opinion is really valuable for us to improve and create a better customer experience.
We are truly sorry to hear that your Charli item wasn't what you expected. We hope you can give us another try in the future. If any need any help, please, do not hesitate to contact us at estore@charli.com :)

Have a lovely day!

- Charli Team

Rated 1 out of 5 stars

Terrible quality

Terrible quality, terrible customer service. Charlie’s responses to public complaints are grossly inaccurate representations of what occurred. But the amount of other similar experiences speaks for itself. AVOID

October 13, 2022
Charli logo

Reply from Charli

Hello Kate

We did try and find a solution with you but it seemed as if nothing we proposed was satisfactory

In this case, a team member sent an email to you with solutions like a pre-paid return label or a refund for your purchase.

Please do not hesitate to contact at +44 (0) 208 440 1321 or at estore@charli.co.uk so we can maybe try again to find a way to put things right.

Have a nice day!

- Charli Team

Rated 5 out of 5 stars

New favourite shop!

I have found my new favourite place for knitwear! I have now bought 3 different items, all arrived super quick and I just love the colours, style and material of all 3 of them. I have also returned one item as I wasn't keen on the colour and I was refunded super fast with no issues. Will be buying again soon!

October 10, 2022
Charli logo

Reply from Charli

Hello Danni,

Thank you for your lovely feedback. We are so glad that you had such a great experience with us and that you love your new Charli items! 🥰

See you soon ❤️

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