C W Sellors Jewellers Reviews 

Josh from sales, he was absolutely amazing, delivering, what he promised.

I have bought a limited addition watch which i really wanted from C W Sellors Jewellers online on 1st Sep 2025. Two days later on the 3rd Sep i have received an order update from your firm confirming that item is available and will be arriving at their warehouse on 19 Sep, and then dispatched to me.
19th Sep i received an e-mail from CW Sellors advising that apparently they made an enquiry and the item is not . This is so unprofessional and frustrating as if i would have been told straight away that item is not available i could have purchsed this watch from different suppliers, but the sellor waited for 19 days before informing me that there is a problem with the order and obveusly at this point in time this particular watch has already been sold out everywhere else.
i would not recomend anyone this company as you can not rely on C W Sellors..better to avoid and purchase from different supplier.

Don't buy any special watches from them. Also, their overall service quality is just horrible.

Long story short, I ordered a watch on mid-March, 2025, and now it is early-October, 2025, still patiently (?) waiting to know the real reason for such long delay. On the watch brand's website, I see it is available within 2-5 days now but they give me some BS everytime I asked them.

Here are some of the recent email snaps:
1. We have chased the brand for an update this morning and we are just waiting on a response from them. Your piece was not in the last shipment we received from [BRAND] but we have it as an urgent priority.
2. We have prioritized your order but as of the last shipment your piece was not ready to ship from [BRAND]. We are working on the September shipment currently with Sinn and will update you as soon as possible. I know they were hoping to have your piece shipped in the last shipment but I am very sorry it has not arrived with us yet.
3. I have requested any updates on the [BRAND] shipment for you and can let you know as soon as I hear back from the team. I can see Hope had been advised you order was not in the last shipment but would be in this current one.
4. I am just getting in touch to let you know I have not forgotten your order, I am still chasing this up with procurement and appreciate your patience.
5. Sadly it is not due on our next delivery. I have raised that this needs to be made a priority as this allocation should be ready to ship from [BRAND].
I am just reaching out to let you know that we have not received your watch from the brand just yet but are working with them to get it to you as soon as possible. When we receive any news with regards to your order we will let you know straight away.
6. This is a limited edition model but we have stock confirmed for you and therefore you do not need to worry about the order being fulfilled. However, it did not arrive in our last shipment as it just wasnt ready then. I was waiting for the ready to ship list to advise customers of allocations as we receive monthly shipments from [BRNAD]. Your watch is now ready to ship from Germany but our next delivery date has not been confirmed yet. I know it is expected mid-late July.​
7. I have been advised last month that only a small number of pieces came through for our backorders due to stock. However this watch is ready and is being booked for our next delivery.
8. Our next delivery from [BRAND] is due mid June and I am waiting for the ready to ship list to advise a more accurate date for you.
9. We have not received this shipment from [BRAND] yet, it is being held up in a distribution delay but this is due to be resolved soon.
10. Our restock of [BRAND] watches which contains your watch is still en route to us. You will be notified once shipped. This will be over the next few days.
11. Looking over your order details I can see that your watch is due to be included in our restock from [BRAND] which is expected to arrive next week.

Basically, they will lie to you constantly, and do not take any actions to resolve this issue. Even they do not feel the obligations to notify you when they miss the comminted dates.

I called the customer service at their store several times. A lady always picks up the phone and her behavior is so rude, don't want to acknowlege at all this there is such long delay. Totally unexpectable.

Better to stay away from this seller at all cost

Ordered a Tudor Pelagos m25600tn-0001 (which Tudor advertise as including a rubber strap). After several days of them not being able to decide wether or not they actually had it in stock (I kid you not) they contact me saying it would have to be ordered direct from Tudor. After another few days I got - but with no strap. I reached out to them & never heard back. Josh does however email me every few months asking if I would like to buy another watch, despite being asked to stop contacting me! Very poor company & never again!

UPDATE FOLLOWING REPLY...
Yes, I bought it last year, if nothing else this demonstrates you've been falling short of many customers expectations for too long. In addition, the Pelagos was released in 2012 so was absolutely NOT a "new release". You either don't know what you're talking about, or simply just happy to tell lies to your customers.

March 2026.
Company gone into receivership, what a suprise!

Difficult to assess “customer service” when things are going well.. which they don’t always. I would say the customer service we received was outstanding… thanks guys.

Ordered a watch earlier in the year that was discounted, turned out this was out of stock and had to be ordered in from Switzerland… I had to keep getting in touch for updates and after months of waiting, and being offered a discount on other (less desirable and more expensive pieces, not helped by not having anything that I would want in stock on their website) they finally admitted they couldn’t get this for me and offered me a refund - which I thankfully received. I would avoid giving this business your money as I expect that unfortunately they will soon be out of business, especially if they cannot get their hands on a very popular model of watch over a 5 month period. Avoid.

I recently ordered a watch from CW Sellors which unfortunately got lost in the DPD system. Although this was outside of their control, CW Sellors kept me regularly updated throughout the investigation and were quick to offer me options once DPD officially declared the item lost.

Josh in particular looked after me from start to finish — he was professional, responsive, and genuinely went the extra mile to ensure I was happy. Once I chose a replacement, the watch was delivered to me within 24 hours.

A frustrating situation was turned into a very positive experience thanks to their excellent customer care. Josh is a real asset to the business, and I wouldn’t hesitate to recommend CW Sellors to anyone looking for outstanding service and quality timepieces.

Scammers - avoid at all costs. 11 months on from purchasing several watches, 1 of which was never delivered. After finally recognising they had sold me a discontinued watch, I was promised a refund of my costs (no recognition of the interest i have incurred or the inconvenience of constantly chasing for an update). 5 weeks later and no sign of the money. No response to the 6 follow up emails I have sent. Does this sound like an honest orgnaisation? I will now need to initiate chargeback or small claims court proceedings to recover…

I have just purchased a watch from the Bakewell store and was looked after superbly by Clare. The business offered me a great deal on the watch I wanted with Clare providing excellent service throughout and keeping me updated on my requirements
My watch cannot be engraved due to it being an open back model but Clare advised on being able to place an engraving within the box. I have collected my watch today and it's perfect.
I personally cannot fault the service Clare and the business have provided, a lovely glass of fizz at each visit (tea/coffee are also available), personal service and all with a smile.
Thank you Clare and Sellors

Very disappointed with this retailer and would never purchase from them again.
If purchasing direct from the shop where you see the item might be best but as many of the other negative reviews have stated, the problem being is when you want to return an item to them.
I rarely ever got a reply to my emails when asking for more photos of items I was interested in and as an online customer, too far from the area, I only had their stock photos to go by.
I returned an item I purchased from them, via next day special delivery, as they requested.
I was then contacted to say that my refund had been put into an account credit with them in case I wanted to purchase any other item from them, and they would await my instructions. No way would i purchase anything from them again and just wanted my money back for the item i returned. I emailed back to ask for a refund as I now had concerns with this retailer. No reply ever received, so I had to telephone them to ask for a refund.
I was told this would be up to a further 14 days, which it was, exactly that. This delay from their end meant I was unable to purchase from elsewhere until I received this refund. If buying online from them, I would avoid.

Update - in response to the retailers reply. There was no delay on my part as a customer and I followed the process when returning next day delivery as requested. The same should be for the retailer and not to assume a customer would want an exchange and not a refund, to hold onto the customers money for longer. I asked on 9th September for a full refund by email and asked how long this would take. 2 days after, still no response from you. So, I had to call up to ask for my refund, further delay which was unnecessary.

Excellent service with no issues what so ever.

Update January 2026 - the watch box has finally been delivered! Watch ordered August 2025. Absolutely no updates from CW Sellors in the meantime despite numerous communications from myself.

I will NEVER use this company again and advise people to take note of the many negative reviews.

Ordered a Rado watch online from C W Sellors and it was received quickly but not in the branded box. A letter advised this had been ordered and would be sent on to me, it’s now been over 7 weeks and I still don’t have the box. Customer Service is terrible, I’ve sent emails asking for an update and had no response. They have replied to the WhatsApp but with no actual info and telling me they would chase up the team via email. Regret using this retailer for an expensive purchase.
In response to CW Sellors asking for my details so they can respond, I’ve emailed, called and sent WhatsApp messages, you should be replying to these not purely negative reviews.

Leah has been super helpful in dealing with an order where the jeweller had sold out . Keeping my informed of progress and then helping source an alternative . Great service !!!

Ordered a clock online in early June 2025 and settled with my credit card. There was no indication of any likely delays but the order was not dispatched. Chased multiple times only to be reassured. Two months later, I asked for delivery within the week or the order to be cancelled. Still no delivery and no cancellation. Filed for a charge back with my credit card company. The clock was dispatched the following day.

Avoid, avoid, avoid!
Placed my order in May, still waiting for the bracelet in September even though my initial order didn’t state a waiting time!
Communication is nonexistent, promised weekly calls updating me on my order, never happened.
Difficultly in getting through to customer service, hardly ever answer their phone and very selective in responding to emails.
When threatened with my bank contacting them to reclaim my account was credited with the full amount. Do not order from this company, I believe they just want to make interest on your money.

Ordered a Longines watch in May, with estimated delivery time of 3-4 weeks. It did not arrive in June. Decided to order a different model, similar 3-4 week delivery time. By September it had not arrived, so I've asked for a refund which I received today.

Perhaps they are fine with what's in stock, but based on the experience I would stay away from items with long delivery times.

Ordered a watch back in June on the basis that they could supply it. Month after month of delay and excuses. Zero communications from them without me persevering on emails which go unanswered. Finally 3 months later I've cancelled the order. These people don't deserve to be in business. Ordered the same watch from another online company which arrived with 48 hours! RESPONSE TO CW SELLOR'S COMMENTS. Your absolutely DIDN'T response to my comments within a few days!! - it typically took more than 5 emails each time over days and days for a response and hours of trying to get through to you on calls to find out what is going on. Your dishonest comments are yet another reason why people should avoid purchasing from you!

Cancelled my order without even telling me.
Poor to mediocre communication, lots of delays, apparently everything was in customs or with the manufacturer for several weeks.
Now I've checked in on the order and it showed as Cancelled.
Be careful!

Poor service! Ordered a whitby jet ring from the website, a week later I received an email stating that the ring I ordered was not available in the size that was advertised online.

I was told that resizing would cost an additional £450, but since it was a website error they would do it for only £250!

Blatant false advertising by offering an item they don't have available and then offering that item at an additional cost.

This was the first time I attempted to use CW Sellors and it will be the last time. Instead I will be using an independent jeweller in the Whitby area to find a jet ring.

I have requested a full refund and expect that to be resolved no time soon. In the meantime I will be reporting CW Sellors to Trading Standards.

Really disappointing to see so many negative reviews for CW Sellors.
As a long term customer of CW Sellors and Jura Watches, my customer experience has never been anything less than excellent for many watch and jewellery purchases.
I recently placed an order for a watch for a gift. I knew the model I ordered was out of stock stating ‘call us for a delivery lead time’. I placed the watch in my online account basket, soon after, Ellis contacted me via their WhatsApp account offering me a discount which I gratefully accepted. I placed the order using Klarna which was very easy to do.
I subsequently called CW Sellors for an update who confirmed my watch had been ordered, but as it was coming from Japan, it may take up to 3 weeks to arrive. This was beyond my timescale as the watch was to be a gift. My fault entirely as I failed to check the delivery lead time prior to ordering. I explained my situation to Hope in their customer services team who was very understanding and was happy to cancel my order accordingly. I received an order cancellation via email and from Klarna immediately.
As always, exemplary customer service received from CW Sellors, even though I was unable to fulfil my order commitment with them. I will not hesitate purchasing from CW Sellors again soon.