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Review summary

Created with AI, based on recent reviews

Looking at 133 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and non-pressured approach, making the car-buying process smooth and enjoyable. The service provided is frequently highlighted as excellent, with many appreciating the efficiency and ease of their overall experience, including exceptional after-sales support and swift resolution of issues. Reviewers also commend the positive user experience, noting clear communication and well-prepared visits. However, some customers also noted issues with the product, such as discovering scratches on car wheels after purchase or experiencing significant mechanical and electrical problems shortly after buying a vehicle, leading to frustration and repeated repairs. A few other people also felt that the customer service was occasionally poor, citing instances of unfulfilled promises for callbacks or being misinformed about appointment details.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, professionalism, and friendly approach.... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Product

Reviewers highlight ambiguous aspects of product. Many customers express satisfaction, praising the high... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the exceptional... See more

User experience

Reviewers mention positive feedback about user experience. Customers consistently describe the buying process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Although I didn't end up buying a car from there - it was only because something else came up at the right time somewhere else. I have never felt so looked after in my search for a car - perso... See more

Rated 5 out of 5 stars

Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring car... See more

Company replied

Rated 5 out of 5 stars

My experience at EMG Mazda Cambridge was very good. The sales team (Ryan P) looked after us, sharing the right amount of information without pushing options we did not need. The test drive was relax... See more

Company replied

Rated 5 out of 5 stars

Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family. Thank you... See more

Company replied


Company details

  1. Vehicles & Transportation

Written by the company

The home of @Kia, @Mazda, @Nissan & @Mitsubishi. Franchised Service Centre for teh above and #Citroen, #Hyundai, #Fiat & #Ford


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

356 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 5 out of 5 stars

Great friendly reliable a d fair service

The dealer in Ely has looked after my kia for over 2 years and always provided great friendly service. I was very happy with the deal i got when i traded it in for an audi from them. Excellent garage and i hope to get my audi serviced there to.

September 13, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Mr Overton,
Thank you for your kind review. We’re delighted to hear that our Ely team has looked after you so well over the years and that you’re happy with your new Audi. We look forward to welcoming you back for your servicing and continuing to provide the same great service.

Best regards,
The EMG Ely Team

Rated 5 out of 5 stars

Adam was brilliant

Adam was brilliant. He listened to exactly what we wanted and found our ideal car. He also kept our 3 year old entertained through test drives and admin

August 31, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Carley Batley, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 3 out of 5 stars

Bought a BMW X1 from Duxford

Bought a BMW X1 from Duxford. Tom was excellent. Took me to the post office to sort the tax out. Couple of bad points. He wouldn't give me anymore than £2000 for my part ex but goes up for sale few days later for £6000. Writing this four days later I would of thought I'd get a follow up call to see if everything ok with the new vehicle but nothing at all. Bit unprofessional that. To all that want to part ex here you must haggle as much as you can. They are salesman not your friends

September 6, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Mark,

Thank you for your feedback and for highlighting the service Tom provided during your purchase. We’re pleased to hear you were happy with him on the day.

We’re sorry to learn you felt let down afterwards. Tom did try to follow up with you by phone, but couldn’t get through, and he also sent an email to check everything was going well with your BMW X1. We’ll make sure we improve how we communicate follow-ups going forward so customers feel fully supported.

We appreciate your comments and your custom, and if there’s anything further we can help with, please don’t hesitate to get in touch.

Thank you.
- EMG Duxford Team

Rated 5 out of 5 stars

Great experience with Nicky from EMG…

Great experience with Nicky from EMG Cambridge. I called first thing in the morning and then took a train from London to get there. Nicky was very personable and supportive for all my questions and needs and I came out with a great car which I'm very happy with

September 3, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Dave Lambourn, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

EMG Haverhill

I recently bought a Ford Focus from EMG Haverhill after researching cars locally. I'd organised a test drive and when l arrived Paul was held up with a previous customer but his colleagues discussed cars with me till he was free. The whole process of buying the car was done efficiently and courteously with lots of information. Paul arranged for the car to be delivered and on every occasion was prompt and professional. I'm delighted with the car and the service l received and would highly recommend

August 5, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Judy H, we're so glad that we were able to go above and beyond your expectations! Please don't hesitate to reach out if there's anything additional we can do for you. Thank you, and have a fantastic day!

Rated 5 out of 5 stars

Great experience

Great experience dealing with Kieran at EMG Cambridge. Kieran created an in-depth and honest video guide to the car and ensured that a couple of minor cosmetic issues were rectified to a high standard sending me photos before I travelled to collect the car. The sales process was smooth and the car was as agreed on collection. Thank you!

August 28, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Alan H, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

great service from a garage that cares about its customers…

recently bought a kia niro from this company.
from start to finish it was an exceptional experience.
our sales man was Michael mulligan a total professional, no pressure to buy no loitering in the background just left us to view and explore the car.
after deciding to buy, we were given a fair price for our car and the paperwork was completed by another gentleman Michael (sorry have forgotten his second name )was was also a credit to his company,
even giving us a huge discount on the car paint and interior protection. We travelled over 100miles to buy the car and it was well worth it.
cannot recommend this garage and staff more highly .
'

August 19, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Michael, thank you; we appreciate your feedback! If you have any further questions, please don't hesitate to reach out! Thank you so much again for your feedback! We hope you have a great day!

Rated 5 out of 5 stars

EMG had a great range of cars when we…

EMG had a great range of cars when we visited. We found a car that was just what we wanted. Paul Gowers was really helpful with our purchase and Bob was great with after sales support. All in all, a pleasant, efficient transaction.

August 25, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Hayley Dennis,
Thank you for sharing your feedback! We’re delighted to hear you found just the right car with us and that Paul and Bob were so helpful throughout your purchase and after sales support.

It’s wonderful to know your experience was pleasant and efficient — exactly what we strive for.

Best regards,
The EMG Kings Lynn Team

Rated 5 out of 5 stars

Amazing customer service

Had a great experience buying a new car from EMG Ely. No pushy salespeople, they were friendly and professional from start to finish. Michael and Robert especially deserve a mention - they were brilliant throughout the whole process. Michael dealt with the initial enquiry and helped us choose the right vehicle for us and answered our many questions, and Robert took me out for a test drive, explained all the features in the car and dealt with us on collection day ensuring a smooth handover process. Both were so friendly, patient, professional, knowledgeable and a pleasure to deal with. The customer service at this branch was on another level and I would 100% recommend to others.

August 31, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello RW,

Thank you for your fantastic review! We’re so pleased to hear that your experience at EMG Ely was friendly, professional, and pressure-free. It’s great to know that Michael and Robert made the whole process smooth, from your first enquiry right through to collection day.

We’ll be sure to share your kind words with them — they’ll be delighted. Enjoy your new car, and thank you for the glowing recommendation!

Best regards,
The EMG Ely Team

Rated 5 out of 5 stars

Easy and comfortable service

Easy and comfortable service. I came in with an open mind, and was advised on various options that fitted my budget and other criteria. While one of the sales guys wasn't particularly good at listening, the rest of the team have made up for it and made the experience quite simple and pleasant.

I would especially recommend Olly at the Ipswich branch.

August 30, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Arturas,

Thank you for sharing your feedback with us. We’re glad to hear that overall your experience at EMG Ipswich was comfortable and straightforward, and it’s fantastic to know that Olly made such a positive impression.

We’re sorry to hear that one of our team members didn’t fully meet your expectations when it came to listening — your comments are really valuable and will help us improve.

We appreciate your recommendation and look forward to welcoming you again in the future!

Best regards,
The EMG Ipswich Team

Rated 5 out of 5 stars

Well informed staff

Well informed staff, not pushy, friendly and knowledgeable. Good range and choice of cars.

August 13, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Sue Picton,

Thank you for your feedback. We’re pleased you found our team knowledgeable and friendly, and that you were happy with our range of cars. If you need any further assistance, please don’t hesitate to get in touch.

Best regards,
The EMG Team

Rated 5 out of 5 stars

Excellent service

Ryan and Pedro made our experience of purchasing a car hassle free. They both had very good knowledge and were very helpful and polite all the time.

August 14, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Mrs Gunfield,

Thank you for your feedback. We’re delighted to hear our team made your purchase experience smooth and supportive. If you need any further assistance, please don’t hesitate to reach out.

Best regards,
The EMG Team

Rated 5 out of 5 stars

Lee (Kia King's Lynn) was very helpful…

Lee (Kia King's Lynn) was very helpful and answered all my questions professionally. He made me feel very comfortable and facilitated the purchase of my first car.

August 12, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Edward Carter,

Thank you for your feedback. We’re delighted to hear you felt comfortable and well supported throughout your first car purchase. If you need any further assistance, please don’t hesitate to reach out.

Best regards,
The EMG Kia King’s Lynn Team

Rated 5 out of 5 stars

Great experience buying a car from Matt…

Great experience buying a car from Matt at EMG South Cambridge. Very friendly, not at all pushy, knowledgeable and excellent communication. Would definitely recommend EMG on the strength of our experience with Matt. My daughter loves her new Kia! Thanks again Matt for all your help.

August 15, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Sue Alderson,

Thank you for your kind words! We’re delighted to hear that Matt made the whole experience friendly, relaxed, and informative. It’s wonderful to know your daughter is enjoying her new Kia — we’ll be sure to pass your thanks on to Matt. We really appreciate your recommendation and look forward to welcoming you again in the future.

Best regards,
The EMG South Cambridge Team

Rated 5 out of 5 stars

I found the EMG at Thetford very good…

I found the EMG at Thetford very good and would recommend them. Paul the sales rep I dealt with was very professional and was not just out to sale a car. He made sure I was buying the right car for what I wanted.

August 15, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Mr Harris,

Thank you for your great feedback! We’re so pleased to hear that Paul looked after you so well and helped you find the car that was right for your needs. We’ll be sure to share your kind words with him. We really appreciate your recommendation and look forward to welcoming you again in the future.

Best regards,
The EMG Thetford Team

Rated 5 out of 5 stars

For all your new and used car needs, use EMG Motor Group

James and Kirsty from the EMG Huntingdon branch handled my enquiry, vehicle prep, car sale and collection as well as after care.
Communication was excellent at all stages of the car sale.
Vehicle was prepped to a high standard and I was fully introduced to the controls having not driven a Tesla before.
The transaction was done smoothly without issue and all instructions were clear and concise (deposit, minor repairs, vehicle prep and collection).
Some minor issues with the vehicle after a few weeks/months have been sorted out without problem.
Couldnt be happier with the car or the service given.
Highly recommended.

May 1, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Paul Haswell,

Thank you so much for your glowing recommendation! We’re delighted to hear that James and Kirsty made the whole process — from your first enquiry through to aftercare — such a smooth and positive experience. It’s great to know the vehicle preparation, handover, and clear communication helped you feel confident, especially as a first-time Tesla driver. We also appreciate your recognition of our aftersales support, and we’re thrilled you’re enjoying your car.

Best regards,
The EMG Huntingdon Team

Rated 5 out of 5 stars

Was very happy with the service I got…

Was very happy with the service I got with Tom I thought he helped me a lot with the car

August 11, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Bruce Windle,

Thank you for your kind feedback! We’re so pleased to hear Tom was able to help you and make the experience a positive one. We’ll be sure to pass on your kind words to him. Enjoy your new car!

Best regards,
The EMG Team

Rated 5 out of 5 stars

we have just purchased a RS5 from EMG…

we have just purchased a RS5 from EMG and I must say I have been very impresses with the staff. Very Professional and know there market very well. I would like to say a big thankyou to Paul for going at his way to make the sale go as smoothly as it could living over 200 miles away from the EMG dealership was a logistical night mare for me. Paul made it very easy Thankyou
Louise

July 21, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Louise Smallwood, thank you; we appreciate your feedback! If you have any further questions, please give us a call. We're always happy to help! Thank you, and have a fantastic day!

Rated 5 out of 5 stars

The staff at EMG Kia Kings Lynn were…

The staff at EMG Kia Kings Lynn were excellent because they allowed us plenty of time to test drive 2 vehicles and ask lots of questions. Superb after sales service too.

July 24, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Alison Ramsey, we strive for 100% satisfaction, and it is great to see you had such a positive experience.If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 1 out of 5 stars

Made a equire regarding a Kia car

Made a equire regarding a Kia car . Was asked by Robert Duncan to provide photos of my car which I did straight away was told be in touch on Saturday morning. This come and went so I call the dealership and spoke to a salesman called Matt . Who did this in 10 mins . Not even a call back so I made it clear I would shop elsewhere.if I was buying a new vehicle they would have bent over backwards . Very poor service Cambridge branch

August 2, 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

We’re very sorry to hear about your experience and understand your frustration. This does not reflect the standard of service we aim to provide. Please contact us directly at customer.service@emgmotorgroup.com so we can address your concerns and discuss how we may assist you further.

Best regards,
The EMG Cambridge Team

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