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Review summary

Created with AI, based on recent reviews

Evaluating 71 reviews, reviewers had a great experience with this company. Customers are really happy with the product, often describing the hair color as stunning, natural-looking, and providing excellent coverage, especially for grey hair. Many people appreciate that their hair feels soft, shiny, and nourished after using the product, and they find the overall service to be fantastic and attentive to their needs. However, some people were dissatisfied with the product's performance, specifically noting issues with grey hair coverage and unexpected color results, such as hair turning neon pink or muddy blonde instead of the desired shade. There were also occasional concerns about the price, with some finding it expensive compared to other options, and a few reviewers mentioned issues with quality control, like missing components in their kits or problems with product packaging.

What people talk about most

Product

Users describe positive interactions with product, appreciating the custom color based on photos, quick... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the product quality, noting that it... See more

Price

Consumers find price to be ambiguous. Some reviewers consider the product expensive, especially when compared... See more

Staff

Reviewers highlight ambiguous aspects of staff. While some customers praise the staff for being lovely,... See more

Service

Customers consistently note positive experiences with service. Reviewers praise the attentive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current... See more

Rated 5 out of 5 stars

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and... See more

Rated 5 out of 5 stars

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

778 reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 3 out of 5 stars

Received my colour despite cancel order…

Received my colour despite cancel order so basically my card was used without permission. Colour last a week. Wont be back.

December 16, 2025
eSalon logo

Reply from eSalon

Magda- Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Excellent

Excellent, great product and customer service. Really naturally looking colour.

October 30, 2025
Rated 1 out of 5 stars

Expensive and does not cover grey hair, other natural hair dye cost so much lesser did a better job!

This product was a major disappointment. While the packaging and marketing were impressive, the actual performance was nonexistent.
​Primary Failure: The claim of 'Grey Hair Coverage' is completely false. Despite purchasing and using the recommended pre-colour usage products, the dye did not adhere to my grey hair.
​Comparison: Even the most stubborn, short grey hairs remained highly visible immediately after rinsing. A professional colourist can manage this, and even less-expensive consumer brands like Naturtint offer several weeks of coverage.
​Conclusion: This brand provided zero lasting coverage for the grey hair. The total cost of the dye and prep treatments (£20) was a complete waste." Seriously had no idea how they could be award winning product??

December 4, 2025
Unprompted review
eSalon logo

Reply from eSalon

Li Ling -Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Incredible product and I’ve been using…

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and the results are amazing. My hairdresser gave me an honest critique and he was so impressed and said to keep at it.

November 30, 2025
Unprompted review
Rated 1 out of 5 stars

Thanks a lot - no lid and carpet damaged

I was mixing the colour in my bathroom with the door open and there was no lid on the mixer bottle and now my carpet is completely full of black dark dots. This is such a mistake. I need to buy a new carpet now, worst shop ever. I would hope a company like yours would send the product after quality check making sure that everything as it should be.

And to Anna Corr: learn to read. I also have to paint my BATHROOM walls and doors where I mixed the colour.

November 29, 2025
Unprompted review
eSalon logo

Reply from eSalon

Hanna W - Thank you so much for sharing your feedback. 

We are sorry about this poor experience with our product. This is absolutely not typical of our product or company, and we take your feedback seriously. All products are quality checked and should be sealed securely, so this is very unusual. We're terribly sorry to hear about the damage to your carpet.

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 1 out of 5 stars

Dont risk it

Unfortunately the colour provided was not anything near what I asked for. I wanted an auburn/copper toned brown and my hair is now dark brown with just a hint of green. All instructions followed as well. Go.to your hairdresser :(

November 26, 2025
Unprompted review
eSalon logo

Reply from eSalon

Natalie - Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

This company is amazing

This company is amazing! The hair colour is lovely and lasts for ages. They also have people who will work with you to find the right colour. The colour itself is packaged in lovely box with instructions and a kit that includes everything you need - gloves, shampoo, conditioner sachets, etc. I showed my colour kit to a hairdresser who was very impressed!

June 23, 2025
Rated 5 out of 5 stars

Still getting a great tailor made colour experience

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and I know I can tweak it again. The instructions are also very clear and easy to follow. My hair is really nourished after application too. I do find the website hard to navigate if you do want to adjust your colour but once you find it - then everything flows smoothly

May 15, 2025
Rated 3 out of 5 stars

I've been a customer for years

I've been a customer for years, but the shipping delays are getting annoying. So have cancelled my plan

September 30, 2025
Unprompted review
eSalon logo

Reply from eSalon

Thank you for your feedback! We sincerely apologize for the shipping delays and that your experience was not what it should have been. Your satisfaction is very important to us, so please feel free to contact us at help@esalon.com—we'll do our best to assist you and make this right!

Rated 3 out of 5 stars

Before sending next hair colour

Before sending next hair colour , please ask , also how about giving a better price .
You start with £12 offer then jump to £27

September 12, 2025
eSalon logo

Reply from eSalon

Atiya Hussain- Thank you for your feedback. 

Sorry for any confusion! The first order if you sign up to our Flex-Plan subscription service gets a special discount. The first order is 50% off with free shipping included. Subsequent orders on the Flex-Plan are 20% off the regular (non-subscription) price but you would have to spend over £32 to qualify for free shipping.

Please contact help@esalon.com for any further assistance. We are always happy to help in any way we can.

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