Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more
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At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.
Contact info
1910 E. Maple Avenue, 90245, El Segundo, United States
- esalon.co.uk
Replied to 100% of negative reviews
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Fabulous customer service !!
Asked for a review of colour and the team couldn't have been more helpful - the amendments were made and the colour was great ! Really happy with all of the parts of the process !
I felt the product dried my hair out
I felt the product dried my hair out. I also returned another set that I did not want and had to chase the refund a few times

Reply from eSalon
Awful
Awful. Keep taking direct debits from my account despite me emailing to cancel it. Ignoring all of my emails. Do not get involved with this scam. £50 lost so far.

Reply from eSalon
You won’t be disappointed!
I have been a box dye girl for as long as I’ve been dying my hair. Esalon were advertising on social media for a great starting price so I researched and signed up. I genuinely will never go back to off the shelf box dye! The colour has so much more depth and shine. The colour mix is perfect and the coverage is so much more even.
Love the colour .its my proper shade
Love the colour .its my proper shade. Only problem I have got is I only need it for my roots so a lot is wasted apart from that it is a really good product
The colour is fabulous and my hair had…
The colour is fabulous and my hair had never looked so good people ask me where I’ve had it done and I tell them about you .. they are shocked
Easy to order and great communication
Easy to order and great communication. You get an email before they process your next order asking if there's any changes you want to make. You can upload photos. The colour is great and my hair looks so shiny and looks and feels healthy
Great products
The packaging is very nice and I love that it's personalised to you. The product itself was really nice, no horrible smell, not runny like other hair dyes so it's easy to apply. The instructions are clear and I liked that they included two sets of gloves and that they weren't the cheap plastic bag type ones you normally get. The stain protector and remover was super handy and worked so well! So much better than using vaseline! The
shampoo and conditioner you get with it smells amazing. The colour result was perfect, my hair feels very soft and shiny. I would highly recommend.
Doesn't cover grey
While I typically do not leave reviews, I felt compelled to share my experience in this case.
Unfortunately, I found the quality of this product to be very disappointing. It did not effectively cover grey hair, which I believe is a key function it should fulfill. Although the packaging is visually appealing and the branding is clearly well-developed, the actual performance of the product did not meet expectations.
Additionally, my kit included two conditioner sachets instead of one shampoo and one conditioner, which suggests a lack of quality control.
I hope this feedback is taken constructively. A product's success should be built on its performance rather than marketing alone. If improvements are made to the formula, I believe it could gain more loyal customers.
Thank you.

Reply from eSalon
Great service and good quality product
Great interaction with the experts to find the right blend- great quality product and directions for use. Responded well to feedback and sent me a product to help with an issue I had after first use. Good value for money. Only frustration is that the website does not show the colour palette available and that would make it easier to say what look I am after and any changes I want for my next order.

Reply from eSalon
Don’t buy it
Don’t buy it , very disappointed, i did order a personalised hair dye without ammonia and no ppd. When i open it it smells very strong as ammonia, i used it because i trusted is no ammonia then i had a severe allergic reaction severe redness on all my scalp . After few weeks this company order the product for me again , i don’t know how because i didn’t place any order only o seen the money was taken from my account and received email my order is on my away , i was very shocked, so be careful. I sent emails to explain i don’t want the product any more and had a reaction but no one is answering to email , trying to phone but the number is wrong . I live in Uk so don’t do the same mistake , product is no good , then they will order it for you and take money from you then nobody will answer to any emails, phone number or facebook messenger

Reply from eSalon
It just got really expensive
It just got really expensive
Over 25 pounds for a hair dye is nearly the same as a salon

Reply from eSalon
Very pleased with first purchase
This was my first purchase from e-salon. I found the website easy to use and was pleased with the product received. Colour was just what I wanted and has lasted longer than a shop bought product. Very pleased and will reorder.
The colour was just right
The colour was just right, and the results looked very natural. I was impressed by the results. I never recommended to my friends anything, but i was so happy that i wanted to share the finding with them so they could also experience great results at affordable prices. The instructions were so clear and the technique itself of colouring plus the colour mix was at a professional level. Thats probably why the results were like going to a professional salon. It really is worth the risk of trying. i dont think i can trust anyone else with my hair anymore.
I really love this hair dye
I really love the hair dye. Only got it as it was a first time offer but now I’ll have to keep getting it. My hair looks like I’m back in my twenties again. Excellent product and service and communications!
Always been great
Always been great. Could be a little cheaper but I like that I can choose my colour and they just make it. Fab!.
The salon experience from home!
Absolutely amazing, bespoke service that genuinely does feel like a salon from home. My hair colour is exactly what I wanted and the lovely colourist who makes my colour is a pleasure to collaborate with. No ask is too much. Highly recommend!
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