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Review summary

Created with AI, based on recent reviews

Evaluating 71 reviews, reviewers had a great experience with this company. Customers are really happy with the product, often describing the hair color as stunning, natural-looking, and providing excellent coverage, especially for grey hair. Many people appreciate that their hair feels soft, shiny, and nourished after using the product, and they find the overall service to be fantastic and attentive to their needs. However, some people were dissatisfied with the product's performance, specifically noting issues with grey hair coverage and unexpected color results, such as hair turning neon pink or muddy blonde instead of the desired shade. There were also occasional concerns about the price, with some finding it expensive compared to other options, and a few reviewers mentioned issues with quality control, like missing components in their kits or problems with product packaging.

What people talk about most

Product

Users describe positive interactions with product, appreciating the custom color based on photos, quick... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the product quality, noting that it... See more

Price

Consumers find price to be ambiguous. Some reviewers consider the product expensive, especially when compared... See more

Staff

Reviewers highlight ambiguous aspects of staff. While some customers praise the staff for being lovely,... See more

Service

Customers consistently note positive experiences with service. Reviewers praise the attentive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current... See more

Rated 5 out of 5 stars

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and... See more

Rated 5 out of 5 stars

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

778 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Fabulous customer service !!

Asked for a review of colour and the team couldn't have been more helpful - the amendments were made and the colour was great ! Really happy with all of the parts of the process !

May 15, 2025
Rated 2 out of 5 stars

I felt the product dried my hair out

I felt the product dried my hair out. I also returned another set that I did not want and had to chase the refund a few times

May 22, 2025
eSalon logo

Reply from eSalon

Jm Rooney - Thank you for your feedback. We are so sorry for the disappointing experience you have had. Please contact us at help@esalon.com if you need further assistance, we'll be happy to help you in any way we can.

Rated 1 out of 5 stars

Awful

Awful. Keep taking direct debits from my account despite me emailing to cancel it. Ignoring all of my emails. Do not get involved with this scam. £50 lost so far.

May 28, 2025
Unprompted review
eSalon logo

Reply from eSalon

Thank you for your feedback. At eSalon, you can place a one-time order or subscribe to our Flex Plan and take advantage of the 20% off discounted price. You decide how often you receive your products, and you can cancel your Plan at any time on your account or by contacting us. Please contact help@esalon.com for further assistance or give us a call. We are always happy to help in any way we can!

Rated 5 out of 5 stars

You won’t be disappointed!

I have been a box dye girl for as long as I’ve been dying my hair. Esalon were advertising on social media for a great starting price so I researched and signed up. I genuinely will never go back to off the shelf box dye! The colour has so much more depth and shine. The colour mix is perfect and the coverage is so much more even.

May 20, 2025
Rated 5 out of 5 stars

Easy to order and great communication

Easy to order and great communication. You get an email before they process your next order asking if there's any changes you want to make. You can upload photos. The colour is great and my hair looks so shiny and looks and feels healthy

May 6, 2025
Rated 5 out of 5 stars

Great products

The packaging is very nice and I love that it's personalised to you. The product itself was really nice, no horrible smell, not runny like other hair dyes so it's easy to apply. The instructions are clear and I liked that they included two sets of gloves and that they weren't the cheap plastic bag type ones you normally get. The stain protector and remover was super handy and worked so well! So much better than using vaseline! The
shampoo and conditioner you get with it smells amazing. The colour result was perfect, my hair feels very soft and shiny. I would highly recommend.

May 12, 2025
Unprompted review
Rated 1 out of 5 stars

Doesn't cover grey

While I typically do not leave reviews, I felt compelled to share my experience in this case.

Unfortunately, I found the quality of this product to be very disappointing. It did not effectively cover grey hair, which I believe is a key function it should fulfill. Although the packaging is visually appealing and the branding is clearly well-developed, the actual performance of the product did not meet expectations.

Additionally, my kit included two conditioner sachets instead of one shampoo and one conditioner, which suggests a lack of quality control.

I hope this feedback is taken constructively. A product's success should be built on its performance rather than marketing alone. If improvements are made to the formula, I believe it could gain more loyal customers.

Thank you.

May 9, 2025
Unprompted review
eSalon logo

Reply from eSalon

Thank you for your feedback. We’re so sorry to hear that our color application did not meet up to your expectations. Our Customer satisfaction is something we take seriously. We want to work with you to find a resolution and make sure you have a hassle-free service with us. Please contact us on the email address support@eSalon.com with your query and your order number so that we can help you further.

Rated 4 out of 5 stars

Great service and good quality product

Great interaction with the experts to find the right blend- great quality product and directions for use. Responded well to feedback and sent me a product to help with an issue I had after first use. Good value for money. Only frustration is that the website does not show the colour palette available and that would make it easier to say what look I am after and any changes I want for my next order.

April 24, 2025
eSalon logo

Reply from eSalon

Thank you for reaching out to us here at eSalon! We are pleased to know that you are satisfied with the Color and our service, however not so much with our color palette. We're always looking to improve our service and products, and truly value everything our clients say. We hope to continue helping you find hair perfection!

Rated 1 out of 5 stars

Don’t buy it

Don’t buy it , very disappointed, i did order a personalised hair dye without ammonia and no ppd. When i open it it smells very strong as ammonia, i used it because i trusted is no ammonia then i had a severe allergic reaction severe redness on all my scalp . After few weeks this company order the product for me again , i don’t know how because i didn’t place any order only o seen the money was taken from my account and received email my order is on my away , i was very shocked, so be careful. I sent emails to explain i don’t want the product any more and had a reaction but no one is answering to email , trying to phone but the number is wrong . I live in Uk so don’t do the same mistake , product is no good , then they will order it for you and take money from you then nobody will answer to any emails, phone number or facebook messenger

April 30, 2025
Unprompted review
eSalon logo

Reply from eSalon

Loredana Hotea-Thank you so much for sharing your feedback. 

We are sorry about this poor experience. We do offer formulas without ammonia and free of PPD. You would just upload a comment for your colorist regarding this when submitting your first order.

I'm sorry to hear you experienced a severe allergic reaction. Please contact help@esalon.com for further assistance regarding this. We take our satisfaction guarantee very seriously and are always happy to help in any way we can.

We have an office in London, you may have been calling the US office. Please email us at help@esalon.com and we're happy to set things right.

Rated 3 out of 5 stars

It just got really expensive

It just got really expensive

Over 25 pounds for a hair dye is nearly the same as a salon

April 14, 2025
eSalon logo

Reply from eSalon

Thank you for your feedback. We know it can seem like a high price, but here’s what gets factored into it: salon-quality color, access to a personal colorist and a full kit of accessories to color like a pro at home. Buuut, you can get 20% off your entire order (even on products) if you add it to a Color Plan. Plus, you can add, skip, or pause your order anytime!

Rated 5 out of 5 stars

Very pleased with first purchase

This was my first purchase from e-salon. I found the website easy to use and was pleased with the product received. Colour was just what I wanted and has lasted longer than a shop bought product. Very pleased and will reorder.

April 9, 2025
Rated 5 out of 5 stars

The colour was just right

The colour was just right, and the results looked very natural. I was impressed by the results. I never recommended to my friends anything, but i was so happy that i wanted to share the finding with them so they could also experience great results at affordable prices. The instructions were so clear and the technique itself of colouring plus the colour mix was at a professional level. Thats probably why the results were like going to a professional salon. It really is worth the risk of trying. i dont think i can trust anyone else with my hair anymore.

April 7, 2025
Rated 5 out of 5 stars

I really love this hair dye

I really love the hair dye. Only got it as it was a first time offer but now I’ll have to keep getting it. My hair looks like I’m back in my twenties again. Excellent product and service and communications!

April 11, 2025
Unprompted review
Rated 5 out of 5 stars

The salon experience from home!

Absolutely amazing, bespoke service that genuinely does feel like a salon from home. My hair colour is exactly what I wanted and the lovely colourist who makes my colour is a pleasure to collaborate with. No ask is too much. Highly recommend!

March 21, 2025

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