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Review summary

Created with AI, based on recent reviews

Evaluating 71 reviews, reviewers had a great experience with this company. Customers are really happy with the product, often describing the hair color as stunning, natural-looking, and providing excellent coverage, especially for grey hair. Many people appreciate that their hair feels soft, shiny, and nourished after using the product, and they find the overall service to be fantastic and attentive to their needs. However, some people were dissatisfied with the product's performance, specifically noting issues with grey hair coverage and unexpected color results, such as hair turning neon pink or muddy blonde instead of the desired shade. There were also occasional concerns about the price, with some finding it expensive compared to other options, and a few reviewers mentioned issues with quality control, like missing components in their kits or problems with product packaging.

What people talk about most

Product

Users describe positive interactions with product, appreciating the custom color based on photos, quick... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the product quality, noting that it... See more

Price

Consumers find price to be ambiguous. Some reviewers consider the product expensive, especially when compared... See more

Staff

Reviewers highlight ambiguous aspects of staff. While some customers praise the staff for being lovely,... See more

Service

Customers consistently note positive experiences with service. Reviewers praise the attentive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current... See more

Rated 5 out of 5 stars

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and... See more

Rated 5 out of 5 stars

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

778 reviews

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Replied to 100% of negative reviews

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Rated 3 out of 5 stars

I was excited to receive my first…

I was excited to receive my first esalon hair colour. Very impressed with the packaging and it felt like I was receiving a gift.
Top marks for that.
I coloured my hair this evening and these are my likes and dislikes

My likes.
2 bottles for the price of one.
Clear instructions
Peroxide and colours mixed well
Good amount for my shoulder length hair
It didnt smell at all.
Went on easily and good consistency.
Proper gloves.
Nice shiny hair

My dislikes

The nozzle on the bottles were very thin
The instructions though clear was not appropriate to my hair colours.
Colour looked nice and deep on my hair during processing
Result after shampooing and drying looked washed out
Didn't cover my roots at all. I had to use a root spray to cover up the light orange roots!

I was given two bottles of colour and peroxide. One was for my roots, the other lighter one for my lengths.
I carefully did the roots and after 15 minutes put the lighter colour through the lengths.
When the developing time is up, you have an instruction "don't miss this step out" the step was to add water to the bottle of left over dye if no dye left and tip it all over your head and massage in for three minutes. Considering I had spent ages separating my two colours how on earth was I meant to carry out step three that was so important, without ruining my two hair shades?
I was not impressed. Because it was obviously an important step, I thought to hell with it and massaged both colours together.
It came out just one colour in the end as expected.
The colour is so light, considering I used the darker shade to do the important step. I think a couple of washes and it will be too light.

I bought this product on offer so paid half price. It's no different ftom a cheap box dye. Actually they give better results and are much cheaper.
I've been dying my own hair for over 40 years. I always get asked if I'm a colourist.
I've bought professional hair colours from Sally's, I've used box dyes from drug stores. Out of all of them, this was the least impressive.

I loved the box of goodies, nice ideas and well presented, but at the end of the day, you need the product to deliver and sadly for me, it didn't. A nice experience though.

September 17, 2025
Unprompted review
eSalon logo

Reply from eSalon

Tracey Campbell- Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped.

Thanks for your positivity around the presentation. We have a dedicated team of colorists who can help discuss color adjustments as part of our satisfaction guarantee and provide any necessary application tips.

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 3 out of 5 stars

The product is good and I like the…

The product is good and I like the colour but I asked for the permanent colour and was sent the Demi permanent colour - which I will need to recolour sooner - and the product was for roots rather than full head - but I need full head because I have only had Demi permanent so it wears off the full head rather than just having roots growing through?

August 25, 2025
eSalon logo

Reply from eSalon

Thank you for your feedback. We’re so sorry to hear that our color application did not meet up to your expectations. Our eSalon Color Happiness Guarantee is something we always stand behind, and we will work with you to meet your hair color goals. Please contact us on the email address support@eSalon.com with your query and your order number so that we can help you further.

Rated 5 out of 5 stars

Really fantastic service

Really fantastic service, my first order I didn't get the colour I desired, really didn't get on with it. Messaged the colourist saying what I'd prefer and they made me up a new one for free. I'm on my 3rd shipment now and absolutely love it!
Service is fantastic, and they're really knowledgeable. Also the colour lasts really well!

August 12, 2025
Rated 3 out of 5 stars

Expensive for the grey coverage.Nice…

Expensive for the grey coverage.Nice product but I've only got a few greys and it washed out after a week.

August 4, 2025
eSalon logo

Reply from eSalon

Sarah - Thank you for your feedback.

We are so sorry to hear our color did not meet your expectations and we really want to make things right!

Please send an email to help@esalon.com and one of our licensed colorists will be happy to assist you.

Rated 5 out of 5 stars

The product is really good my hair is…

The product is really good my hair is lovely soft and the colour mixed is perfect wouldn't buy any other now happy and satisfied with delivery and follow up from Them is good would recommend them to friends and family

July 25, 2025
Rated 5 out of 5 stars

Perfect hair

I love this product, you get your perfect colour which I never expected, I was able to change my delivery date which is so easy and if you ever have a problem with anything their response is immediate

July 4, 2025
Rated 5 out of 5 stars

Fabulous colour

This colour is great. I’ve never been so pleased with a colour that wasn’t done professionally. Easy to apply and customer service is excellent

July 10, 2025
Unprompted review
Rated 1 out of 5 stars

My root like orange and very dry

My root like orange and very dry

June 5, 2025
eSalon logo

Reply from eSalon

Hello Gail,

Thank you for your feedback. 

We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. We are always happy to help assist in any way we can

Rated 5 out of 5 stars

esalon is very attentive to any changes…

esalon is very attentive to any changes you requested in your colour or condition which is great. They also encourage you to send photographs so they can visually assess the colour and condition of your hair. I colour my own hair as I don’t like sitting in a hair salon for hours. The instructions are very precise and easy to follow. I highly recommend this company.

June 19, 2025
Rated 5 out of 5 stars

Fantastic Affordable Hair Colour

I have been using Esalon for the longest time and it is absolutely fabulous. All of my friends pay extortionate prices for their hair colour and yet they always comment on my hair how beautiful my colour is. I cannot say how great Esalon are.

June 13, 2025
Rated 1 out of 5 stars

I dyed my hair with it and it's…

I dyed my hair with it and it's worthless. Don't waste your money!

June 18, 2025
Unprompted review
eSalon logo

Reply from eSalon

Beatrix Kiss - Thank you for your feedback.

We are truly sorry that you are disappointed by your hair colour. Your satisfaction is very important to us, we want to work with you to find a resolution, and have your hair looking its very best.

Please contact us at help@esalon.com we'll be happy to help you in any way we can.

Rated 1 out of 5 stars

If you are a blonde please tread…

If you are a blonde please tread carefully before making a purchase. I ordered lightest blonde and the colour has turned out as a grey sludge. I am in utter shock! At least a box dye comes out the colour on the box. Don’t be fooled by the slick advertising as I was, it’s smoke and mirrors! I now need to spend again to get my colour fixed!

June 15, 2025
Unprompted review
eSalon logo

Reply from eSalon

amanda METCALFE - Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your colour did not turn out as you had hoped. We want to work with you to find a resolution, and have your hair looking its very best.

Please contact help@esalon.com and one of our licensed colourists will be happy to assist you. We are always happy to help in any way we can.

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